Safari Kid India

What Safari Kid India does

Safari Kid India operates a franchise-based preschool and daycare chain serving children aged 8 months to 6 years. Founded in 2013 by Jitendra Karsan Boricha, the company operates 16+ centers across six Indian cities under a franchise model requiring 75-90 lakhs per center, with claimed 30-40% ROI for operators. Its core product is a proprietary WISDOM curriculum integrating Montessori, Reggio Emilia, and Waldorf Steiner pedagogies with a "Whole Child" development framework, structured across seven age-graded programs (Early Explorers through Kindergarten L4) plus enrichment add-ons. Multilingual instruction is offered in English, Spanish, Hindi, and Marathi with a mandated 1:8 teacher-to-student ratio, and the curriculum is aligned with India's National Education Policy (NEP) 2020.

The technology stack is minimal: content delivery runs on Firebase, supported by a school management application and a parent communication application. There are no disclosed proprietary AI/ML systems, data flywheels, or advanced technical components. The business model operates three revenue streams — parent tuition (recurring subscription across enrolled families), franchise fees and royalties (one-time entry plus ongoing), and corporate daycare partnerships (B2B contracts with employers). The Indian operation is part of a broader Safari Kid global brand with 20+ years of presence in the USA, Canada, and India. Active enrollment for Fall 2026-2027 indicates ongoing operational continuity, though no external funding rounds, audited financials, headcount, or unit-economics disclosures are available.

Name

Safari Kid India

Legal name

Safarikid India

Website

https://safarikidindia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Safari Kid India is a franchise-based preschool and daycare chain founded in 2013, operating 16+ centers across six Indian cities serving children aged 8 months to 6 years through a proprietary WISDOM curriculum, with corporate daycare partnerships supplementing parent tuition revenue.

Ownership category

akta.pro rank

Product category

Early Childhood Education (Preschool and Daycare)

NAICS

Child Care Services (62441), Educational Services (61)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industries

Preschool Programs within Childcare Centers (EDACABAL), General Preschools (Play-Based) (EDACABAA)

Keywords

• Preschool education
• Early childhood care
• Daycare services
• Preschool franchise
• Corporate daycare

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Preschool and Daycare Tuition: Primary revenue stream from tuition and fees for early childhood education programs including infant care, toddler programs (Safari Cubs), pre-nursery (Tembo Tots), nursery (Curious Twiga), pre-kindergarten (Scholar Simba), kindergarten (L4), and after-school programs. Programs offer various schedules with different timings and durations.
2. Enrichment Programs: Revenue from specialized enrichment activities for children aged 1.5 to 7 years including physical development (Yoga), literacy and numeracy skills, art and craft, and storytelling sessions.
3. Franchise Fees and Royalties: Revenue from franchise partners including initial franchise fees and ongoing royalties. The franchise opportunity requires investment of 75-90 lakhs including franchise fees, with space requirements of 3000 sq. ft. indoor and 1000 sq. ft. outdoor.
4. Additional Revenue Streams: Franchisees can generate additional earnings through summer camps, monsoon camps, winter camps, events, and carnivals.
5. Corporate Daycare Partnerships: Revenue from providing customized corporate daycare solutions, either on-site at corporate premises or through tie-ups with nearest Safari Kid locations, offering flexible daycare hours for working parents.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Safari Kid India operates preschool and daycare centers delivering age-band early childhood education programs from 8 months to 6 years through a proprietary WISDOM Curriculum that combines Montessori, Reggio Emilia, and Waldorf Steiner philosophies with Eastern approaches under a Whole Child development model. Beyond core tuition programs, the company sells a franchise opportunity (75-90 lakh investment) and customized corporate daycare partnerships for employer-sponsored childcare.

Product overview

Safari Kid India operates as a global preschool and daycare chain offering a portfolio of seven age-based early childhood education programs: Early Explorers (8-15 months, parent-toddler), Safari Cubs Turbo Toddler (15 months-2 years), Tembo Tots L1 Pre-Nursery (2-3 years), Curious Twiga L2 Nursery (3-4 years), Scholar Simba L3 Pre-Kindergarten (4-5 years), Safari Kid Kindergarten L4 (5-6 years), and Safari Kid Enrichment Programme (1.5-7 years). The company offers an eclectic curriculum blending Montessori, Reggio Emilia, Waldorf Steiner, and Eastern philosophies with a Whole Child Approach. In addition to core educational programs, Safari Kid provides corporate daycare partnership services and franchise opportunities for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Explorers (Parent Toddler) Parent-toddler program for children aged 8 to 15 months that boosts motor skills, language development, and self-awareness while providing bonding opportunities for parents and children.
• Safari Cubs - Turbo Toddler Toddler program for children aged 15 months to 2 years emphasizing social, emotional, and cognitive development in a safe, play-based environment with structured activities.
• Tembo Tots L1 (Pre-Nursery) Pre-nursery program for children aged 2 to 3 years covering physical development, language, cognitive abilities, STREAM education, and socialization through a well-rounded curriculum.
• Curious Twiga L2 (Nursery) Nursery program for children aged 3 to 4 years that builds an educational foundation through physical play, socialization, emotional intelligence, and research-based methods.
• Scholar Simba L3 (Pre-Kindergarten) Pre-kindergarten program for children aged 4 to 5 years fostering intellectual curiosity, critical thinking, and academic success through physical development and holistic learning.
• Safari Kid Kindergarten L4 Kindergarten program for children aged 5 to 6 years using the Socratic teaching method to build critical thinking, problem-solving, and active discussion; covers Reading, Language Arts, Math, Science, Social Science, Leadership, Computer Science, Drama, Handwriting, Spanish, Public Speaking, Engineering, and Visual Arts.
• Safari Kid Enrichment Programme Enrichment offering for children aged 1.5 to 7 years covering Physical Development (Yoga), Literacy and Numeracy Skills, Art & Craft, and Storytelling to promote cognitive, social, emotional, and physical growth.
• Corporate Daycare Partnerships Bespoke daycare solution for corporate partners, providing on-site facilities or tie-ups with the nearest Safari Kid center, customized programs aligned to company culture, flexible hours, and state-of-the-art security.
• Safari Kid Franchise Global preschool franchise opportunity providing comprehensive support (training, operational guidance, marketing strategies, proprietary WISDOM curriculum, School Management App, and Parent Communication App) for a 75-90 lakh investment with space of 3000 sq. ft. indoor plus 1000 sq. ft. outdoor and ROI up to 30-40%.

Quantifiable outcome

• Children graduate at least one grade level ahead of their peers in any school system
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FirstCry (Intellitots): Diversified children's products and parenting platform with the Intellitots preschool brand. Comparable as an adjacent incumbent that combines retail, content, and preschooling, giving it cross-channel reach Safari Kid does not yet have.

Direct peers

• Podar Jumbo Kids: Established Indian preschool network with hundreds of centers and a similar franchise-plus-corporate structure. Comparable to Safari Kid on age range (2–6 years), full-day offering, and international pedagogy positioning.
• Little Millennium: Multi-city preschool franchise in India with a play-based curriculum. Comparable to Safari Kid on franchise-driven scale, age group, and full-day program structure targeting urban Indian families.
• Kidzee (Zee Learn): Largest preschool chain in India with 1900+ centers across 750+ cities. Directly comparable as a multi-city franchise-based preschool network targeting children aged 1.5–6 years, making it Safari Kid India's closest scale competitor.
• Shemrock Schools: Long-standing Indian preschool franchise chain offering play-way and Montessori-based programs. Comparable to Safari Kid on franchise model, curriculum claims, and Tier 1 / Tier 2 metro presence.
• EuroKids International: One of India's leading preschool chains with 1200+ centers, offering play-based, Montessori-influenced curricula and a similar franchise model. Directly competes with Safari Kid in Tier 1 Indian cities on premium positioning.
• Klay Prep Schools and Daycare: Premium daycare and preschool chain focused on working parents in Indian metros. Directly comparable to Safari Kid on corporate daycare partnerships, full-day programs for infants and toddlers, and B2B employer partnerships.
• Hello Kids: Indian preschool franchise network with hundreds of centers. Comparable to Safari Kid on franchise-driven model, age range, and program structure, though positioned at a more accessible price point.
• Maple Bear Canadian School: Canadian-origin international preschool chain operating in India via franchise. Directly comparable to Safari Kid on the 'global curriculum, Indian context' positioning and premium tuition pricing in metros.

Emerging players

• Kido International Preschool: Fast-growing international preschool chain expanding in India and other geographies. Comparable to Safari Kid on international curriculum positioning, full-day programs, and tech-enabled parent engagement, but with a younger brand footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/safari-kid-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari Kid India