Terre di Sacra

What Terre di Sacra does

Terre di Sacra (legal name S.a.c.r.a. S.p.A.) is an Italian privately-held hospitality and agricultural estate founded in 1922 by Marquis Uberto Resta Pallavicino and partners, operating across approximately 1,000 hectares of preserved Tuscan landscape and 12 kilometers of Tyrrhenian coastline near Capalbio, in the province of Grosseto. The core product is luxury nature-based accommodation comprising 9 villas (7-8 rooms, most with private heated 25-meter pools), 16 cottages (4-5 rooms, plus smaller 2-3 bedroom cottages), and a glamping line of safari-inspired Tents and Ecoluxe Lodge suites, all with private beach access. The estate hosts Italy's first WWF Oasis at Lake Burano (410 hectares, 274+ bird species) under a partnership dating to 1968, and operates an organic farm since 2017 producing Maremmana beef (80 cows), olive oil, and honey sold via Shopify.

The business monetizes across multiple streams: short-term villa and cottage rentals (quote-based luxury pricing), glamping accommodation, La Dogana Beach Club umbrellas and loungers (Classic and Comfort tiers), two on-site restaurants (Ristorante La Dogana fine dining and Il Doganino bistrot, both operated by external partner Enoteca La Torre), organic farm products, and curated excursions (horseback riding, e-bikes, sailing, birdwatching, cultural visits to the Tarot Garden and Hypermaremma art festival). Distribution runs primarily through the company's own websites (sacra.it, terredisacravillecottage.com) on the Blastness booking engine, complemented by concierge-led direct contact for custom requests and select OTA presence.

Terre di Sacra serves affluent international travelers seeking sustainable luxury and nature immersion, cultural and art tourists visiting Maremma, and corporate/event groups seeking whole-estate buyouts. Technology is minimal and outsourced: Blastness for booking, Shopify for farm-product e-commerce, Spiagge for beach reservations, and no proprietary AI, mobile app, or platform. The company is owned by multiple families descended from the 1922 founders (Pallavicino and Puri Negri families), currently led by President Carlo Puri Negri, with no public listing, no funding rounds, and a lean seven-person core team.

Name

Terre di Sacra

Legal name

S.a.c.r.a. S.p.A.

Website

https://sacra.it

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

Terre di Sacra operates a 1,000+ hectare luxury nature resort on Tuscany's Tyrrhenian coast near Capalbio, offering 9 villas, 16 cottages, glamping, beach clubs, and restaurants within Italy's first WWF Oasis, serving affluent travelers seeking sustainable luxury.

Ownership category

akta.pro rank

Product category

Luxury Resort & Vacation Rentals

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ultra-Luxury Villas & Estates (THAMAEAA)

akta.pro secondary industries

Coastal & Island Eco-Resorts (THAAAHAG), Beachfront & Island Luxury Resorts (THAGACAA), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Luxury vacation rentals
• Glamping accommodations
• Beach club services
• Organic farm products
• Tuscan estate hospitality

Headquarters

HQ city

Capalbio Scalo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Vacation Rentals: Terre di Sacra generates primary revenue through rental of luxury villas (9 units with 7-8 rooms each, private heated pools), cottages (16 units with 4-5 rooms, plus small cottages with 2-3 bedrooms), and Ecoluxe Lodge/Tent glamping accommodations (1-2 rooms with patios near the beach). All units feature private beach access and are rented on a short-term basis.
2. Beach Club & Restaurant Services: La Dogana Beach Club generates revenue from beach umbrellas and loungers (Classic and Comfort Postazioni), plus two on-site restaurants: Ristorante La Dogana (upscale seafood, managed by Enoteca La Torre) and Il Doganino Bistrot (informal international/asian-inspired menu launched 2025). Food service, beach service, and catering contribute to revenue.
3. Organic Farm Products: Terre di Sacra operates as a certified organic farm (since 2017) producing Maremmana cattle meat (80 cows bred), organic olive oil, and honey. Products are sold through the company's Shopify store (terre-di-sacra.myshopify.com) and potentially at local restaurants.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Terre di Sacra owns and operates a 1,000+ hectare Tuscan coastal estate in Capalbio offering luxury short-stay accommodation (9 villas, 16 cottages, glamping tents and Ecoluxe Lodges), the La Dogana Beach Club with two restaurants, and a certified organic farm producing Maremmana beef, olive oil and honey. The estate also incorporates Italy's first WWF Oasis at Lake Burano and hosts cultural programming such as the Hypermaremma contemporary art festival.

Product overview

Terre di Sacra is a luxury nature resort spanning 1,000+ hectares on the Tuscan coast near Capalbio, offering three interconnected accommodation lines: Ville & Cottage (9 villas with private heated pools and 16 cottages ranging from 2-7 bedrooms), Resort & Glamping (Tents and Ecoluxe Lodge suites), and La Dogana Beach Club (beach facilities). The property includes the first WWF oasis in Italy at Lake Burano and operates an organic farm producing beef, olive oil, and honey. Dining options include Ristorante La Dogana (fine dining) and Il Doganino (informal). Activities encompass nature excursions, water sports, horseback riding, and cultural visits. All components are managed as part of a unified estate experience centered on nature conservation and sustainable luxury tourism.

Differentiator

Problem solved

Functional benefit

Brands

• La Dogana Beach Club: Beach club facility within the estate, awarded 5 Vele by Legambiente in 2026, featuring restaurant, bar, and beach amenities.
• Ristorante La Dogana
• Il Doganino
• Circolo La Macchia

Products and services

• Ville & Cottage Luxury vacation rentals comprising 9 villas (7-8 rooms each, with private heated 25m pools and private beach access) and 16 cottages (4-5 rooms, plus 2-3 bedroom small cottages), all renovated in southern Tuscan style and set within the 1,000+ hectare estate for high-end leisure stays.
• Resort & Glamping Glamping resort offering safari-inspired Tents and Ecoluxe Lodge suites nestled in the Maritime pine forest, providing a detox beach vacation experience steps from the sea with modern amenities and a planned capacity of around 40 tents/lodges.
• La Dogana Beach Club Beach establishment within the WWF Oasis offering Classic and Comfort sunbed/umbrella stations, beach service, changing rooms, showers, children's play area, and on-site restaurants, awarded the maximum 5 Vele by Legambiente in 2026.
• Ristorante La Dogana Fine-dining seafood restaurant managed by the Enoteca La Torre group, offering a gourmet menu with fresh seasonal ingredients on a terrace overlooking the Maremma coast, open for lunch and dinner during seasonal operation.
• Il Doganino Informal beachfront restaurant opened in 2025, offering an international and Asian-inspired menu including sushi, sashimi, bao, pokè, lobster roll, and smash burger, open daily for lunch and weekend dinners.
• Organic Farm Products Biological/organic farm products including Maremmana beef (80 cows), organic olive oil and honey, certified organic since 2017 and sold through the company's Shopify online shop and used in on-site restaurants.
• Excursions and Activities Curated nature-based activities including guided WWF Oasis tours, horseback riding, e-bike excursions, trekking, water sports (kitesurfing, windsurfing, sailing), boat rentals, and visits to nearby attractions such as the Tarot Garden and Maremma Regional Park, plus new padel, pickleball and tennis courts launched for the 2025-2026 season.

Quantifiable outcome

• 410-hectare protected nature reserve with 274+ bird species including pink flamingos, ospreys, herons
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• MiniwizminorStrategic or Co-development Partner · 1 July 2020Miniwiz, a technology company specializing in circular economy solutions, partnered with Terre di Sacra in July 2020 for the Circular Beach Harvest event. The initiative collected 150kg of plastic from the beach in one day, which was sorted into 7 categories for recycling. Participants received phone holders partially produced from the collected plastic, demonstrating circular economy principles.
• HypermaremmacoreGTM or Marketing Partner · 1 January 2019Hypermaremma is a contemporary art festival (launched 2019) that transforms the Maremma territory into a widespread open-air museum through site-specific installations. Terre di Sacra hosts the permanent 'Spazio Amato' neon installation by Massimo Uberti and serves as a key venue for annual festival programming. The partnership attracts culturally-minded travelers and generates media coverage.
• WWF (World Wide Fund for Nature)flagshipStrategic or Co-development Partner · 30 June 1968Terre di Sacra partnered with WWF representatives Arturo Osio and Fulco Pratesi in 1968 to establish the Lake Burano Nature Reserve within the estate—the first WWF Oasis in Italy. The partnership involved renting approximately 150 hectares of lake and surrounding land to create a protected area where hunting was forbidden. This was a moral choice by the estate's owners, who forwent hunting revenue to become defenders rather than owners of nature. The Oasis has since become internationally recognized for birdwatching, hosting 274+ species including pink flamingos, ospreys, and herons.
• Enoteca La TorrecoreChannel Partner/ Reseller/ DistributorEnoteca La Torre, a restaurant group with Michelin-starred expertise, operates both Ristorante La Dogana (upscale seafood restaurant with terrace) and Il Doganino Bistrot (informal international/asian menu launched 2025) at La Dogana Beach Club. The partnership leverages Enoteca La Torre's culinary reputation and customer base to enhance the beach club dining experience.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Six Senses: IHG-owned global luxury resort brand (now ~30 properties) focused on wellness, sustainability, and immersive nature experiences across Europe, Asia, and the Americas. Comparable sustainability-led luxury positioning at a broader, scaled portfolio level.

Direct peers

• Borgo Santo Pietro: Luxury 5-star boutique hotel and estate in Chiusdino, southern Tuscany, offering villa-style accommodations, an organic farm, Michelin-aligned dining, and a spa on a restored 13th-century estate. Most directly comparable Italian luxury estate combining organic agriculture, fine dining, and curated guest experiences.
• Hotel Il Pellicano: Iconic luxury cliffside hotel on the Tuscan coast at Porto Ercole, just north of Capalbio on the Argentario peninsula. Same Tuscan coastal region, comparable HNW clientele, beach club-style operation, and ultra-luxury positioning - the most direct geographic competitor.
• Castello di Casole: A Timbers Resorts property in a 10th-century castle near Siena, Tuscany, offering private villa rentals, an Auberge Resorts-managed hotel, vineyards, and olive groves on a 1,700-hectare estate. Comparable scale, Tuscan setting, and mix of whole-estate and resort lodging.
• Masseria Le Carrabine: Restored historic masseria in Ostuni, Puglia, offering luxury villa accommodations with private pools, organic farm-to-table dining, and curated experiences. Comparable Italian southern estate model combining luxury lodging with agricultural heritage.
• Borgo Egnazia: Luxury resort in Savelletri di Fasano, Puglia, built as a reconstructed traditional village with villas, multiple restaurants, beach club, spa, and golf. Comparable Italian ultra-luxury positioning with whole-estate experience, multiple F&B venues, and beach access.
• Tenuta di Murlo: Private estate in Umbria offering restored stone villa and cottage rentals across 1,000+ hectares with organic farm, horseback riding, and concierge services. Comparable Italian family-owned estate offering whole-villa rentals on a large protected landholding.

Emerging players

• Whitepod: Swiss luxury glamping operator offering geodesic dome 'pods' in the Swiss Alps with sustainability credentials, organic dining, and nature-based experiences. Comparable glamping business model with eco-luxury positioning and nature-immersion design.
• Soneva: Pioneering eco-luxury resort brand (Soneva Fushi, Soneva Jani) operating in the Maldives and Thailand, built around nature conservation, organic gardens, and barefoot luxury positioning. Comparable eco-luxury narrative and integration of on-site organic production with luxury accommodations.
• Under Canvas: US-based luxury safari-inspired glamping operator with tented accommodations near national parks (Yellowstone, Zion, Yosemite, Glacier). Comparable Ecoluxe Lodge/Tent glamping product tier at a multi-property scale.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/terredisacra
• LinkedInlinkedin.com/company/terre-di-sacra

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre di Sacra