Sadr Electronic Dena- SED Co.
Sadr Electronic Dena (SED Co.) is a privately held, knowledge-based Iranian company founded in 2001 in Tehran that designs and manufactures SANA-branded elevator control panels, control boards, elevator UPS systems, and office UPS units, distributing nationwide through sales and after-sales service representatives.
- Company typePrivate
- Founded2001
- HeadquartersTehran, Iran
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sadr Electronic Dena- SED Co. does
Sadr Electronic Dena (SED Co.) is a privately held, knowledge-based Iranian company founded in 2001 (Iranian calendar year 1380) and headquartered in Tehran that designs and manufactures industrial electronic systems with a primary focus on elevator electronics. Its product architecture spans three layers: complete elevator control panels branded "SANA"; a family of in-house control boards and supporting modules (LCB-series main controllers, CIB serial communication boards, BCB battery charger boards, ERB-series emergency rescue boards, FSB-series voice announcement boards, and IPR/RPR/LPC power and phase control boards); and uninterruptible power supply systems for elevators and office environments. The company positions itself as the first domestic manufacturer of elevator UPS in Iran.
The firm serves the Iranian elevator industry through a nationwide network of sales and after-sales service representatives, supplemented by an online store, formal installer training for the SANA control panel, and participation in elevator-industry seminars. Pricing is not publicly disclosed and customers are directed to contact the sales department. Certifications include the eNamad electronic trust seal and Standard Approval from the Standards Organization of Iran for elevator equipment. Operating scale signals are limited — only 9 employees are reported, no external funding is disclosed, and the company remains domestic-only with no stated international footprint.
Sadr Electronic Dena- SED Co. firmographics
Firmographics- Name
- Sadr Electronic Dena- SED Co.
- Legal name
- Sadr Electronic Dena (صدر الکترونیک دنا)
- Website
- https://sadrelectronic.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sadr Electronic Dena (SED Co.) is a privately held, knowledge-based Iranian company founded in 2001 in Tehran that designs and manufactures SANA-branded elevator control panels, control boards, elevator UPS systems, and office UPS units, distributing nationwide through sales and after-sales service representatives.
- Ownership category
- akta.pro rank
Sadr Electronic Dena- SED Co. industry classification
Industry- Product category
- Elevator Electronics and Industrial Power Systems
- NAICS
- Elevator and Moving Stairway Manufacturing (333921), Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531)
- SIC
- Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Elevator Modernization & Retrofit (Controllers, Drives, Door Systems) (BPABAIAE)
- akta.pro secondary industries
- UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD), Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ), Uninterruptible Power Supplies (UPS) (HDACAJAA)
Keywords
Where Sadr Electronic Dena- SED Co. is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Sadr Electronic Dena- SED Co. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sadr Electronic Dena- SED Co. product offering
Product offeringCore offering
Sadr Electronic Dena- SED Co. designs, manufactures, and supplies industrial electronic systems for the elevator industry, including the proprietary SANA elevator control panel family and elevator-specific UPS units. It also produces a small-capacity OFFICE UPS line for commercial power-backup applications and provides consultation, installation, commissioning, training, and after-sales service across Iran. The company is recognized as the first domestic manufacturer of elevator UPS systems in Iran.
Product overview
Sadr Electronic Dena (SED Co.) is a knowledge-based Iranian company that designs and manufactures industrial electronic systems primarily for the elevator industry. The product portfolio centers around two main categories: Elevator Control Panels (branded as 'SANA') and Elevator UPS systems. The SANA elevator control panel line includes main control boards (LCB series) and supporting modules including serial communication boards (CIB), battery charger boards (BCB), emergency rescue boards (ERB), voice announcement boards (FSB), power supply/revision boards (IPR/RPR), and phase control boards (LPC). The company also produces Office UPS systems for commercial applications. SED Co. claims to be the first manufacturer of elevator UPS in Iran, with products distributed through an active sales and service representative network across the country.
Differentiator
Problem solved
Functional benefit
Brands
- Sana (سانا): Elevator control panel brand manufactured by Sadr Electronic Dena, including control boards, UPS for elevators, and related elevator electronic components.
Products and services
- SANA Elevator Control Panel Proprietary Iranian knowledge-based elevator control panel family used by elevator installers and building operators to control elevator operations across residential, commercial, and industrial lift installations in Iran.
- Elevator UPS Uninterruptible power supply units specifically engineered for elevator systems, marketed as the first Iranian-manufactured elevator UPS and supplied to elevator installers and building operators for ride continuity and passenger safety during power outages.
- Office UPS Small-capacity uninterruptible power supply units designed for office and small commercial environments to protect equipment from outages and voltage fluctuations.
- Elevator Installation, Commissioning and After-Sales Service Engineering and technical support services for elevator control and UPS installations, including consultation, on-site installation, commissioning, training, warranty support, and annual maintenance contracts for customers across Iran.
Companies that use Sadr Electronic Dena- SED Co.
Customer profileSegments2 records
Ideal customer profiles2 records
Sadr Electronic Dena- SED Co. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sadr Electronic Dena- SED Co. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sales Representatives NetworkcoreMultiple sales representatives across Iran who represent and sell the company's elevator control panels, UPS systems, and related products. The company also has after-sales service representatives for installation and maintenance support.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sadr Electronic Dena- SED Co. competitors and assessment
Company assessmentBroad incumbents
- Mitsubishi Electric (Elevator/Escalator Division): Global elevator incumbent with proprietary control systems and power electronics. Sets the technology baseline that specialty elevator electronics makers like SED compete against at the component/cabinet level.
- Hyundai Elevator: Major elevator OEM with in-house control and UPS subsystems. Larger player operating broadly in elevators where SED competes on the electronics/control subsystem layer.
- Delta Electronics (UPS Division): Global UPS and power electronics manufacturer with broad product portfolio. Provides competitive context for SED's office and elevator UPS offerings.
- Vertiv Holdings: Large-scale UPS manufacturer serving data centers and critical infrastructure. Comparable on the UPS side of SED's business, though not elevator-specific; demonstrates the competitive landscape for UPS technology.
Direct peers
- Monarch Control (Suzhou Monarch Control Technology): Specializes in elevator integrated control systems, drive cabinets, and UPS — directly overlapping with SED's Sana control panel and elevator UPS product family. Most comparable peer in elevator-specific electronic control.
- Shanghai STEP Electric (elevator drives and controls): Produces elevator drive systems and integrated control cabinets, matching SED's elevator control panel + UPS combination. Similar niche specialization in elevator power and control electronics.
- Shenzhen STEP Electric Corporation: Manufactures elevator control systems, drives, and power electronics in China. Comparable product set (elevator control + UPS) and similar business model of vertical specialty electronics for the elevator industry.
Emerging players
- Fuji Electric (Power Electronics / UPS): Manufactures power electronics including UPS and inverters used in elevator and industrial backup-power applications. Comparable on the elevator UPS sub-product line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sadr Electronic Dena- SED Co. social profiles
Digital presenceSadr Electronic Dena- SED Co. compliance and trust
Trust signalCompliance2 records
Sadr Electronic Dena- SED Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sadr Electronic Dena- SED Co. leadership team
Management profileNumber of profiles
Profiles1 record
Sadr Electronic Dena- SED Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sadr Electronic Dena- SED Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sadr Electronic Dena- SED Co.
What does Sadr Electronic Dena- SED Co. do?
Sadr Electronic Dena- SED Co. designs, manufactures, and supplies industrial electronic systems for the elevator industry, including the proprietary SANA elevator control panel family and elevator-specific UPS units. It also produces a small-capacity OFFICE UPS line for commercial power-backup applications and provides consultation, installation, commissioning, training, and after-sales service across Iran. The company is recognized as the first domestic manufacturer of elevator UPS systems in Iran.
Is Sadr Electronic Dena- SED Co. a public or private company?
Sadr Electronic Dena- SED Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sadr Electronic Dena- SED Co. founded?
Sadr Electronic Dena- SED Co. was founded in 2001. It employs 1 to 10 people.
Where is Sadr Electronic Dena- SED Co. based?
Sadr Electronic Dena- SED Co. is headquartered in Tehran, Iran, in the Middle East region.
Who are Sadr Electronic Dena- SED Co.'s main competitors?
Broad incumbents on record are Mitsubishi Electric (Elevator/Escalator Division), Hyundai Elevator, Delta Electronics (UPS Division) and Vertiv Holdings. Direct peers are Monarch Control (Suzhou Monarch Control Technology), Shanghai STEP Electric (elevator drives and controls) and Shenzhen STEP Electric Corporation. Fuji Electric (Power Electronics / UPS) is listed as an emerging player.
Does Sadr Electronic Dena- SED Co. have an API?
No public API is recorded for Sadr Electronic Dena- SED Co..
What industry is Sadr Electronic Dena- SED Co. in?
Sadr Electronic Dena- SED Co.'s product category is Elevator Electronics and Industrial Power Systems. Its primary akta.pro industry code is BPABAIAE, Elevator Modernization & Retrofit (Controllers, Drives, Door Systems), with a secondary code of IMAGADAD, UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup). Its NAICS code is 333921 and its SIC code is 3620.