Society of Automotive Engineers - Australasia

What Society of Automotive Engineers - Australasia does

Society of Automotive Engineers - Australasia (SAE-A), trading as Society of Mobility Engineers Australasia, is a non-profit professional membership association founded in 1927 and headquartered in Melbourne, Victoria, Australia. The organization serves mobility engineering professionals, students, and corporate organizations across automotive, aerospace, defence, rail, mining, heavy vehicles, marine, specialty vehicles, and micromobility sectors in Australasia. Its core offerings center on tiered individual and corporate membership subscriptions (individual pricing from A$65 for students to A$465 for Fellows; corporate tier from A$1,000 to A$5,000 per year), the Formula SAE-A university engineering competition (launched 2000, now featuring ~35 university teams annually including international participants), a Jobs Board reaching over 5,000 mobility engineers, events and the Mobility Technology Excellence Awards, a quarterly VTE magazine, and a Continuing Professional Development (CPD) tracking program. The Formula SAE-A competition, where students design formula-style vehicles including electric and autonomous categories, functions as the primary engagement platform and talent pipeline generator. SAE-A is affiliated with SAE International and FISITA as a regional chapter, providing members access to global technical content, standards, and discounted training. Underlying technology is the Member Jungle association management platform, which handles membership registration, event coordination, and content delivery. Revenue is generated through recurring membership subscriptions, Jobs Board advertising (A$400+GST per 4-week listing for non-members), Formula SAE-A event sponsorships at multiple tiers, and event registrations. The organization operates with 16 employees and is governed by a Board of Directors, with Angela Krepcik serving as General Manager.

Name

Society of Automotive Engineers - Australasia

Legal name

Society of Automotive Engineers - Australasia

Website

https://saea.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SAE-A is an Australian non-profit professional membership association serving mobility engineers, students, and corporate organizations across automotive, aerospace, defence, rail, and mining sectors. It generates revenue through membership subscriptions, the Formula SAE-A student competition, job board advertising, and events.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership Subscriptions: Annual membership fees from professional engineers, students, affiliates, and retired members at various grade levels providing access to networking, CPD points, publications, and member benefits.
2. Corporate/Company Membership: Tiered company membership fees based on engineering staff count (80+ engineers at $5,500 down to <20 engineers at $1,100), with additional university category at $4,400.
3. Jobs Board Advertising: The SAE-A Jobs Board charges $400 + GST for 4 weeks of job ad exposure for non-members, with free advertising for members. The board reaches over 5,000 engineers.
4. Formula SAE-A Sponsorships: Corporate sponsorship of the Formula SAE-A competition at various levels (Naming Rights, Platinum, Gold, Silver, Bronze, Industry Supporter, Friend of Formula), providing visibility to university teams and industry.
5. Event Registrations: Revenue from conferences, webinars, technical symposiums, and the annual Mobility Technology Excellence Awards Dinner.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

SAE-A is a non-profit professional membership association serving the mobility engineering sector in Australasia. It sells individual and corporate membership subscriptions that grant access to technical knowledge, post-nominal professional recognition, CPD tracking, the 5,000+ engineer Jobs Board, and member events. It runs the annual Formula SAE-A student engineering competition, hosts industry conferences, webinars and the Mobility Technology Excellence Awards, and publishes the quarterly Mobility Engineer Australasia magazine. Revenue is generated primarily through membership fees, event sponsorships, job board advertising, and event registrations.

Product overview

Society of Automotive Engineers - Australasia (trading as Society of Mobility Engineers Australasia) operates as a professional membership association rather than a traditional software product company. The organization's core offerings include Formula SAE-A (a university student engineering competition for formula-style vehicles), a Jobs Board connecting employers with 5,000+ mobility engineers, Events and Awards programs including the Mobility Technology Excellence Awards, Membership Programs at various professional grades, a quarterly Mobility Engineer Australasia magazine, and a Continuing Professional Development (CPD) tracking program. The portfolio is unified through the membership model, with products serving the professional development and networking needs of engineers across automotive, aerospace, defence, rail, mining, and specialty vehicles sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Formula SAE-A: A world-class engineering competition where university students design, build, and validate formula-style open-wheeled racing cars, developing industry-ready skills in engineering, leadership, innovation, and electric and autonomous vehicle technology. Competition has been running since 2000 and attracts teams internationally.
• VTE Magazine

Products and services

• Formula SAE-A Competition A world-class annual engineering competition held each December where approximately 35 university teams design, build, and validate their own formula-style open-wheeled racing vehicles, including combustion, electric and autonomous vehicle categories. Teams come from across Australasia and internationally (UK, Germany, India, Japan, New Zealand, USA). Participants develop industry-ready skills in engineering, leadership, innovation, teamwork, marketing and finance and are subsequently headhunted by industry employers.
• SAE-A Jobs Board

Quantifiable outcome

• Formula SAE-A has been embraced by universities since its 2000 inception, providing a platform for students to put outcomes of their studies into practice
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core, major and supporting.

• ToyotacoreStrategic or Co-development PartnerMajor automotive manufacturer and Formula SAE-A Event Partner supporting the development of next-generation engineers in the mobility sector.
• FordcoreStrategic or Co-development PartnerMajor automotive manufacturer and Formula SAE-A Event Partner with long-standing involvement in automotive engineering education.
• Caterpillar Inc.majorStrategic or Co-development PartnerHeavy equipment manufacturer and Formula SAE-A Event Partner supporting engineering talent development in the mobility and transport sector.
• HyundaimajorStrategic or Co-development PartnerGlobal automotive manufacturer and Formula SAE-A Event Partner supporting the mobility engineering competition.
• MathWorkssupportingTechnology or IntegrationSoftware company providing engineering tools and technology as an Event Partner to Formula SAE-A competitors.
• AnsyssupportingTechnology or IntegrationEngineering simulation software company providing tools as an Event Partner for Formula SAE-A competition.
• iMove AustraliamajorStrategic or Co-development PartnerCooperative research center focused on intelligent transport systems, supporting Formula SAE-A as an Event Partner.
• WalkinshawsupportingStrategic or Co-development PartnerAutomotive engineering and performance company supporting Formula SAE-A as an Event Partner.
• SupacatsupportingStrategic or Co-development PartnerSpecialty vehicle manufacturer supporting Formula SAE-A as an Event Partner.
• Tesla EnergysupportingStrategic or Co-development PartnerEnergy storage and solar company supporting Formula SAE-A as an Event Partner.
• Motorsport AustraliamajorStrategic or Co-development PartnerGoverning body for motorsport in Australia serving as a Supporter of Formula SAE-A.
• The Bend Motorsport ParkmajorStrategic or Co-development PartnerPremium motorsport facility in South Australia hosting the 2026 Formula SAE-A competition at Tailem Bend.
• Business Events AdelaidesupportingStrategic or Co-development PartnerBusiness events organization in Adelaide supporting Formula SAE-A as a Supporter.
• PLSsupportingStrategic or Co-development PartnerTechnology or engineering company supporting Formula SAE-A as an Event Partner.
• BREsupportingStrategic or Co-development PartnerEngineering or building research organization supporting Formula SAE-A as an Event Partner.
• ADF CareerssupportingGTM or Marketing PartnerAustralian Defence Force recruitment supporting Formula SAE-A as an Event Partner to attract engineering talent.
• LEAPsupportingTechnology or IntegrationEngineering software company supporting Formula SAE-A as an Event Partner.
• SAE InternationalcoreStrategic or Co-development PartnerGlobal parent organization providing international affiliation with access to training courses, magazines, and member benefits at reduced prices.
• FISITAcoreStrategic or Co-development PartnerInternational automotive engineering society providing access to library of technical content, latest technology trends, and discounts on books, standards and catalogues.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Engineers Australia: Australia's largest general engineering professional body. Competes for the same Australasian engineering talent pool but with broader (non-mobility) scope, offering CPD, credentials, and events.
• IET (Institution of Engineering and Technology): Global multi-disciplinary engineering institution. Comparable membership-tier and CPD model; competes for international engineering professionals who may choose IET membership over mobility-specific bodies.
• ASME (American Society of Mechanical Engineers): Global mechanical engineering society offering membership tiers, technical publications, standards, and conferences. Comparable in scope of member services but covers all mechanical disciplines, not mobility specifically.
• Institution of Mechanical Engineers (IMechE): UK-based international mechanical engineering institution. Comparable membership-grade structure (Fellow/Member), CPD requirements, and event programming, but broader than automotive/mobility.
• ATSE (Australian Academy of Technological Sciences and Engineering): Australian peak body for engineering and applied science. Competes for senior engineering talent recognition (Fellowship-equivalent credentials) and policy influence, though broader in scope.

Direct peers

• FISITA: International federation of automotive engineering societies. SAE-A holds core partnership status with FISITA, sharing member-benefit infrastructure (technical libraries, standards, books) — a direct institutional peer.
• Formula SAE (SAE International, USA): The original US-based Formula SAE competition. Shares the same student formula-vehicle concept and competes for the same pool of international university teams.
• SAE International: Global parent-affiliate professional society for mobility engineers, offering overlapping credentials, publications, and events. SAE-A members receive reduced-price access to SAE International content, making it the most directly comparable peer.
• Formula Student (IMechE, UK): The UK counterpart to Formula SAE-A. Direct competition for international student formula-style engineering teams and a benchmark/competitor for SAE-A's competition format.

Regional players

• Royal Automobile Club of Australia (RACA): Australian motoring club offering member benefits, events, and motorsport ties. Overlaps with SAE-A's Formula SAE-A competition ecosystem in motorsport-adjacent Australasian audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/society-of-automotive-engineers---australasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society of Automotive Engineers - Australasia