SABON
SABON is a global beauty and personal care brand founded in 1997 in Tel Aviv, selling nature-inspired body care, bath, fragrance, and hair products through owned retail stores, e-commerce, and department store concessions across 8+ countries. It operates as a subsidiary of French cosmetics group Groupe Rocher.
- Company typePrivate
- Founded1997
- HeadquartersTel Aviv, Israel
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What SABON does
SABON is a global beauty and personal care brand founded in 1997 in Tel Aviv, Israel, that designs and sells nature-inspired body care, bath, fragrance, and hair care products. Its core product portfolio includes body creams and lotions formulated with Dead Sea-region ingredients, body scrubs and bath treatments, perfumes and home fragrances, and shampoos, with positioning centered on sensory experiences and moments of everyday self-care ritual. The brand emphasizes sustainability through its REUSE, RENEW, RELOVE refillable packaging program.
The company operates a direct-to-consumer model combining owned retail stores in prime locations (shopping malls, department stores, high streets), e-commerce via sabon.com and country-specific sites, and department store concessions (e.g., Isetan Mitsukoshi, Hankyu, Seibu in Japan). As of the input data, SABON is present in at least eight countries — Israel, USA, Japan, Italy, France, Romania, and Czech Republic — with documented expansion into Korea, Taiwan, Hong Kong, China, and Singapore between 2019 and 2020.
SABON became a subsidiary of Groupe Rocher, a French cosmetics retail conglomerate, following its acquisition in 2016. It employs approximately 336 people globally. The leadership team is headed by CEO Joffrey Chartier and CFO Brice Dumont, with functional CXO roles in operations, people, and experience. No revenue figures are disclosed in the source data, and no AI/ML capabilities, proprietary technology platforms, or patents are mentioned.
SABON firmographics
Firmographics- Name
- SABON
- Legal name
- SABON
- Website
- https://sabon.teamtailor.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SABON is a global beauty and personal care brand founded in 1997 in Tel Aviv, selling nature-inspired body care, bath, fragrance, and hair products through owned retail stores, e-commerce, and department store concessions across 8+ countries. It operates as a subsidiary of French cosmetics group Groupe Rocher.
- Ownership category
- akta.pro rank
SABON industry classification
Industry- Product category
- Personal Care & Beauty Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industries
- Natural/Organic & Clean Skincare (CRABAAAH), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)
Keywords
Where SABON is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices8 records
Markets served
SABON business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: SABON generates revenue through the sale of nature-inspired body care, skin care, and beauty products sold through its own retail stores, department store concessions, and e-commerce platforms globally.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
SABON product offering
Product offeringCore offering
SABON manufactures and sells nature-inspired body care, skin care, bath, fragrance, and hair care products formulated with natural ingredients associated with the Dead Sea region. The company distributes these products globally through company-owned retail stores, department store concessions, and e-commerce websites, positioning its brand around sensory self-care rituals and sustainable packaging practices.
Product overview
SABON is a global beauty and personal care brand offering body care, skincare, and bath products. The company's product portfolio includes body creams, perfumes, body scrubs, hair care, and home fragrances. Founded in Israel near the Dead Sea, SABON has expanded internationally to multiple markets including the USA, Japan, Italy, France, Romania, Czech Republic, and Israel. The brand emphasizes natural ingredients and sustainability initiatives including glass container reuse programs. This extraction is sourced from SABON's career site; the site does not contain detailed product catalog or e-commerce information.
Differentiator
Problem solved
Functional benefit
Products and services
- SABON Body Care Products Body creams, lotions, and moisturizers formulated with natural ingredients sourced from the Dead Sea region and inspired by Mediterranean beauty traditions, sold to individual consumers through SABON retail stores, e-commerce, and department store concessions.
- SABON Bath Products Bath treatments including body scrubs, bath gels, and soaking solutions designed for sensory self-care experiences, sold to individual consumers through SABON retail stores, e-commerce, and department store concessions.
- SABON Fragrances Perfumes and home fragrances featuring nature-inspired scent profiles, sold to individual consumers through SABON retail stores, e-commerce, and department store concessions.
- SABON Hair Care Hair care products including shampoos and treatments formulated within SABON's natural ingredient philosophy, sold to individual consumers through SABON retail stores, e-commerce, and department store concessions.
Companies that use SABON
Customer profileSegments2 records
Ideal customer profiles2 records
SABON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SABON partnerships and signals
Strategic signalScale indicators2 records
Recent moves13 records
Expansion highlights4 records
SABON competitors and assessment
Company assessmentDirect peers
- Rituals: Premium body care and home fragrance brand with experiential retail stores worldwide. Highly comparable on sensory rituals positioning, physical store-led growth, and natural-ingredient product philosophy.
- L'Occitane: French-rooted premium natural beauty brand operating own retail stores, e-commerce, and department store concessions globally. Directly comparable on nature-inspired positioning, multi-channel DTC retail, and broad body/skincare portfolio.
- Aesop: Premium natural skincare, body care, and fragrance brand owned by L'Oréal with a strong own-retail store model. Comparable on premium price point, natural positioning, and design-led experiential stores.
- Molton Brown: British premium bath, body, and fragrance brand with department store and own-retail presence. Comparable on premium bath and body focus, signature fragrance positioning, and gifting-led assortment.
- Elemis: British premium body care and skincare brand sold through spas, retail, and e-commerce. Comparable on premium body care leadership and multi-channel distribution including department stores and own digital.
- Fresh: LVMH-owned premium skincare and body care brand with own retail and department store presence. Comparable on premium positioning, natural ingredient narrative, and curated body care assortment.
- AHAVA: Israeli Dead Sea minerals-based skincare and body care brand. Highly comparable on shared Dead Sea origin heritage and natural mineral ingredient positioning in the body and skincare category.
Broad incumbents
- Clarins: Established French premium skincare and body care brand owned by Clarins Family. Comparable on premium natural positioning, department store distribution, and body/skincare portfolio breadth, though broader in scope.
- The Body Shop: Global natural-ethos beauty and body care retailer with a large own-store network. Comparable on natural-ingredient positioning and global retail footprint, though broader and more mass-market in positioning.
- Yves Rocher: French botanical-based beauty and body care brand and sister company to SABON under Groupe Rocher. Closely comparable on natural positioning, parent company ownership, and global retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SABON social profiles
Digital presenceSABON financial estimates
Financial estimateRevenue estimate
Valuation estimate
SABON leadership team
Management profileNumber of profiles
Profiles6 records
SABON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SABON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SABON
What does SABON do?
SABON manufactures and sells nature-inspired body care, skin care, bath, fragrance, and hair care products formulated with natural ingredients associated with the Dead Sea region. The company distributes these products globally through company-owned retail stores, department store concessions, and e-commerce websites, positioning its brand around sensory self-care rituals and sustainable packaging practices.
Is SABON a public or private company?
SABON is a private company. It is classified as corporate owned and is currently operating.
When was SABON founded?
SABON was founded in 1997. It employs 251 to 500 people.
Where is SABON based?
SABON is headquartered in Tel Aviv, Israel, in the Middle East region.
How does SABON make money?
One revenue line is on record: retail Product Sales.
Who are SABON's main competitors?
Direct peers on record are Rituals, L'Occitane, Aesop, Molton Brown, Elemis, Fresh and AHAVA. Broad incumbents are Clarins, The Body Shop and Yves Rocher.
Does SABON have an API?
No public API is recorded for SABON.
What industry is SABON in?
SABON's product category is Personal Care & Beauty Products. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 456120 and its SIC code is 2844.