Sacred Earth
- Company typePrivate
- Founded1993
- HeadquartersIpswich, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Sacred Earth firmographics
Firmographics- Name
- Sacred Earth
- Legal name
- Sacred Earth
- Website
- https://sacredearth.org.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sacred Earth industry classification
Industry- Product category
- Specialty Spiritual and Esoteric Retail
- akta.pro primary industry
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
- akta.pro secondary industry
- Religious & Spiritual Books Retail (CRALAAAE)
Keywords
Where Sacred Earth is headquartered
LocationHeadquarters
- HQ city
- Ipswich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sacred Earth business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Online Product Sales: Direct retail sales of magical, spiritual, and natural healing products through their website and Etsy stores. Products include esoteric supplies, apothecary items, books, incense, statues, and other spiritual products sourced from small passionate producers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sacred Earth product offering
Product offeringCore offering
Sacred Earth is a specialist retailer and small-batch producer of spiritual, esoteric, and natural healing merchandise, founded in 1993 in Ipswich, UK. The company sells apothecary and perfumery items (essential oils, perfume oils, incense), several hundred titles of magical, spiritual and religious books, altars, ritual tools, statuary, shrine goods, and astrology, divination and numerology items, including private-label lines such as MOORLINGS, THELIEMIST and ANGELIC WATERS. Customers are served through the company's own e-commerce website and an Etsy storefront.
Product overview
Sacred Earth is a specialty retailer of magical, spiritual, and natural healing products that has been operating since 1993. The company operates primarily through its own e-commerce website (www.sacredearth.org.uk) selling apothecary and esoteric supplies, supplemented by two Etsy stores (TheFolkWitchShop and TheElvishTailor). The product portfolio centers on hard-to-find items from small, passionate producers. Key offerings include published books by co-founder Nigel G. Pearson on Traditional Witchcraft and folk medicine (such as 'Blackthorn : Whitethorn - Ways of Witchery', 'Walking the Tides', and 'WortCunning'), seasonal ritual products like Beltane Festival incense and Gaia statues, and professional services including tarot readings by Anthony Moorhouse. The company also supports educational offerings through an online witchcraft course partnership. Anthony Moorhouse additionally operates a separate fashion business called The Elvish Tailor through its own website and Etsy store.
Differentiator
Problem solved
Functional benefit
Brands
- The Elvish Tailor: Fashion design and tailoring business run by founder Anthony Moorhouse. Website: www.TheElvishTailor.co.uk
Products and services
- Apothecary and Perfumery Products Essential oils, perfume oils, incense, and related apothecary goods, including the company's private-label lines, sold to individual esoteric and natural-healing practitioners.
- Magical, Spiritual and Religious Books A catalogue of several hundred titles covering magic, religion, esotericism, herbalism, divination, and related subjects, sold to individual readers and practitioners.
- Altars, Ritual Tools, Statuary and Shrine Goods Physical altar items, ritual tools, statuary, and shrine furnishings offered to individual practitioners for personal spiritual practice.
- Astrology, Divination and Numerology Items
- Private-Label Apothecary Lines (MOORLINGS, THELIEMIST, ANGELIC WATERS) In-house produced apothecary and perfumery brands offered under Sacred Earth's own labels to customers seeking small-batch, specialist esoteric and natural-healing products.
Companies that use Sacred Earth
Customer profileSegments2 records
Ideal customer profiles1 record
Sacred Earth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sacred Earth partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Sacred Earth competitors and assessment
Company assessmentBroad incumbents
- Inner Traditions / Bear & Company: Established publisher of books on alternative spirituality, occult, shamanism, and folk traditions. Comparable to Sacred Earth's book publishing activities and esoteric content but operates at scale across a much broader portfolio of metaphysical titles.
- Troy Books: UK-based publisher specializing in witchcraft, Wicca, pagan, and occult titles, and has published works by Sacred Earth co-founder Nigel G. Pearson. Directly comparable publishing activity operating in the same UK pagan/Traditional Craft niche.
- Llewellyn Worldwide: World's largest publisher of metaphysical and new-age books, including titles on witchcraft, Wicca, tarot, and pagan spirituality. Overlaps with Sacred Earth's book publishing and retail offerings but operates at much larger scale across a broader metaphysical catalog.
- Weiser Books: Publishing imprint specializing in occult, Wicca, witchcraft, magic, and esoteric subjects. Overlaps with Sacred Earth's publishing niche on traditional craft and esoteric topics but operates at larger scale with a broader catalog and longer history.
Direct peers
- Mountain Rose Herbs: Major US-based online retailer of organic herbs, essential oils, and botanical products serving holistic wellness customers. Directly comparable to Sacred Earth's apothecary and herbal medicine offerings through similar product mix and direct-to-consumer e-commerce model.
- Watkins Books: Long-established London spiritual bookshop selling metaphysical books, tarot decks, incense, crystals, and esoteric supplies. Directly comparable to Sacred Earth as a UK spiritual/occult specialty retailer serving a similar customer base with overlapping product categories and direct-to-consumer model.
Emerging players
- Three Hands Press: Specialized small publisher focused on occult, esoteric, and traditional witchcraft titles. Comparable to Sacred Earth's publishing niche on traditional craft and folklore but operates at smaller scale with a curated, niche catalog aimed at serious practitioners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sacred Earth social profiles
Digital presenceSacred Earth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sacred Earth leadership team
Management profileNumber of profiles
Profiles2 records
Sacred Earth subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sacred Earth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sacred Earth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sacred Earth
What does Sacred Earth do?
Sacred Earth is a specialist retailer and small-batch producer of spiritual, esoteric, and natural healing merchandise, founded in 1993 in Ipswich, UK. The company sells apothecary and perfumery items (essential oils, perfume oils, incense), several hundred titles of magical, spiritual and religious books, altars, ritual tools, statuary, shrine goods, and astrology, divination and numerology items, including private-label lines such as MOORLINGS, THELIEMIST and ANGELIC WATERS. Customers are served through the company's own e-commerce website and an Etsy storefront.
Is Sacred Earth a public or private company?
Sacred Earth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sacred Earth founded?
Sacred Earth was founded in 1993. It employs 11 to 50 people.
Where is Sacred Earth based?
Sacred Earth is headquartered in Ipswich, United Kingdom, in the Europe region.
How does Sacred Earth make money?
One revenue line is on record: online Product Sales.
Who are Sacred Earth's main competitors?
Broad incumbents on record are Inner Traditions / Bear & Company, Troy Books, Llewellyn Worldwide and Weiser Books. Direct peers are Mountain Rose Herbs and Watkins Books. Three Hands Press is listed as an emerging player.
Does Sacred Earth have an API?
No public API is recorded for Sacred Earth.
What industry is Sacred Earth in?
Sacred Earth's product category is Specialty Spiritual and Esoteric Retail. Its primary akta.pro industry code is CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail, with a secondary code of CRALAAAE, Religious & Spiritual Books Retail.