RYZ

What RYZ does

RYZ, operated by Athlink Sports Private Limited, is a privately held Indian premium women's active-fashion brand that sells exclusively through its direct-to-consumer e-commerce platform ryzstore.com. The brand positions itself as 'active fashion' rather than traditional athleisure, targeting performance-oriented women across use cases including gym/training, yoga/studio, tennis/pickleball, travel/lounge, and work/smart hybrid settings. Pricing spans roughly ₹899 to ₹4,899, placing it in the premium-but-accessible tier for the Indian market, with celebrity endorsement from Kareena Kapoor Khan supporting brand awareness.

RYZ's product portfolio is built around two proprietary fabric platforms. Softretch® is a dual-brushed polyamide/spandex blend (approximately 82% polyamide / 18% spandex) sourced from elite mills, finished with batch-wise quality control and offering 4-way stretch, moisture-wicking, quick-dry, anti-odor, anti-wrinkle, and color-stable properties. RYZ Basics combines poly-spandex with Reliance Industries' HeXaREL™ coating technology, delivering a multi-property fabric finish (anti-odor, anti-bacterial, anti-viral, UPF, thermal resistance). The catalog comprises tops, sports bras, padded styles, leggings, bottoms, jackets, co-ord sets, and the 2025-launched RYZ Active Carry-All Bag accessories line.

Revenue is generated almost entirely through one-time online purchases via the Shopify storefront, with PAN India Cash on Delivery available across 24,000+ PIN codes alongside international shipping. The company is incorporated in India with its corporate office in Gurugram and registered office in New Delhi. Marketing is multi-channel — organic social (Instagram, Facebook, YouTube, LinkedIn, WhatsApp), content marketing on fabric science and styling, the 'RYZ Face of the Month' community program, earned media in Forbes/The Hindu/NDTV, and celebrity ambassadorship. No funding rounds, revenue, or headcount data are disclosed, and there is no physical retail footprint.

Name

RYZ

Legal name

Athlink Sports Private Limited

Website

https://ryzstore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RYZ, operated by Athlink Sports Private Limited, is an Indian premium women's active-fashion brand selling direct-to-consumer through ryzstore.com, offering proprietary Softretch® activewear and accessories to performance-oriented women across gym, yoga, travel, and hybrid-work use cases.

Ownership category

akta.pro rank

Product category

Premium Women's Activewear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Women's Clothing Stores (5621), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAAAAAI

Outerwear & Cold-Weather Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYIMAOAFAG

Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

Keywords

• Premium activewear
• Women's sportswear
• Athletic apparel
• Performance leggings
• Yoga clothing

Headquarters

HQ city

Gurgaon (Gurugram)

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Activewear Sales: RYZ generates revenue primarily through direct online sales of premium activewear products including tops, leggings, sports bras, jackets, and accessories through its e-commerce platform. Products are sold at one-time purchase prices ranging from approximately ₹899 to ₹4,899, with periodic seasonal sales offering up to 50% discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

RYZ designs, manufactures, and sells premium women's activewear and accessories through its direct-to-consumer e-commerce platform ryzstore.com. The product line centers on two proprietary fabric technologies—Softretch® (dual-brushed 82% polyamide/18% spandex) and RYZ Basics (poly-spandex with HeXaREL™ coating)—offered across tops, sports bras, leggings, jackets, co-ord sets, and gym bags targeted at active women in India and international markets.

Product overview

RYZ is a premium Indian active-fashion brand for women, positioned as 'active fashion' rather than traditional athleisure. The company operates a unified product portfolio built around two proprietary fabric technologies: Softretch® (a premium dual-brushed 82% polyamide / 18% spandex blend sourced from elite mills) and RYZ Basics (poly-spandex enhanced with Reliance Industries' HeXaREL™ coating). The product range spans Tops & Bras (including Sports Bras, Bra Tops, Open-Back, and Padded styles), Leggings & Bottoms, Jackets, and Co-Ord Sets—all engineered for gym, yoga, tennis, travel, work/hybrid, and lifestyle use. Accessories include the RYZ Active Carry-All Bag (Leather Series). Key sub-products include the Swoosh Sports Bra Vest, Swoosh Air Over Top, Swoosh Light-Weight Slim-Fit Top, Core Midriff Crop Top, Core Sculpt-Fit Co-Ord Set, Signature Sculpt Active Co-Ord Set, and the Original Softretch® AeroCross Bra Top. The brand emphasizes squat-proof performance, functional pockets, and studio-to-street versatility, with first exchange free and a 7-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Softretch® Collection RYZ's signature proprietary fabric technology line (dual-brushed 82% polyamide / 18% spandex) sold as a shoppable collection featuring 4-way stretch, moisture-wicking, quick-dry, anti-odour, anti-wrinkle, and pill-resistant properties with cloud-soft handfeel, for active women.
• RYZ Basics Collection Entry-level fabric collection using high-grade poly-spandex enhanced with Reliance Industries' HeXaREL™ coating, offering 8-in-1 benefits (cool-to-touch, moisture management, anti-odor, anti-viral, UPF protection, anti-static, thermal resistance) for active women.
• Tops & Bras Women's tops collection including Tops, Bra Tops, Sports Bras, Open-Back designs, and Padded styles, crafted from Softretch® or poly-spandex fabrics for active women engaged in gym, yoga, tennis, and lifestyle activities.
• Leggings & Bottoms Women's bottoms including Leggings, Pants, Shorts & Skorts, featuring squat-proof designs, mesh panels, high-waist fits, and deep functional pockets for active women.
• Jackets All-weather activewear jackets including sleeveless, elbow-sleeve cropped, and full-sleeve styles for gym, outdoor, and lifestyle use.
• Co-Ord Sets Matching top and leggings sets designed for coordinated gym or athleisure styling, including Core Sculpt-Fit and Signature Sculpt Active Co-Ord Sets for active women.
• Bags & Accessories Active lifestyle accessories including the RYZ Active Carry-All Bag (Leather Series) with waterproof construction, shoe compartment, and wet-dry separation, carrying a 3-month warranty.
• RYZ Active Carry-All Bag – Leather Series Premium multifunction gym and travel duffle bag in waterproof nylon with leather accents, dedicated shoe compartment, wet-dry separation, and convertible carry options (hand/shoulder/crossbody), backed by a 3-month warranty.

Quantifiable outcome

• 24,000+ PIN codes covered for delivery across India
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alo Yoga: Premium women's activewear and lifestyle brand with celebrity-driven marketing and a similar DTC-led, fashion-forward positioning. Highly comparable on target customer (style-conscious active women), premium price band, and studio-to-street aesthetic.
• Lululemon: Global premium women's activewear brand setting the category benchmark for technical fabrics (e.g., Luon, Nulux), premium pricing, and studio-to-street positioning. RYZ's Softretch® fabric and 'active fashion' framing explicitly chase the Lululemon playbook in India.
• Athleta: Gap Inc.'s premium women's activewear brand competing in the same technical-fabric, performance-meets-lifestyle segment. Comparable customer profile (active women willing to pay premium) and product range (leggings, bras, tops, jackets).
• P.E Nation: Premium activewear brand known for co-ord sets, fashion-forward design, and a similar DTC + selective retail model. Closely comparable on co-ord set SKU strategy and 'activewear as fashion' positioning.
• Sweaty Betty: Premium women's activewear brand emphasizing technical performance fabrics and feminine design. Direct overlap with RYZ on technical knit fabrics, premium pricing, and a women-only activewear assortment.

Regional players

• HRX: Indian activewear brand co-founded with Hrithik Roshan, positioned as premium-performance at accessible price points. Direct Indian-market peer leveraging a celebrity founder, DTC + offline retail, and competing in the same women's activewear category.

Broad incumbents

• Adidas (Women): Global sportswear incumbent with a substantial women's activewear line. Comparable in product categories (sports bras, leggings, jackets) and Indian market presence, though Adidas spans mass to performance tiers.
• Nike (Women): Global athletic apparel incumbent with a broad women's activewear portfolio. Overlaps with RYZ in sports bras, leggings, and performance fabrics, but Nike's catalog extends far beyond activewear and across price tiers.

Emerging players

• Cultsport: Indian activewear and sportswear brand (Cult.fit ecosystem) with a growing women's activewear line. Comparable target customer (active Indian women) and overlap on leggings, sports bras, and performance fabrics at mid-to-premium price points.
• Powerlook: Indian DTC activewear and athleisure brand focused on men and women, competing in a similar price band. Comparable business model (DTC, performance fabrics, premium positioning) and overlap on leggings, co-ord sets, and tops.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ryzindiaofficial
• Facebookfacebook.com/theryzstore
• LinkedInlinkedin.com/company/ryzindia
• Instagraminstagram.com/theryzstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RYZ