Rushwood b.v.

Name

Rushwood b.v.

Legal name

Rushwood b.v.

Website

https://rushwood.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Medical Devices

akta.pro primary industry

Gelling Agents & Systems (Gelatin, Agar, Gellan, Konjac) (AFAJACAH)

akta.pro secondary industry

Hydrocolloids, Thickeners & Gelling Agents (Pectin, Xanthan, Carrageenan, Gelatin) (CRADAOAD)

Keywords

• Medication swallowing gel
• Medical device class 1
• Dysphagia aids
• Pill swallowing products
• Oral medication compliance

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product sales: Direct sales of medication swallowing gel products through e-commerce webshop and retail points of sale. Products include Gloup Original, Gloup Zero, Gloup Forte, and Gloup Kids in various flavors and packaging formats (tubes, small sachets).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rushwood b.v. develops, manufactures, and sells the Gloup line of 100% natural medication swallowing gels under its own webshop, retail pharmacy partners, and direct institutional channels. Each gel is a registered medical device class 1 that coats pills, tablets, capsules, and powders to ease swallowing while preserving the full efficacy of the active ingredient. The product range covers four flavor variants (Original strawberry-banana, Zero sugar-free raspberry, Forte vanilla, and Kids lemon) in tubes and single-use sachets.

Product overview

Gloup is a line of 100% natural medication swallowing gels manufactured by Rushwood b.v. as registered medical devices class 1. The product portfolio consists of four variants: Gloup Original (strawberry-banana flavor), Gloup Zero (sugar-free raspberry flavor), Gloup Forte (vanilla flavor), and Gloup Kids (lemon flavor for children aged 2+). Each variant forms a protective layer around pills, capsules, tablets, and powders, facilitating smooth swallowing and protecting medication efficacy by preventing interaction with food. The gel breaks down rapidly in the stomach, allowing immediate medication absorption. Products are available in various packaging formats including tubes for on-the-go use and individual sachets.

Differentiator

Problem solved

Functional benefit

Brands

• Gloup Zero: Raspberry-flavored, sugar-free medication swallowing gel.
• Gloup Original
• Gloup Forte
• Gloup Kids

Products and services

• Gloup Original 100% natural medication swallowing gel with strawberry-banana flavor that forms a protective layer around pills, tablets, capsules, and powders so they slide down the throat easily; the gel breaks down almost immediately in the stomach, allowing the medication to work as intended. Marketed for adults and older children who can swallow independently.
• Gloup Zero 100% natural, sugar-free medication swallowing gel with raspberry flavor that helps users swallow pills, tablets, capsules, and powders without food while preserving drug efficacy; aimed at users seeking a sugar-free formulation.
• Gloup Forte 100% natural medication swallowing gel with vanilla flavor that coats pills, tablets, capsules, and powders to enable smooth swallowing without impacting medication absorption.
• Gloup Kids 100% natural, lemon-flavored medication swallowing gel designed for children aged 2 years and older who resist or cannot swallow pills, tablets, or capsules; ideal for completing courses such as antibiotics and other solid oral medications in pediatric patients.

Quantifiable outcome

• 60% loss of active ingredient when medication is taken with yogurt (paracetamol example)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nutricia (Danone): Danone's medical-nutrition division covering dysphagia products such as Nutilis alongside infant and metabolic nutrition; relevant incumbent that competes through the same institutional and pharmacy channels with global distribution far exceeding Gloup's Dutch-only footprint.
• Abbott Nutrition: Diversified medical-nutrition leader (Ensure, Glucerna, etc.) with thickeners and dysphagia-supporting products sold globally through institutional and consumer channels; relevant broad incumbent sharing healthcare trade-show and institutional channels with Gloup despite much wider scope.
• Nestlé Health Science — Resource ThickenUp: Major multinational medical nutrition company with the Resource ThickenUp brand of dysphagia thickeners; competes with Gloup via the same healthcare and pharmacy channels but operates at dramatically larger scale with a broader portfolio across nutrition categories.

Direct peers

• FlavourCreations: Australian manufacturer of thickened beverages and dysphagia products for hospitals and aged care; comparable via product format (gel/liquid thickeners), customer base (aged care, dysphagia patients), and the same goal of enabling safe oral medication and nutrition intake.
• SimplyThick: Xanthan-based gel thickener brand purpose-built for dysphagia patients and easy pill swallowing; the closest US analog to Gloup, sharing identical target customers (elderly, dysphagia, care institutions) and gel-based value proposition focused on medication efficacy.
• Thick-It (Kent Precision Foods Group): One of the most established dysphagia thickener brands globally, offering powder and ready-to-use gel/ready-mix formats; competes directly with Gloup for care-home, hospital, and consumer medication/food swallowing use cases from a much larger brand footprint.

Regional players

• Slo Drinks: UK-based maker of pre-thickened beverages and thickeners for dysphagia patients; comparable via overlapping product category and patient population, but geographically focused on the UK/NHS rather than the Netherlands, making it a regional rather than direct competitor.

Emerging players

• Pill Glide: Flavored spray lubricant designed to aid pill swallowing, addressing the same dysphagia/pill-swallowing pain point as Gloup via a different delivery format; provides direct format-level competition and signals alternative delivery technologies Gloup could face from emerging players.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rushwood-b-v

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rushwood b.v.