Rutgers - For sexual and reproductive health and rights

What Rutgers - For sexual and reproductive health and rights does

Rutgers is a Dutch nonprofit organization (ANBI / CBF-erkend goed doel) headquartered in Utrecht and self-described as the Dutch centre of knowledge and expertise on sexual health, safety and wellbeing. With a staff of 37, the organization combines research, evidence-based programming, and digital product development to advance sexual and reproductive health and rights (SRHR) in the Netherlands, Europe, West/Central Africa, and Southeast Asia. Its core technology stack is a set of consumer-facing web and e-learning platforms: SEGGSY (Dutch online platform for 16-18 year olds on sexuality, consent and relationships), Zanzu (multilingual information portal on contraception and sexual health), Rutgers Academy (e-learning platform hosting courses including 'Swipe, Stand, Protect' on online harassment), and the Impact Atlas (interactive global impact dashboard). It also co-authors educational toolkits such as 'It's All One Curriculum' with the Population Council and IPPF.

Rutgers generates revenue exclusively as a non-commercial charity via three streams: government grants (Dutch Ministry of Foreign Affairs, Dutch Ministry of Health, Welfare and Sport, and embassies), institutional and foundation grants (Global Affairs Canada, ZonMw, Dutch Postcode Lottery), and individual donations. Pricing is not disclosed because products are delivered free of charge. Its go-to-market is community-led and partnership-driven rather than commercial: programmes such as Generation G, Power to You(th), She Makes Her Safe Choice, Right Here Right Now, Ado Avance Ensemble and the Centres of Excellence on Comprehensive Sexuality Education are delivered through CSO partners and youth networks, while marketing/advocacy reach runs through LinkedIn, Instagram, YouTube, the main website, email newsletters via Mailchimp, and major international conferences (ICFP, CSW).

Its core beneficiaries are young people, women and girls, LGBTQI+ communities, people living with HIV, healthcare and education professionals, governments/policymakers, and parents/caregivers, with the youth segment as the strategic priority. The organization is a member association of IPPF, coordinates the SRGR platform within the Dutch Global Health Alliance, and is operationally engaged in SheDecides. On 1 July 2026 Rutgers completed an administrative merger with Aidsfonds - Soa Aids Nederland under co-executive leaders Marieke van der Plas and Mark Vermeulen, with the full legal merger planned for 1 January 2027, materially expanding its HIV and LGBTQI+ programming remit.

Name

Rutgers - For sexual and reproductive health and rights

Legal name

Rutgers

Website

https://rutgers.international

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rutgers is a Utrecht-headquartered Dutch nonprofit knowledge center that advances sexual and reproductive health and rights through research, multi-country programmes, and digital platforms including SEGGSY, Zanzu, and Rutgers Academy, serving young people, women, LGBTQI+ communities, and policymakers across the Netherlands, Europe, Africa, and Asia.

Ownership category

akta.pro rank

Product category

Global Public Health - Sexual and Reproductive Health and Rights

NAICS

Family Planning Centers (621410), Other Individual and Family Services (624190), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD)

akta.pro secondary industries

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE), Global Health Research, Clinical Trials & Product Development Partnerships (PDPs) (HLAJAOAM)

Keywords

• Sexual and reproductive health
• Sexuality education
• Reproductive rights advocacy
• Gender-based violence prevention
• Global health programmes

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Grants and Development Funding: Rutgers receives funding from the Dutch Ministry of Foreign Affairs, Dutch Ministry of Health, Welfare and Sport, and other government bodies for SRHR programmes, research, and policy advocacy in the Netherlands and internationally.
2. Institutional and Foundation Grants: Rutgers receives grants from international organizations such as Global Affairs Canada, ZonMw, the Dutch Postcode Lottery, and others to fund specific programmes and research initiatives.
3. Donations and Charitable Contributions: As a CBF-erkend goed doel (recognized Dutch charity) and ANBI (public benefit organization), Rutgers receives donations from individuals and private philanthropists. Donors are assured that contributions support only chosen purposes.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Rutgers is a Dutch nonprofit knowledge and research organization that delivers sexual and reproductive health and rights (SRHR) programming, evidence-based research, educational resources, e-learning courses, digital information platforms, and policy advocacy across the Netherlands, Europe, Africa, Asia and Latin America. Its core offerings centre on comprehensive sexuality education, contraception and safe abortion access, prevention of sexual and gender-based violence, and supporting young people, women, LGBTQI+ communities and people living with HIV through community-led programmes delivered in partnership with civil society organizations, governments, and healthcare providers.

Product overview

Rutgers is the Dutch centre of knowledge and expertise on sexual health, safety and wellbeing. The organization operates as a knowledge and advocacy center providing reliable information, educational resources, and programs. Key digital products include SEGGSY (Dutch online platform for young people aged 16-18 on sexuality and relationships), Zanzu (information website on contraception), and Rutgers Academy (e-learning platform). Rutgers also develops educational toolkits like It's All One Curriculum and delivers programs including Generation G, Power to You(th), Centres of Excellence on Comprehensive Sexuality Education, She Makes Her Safe Choice, Explore4Action, Right Here Right Now, and Ado Avance Ensemble. The organization works in partnership with civil society, healthcare professionals, and educators to support young people in the Netherlands, Europe and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• Sense.info: Youth platform on sexuality powered by Rutgers, Soa Aids Netherlands and Dutch Municipal Health Services
• SEGGSY
• Zanzu
• Swipe, Stand, Protect
• Rutgers Academy

Products and services

• SEGGSY Free Dutch online platform for young people aged 16-18 providing reliable information about flirting, dating, identity, safe sex, fun, and relationships. Co-developed with young people and experts, covering topics such as first time, consent, identity, and falling in love with interactive content.
• Zanzu Publicly accessible website providing evidence-based information about contraception, sexual health, and rights. Supports people in understanding contraceptive methods and making informed decisions about their sexual health, available in multiple languages.
• Rutgers Academy Online learning platform offering e-learning courses on sexual health, gender-based violence, and related topics. Hosts courses such as Swipe, Stand, Protect for tackling online harassment, available free in English, French, Indonesian and Arabic.
• Swipe, Stand, Protect E-Learning Course Youth-led e-learning course developed by Generation 4Ward and hosted on Rutgers Academy to help young people understand and respond to online harassment, including interactive quizzes, videos, and realistic scenarios.
• It's All One Curriculum Comprehensive toolkit providing guidelines and activities for a unified approach to sexuality, gender, HIV and human rights education. Updated collaboratively by Rutgers, the Population Council, and IPPF with support from Global Affairs Canada.
• Impact Atlas Interactive online tool showcasing Rutgers' global and regional impact data and evidence related to sexual and reproductive health and rights, accessible through the Rutgers website.
• Gender-Transformative Approach Toolkit Toolkit for organizations to implement gender-transformative approaches to prevent sexual and gender-based violence, including modules on creating positive work culture.

Quantifiable outcome

• Dutch investments helped prevent 1.3 million unsafe abortions and 3.8 million unintended pregnancies between 2020-2024
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Aidsfonds – Soa Aids NederlandcoreStrategic or Co-development Partner · 1 July 2026Rutgers and Aidsfonds – Soa Aids Nederland entered into an administrative merger on 1 July 2026 under a shared leadership structure with co-executive leaders Marieke van der Plas (Rutgers) and Mark Vermeulen (Aidsfonds). The merger aims to form a single organization dedicated to sexual health, wellbeing, and human rights, with a planned full legal merger on 1 January 2027. The combined organization will work towards a world where everyone can make free and safe choices about their bodies and where no one dies of AIDS.
• Dutch Global Health AlliancecoreStrategic or Co-development PartnerRutgers is part of the Dutch Global Health Alliance, a coalition that commissioned research on the impact of Dutch investments in global health and SRHR (2020-2024). Rutgers also coordinates the SRGR platform within this alliance.
• SRGR PlatformcoreStrategic or Co-development PartnerRutgers coordinates the SRGR (Sexual and Reproductive Health and Rights) platform, bringing together organizations working on SRHR to advocate for and monitor Dutch investments in global SRHR.
• The Population CouncilcoreStrategic or Co-development PartnerRutgers collaborates with the Population Council and IPPF to update and publish the 'It's All One Curriculum', a comprehensive toolkit providing guidelines and activities for a unified approach to sexuality, gender, HIV and human rights education. An updated version was planned for 2022.
• IPPF (International Planned Parenthood Federation)coreStrategic or Co-development PartnerRutgers is a member association of IPPF. The two organizations collaborate on the 'It's All One Curriculum' update and Rutgers participates in IPPF's global SRHR network. Rutgers is part of the SRHR Alliance. IPPF's recent data shows hundreds of clinics were forced to close and funding was cut due to US policy changes.
• FiomminorStrategic or Co-development PartnerRutgers collaborated with Fiom on the 'Echo Chambers and Filter Bubbles' exploratory study on misinformation about contraception and abortion online, commissioned by the Dutch Ministry of Health, Welfare and Sport.
• Amsterdam UMCminorStrategic or Co-development PartnerCo-published the 'It Starts with Listening' research report on empathy in unintended pregnancy care with Rutgers, Fiom, UMC Groningen and Utrecht University, commissioned by ZonMw on behalf of the Dutch Ministry of Health.
• UMC GroningenminorStrategic or Co-development PartnerCo-researcher on the 'It Starts with Listening' study on unintended pregnancy care alongside Rutgers, Amsterdam UMC, Fiom and Utrecht University.
• Utrecht UniversityminorStrategic or Co-development PartnerCo-researcher on the 'It Starts with Listening' study on unintended pregnancy care alongside Rutgers, Amsterdam UMC, Fiom and UMC Groningen.
• CERRHUD in BenincoreStrategic or Co-development PartnerLed research with Rutgers on 'The Maze Women Face' study linking sexual violence and unsafe abortion in Benin and across West and Central Africa. CERRHUD researchers collected testimony from women and girls denied safe care.
• APHRC (African Population and Health Research Center)coreStrategic or Co-development PartnerResearch partner in the Benin study on safe abortion access and stigma alongside Rutgers and ABPF, part of the Ado Avance Ensemble and She Makes Her Safe Choice programmes.
• ABPF (Association Benin Parents et Familles)coreStrategic or Co-development PartnerNational partner in Benin leading advocacy for safe abortion that resulted in the historic 2021 law reform. Partner in Ado Avance Ensemble and She Makes Her Safe Choice programmes with Rutgers. Judith Maffon Gbehinto serves as National President of ABPF.
• ATBEF (Togo)minorStrategic or Co-development PartnerPartner in the Ado Avance Ensemble programme focused on adolescent SRHR in Francophone Africa. ATBEF participated in the joint campaign for World Contraception Day and Safe Abortion Day alongside ABBEF (Burkina Faso) and ABPF (Benin).
• ABBEF (Burkina Faso)minorStrategic or Co-development PartnerPartner in the Ado Avance Ensemble programme focused on adolescent SRHR in Francophone Africa. ABBEF co-created the joint campaign message 'Our youth = our life = our responsibility!' for World Contraception Day and Safe Abortion Day.
• Plan InternationalminorStrategic or Co-development PartnerCollaborated with Rutgers and Aidsfonds on welcoming the Guttmacher Institute report on Dutch investments in SRHR and advocating against proposed Dutch government budget cuts to development cooperation.
• Generation 4WardminorStrategic or Co-development PartnerA collective of youth gender justice advocates from over seven countries in Asia, Africa and Europe, partnered with Rutgers to develop the 'Swipe, Stand, Protect' e-learning course on online harassment, hosted on Rutgers Academy.
• SheDecidesminorStrategic or Co-development PartnerRutgers executive director Marieke van der Plas is a SheDecides champion. Rutgers collaborates with SheDecides to advance abortion rights globally through collective action and solidarity among reproductive rights organizations.
• CAMNAFAW (Cameroon)minorStrategic or Co-development PartnerPartner organization in Cameroon that refused to sign the Global Gag Rule in 2017 and reaffirms commitment to women's SRHR including safe abortion access, despite loss of US-funded programmes.
• Dutch Municipal Health ServicesminorStrategic or Co-development PartnerPartner in powering SEGGSY, the Dutch online platform for young people on sexuality, alongside Rutgers and Soa Aids Netherlands. SEGGSY builds on Sense.info, the youth sexuality platform.
• Guttmacher InstituteminorStrategic or Co-development PartnerResearch institute whose 'Just the Numbers' report documented that Dutch investments in 2024 gave 8.5 million people access to modern contraception and 2.6 million people HIV care/testing, preventing 2.6 million unintended pregnancies and 938,000 unsafe abortions.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Plan International: Global children's rights and girls' empowerment organization with overlapping work on SRHR, child marriage and gender-based violence; co-signed advocacy with Rutgers against Dutch SRHR budget cuts.
• UNFPA (United Nations Population Fund): UN agency leading global SRHR programming, policy and funding; far larger than Rutgers but shares the same thematic focus on contraception, safe abortion, HIV and youth SRHR across the same developing-country geographies.
• MSI Reproductive Choices (formerly Marie Stopes International): Global provider of contraception and safe abortion services across 37+ countries; a much larger service-delivery counterpart to Rutgers with overlapping focus on contraceptive access and safe abortion in Africa and Asia.

Direct peers

• Guttmacher Institute: Research and policy organization focused on SRHR in the United States and globally; provides the 'Just the Numbers' impact evidence that Rutgers uses to advocate for Dutch SRHR investments, making it a close evidence-to-advocacy peer.
• Population Council: International research nonprofit conducting biomedical and social science research on SRHR, HIV and gender; co-developed 'It's All One Curriculum' with Rutgers and IPPF and shares Rutgers' evidence-to-programme model.
• SheDecides: Global movement championing bodily autonomy and SRHR funding, of which Rutgers' Executive Director is a champion; a smaller, movement-focused peer with overlapping advocacy goals and partner networks.
• Aidsfonds - Soa Aids Nederland: Dutch HIV/AIDS and STI organization now in administrative merger with Rutgers; comparable in geographic focus, Dutch base, civil society model, and target populations including LGBTQI+ people and people living with HIV.
• Pathfinder International: Global SRHR and family planning NGO delivering programmes in Africa and Asia with comparable focus on contraception, safe abortion, and adolescent SRHR; similar non-profit, donor-funded model and civil society delivery approach.
• International Planned Parenthood Federation (IPPF): Global SRHR umbrella of which Rutgers is a member association; jointly owns 'It's All One Curriculum' with Rutgers and operates the largest global clinic network for SRHR, making it the closest comparable peer in mission, scope and constituency.
• Centre for Reproductive Rights: International legal advocacy organization using litigation and policy to advance reproductive rights globally; closely comparable to Rutgers' advocacy arm in using evidence and partnerships to drive legal and policy change on SRHR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Rutgers_nl
• LinkedInlinkedin.com/company/rutgers-international
• Instagraminstagram.com/rutgers_intl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Rutgers - For sexual and reproductive health and rights