Gordon Head Recreation Centre
- Company typePrivate
- Founded1906
- HeadquartersVictoria, British Columbia, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
Gordon Head Recreation Centre firmographics
Firmographics- Name
- Gordon Head Recreation Centre
- Legal name
- District of Saanich
- Website
- https://saanich.ca
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Gordon Head Recreation Centre industry classification
Industry- Product category
- Community Recreation Facilities
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Aquatic Centers & Swimming Facilities (MPAKAEAF)
Keywords
Where Gordon Head Recreation Centre is headquartered
LocationHeadquarters
- HQ city
- Victoria, British Columbia
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Gordon Head Recreation Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Program and Activity Fees: Revenue generated from recreational programs including swimming lessons, fitness classes, and youth activities. Fees vary by program type and duration.
- Facility Rental Income: Revenue from renting facility spaces for private events, group bookings, and birthday parties. Groups of 20 or more can book the facility.
- Pool Party Packages: Pool party bookings generate revenue with pricing at $130 for up to 10 children for pool parties held on Sundays 1-4pm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pool Party Package |
| Usage-based | Pay-as-you-go | Group Package Rental |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gordon Head Recreation Centre product offering
Product offeringCore offering
Gordon Head Recreation Centre is a municipal recreation facility operated by the District of Saanich offering aquatic facilities (pool with poolside climbing wall, monkey bars, current pool, and water toys), fitness programs, and community recreation services. The centre also offers ancillary services including pool birthday party packages for children and group facility rentals for groups of 20 or more.
Product overview
Gordon Head Recreation Centre is a municipal recreation facility operated by the District of Saanich, offering aquatic facilities (pool with climbing wall and water features), fitness programs, and community recreation services. The facility operates as part of the broader Saanich Recreation network, which includes Cedar Hill Recreation Centre, G.R. Pearkes Recreation Centre, and Saanich Commonwealth Place. The center offers core facility access as well as ancillary services such as pool birthday party packages and group facility bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Pool Party Package Pool birthday party package for children 12 years and younger, featuring poolside climbing wall, monkey bars, current pool, and water toys, with a party room for cake and refreshments. Priced at $130 for up to 10 children, Sundays 1-4pm, including 2-hour fun swim and 1 hour in party room.
- Group Facility Bookings Group facility rentals for groups of 20 or more people. Liability insurance may be required. Booking coordinated through Lisa Grealy at 250-475-7101.
- Recreation Programs and Facility Access Core access to aquatic facilities (pool with climbing wall and water features), fitness spaces, and multipurpose rooms, along with registered recreational programs such as swimming lessons, fitness classes, and youth activities. Fees vary by program type and duration.
Companies that use Gordon Head Recreation Centre
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Gordon Head Recreation Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gordon Head Recreation Centre partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- District of Saanich - Other Recreation FacilitiescoreGordon Head Recreation Centre is one of four main recreation facilities operated by the District of Saanich. The facilities operate under a unified recreation services system, allowing access passes to be used across multiple centres including Cedar Hill Recreation Centre, G.R. Pearkes Recreation Centre, and Saanich Commonwealth Place.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Gordon Head Recreation Centre competitors and assessment
Company assessmentBroad incumbents
- GoodLife Fitness: Canada's largest private fitness centre chain with locations across Greater Victoria. Competes with the fitness and programming side of Gordon Head's offering, though lacks comparable municipal pool and community programming.
- YMCA-YWCA of Vancouver Island: Regional non-profit operator of fitness, aquatic, and community recreation facilities across Greater Victoria. Comparable in programming mix (pool, fitness, child/youth services) but operates under a membership-based non-profit model rather than municipal tax funding.
Direct peers
- City of Victoria Recreation: Neighbouring municipal recreation operator in the adjacent City of Victoria, offering pools, arenas, and community centres to Greater Victoria residents. Operates under the same British Columbia municipal recreation framework with comparable programming and pricing.
- Cedar Hill Recreation Centre: Sibling municipal recreation facility operated by the District of Saanich, offering similar aquatic, fitness, and community programming under the same cross-centre pass system. Directly comparable in operating model, customer segments, and service mix.
- G.R. Pearkes Recreation Centre: Another District of Saanich-operated recreation facility included in the unified Saanich Recreation pass network. Shares the same municipal operator, fee structure, and programming philosophy as Gordon Head.
- Saanich Commonwealth Place: The flagship Saanich aquatic and recreation facility, larger in scale, offering pools, fitness, and community programming on the same cross-centre pass system. Comparable in service mix and customer base, though broader regional draw.
Regional players
- Panorama Recreation Centre: Municipal recreation facility serving the Saanich Peninsula (North Saanich/Sidney area). Comparable in offering pools, fitness, and community programs under a similar BC municipal operator model, but with a distinct geographic catchment.
- City of Langford Recreation: Municipal recreation services in the City of Langford, part of the Westshore sub-region of Greater Victoria. Comparable in operating model and service mix (aquatics, fitness, community programs) but serves a different municipality.
- Westshore Parks & Recreation: Municipal recreation provider serving the Westshore communities west of Victoria, with aquatic, fitness, and recreational facilities. Comparable in service offering and public-sector operating model but serves a different sub-region of Greater Victoria.
Emerging players
- JCC Greater Vancouver: Community-centred recreation and fitness operator offering aquatic, fitness, and youth programs in a membership-club format. Comparable in family and community programming focus though operated as a non-profit rather than municipal facility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Gordon Head Recreation Centre social profiles
Digital presenceGordon Head Recreation Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gordon Head Recreation Centre leadership team
Management profileNumber of profiles
Profiles1 record
Gordon Head Recreation Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gordon Head Recreation Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gordon Head Recreation Centre
What does Gordon Head Recreation Centre do?
Gordon Head Recreation Centre is a municipal recreation facility operated by the District of Saanich offering aquatic facilities (pool with poolside climbing wall, monkey bars, current pool, and water toys), fitness programs, and community recreation services. The centre also offers ancillary services including pool birthday party packages for children and group facility rentals for groups of 20 or more.
Is Gordon Head Recreation Centre a public or private company?
Gordon Head Recreation Centre is a private company. It is classified as state government owned and is currently operating.
When was Gordon Head Recreation Centre founded?
Gordon Head Recreation Centre was founded in 1906. It employs 11 to 50 people.
Where is Gordon Head Recreation Centre based?
Gordon Head Recreation Centre is headquartered in Victoria, British Columbia, Canada, in the North America region.
How does Gordon Head Recreation Centre make money?
Three revenue lines are on record. Program and Activity Fees are the primary driver. The others are facility Rental Income and pool Party Packages.
Who are Gordon Head Recreation Centre's main competitors?
Broad incumbents on record are GoodLife Fitness and YMCA-YWCA of Vancouver Island. Direct peers are City of Victoria Recreation, Cedar Hill Recreation Centre, G.R. Pearkes Recreation Centre and Saanich Commonwealth Place. Regional players are Panorama Recreation Centre, City of Langford Recreation and Westshore Parks & Recreation. JCC Greater Vancouver is listed as an emerging player.
Does Gordon Head Recreation Centre have an API?
No public API is recorded for Gordon Head Recreation Centre.
What industry is Gordon Head Recreation Centre in?
Gordon Head Recreation Centre's product category is Community Recreation Facilities. Its primary akta.pro industry code is MPAKAEAF, Aquatic Centers & Swimming Facilities. Its NAICS code is 713940 and its SIC code is 7900.