PRESBYTERIAN RUST MEDICAL CENTER

What PRESBYTERIAN RUST MEDICAL CENTER does

Presbyterian Rust Medical Center is a hospital facility located at 2400 Unser Blvd SE in Rio Rancho, New Mexico, operated as part of Presbyterian Healthcare Services (PHS). The center serves residents of Sandoval County and surrounding areas, offering a portfolio of clinical services including urgent care walk-in services, maternal care, medical specialties, patient support services, and multiple clinic locations. The facility was purpose-built after more than a year of researching, planning, and visiting hospitals around the country, resulting in patient-centered rooms and advanced medical technology intended to support lifetime care delivery. Presbyterian is the only health system in New Mexico recognized by the Maternal Levels of Care program, providing a credentialed differentiator in maternal and postpartum care that covers six Presbyterian hospitals including Rust Medical Center.

The business operates on a healthcare services revenue model typical of integrated delivery networks, where patients are billed through insurance (accepted insurance information is referenced on the website) and direct payments, though specific pricing is not publicly disclosed. Distribution is direct-to-patient via the main hospital facility and supplementary urgent care walk-in locations and clinics throughout the region, with the myPRES patient portal serving as the primary digital channel for records access, provider communication, and appointment management. The facility is privately held under the PHS umbrella, with no public listing, venture capital, or private equity ownership structure evident, and no disclosed revenue, funding rounds, or M&A activity.

Name

PRESBYTERIAN RUST MEDICAL CENTER

Legal name

Presbyterian Rust Medical Center

Website

https://rust-medical-center.phs.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Presbyterian Rust Medical Center is a hospital facility in Rio Rancho, New Mexico, operated by Presbyterian Healthcare Services, providing urgent care, maternal care, medical specialties, and patient support services to Sandoval County residents through its main hospital and regional clinics.

Ownership category

akta.pro rank

Product category

Hospital Healthcare Services

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

Keywords

• Hospital healthcare services
• Urgent care services
• Maternal care services
• Medical specialty services
• Patient support services

Headquarters

HQ city

Rio Rancho

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Presbyterian Rust Medical Center is a hospital facility providing direct acute and outpatient healthcare services to patients in Sandoval County and surrounding areas in New Mexico. Core offerings include urgent care/walk-in care, maternal care services, a range of medical specialties, patient support services, and multiple clinic locations. The facility also operates the myPRES digital patient portal to support online access to health records and care coordination.

Product overview

Presbyterian Rust Medical Center is a hospital and healthcare facility offering a unified portfolio of clinical services including emergency care, maternal care, medical specialties, and patient support services. The facility integrates digital services through its myPRES patient portal, while providing walk-in urgent care and various specialty clinics. The center is part of the Presbyterian Healthcare Services system serving Sandoval County, New Mexico, designed for comprehensive lifetime patient care.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• UNM Hospital: The largest academic medical center in New Mexico located in Albuquerque, ~30 minutes from Rust Medical Center. It competes directly for tertiary, specialty, and maternal cases originating in Sandoval County and serves as the highest-acuity referral destination in the state.
• Presbyterian Hospital: The flagship acute care hospital of Presbyterian Healthcare Services located in Albuquerque. As a sister facility within the same parent network, it shares clinical protocols, branding, and the myPRES patient portal while competing for higher-acuity referrals from Sandoval County.
• Christus St. Vincent Regional Medical Center: A Santa Fe-based regional acute care hospital operated by Christus Health. It is comparable to Rust as a non-profit, community-based regional hospital serving a New Mexico catchment with a similar portfolio of emergency, maternal, and specialty services.
• Lovelace Medical Center: A large Albuquerque-based acute care hospital within the Lovelace Health System. It competes with Rust Medical Center for elective specialty, emergency, and obstetric volumes from Sandoval County residents who are willing to drive into Albuquerque.

Regional players

• MountainView Regional Medical Center: A community acute care hospital in Las Cruces operated by Community Health Systems. Comparable as a regional, mid-sized acute care facility with emergency, maternal, and specialty services serving a defined New Mexico catchment area.
• Eastern New Mexico Medical Center: A community acute care hospital in Roswell operated by Community Health Systems. Comparable as a regional New Mexico hospital serving a defined rural catchment with similar emergency, maternal, and specialty service profiles.
• Gerald Champion Regional Medical Center: An independent regional medical center in Alamogordo, New Mexico. Comparable as a non-profit community regional hospital providing emergency, obstetric, and specialty services to a defined southern New Mexico catchment.
• San Juan Regional Medical Center: An independent community hospital in Farmington serving the Four Corners region of New Mexico. Comparable as a regional acute care facility providing similar emergency, obstetric, and specialty services to a defined multi-county catchment.
• Lovelace Westside Hospital: A community hospital within the Lovelace system located on Albuquerque's west side. Comparable as a Lovelace-network community facility competing with Rust for Sandoval County residents seeking care closer to home.

Broad incumbents

• HCA Healthcare: One of the largest for-profit hospital operators in the United States with facilities across multiple states. Comparable as a broad incumbent that competes indirectly via scale, capital access, and consolidated back-office functions that influence regional pricing dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/presbyterian-rust-medical-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRESBYTERIAN RUST MEDICAL CENTER