Rustic Canyon

What Rustic Canyon does

Rustic Canyon Wine Bar and Seasonal Kitchen is a single-location, full-service restaurant operating at 1119 Wilshire Blvd in Santa Monica, California. The establishment offers seasonal Mexican-California cuisine inspired by Chef Elijah's mother and grandmother, with a curated wine bar program, bar and lounge seating, and a main dining room. It operates daily from 5pm (closing 9:30pm Sun-Thu and 10pm Fri-Sat), with a daily "Happy Hour and A Half" service from 5pm-6:30pm in the bar and lounge on a walk-in basis only.

The business generates revenue through four primary streams: dine-in food and beverage sales, online ordering for pickup via the Toasttab platform, gift card sales (both single-restaurant and family-wide), and private events/catering. Pricing follows a unit-pricing, pay-as-you-go model at the table, with gift cards sold as one-time purchases. Technology is limited to Toasttab as the e-commerce and gift card infrastructure; no proprietary platform, app, or back-end custom build is in evidence. The restaurant is part of the broader "Rustic Canyon Family" restaurant group, which manages shared services such as careers and family-wide gift cards.

The business serves local diners and wine enthusiasts in Santa Monica, with a secondary happy-hour-seeking after-work crowd. It accepts cash, credit card, and Apple Pay; no valet service is offered, and parking is street-only. The company is privately held, has approximately 18 employees, has no disclosed funding rounds, no known institutional investors, no named enterprise customers, and no public financial reporting. Distribution is direct-to-consumer through a single physical storefront plus Toasttab-enabled online ordering, with marketing limited to a website, newsletter signup, and organic social media — no paid advertising channels are identified.

Name

Rustic Canyon

Legal name

Rustic Canyon Wine Bar and Seasonal Kitchen

Website

https://rusticcanyonwinebar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rustic Canyon Wine Bar and Seasonal Kitchen is a single-location Santa Monica restaurant offering seasonal Mexican-California cuisine by Chef Elijah, with dine-in service, daily happy hour, Toasttab-powered online ordering, gift cards, and events & catering, operating under the Rustic Canyon Family restaurant group.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industry

Wine Bars (CRANACAE)

Keywords

• Wine bar dining
• Seasonal California cuisine
• Mexican-California restaurant
• Happy hour service
• Private event catering

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from in-restaurant dining including seasonal Mexican-California dishes, wine, and cocktails. Restaurant operates daily from 5pm with varying closing times.
2. Online Ordering and Takeout: Online food and beverage orders placed through Toasttab platform for pickup
3. Gift Card Sales: Gift cards sold through Toasttab and Rustic Canyon Family website

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rustic Canyon Wine Bar and Seasonal Kitchen operates a single-location full-service restaurant in Santa Monica, California, serving seasonal Mexican-California cuisine and a curated wine and cocktail selection. Supporting offerings include a daily Happy Hour and A Half in the bar and lounge, online ordering and gift card sales through the Toasttab platform, and private event and catering services.

Product overview

Rustic Canyon Wine Bar and Seasonal Kitchen operates as a single-location restaurant offering dine-in service complemented by multiple supporting offerings. The core experience is the full-service restaurant featuring seasonal Mexican-California cuisine by Chef Elijah. This is supported by the Happy Hour and A Half program (daily 5-6:30pm bar/lounge service), Events & Catering for private gatherings, and Gift Cards for customer gifting. The restaurant uses Toast Tab for online ordering and gift card sales, serving the Santa Monica, California community.

Differentiator

Problem solved

Functional benefit

Products and services

• Rustic Canyon Wine Bar and Seasonal Kitchen (Dine-in Restaurant Service) A full-service wine bar and seasonal kitchen restaurant in Santa Monica, CA, offering seasonal Mexican-California dishes by Chef Elijah alongside a curated wine and cocktail selection, served across main dining, bar, and lounge seating.
• Happy Hour and A Half Daily happy hour service from 5pm to 6:30pm featuring seasonal Mexican-California dishes and drink offerings, available exclusively in the bar and lounge area on a walk-in basis.
• Events & Catering Private event hosting and catering services for gatherings and special occasions, leveraging the restaurant's seasonal menu and wine bar atmosphere.
• Gift Cards Gift card products available for purchase through the Toast Tab platform, including both single-restaurant and Rustic Canyon Family-wide gift cards for gifting occasions.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ToasttabcoreTechnology or IntegrationToasttab provides the online ordering platform for Rustic Canyon, enabling customers to place orders for pickup and purchase gift cards through the platform.
• Rustic Canyon FamilycoreStrategic or Co-development PartnerParent company operating multiple restaurants under the Rustic Canyon Family brand. Manages shared services including gift cards, careers/jobs page, and brand identity.
• Sheila BuchananminorOthersIndependent designer credited for website design work as noted in footer copyright information.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wally's Beverly Hills: Established wine retailer with a full restaurant and bar component in Beverly Hills. Broader incumbent: same wine-led hospitality angle but with a much larger retail and food operation, deeper wine inventory, and national wholesale reach.
• Lazy Dog Restaurant: Multi-state casual dining chain with a wine bar and happy hour program. Functions as a broad incumbent demonstrating how a wine-bar-plus-food concept is scaled through chain operations; useful for understanding the downside competitive trajectory if Rustic Canyon expands.

Direct peers

• The Tasting Kitchen: Seasonal California-Mediterranean restaurant in nearby Venice with a strong wine and cocktail program. Comparable as a chef-driven, seasonal-Cali concept in the Westside dining market.
• Esters Wine Shop & Bar: Wine shop and bar in Santa Monica offering curated wines alongside a small food menu. Directly comparable in combining wine-bar identity with a lighter kitchen offering in the same submarket.
• Farmshop: Santa Monica seasonal California restaurant emphasizing local sourcing and a curated wine list. Comparable in cuisine ethos, neighborhood, and wine-program-led positioning, though more daytime-focused.
• PaliWine Co. LA wine bar with a rotating, seasonal small-plate kitchen program. Comparable as a chef-influenced wine bar where beverage and food are tightly integrated; serves a similar wine-curious diner segment.
• Bar Pintxo: Santa Monica wine bar serving small-plate, seasonally driven Spanish-influenced cuisine. Closest direct peer: same neighborhood, similar wine-bar-plus-kitchen model, comparable price point and dine-in/ walk-in dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rustic-canyon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rustic Canyon