Sadaka

What Sadaka does

Sadaka is a UK-registered non-profit charity (Charitable Incorporated Organisation, Charity Commission Registration No. 1171075) founded in January 2017 and headquartered in Reading, UK. The charity provides free weekly services to individuals and families facing financial hardship, homelessness, or refugee status in the Greater Reading area. Its core offerings are a Food Distribution Program serving freshly cooked hot meals alongside refreshment snacks, fruits, and desserts, and a Wellbeing Café offering art and craft activities, warm refreshments, and supportive conversation in a safe, inclusive environment designed to reduce isolation. All services are delivered at the Fairview Community Centre (90b Great Knolly's Street, Reading, RG1 7HL) every Saturday from 10am to 1pm, with no questions asked of beneficiaries, reflecting the charity's stated ethos of giving without judgment or bias.

The organisation is governed by a five-member trustee board — Youssef Alla (Chair), Zobia Kalim (Treasurer), Thomas Williams (Secretary), Fatima Alla-Saouiki, and Shazia Fazal — and operates almost entirely through volunteer labour, with no paid headcount disclosed beyond the trustee body. Sadaka generates revenue through charitable donations collected primarily via the JustGiving online platform, and supplements this through in-kind partnerships such as the documented relationship with Big Yellow Storage for storage support. Its go-to-market approach is community-led: beneficiaries are reached via direct service delivery at the Reading venue and word-of-mouth referral, while donor and volunteer recruitment is supported through organic social media presence on Facebook, Twitter, Instagram, and LinkedIn, plus a Wix-hosted website (sadakagives.org.uk).

The charity has no proprietary technology platform, software product, or AI/ML capability; its operational infrastructure is centred on physical community engagement rather than digital tooling. Revenue is not publicly disclosed and no financial statements are available on the charity's website. Since its 2017 founding, Sadaka has not publicly pursued geographic expansion beyond Greater Reading, service diversification beyond food distribution and wellbeing activities, institutional fundraising rounds, or any formal scaling program; its operational scope has remained stable around a single venue and a weekly cadence.

Name

Sadaka

Legal name

Sadaka

Website

https://sadakagives.org.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Sadaka is a Reading-based UK charity delivering free weekly hot meals, food distribution, and a Wellbeing Café for individuals and families facing financial hardship, homelessness, or refugee status. It operates via volunteer labour and donations collected through JustGiving.

Ownership category

akta.pro rank

Product category

Charitable Food and Community Welfare Services

NAICS

Community Food Services (624210), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing Assistance & Homeless Services (BPAGAEAB)

akta.pro secondary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

Keywords

• Food poverty relief
• Homelessness support services
• Community wellbeing programs
• Volunteer charity services
• Free meal programs

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Revenue model

1. Donations: Sadaka generates revenue through charitable donations from individuals and organisations. Donations are accepted via the JustGiving platform. Contributions are used to purchase food, supplies, and equipment required to deliver weekly hot meals, essential items, and operate the Wellbeing Café.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sadaka is a volunteer-driven non-profit charity that delivers free weekly hot meals, food, and essential items to individuals and families facing financial hardship, homelessness, or resettlement challenges in Greater Reading. It complements this practical food assistance with a weekly Wellbeing Café offering art and craft activities, warm refreshments, and supportive conversation to reduce isolation and promote wellbeing.

Product overview

Sadaka is a community-focused charity offering two interconnected services: a weekly Food Distribution Program that provides nutritious hot meals with snacks and desserts to those facing hardship, and a Wellbeing Café that offers art and craft activities with warm refreshments in a supportive environment. Together, these services address immediate food insecurity while also supporting mental wellbeing and social connection for vulnerable individuals and families in Reading.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Distribution Program A weekly food distribution service providing nutritious, freshly cooked hot meals alongside refreshment snacks, fruits, and desserts to individuals and families facing financial hardship or homelessness in Reading. Operated every Saturday from 11:30am to 1:00pm at Fairview Community Centre, 90b Great Knolly's Street, Reading, RG1 7HL.
• Wellbeing Café A weekly welcoming creative space offering art and craft activities, warm refreshments, and compassionate conversation for people experiencing homelessness, vulnerability, or financial hardship to reduce isolation and promote wellbeing. Operated every Saturday from 10am to 11:20am at Fairview Community Centre, 90b Great Knolly's Street, Reading, RG1 7HL.
• Help & Guidance Services A safe, welcoming space providing essential items and practical support to help ease immediate pressure and restore dignity for those experiencing hardship.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Big Yellow StorageminorOthersBig Yellow Storage is listed as a partner on Sadaka's website. Their logo appears in the Our Partners section. The partnership likely involves in-kind support through storage facilities or donations, though specific terms are not detailed on the website.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Centrepoint: UK charity supporting homeless and vulnerable young people aged 16-25. Comparable to Sadaka in serving a vulnerable beneficiary segment with direct support services, though with a narrower age focus and residential capacity.
• FareShare: UK food redistribution charity that rescues surplus food and redistributes to community organisations. Comparable to Sadaka in core focus on food insecurity relief, though operating at a national redistribution scale rather than direct service model.
• Magic Breakfast: UK charity providing healthy breakfasts to children at risk of hunger. Comparable to Sadaka in food poverty mission and charitable delivery model, though with a more specific child-focused beneficiary segment.
• The Trussell Trust: The UK's largest food bank network, operating over 1,400 food bank centres. Directly comparable to Sadaka in mission (food poverty relief) and distribution model (volunteer-driven, community-based), though at significantly greater scale.
• St. Mungo's: UK charity providing accommodation, support, and recovery services for people experiencing homelessness. Shares Sadaka's beneficiary focus and community-based ethos, though offering more extensive housing and clinical support pathways.
• Depaul UK: UK charity supporting people experiencing homelessness and poverty through accommodation, education, and outreach services. Comparable to Sadaka in mission and volunteer-driven community engagement, with a multi-region footprint.
• FoodCycle: UK charity that combines surplus food with community spaces to provide free community meals and conversation. Shares Sadaka's integrated model of food provision plus social connection, with a multi-location footprint.

Broad incumbents

• Crisis UK: National charity focused on ending homelessness. Overlaps with Sadaka's beneficiary segment (people experiencing homelessness) and supportive community services, though operating at substantially larger scale with broader policy and housing programmes.
• Shelter: Major UK housing and homelessness charity. Comparable in target beneficiary population (people facing housing hardship) but more focused on housing advice, legal support, and policy advocacy rather than direct food/wellbeing services.

Regional players

• Reading Foodbank (Connected Reading): Local Reading-based food poverty organisation. The most direct geographic peer to Sadaka, serving overlapping beneficiary populations in the same catchment area with complementary food support services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SadakaGives
• Facebookfacebook.com/SadakaGives
• LinkedInlinkedin.com/company/sadakagives
• Instagraminstagram.com/SadakaGives

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sadaka