The Society for Abandoned Animals

Name

The Society for Abandoned Animals

Legal name

Society for Abandoned Animals

Website

https://saarescue.co.uk

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Animal Welfare and Pet Rescue Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro industry

PRIMARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAH

Sanctuaries & Long-Term Care (Farm, Equine, Exotic)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAE

Spay/Neuter & Population Control Programs

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAL

Lost & Found, Reunification & Microchipping Programs

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYAFAEALAA

Animal Boarding (Kennels, Catteries)

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• Animal rescue services
• Pet adoption services
• Animal welfare charity
• Rabbit boarding services
• Dog field hire

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Fundraising: Individual donations, regular monthly giving, one-time donations via PayPal/JustGiving, standing orders, cheque/cash in person, workplace payroll giving, and Amazon Wish List donations of goods.
2. Dog Field Hire: Enclosed dog field available for private hire at £6 per 30-minute slot for up to 2 dogs, with incremental pricing for additional dogs. Revenue from dog meet-ups and parties.
3. Rabbit Boarding: Rabbit boarding unit with 14 pens available for bunnies on holiday, generating revenue from boarding fees.
4. Adoption Fees: Fees charged for cat, dog, and rabbit adoptions, subject to home checks.
5. Sales (eBay Store and On-site Shop): Sale of donated goods via eBay store and on-site charity shop, including memorial plaques.
6. Sponsorship: Cat pen and rabbit pen sponsorship programmes available for supporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Society for Abandoned Animals rescues, rehabilitates and rehomes abandoned and unwanted cats and rabbits from its Peggy Henderson Animal Sanctuary in Stretford, Manchester. All animals receive a full health check, vaccination, neutering and microchipping before adoption. The charity also runs a 14-pen rabbit boarding unit and a secure enclosed dog field available for private hire, alongside donation, sponsorship and community education programs.

Product overview

The Society for Abandoned Animals operates as a unified animal welfare charity offering a portfolio of interconnected services centered on rescue, rehoming, and care of abandoned cats and rabbits. The core offerings include cat and rabbit rehoming services, where animals receive full veterinary preparation (health checks, vaccination, neutering, microchipping) before placement. Supporting services include rabbit boarding facilities for holiday care and a secure dog field for private hire. The organization also operates donation and sponsorship programs to fund operations, with vet bills averaging £4000 per month. All services operate from the Peggy Henderson Animal Sanctuary in Manchester and are supported by volunteer programs across multiple operational areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Cat Rehoming Service Adoption service placing unwanted and abandoned cats into new homes, with all cats receiving a full health check, vaccination, neutering, and microchipping before adoption.
• Rabbit Rehoming Service Adoption service placing unwanted and abandoned rabbits into new homes, with all rabbits receiving health checks, vaccination, neutering, and microchipping prior to adoption.
• Rabbit Boarding Service (Bunny Boarding Manchester) Holiday boarding service for rabbits at the sanctuary's dedicated boarding unit with 14 pens, providing specialist rabbit care for owners on holiday.
• Secure Dog Field Hire Enclosed secure dog field (approximately 49x35m, fully fenced) available for private hire for dogs that cannot be let off lead. Booked online in 30-minute slots at £6 (up to 2 dogs), £7.50–£9 (3–5 dogs), and £10–£12 (5–6 dogs).
• Donation and Sponsorship Programs Financial donation options including one-time and recurring monthly giving, PayPal and JustGiving donations, standing orders, workplace payroll giving, cat pen and rabbit pen sponsorship programmes, and Amazon Wish List in-kind gifts.

Quantifiable outcome

• 1056 cats and 341 rabbits rehomed in 5 years
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• PetplancoreGTM or Marketing PartnerPetplan rescue partnership provides each adopted animal with four weeks free Petplan insurance. SAA receives a donation each time a policy is continued after the free period. Petplan Charitable Trust has also awarded SAA grants (£4,250 towards 2020 vet bills in conjunction with C4's Animal Rescue Live Fund).
• Royal CaninminorGTM or Marketing PartnerRoyal Canin loyalty scheme provides vouchers for adopters to receive free bags of cat food, and for each voucher redeemed SAA receives points towards bags of food for their own animals.
• MarsminorGTM or Marketing PartnerMars The Adoption Mission initiative has provided valuable supply of support, knowledge for the team, and food donations for the animals.
• Vets4Pets (Altrincham and Stockport)coreStrategic or Co-development PartnerVeterinary partner providing ongoing animal care services to SAA residents and adopted animals.
• Ashleigh Veterinary Centre (Chorlton)coreStrategic or Co-development PartnerVeterinary partner providing animal care services to SAA.
• Pet Medics (Hospital)coreStrategic or Co-development PartnerVeterinary hospital providing animal care services to SAA residents.
• Cats ProtectionminorStrategic or Co-development PartnerCats Protection provides low-cost neutering vouchers for SAA to help people within the community who are caring for and neutering feral colonies and strays and those on low incomes.
• Sainsbury's Sale and Altrincham branchescoreGTM or Marketing PartnerSainsbury's stores have in-store food collection stations for SAA donations. Both stores chose SAA as their Charity of the Year, providing access to fundraising events, store collections, and in-store presence estimated to raise around £5,000.
• Morrison's DentonminorGTM or Marketing PartnerMorrison's Denton branch has in-store food collection stations supporting SAA donations.
• GroobarbsminorGTM or Marketing PartnerGroobarbs is a local farm offering subscription vegetable box deliveries in the Manchester/Cheshire area. They make frequent and generous donations of vegetables for the bunnies at SAA who are awaiting new homes.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Cats Protection: UK's leading cat welfare charity running a national network of branches, adoption centres, and rehoming services — the closest direct peer to SAA's cat rehoming focus. SAA's Assistant Manager Lorna joined from Cats Protection, evidencing direct labour-market and operational overlap.
• Raystede Centre for Animal Welfare: Sussex-based animal welfare charity providing rescue and rehoming for cats, dogs, rabbits, and small animals. Closely comparable single-site sanctuary operating model with similar mix of rehoming, boarding, and volunteer-led fundraising.
• Wood Green Animal Charity: Mid-sized animal rescue charity based in Cambridgeshire/Hertfordshire running rehoming centres and community veterinary services for cats, dogs, and small pets. Directly comparable as a registered charity combining rehoming, boarding-adjacent services, and corporate fundraising.
• Mayhew: London-based animal welfare charity focused on cat and dog rescue/rehoming, plus community veterinary care. Comparable community-rescue model with corporate partnerships, volunteer programmes, and a no-kill ethos similar to SAA's policy commitment.
• Margaret Green Animal Rescue: South-West UK charity running rescue centres for cats, dogs, and small animals with no-kill policies and volunteer-driven operations. Comparable as a registered charity with rehoming and small-animal sanctuary activities in a defined geographic region.

Broad incumbents

• Battersea Dogs & Cats Home: Iconic London-based rescue and rehoming charity for dogs and cats with strong corporate partnerships and a fundraising-led model. Comparable as a registered animal rescue charity with similar donation, sponsorship, and corporate-partnership revenue streams.
• RSPCA (Royal Society for the Prevention of Cruelty to Animals): The UK's largest and oldest animal welfare charity operating animal centres, rehoming, and inspectorate services nationwide. Directly comparable mission (rescue, rehoming, neutering, microchipping) but at vastly greater scale and with statutory-funded inspector powers that SAA lacks.
• Blue Cross: National pet welfare charity operating rehoming centres and pet bereavement support across the UK. Directly comparable rescue/rehoming model and is also where SAA's Manager Ursula was previously employed, indicating shared operating practices and talent pool.
• Dogs Trust: UK's largest dog welfare charity running20+ rehoming centres and funded largely by legacy gifts and donations. Comparable as a registered animal rescue charity dependent on voluntary income, but operates at a national scale SAA cannot match and dominates the dog-rehoming category SAA has exited.
• PDSA (People's Dispensary for Sick Animals): National veterinary charity operating pet hospitals and welfare services across the UK. Comparable as a registered animal welfare charity with veterinary cost burden (analogous to SAA's £4k/month vet bills), but at national scale with substantial corporate and statutory support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/saarescue
• Facebookfacebook.com/SAArescue
• Instagraminstagram.com/saarescue
• LinkedInlinkedin.com/company/the-society-for-abandoned-animals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Society for Abandoned Animals