KOVR | CBS News Sacramento

What KOVR | CBS News Sacramento does

KOVR | CBS News Sacramento operates as a local broadcast television station licensed as KOVR-TV on VHF channel 13, owned and operated by CBS Broadcasting Inc., a subsidiary of Paramount Global. It serves the Sacramento-Stockton-Modesto designated market area, covering nine Northern California counties (Sacramento, Yolo, Placer, El Dorado, Nevada, San Joaquin, Solano, Stanislaus, and Yuba/Sutter), with reporting anchored in local news, severe-weather coverage under the First Alert Weather brand, and investigative journalism produced under the CBS News California Investigates banner. Programming includes local news blocks, talk formats (The Answer), political commentary (Politics with Gary Dietrich), and regional sports coverage spanning the Sacramento Kings, San Francisco 49ers, Oakland Athletics, Las Vegas Raiders, San Jose Sharks, Golden State Valkyries, and SF Giants.

Distribution is multi-platform: over-the-air broadcast, cable and satellite carriage agreements (Comcast, Spectrum, DirecTV, Dish), live and on-demand streaming through Paramount+, the cbsnews.com/sacramento website, the CBS News mobile application for iOS and Android, and active social channels on Facebook, X, YouTube, Instagram, and TikTok. The underlying technology is conventional broadcast infrastructure augmented by First Alert Weather radar for localized severe-weather forecasting; no proprietary AI/ML stack is disclosed.

The business operates on three revenue streams, all characteristic of U.S. local broadcast affiliates: (1) television advertising sold to local and national advertisers across news, sports, and primetime dayparts; (2) digital and streaming advertising across website, mobile app, and Paramount+ inventory; and (3) recurring carriage and retransmission consent fees from cable and satellite operators. The customer base is bifurcated between end consumers (Sacramento-area viewers consuming free content) and advertiser clients spanning automotive, healthcare, retail, political campaigns, and regional brands. Headcount stands at approximately 71 employees, consistent with a mid-sized market affiliate operating without separate public financial disclosure, as revenues are consolidated within Paramount Global.

Name

KOVR | CBS News Sacramento

Legal name

CBS Broadcasting Inc.

Website

https://sacramento.cbslocal.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

KOVR | CBS News Sacramento is an FCC-licensed CBS-affiliated local broadcast television station (KOVR-TV) owned by Paramount Global, serving the Sacramento-Stockton-Modesto DMA with local news, First Alert Weather, sports, and investigative journalism distributed across broadcast, cable, streaming, web, and mobile platforms.

Ownership category

akta.pro rank

Product category

Broadcast Television News

NAICS

Television Broadcasting Stations (516120), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), News & Politics Live Streaming Platforms (MPACACAG)

Keywords

• Local broadcast television
• Television advertising sales
• News and weather broadcasting
• Retransmission consent fees
• Investigative journalism

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Revenue generated from local and national advertisers purchasing commercial airtime during news broadcasts, sports coverage, and programming. Includes primetime, daytime, and news block advertising slots.
2. Digital/Streaming Advertising: Revenue from digital advertising on the station's website, mobile app, and streaming content on Paramount+ platform.
3. Broadcast/Cable Carriage Fees: Fees received from cable and satellite providers for carrying the CBS Sacramento signal, part of retransmission consent agreements typical for broadcast stations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

KOVR | CBS News Sacramento is a local television broadcast station (KOVR-TV 13 and KMAX-TV 31) that produces and distributes local news, weather, sports, and investigative journalism content across the Sacramento-Stockton-Modesto market and Northern California. The station sells advertising airtime during broadcasts and across digital properties including the website, mobile app, and Paramount+ streaming, while also earning retransmission/carriage fees from cable and satellite providers that carry the signal.

Product overview

KOVR | CBS News Sacramento operates as a local television news broadcast station (KOVR-TV 13 and KMAX-TV 31) offering a unified media platform combining broadcast television, a comprehensive website, and mobile applications. The core product is local news broadcasting covering breaking news, politics, sports, weather (First Alert Weather), and investigative journalism (CBS News California Investigates). Programming includes talk shows like The Answer and Politics with Gary Dietrich, sports coverage through Sports Sunday, and live streaming capabilities via the CBS News App. The station serves the Sacramento and Northern California region with content organized by geography (Sacramento, Yolo, Placer, Nevada, San Joaquin, Solano, Stanislaus, El Dorado counties) and topic (News, Weather, Sports, Investigations, Health, Consumer, Pets, Wildfires, Politics).

Differentiator

Problem solved

Functional benefit

Products and services

• First Alert Weather A dedicated weather forecasting and severe weather alert system providing real-time coverage for the Sacramento region and Northern California counties including Sacramento, Yolo, Placer, El Dorado, Nevada, San Joaquin, Solano, Stanislaus, and Sutter/Yuba counties. Targeted at Sacramento-area viewers needing localized severe weather alerts and radar information.
• CBS News California Investigates Investigative journalism unit producing in-depth reports on California politics, policy, consumer protection, and public interest matters. Targeted at Sacramento-area viewers seeking accountability journalism, candidate guides, and consumer investigations.
• CBS News App Mobile application for iOS and Android providing live streaming, on-demand content, push notifications for breaking news, and weather alerts for CBS News Sacramento viewers. Targeted at mobile-first Sacramento-area news consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KCRA-TV (Hearst Television): KCRA is the NBC affiliate in the same Sacramento-Stockton-Modesto DMA, directly competing with KOVR for local news viewers, advertising dollars, and sports rights in the market.
• WFLA-TV (Nexstar, Tampa): WFLA is a Nexstar-owned local news station competing in another top-25 US TV market; comparable broadcast+cable+streaming advertising and retransmission revenue model, but in a different network affiliation.
• KCBS-TV (CBS Los Angeles): KCBS is a sister CBS O&O station in the Los Angeles DMA under CBS Broadcasting Inc.; comparable local news O&O structure, multi-platform distribution, and Paramount global streaming tie-in.
• KXTV (ABC10, Sinclair Broadcast Group): KXTV is the ABC affiliate in the Sacramento market, operated by Sinclair; it competes head-to-head with KOVR for local news audiences and regional advertising in the same DMA.
• WUSA (CBS Washington D.C., Paramount): WUSA is another CBS O&O station under Paramount, serving the Washington DC market; directly comparable operating model, network branding, and multi-platform monetization strategy.
• KTXL (Fox40, Nexstar Media Group): Fox40 is the Fox affiliate in the Sacramento market, operated by Nexstar; another direct local news competitor sharing the same advertisers, sports rights, and audience pool.
• KPIX-TV (CBS Bay Area): KPIX is a sister CBS O&O station serving the Bay Area/San Francisco DMA under CBS Broadcasting Inc.; same network affiliation, same O&O economics, and same Paramount+ integration model.

Broad incumbents

• Nexstar Media Group: Nexstar is the largest US TV station operator, owning KTXL in Sacramento and ~200 stations nationwide; operates a directly comparable broadcast + digital advertising + retransmission revenue model at portfolio scale.
• Gray Television: Gray Television operates a portfolio of mid-market local TV stations across the US, including CBS affiliates; comparable broadcast advertising, retransmission consent, and digital/streaming monetization model to KOVR.
• Sinclair Broadcast Group stations: Sinclair operates a large portfolio of local TV stations across the US including KXTV in Sacramento; comparable broadcast advertising, retransmission, and regional sports economics at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CBSSacramento
• YouTubeyoutube.com/CBSSacramento
• Facebookfacebook.com/CBSSacramento
• Instagraminstagram.com/cbssacramento
• TikToktiktok.com/@cbssacramento
• LinkedInlinkedin.com/company/cbs-sacramento

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOVR | CBS News Sacramento