Sætren AS
Sætren AS is a private Norwegian electrical and automation contractor with approximately 40 employees, headquartered in Måløy and serving the Nordfjord region via offices in Måløy, Førde, and Stadt. It delivers electrical installation, automation, and DNV-certified NEK 405 inspection services to commercial, industrial, residential, aquaculture, and agricultural customers.
- Company typePrivate
- Founded-
- HeadquartersMåløy, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sætren AS does
Sætren AS is a private Norwegian electrical and automation contractor headquartered in Måløy with additional offices in Førde and Stadt, serving the Nordfjord region. The company operates three integrated service lines: Elektro (electrical installation for residential and commercial buildings including KNX, Dali, wireless, fire alarm, and ICT network work), Automasjon (automation and control systems spanning SD-anlegg building energy monitoring under the ENØK framework, industrial and aquaculture control/monitoring systems, sensors, machine learning-based risk reduction, data capture and analysis, backup power systems, and custom automation panels), and Elkontroll (DNV-certified electrical inspections across the full NEK 405 standard series covering thermography, residential, property sales, commercial, and agricultural/greenhouse inspections). The company employs approximately 40 people and is led by family members Anders Sætren (CEO) and Ivar Sætren (Operations Manager, Automation), with a broader management team covering automation, electrical project management, installation, finance, and administration.
The business operates as a direct service provider on a project-by-project basis with hourly billing and a fixed-price residential inspection SKU (NOK 3,450 for homes up to 150 m² within 20 km of Måløy). Customer segments are horizontally diversified across commercial/industrial buildings, private residential, aquaculture and marine, and agricultural/greenhouse customers, with no disclosed enterprise anchors. Distribution relies on local offices plus membership in the El-proffen national electrical chain. The company holds Miljøfyrtårn environmental certification (since August 2021), is an approved training company for electrician and automation apprentices, and partners with major automation suppliers (Omron, ABB, Eaton, Autic-Ignition, Maritech) for technology inputs. Marketing is intentionally light, relying on website, Facebook, X, and local community presence rather than active demand generation.
Sætren AS firmographics
Firmographics- Name
- Sætren AS
- Legal name
- Sætren AS
- Website
- https://saetren.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sætren AS is a private Norwegian electrical and automation contractor with approximately 40 employees, headquartered in Måløy and serving the Nordfjord region via offices in Måløy, Førde, and Stadt. It delivers electrical installation, automation, and DNV-certified NEK 405 inspection services to commercial, industrial, residential, aquaculture, and agricultural customers.
- Ownership category
- akta.pro rank
Sætren AS industry classification
Industry- Product category
- Electrical Contracting and Automation Services
- NAICS
- Building Inspection Services (541350), Electronic and Precision Equipment Repair and Maintenance (811210)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL)
- akta.pro secondary industry
- Electrical, Automation & Control Systems Repair (TLAKAKAG)
Keywords
Where Sætren AS is headquartered
LocationHeadquarters
- HQ city
- Måløy
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Sætren AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Elektroinstallasjon: Electrical installation services for residential and commercial buildings, including new installations and upgrades
- Automasjonstjenester: Automation services including SD-systems, monitoring, sensor solutions, and control systems for buildings, industry, aquaculture, and marine
- Elkontroll: Electrical inspection services certified by DNV including NEK 405-1 thermography, NEK 405-2 residential, NEK 405-2-3 property sales reports, NEK 405-3 commercial, and agricultural inspections
- IKT og telekommunikasjon: IKT networks, telecommunications, fire alarm systems, and fiber/sweak current systems installation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boligkontroll fastpris |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sætren AS product offering
Product offeringCore offering
Sætren AS is a complete supplier of electrical installation, automation, and certified electrical inspection services delivered to residential, commercial, industrial, aquaculture, marine, and agricultural customers in the Nordfjord region of Norway. The company operates three core service lines (Elektro, Automasjon, Elkontroll) executed by approximately 40 staff across offices in Måløy, Førde, and Stadt, with ENØK energy optimization and NEK 405 certified inspection as specialized offerings.
Product overview
Sætren AS is an electrical and automation company offering a portfolio of interconnected services. The three core service lines are Elektro (electrical installation), Automasjon (automation systems), and Elkontroll (electrical inspections). The Elkontroll service encompasses five sub-products following NEK 405 standards: NEK 405-1 Elektrotermografi (thermography), NEK 405-2 Boligkontroll (residential inspection), NEK 405-2-3 Avhendingsrapport bolig (property sales report), NEK 405-3 Elkontroll næring (commercial inspection), and NEK 405-3 Tillegg B Landbruk og veksthus (agriculture/greenhouse inspection). The Automasjon service provides SD control systems with ENØK monitoring, industrial and aquaculture monitoring/control systems, sensors, and automation panels. All services are delivered through their network of offices in Måløy, Førde, and Stadt.
Differentiator
Problem solved
Functional benefit
Products and services
- Elektro Electrical installation services for residential and commercial clients, including fire alarm systems, KNX/Dali/wireless system programming, and IKT networks.
- Automasjon Automation and electronics services covering SD-anlegg with ENØK (energy efficiency) monitoring for commercial buildings, industrial and aquaculture control and monitoring systems, sensor solutions, machine learning systems for risk reduction, data capture and analysis, backup and emergency power systems, and custom automation panels.
- Elkontroll DNV-certified electrical inspection services under the NEK 405 standard series, providing detailed condition reports to reduce fire risk and electrical damage for both residential and commercial customers.
- NEK 405-1 Elektrotermografi Thermography inspection service using infrared cameras to detect heat development and potential issues in electrical components, following the NEK 405-1 standard.
- NEK 405-2 Boligkontroll Residential electrical inspection following the NEK 405-2 standard, including visual inspection, measurements, fire safety equipment checks, and thermography of fuse boxes and water heaters. Priced at a fixed 3450 kr for homes up to 150 m² within 20km of Måløy.
- NEK 405-2-3 Avhendingsrapport bolig Property condition assessment report for residential sales following the NEK 405-2-3 standard, documenting the electrical system's condition to reduce disputes between sellers and buyers.
- NEK 405-3 Elkontroll næring Commercial electrical inspection following the NEK 405-3 standard, helping businesses establish internal control systems with comprehensive reports including TG1/TG2/TG3 classification of deviations.
- NEK 405-3 Tillegg B Landbruk og veksthus Specialized agricultural and greenhouse electrical inspection following NEK 405-3 Annex B, including thermography for optimal operation and fire safety in farm buildings and greenhouses.
Quantifiable outcome
- Reduced risk of fire and electrical damage through certified inspections and preventive maintenance
- +1 more outcomes
Companies that use Sætren AS
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Sætren AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Sætren AS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- El-proffencoreMember of El-proffen, one of Norway's most well-known electrician chains, providing brand association and network benefits within the Norwegian electrical industry
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sætren AS competitors and assessment
Company assessmentBroad incumbents
- Caverion Norge: Caverion delivers building technology, automation, and electrical services across Norway and the Nordics. Directly comparable to Sætren's Automasjon (SD/ENØK) and Elektro lines, but with a national footprint, larger headcount, and a heavier tilt toward large building-services contracts.
- Assemblin Norge: Assemblin is a Nordic installation and engineering services group with a Norwegian electrical division. Comparable to Sætren across electrical installation and building automation, but at significantly larger scale and with broader geographic reach.
- Siemens Norway: Siemens is a global industrial automation, electrification, and building technology supplier with a Norwegian presence. Comparable to Sætren at the component and platform layer for the same building automation (KNX/Dali-equivalent), industrial control, and electrical installation ecosystem.
- Bravida Norge: Bravida is the leading Nordic multi-technical installation and services provider with a substantial Norwegian operation covering electrical, automation, and building technology. Comparable as a broad incumbent offering the same Elektro + Automasjon + inspection-style service stack as Sætren, but at national scale with thousands of employees.
- ABB Norway: ABB is a global industrial automation and electrification supplier and a documented supplier partner of Sætren. Relevant as a broad incumbent in the same automation and control technology stack (PLCs, drives, control panels) that Sætren integrates for marine and industrial customers.
- Eltel Networks: Eltel is a Nordic electrical and telecom infrastructure contractor. Comparable in IKT/telekom and electrical installation capabilities, but focused on infrastructure-scale projects (power, telecom networks) rather than building-level automation and inspection.
Emerging players
- Kongsberg Maritime: Kongsberg Maritime is a Norwegian provider of marine automation, control, and monitoring systems. Overlaps with Sætren's marine/aquaculture automation work and represents the larger-scale automation vendor Sætren competes against or integrates with for the same aquaculture and marine customer base.
Direct peers
- OneCo: OneCo is a Norwegian electrical contractor delivering installation, automation, and telecom services. Most comparable to Sætren in service mix (Elektro + Automasjon + IKT) and in being a Norwegian service-led electrical contractor, though typically larger and with broader regional coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sætren AS social profiles
Digital presenceSætren AS compliance and trust
Trust signalCompliance2 records
Sætren AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sætren AS leadership team
Management profileNumber of profiles
Profiles8 records
Sætren AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sætren AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sætren AS
What does Sætren AS do?
Sætren AS is a complete supplier of electrical installation, automation, and certified electrical inspection services delivered to residential, commercial, industrial, aquaculture, marine, and agricultural customers in the Nordfjord region of Norway. The company operates three core service lines (Elektro, Automasjon, Elkontroll) executed by approximately 40 staff across offices in Måløy, Førde, and Stadt, with ENØK energy optimization and NEK 405 certified inspection as specialized offerings.
Is Sætren AS a public or private company?
Sætren AS is a private company. It is classified as family owned and is currently operating.
When was Sætren AS founded?
Sætren AS was founded in -1. It employs 11 to 50 people.
Where is Sætren AS based?
Sætren AS is headquartered in Måløy, Norway, in the Europe region.
How does Sætren AS make money?
Four revenue lines are on record. Elektroinstallasjon is the primary driver. The others are automasjonstjenester, elkontroll and IKT og telekommunikasjon.
Who are Sætren AS's main competitors?
Broad incumbents on record are Caverion Norge, Assemblin Norge, Siemens Norway, Bravida Norge, ABB Norway and Eltel Networks. Kongsberg Maritime is listed as an emerging player. OneCo is listed as a direct peer.
Does Sætren AS have an API?
No public API is recorded for Sætren AS.
What industry is Sætren AS in?
Sætren AS's product category is Electrical Contracting and Automation Services. Its primary akta.pro industry code is IMAJAJAL, Marine Electrical Installation, Commissioning & Field Services, with a secondary code of TLAKAKAG, Electrical, Automation & Control Systems Repair. Its NAICS code is 541350 and its SIC code is 1731.