What MediaExpert - МедиаЭксперт does

MediaExpert (ООО «МедиаЭксперт») is a Russian film licensing intermediary that provides public screening rights for commercial and non-commercial venues across Russia and 13 former USSR countries. The company aggregates rights from Hollywood studios (Warner Bros, Sony Pictures, 20th Century Fox), Russian producers (Bazelevs, Парадиз with a 400+ film catalog, VGTRK, КИНОАТИС), and European distributors (Hanway Films), bundling them into two principal license formats: per-screening limited licenses and blanket licenses covering unlimited screenings over a 1-month to 1-year period.

The technology layer centers on rusfilm.info, a Cloud-based digital delivery platform that supports streaming or download of licensed content for playback from files, DVDs, or Blu-ray discs. Pricing is quote-based, determined after a detailed questionnaire covering venue type, screening schedules, and seating capacity; the company also operates a complementary venue-discovery platform at Rus-weekend.ru and offers a КиноАбонемент (Cinema Subscription) for non-commercial demonstrators. Underlying core systems include digital rights management coordination (typically with 2–4 business day contract execution), multi-territory license aggregation across 13 jurisdictions, and sales operations routed through email consultations, phone, and WhatsApp for international clients.

The business model is consultative direct-to-venue with no resellers; revenue is generated via license fees (one-time/per-screening or annual subscription), digital signage licensing for HoReCa/clinics, and dedicated licensing for online cinemas. Customer segments span educational institutions, HoReCa venues, cultural/community organizations, transport companies, hotels/resorts, and digital signage operators. The firm has 24 employees and is headquartered in Ivanteevka, Moscow Region.

Name

MediaExpert - МедиаЭксперт

Legal name

ООО МедиаЭксперт

Website

https://rusfilm.info

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaExpert (ООО «МедиаЭксперт») is a Russian film licensing intermediary that aggregates public screening rights from Hollywood, Russian, and European rights holders and sells blanket and per-screening licenses to cinemas, HoReCa venues, schools, transport operators, and hotels across Russia and 13 former USSR countries.

Ownership category

akta.pro rank

Product category

Film Licensing Services

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120)

SIC

Services-Allied To Motion Picture Distribution (7829), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Content Licensing (Film/TV, Clips, Stills) (MPADALAA)

akta.pro secondary industry

Rights Clearance & Chain-of-Title (Talent/Music/Clip Clearances) (MPAHALAC)

Keywords

• Film licensing services
• Public screening rights
• Media rights licensing
• Venue licensing
• Copyright clearance

Headquarters

HQ city

Ivanteyevka

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Others, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Public Screening Licenses (Commercial): Revenue from licensing public screening rights to commercial venues (restaurants, hotels, shopping malls, beauty salons, transport companies) for commercial film screenings. Licenses are sold as one-time per-screening fees or blanket licenses (unlimited screenings over 1 month to 1 year). Minimum first transaction is 15,000 RUB. An advance payment of 3,500 RUB may be required for some categories of demonstrators.
2. Public Screening Licenses (Non-Commercial): Revenue from licensing public screening rights to non-commercial venues (schools, libraries, cultural houses, army units) for non-commercial screenings. The 'Cinema Subscription' (КиноАбонемент) product targets non-commercial demonstrator venues with subscription-based pricing.
3. Digital Signage Licensing: Licensing of films for digital signage use in HoReCa establishments, beauty salons, and clinics. This is a separate service category for commercial advertising displays.
4. Online Cinema Licensing: Dedicated licensing pathway for online cinemas (internet-based film platforms). A questionnaire is not required for this category.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MediaExpert licenses public screening rights for films to venues across Russia and former USSR countries. Clients (restaurants, hotels, schools, transport operators, digital signage operators, online cinemas) submit a questionnaire describing their venue and screening schedule, then receive a custom quote and digital delivery of the licensed film via the company's cloud platform. The portfolio covers Hollywood studio titles (Warner Bros, 20th Century Fox, Sony Pictures), Russian and European cinema, concerts, documentaries, and animation, delivered through both per-screening limited licenses and unlimited blanket licenses.

Product overview

MediaExpert (ООО «МедиаЭксперт») is a film licensing intermediary that provides public screening rights for commercial and non-commercial venues across Russia and former USSR territories. The core offering is film licensing services covering Hollywood studios (Warner Bros, 20th Century Fox, Sony Pictures), Russian studios, and European producers. The product portfolio includes: (1) Public Film Screening Licenses as the primary service with limited (per-screening) and blanket (1 month to 1 year) options; (2) КиноАбонемент (Cinema Subscription) for unlimited non-commercial screenings; (3) Digital Delivery for Hollywood film content; (4) Digital Signage for HoReCa and retail environments; and (5) a training course for aspiring cinema operators. The company aggregates content from multiple distributors and producers including Bazelevs, Paradiż (400+ films), VGBTR, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Film Screening Licenses (Лицензии на публичный показ фильмов) Core service providing licenses for public film screenings, bundling rights from Hollywood studios (Warner Bros, 20th Century Fox, Sony Pictures), Russian studios, and European producers. Available as per-screening limited licenses or blanket unlimited-screening licenses (1 month to 1 year). Plays from PC files, DVDs, or Blu-ray discs. Minimum first transaction is 15,000 RUB.
• Cinema Subscription (КиноАбонемент)

Quantifiable outcome

• Contract execution typically within 2–4 business days after license agreement is reached with rights holder
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• Warner BroscoreTechnology or IntegrationWarner Bros is a key Hollywood studio partner whose films are available through MediaExpert's public screening licensing service. The company provides digital delivery of Warner Bros films for licensed venues across Russia and former USSR.
• Sony PicturescoreTechnology or IntegrationSony Pictures is a Hollywood studio partner providing film content for public screening licenses. The company offers Sony Pictures films (including children's films and documentaries) through its licensing platform.
• 20th Century FoxcoreTechnology or Integration20th Century Fox (now part of Disney) is a Hollywood studio partner whose films are available for public screening licensing through MediaExpert across Russia and former USSR territories.
• Bazelevs (Timur Bekmambetov)coreTechnology or IntegrationBazelevs is a major Russian film studio founded by Timur Bekmambetov. Their films are available through MediaExpert's licensing catalog.
• Парадиз (Paradiz)coreTechnology or IntegrationПарадиз is a key Russian film distributor providing a catalog of 400+ films (full catalog available as downloadable Excel files on the company's website). This is one of the largest single-distributor catalogs offered.
• VGTRK (All-Russian State Television and Radio Broadcasting Company)coreTechnology or IntegrationVGTRK is a major Russian state media company providing television and film content. The company offers a catalog of VGTRK films through its licensing service.
• Alexey Uchitel / TPO ROKcoreTechnology or IntegrationAlexey Uchitel is a prominent Russian film director and producer. TPO ROK is his production company. Their films are available through MediaExpert's catalog.
• КИНОАТИС (Kinoatis Studio)coreTechnology or IntegrationКИНОАТИС is a Russian animation studio whose animated films are included in MediaExpert's licensing catalog for public screenings.
• Hanway FilmscoreTechnology or IntegrationHanway Films is a UK-based independent film production and distribution company offering films from acclaimed directors (Wim Wenders, Bernardo Bertolucci, David Cronenberg, Clint Eastwood, Martin Scorsese). Their catalog is available through MediaExpert's service.
• Дирекция КиноcoreTechnology or IntegrationДирекция Кино is a Russian film studio/producer whose films are included in MediaExpert's licensing catalog.
• Красная стрелаcoreTechnology or IntegrationКрасная стрела is a Russian film production company whose films are available through MediaExpert's licensing catalog.
• Various CIS and Russian Producers and DistributorscoreTechnology or IntegrationThe company states it works with 'almost all producers and distributors of Russia and CIS,' including VBD, Vesta, CTB, Mars, Wizart, КАРО, and dozens of other smaller distributors. Full catalog listing available on their partners page.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Авторское право (Russian Copyright Collecting Society variants): Russian Authors' Society (RAO) and related collecting societies handle rights clearance and royalty collection for rights holders in Russia. Adjacent ecosystem participant that MediaExpert coordinates with but does not directly compete against — relevant for understanding the broader rights-clearance infrastructure.

Direct peers

• Park Circus: UK-based theatrical distribution and licensing platform that connects film rights holders with cinema operators worldwide. Comparable as a film licensing intermediary, though more theatrical-exhibition focused than MediaExpert's broad venue mix.
• Filmbankmedia: UK-based distributor licensing feature films for non-theatrical public screenings to a wide range of venues. Comparable product (per-screening vs blanket licensing) and similar B2B intermediary business model to MediaExpert.
• Swank Motion Pictures: One of the largest US non-theatrical movie licensing and distribution companies, providing public performance licenses to schools, libraries, businesses, and correctional facilities. Closest comparable by customer mix (educational + commercial venues) and licensing structure.
• Criterion Pictures USA: Canadian public performance licensing company licensing Hollywood and independent films to non-theatrical venues across Canada. Operates the same intermediary model (rights holders → venue licenses) that MediaExpert runs in Russia/CIS.
• Motion Picture Licensing Corporation (MPLC): US-based umbrella licensing body that issues public performance licenses for films and TV shows to non-theatrical venues (businesses, schools, libraries). Direct functional analog to MediaExpert's commercial and non-commercial venue licensing model, just US/globally focused rather than CIS-focused.
• Movie Licensing USA: US public performance licensing company offering Umbrella Licenses for movie and TV copyright compliance to businesses, schools, and government entities. Directly comparable service bundle.

Regional players

• Pacific Theatres / Reading International (Non-Theatrical): Public cinema and exhibition company; illustrative of a vertically integrated theater operator that could in principle bypass intermediaries like MediaExpert by licensing content directly from studios.

Broad incumbents

• WDSSPR: Major Russian theatrical distributor (historically the Disney/20th Century Fox Russian distribution partner). Comparable as a rights-holder-tier operator in the Russian market; could either compete with MediaExpert for venue licensing or supply it.
• Central Partnership (Централ Партнершип): One of the largest Russian film distributors, part of Gazprom-Media. Operates at the upstream rights-holder level but also handles sublicensing and exhibition in Russia — adjacent rather than head-to-head because they own content rather than purely intermediating.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mediaexpert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaExpert - МедиаЭксперт