What Safari Pharmacy does

Safari Pharmacy is a retail pharmacy chain operating as a wholly-owned subsidiary of Safari Care Pharmaceuticals Ltd., headquartered at No. 41, Airport Road, Warri, Delta State, Nigeria. The company runs seven physical pharmacy branches across Warri and Osubi, an e-commerce storefront, and a B2B vaccine and biologics distribution operation serving Delta State. Its core function is dispensing OTC and prescription medicines, distributing vaccines (including under Pfizer and GSK schemes), and operating in-house medical laboratory, immunization clinic (Hero City), and therapeutic massage services. The product catalog spans antimalarials, sexual health, skincare, dietary supplements, sports equipment, aromatherapy, and grooming services, indicating a deliberate broadening of scope beyond pure pharmaceutical retail.

The business operates a hybrid go-to-market: direct-to-consumer retail through walk-in branches and online ordering, plus B2B distribution of biologics to hospitals and clinics. Distribution is anchored by agreements with GlaxoSmithKline (Neighbourhood Vaccine scheme), Pfizer Specialties (Prevanar 13), Fortuna Healthcare (UK), and Unilever's Pureit. A supervised, temperature-controlled vaccine warehouse and central store provide the cold-chain backbone for immunization and distribution services. Pricing is not publicly disclosed; the only published commercial incentive is a 3% loyalty discount for customers spending ₦10,000 or more. The company is privately held under Safari Care Pharmaceuticals Ltd., with no disclosed external investors, funding rounds, or revenue figures.

The customer base is dominantly retail consumers in Warri and surrounding areas, supplemented by institutional customers (e.g., Nigerian Naval Base Warri), community NGO partnerships (CleverMinds Foundation), and wholesale healthcare buyers. Senior leadership is led by CEO Johnny Amadasun (BPharm, MBA Project Management, University of Wales Cardiff), with a deployed team of Superintendent Pharmacists, a Vaccine/HR Manager, a Chief Pharmacist, lab scientists, accountants, and a procurement function. The stated corporate vision is to expand into major cities across West Africa and Europe, but no branch outside Delta State has been disclosed.

Name

Safari Pharmacy

Legal name

Safari Care Pharmaceuticals Ltd.

Website

https://safaripharmacy.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Safari Pharmacy is a privately held retail pharmacy chain in Warri, Delta State, Nigeria — a subsidiary of Safari Care Pharmaceuticals Ltd. — operating seven physical branches, an e-commerce store, and a B2B vaccine distribution business serving Delta State consumers, hospitals, and clinics.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industries

Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB), Vaccines & Public Health Product Distribution (CRAOAHAI)

Keywords

• Retail pharmacy services
• Pharmaceutical distribution
• Vaccine distribution
• Immunization services
• Wellness products

Headquarters

HQ city

Warri

HQ country

Nigeria

HQ region

Africa

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Pharmaceutical Sales: Sale of OTC and prescription medicines, vitamins and supplements, dental care products, cosmetics, toiletries, perfumery, homeopathy and aromatherapy products, and home diagnostic equipment through physical pharmacies and online store.
2. Healthcare Services: Immunization clinics, medical laboratory services, therapeutic massage services, and health consultations provided at various branches.
3. Biologics and Vaccine Distribution: Distribution of biologics including vaccines, immunoglobulins, neuromuscular blockers, and volume expanders to hospitals, clinics, and individuals across Delta State.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Safari Pharmacy is a retail pharmacy chain operating seven storefronts in Warri, Delta State, Nigeria, dispensing prescription and OTC medicines, vitamins, supplements, skincare, sexual health products, sports equipment and groceries. The company also operates immunization clinics (including the Hero City vaccine program), medical laboratory services, therapeutic massage and grooming services, and serves as a regional distributor for vaccines and biologics from manufacturers such as GSK and Pfizer to hospitals and clinics across Delta State.

Product overview

Safari Pharmacy is a retail pharmacy chain operated by Safari Care Pharmaceuticals Ltd, offering a comprehensive range of pharmacy and health-related products and services. The portfolio includes prescription and OTC pharmaceuticals (such as Coartem, Lonart, P-ALAXIN), therapeutic massage and wellness services (Swedish, Deep Tissue, Relaxation, Acupuncture, Black Stone massage), skincare and beauty products (Bio Oil, Cerave sunscreen, Fair and White products), sexual health products (condoms, lubricants, sexual enhancement supplements), dietary supplements and natural remedies (vitamins, herbal bitters, chia seeds, fenugreek), sports equipment (dumbbells, treadmills, yoga mats), grooming services (waxing, facials, manicure, pedicure), and immunization/healthcare services. The company operates vaccine distribution centers and immunization clinics across its branches, providing routine, catch-up, and travel vaccinations.

Differentiator

Problem solved

Functional benefit

Brands

• Hero City: The theme for Safari Pharmacy's vaccine clinics, designed to make vaccination a positive experience for children and adults by portraying vaccine recipients as heroes.

Products and services

• Retail Pharmaceutical Sales Dispensing of OTC and prescription medicines, vitamins and supplements, dental care products, cosmetics, toiletries, perfumery, homeopathy, aromatherapy products, and home diagnostic equipment sold through seven physical pharmacy branches and an online e-commerce store. Targeted at individual consumers in Warri and surrounding areas.
• Immunization Services (Hero City Immunization Clinic) Vaccination clinic offering routine vaccinations, catch-up vaccinations, travel vaccinations, and school/work safety vaccinations. Free vaccination is provided for children under age 1 on clinic days. Home and office vaccination services are also available.
• Medical Laboratory Services Laboratory testing services providing medical laboratory investigations with precise and reproducible results following standard operating procedures. Available at branches including Osubi and managed by qualified Medical Laboratory Scientists.
• Therapeutic Massage Services Therapeutic massage services including Swedish Massage, Deep Tissue Massage, Relaxation Massage, Acupuncture Massage, Black Stone Massage and Aromatherapy. Also includes treatment for arthritis, rheumatism, and stroke rehabilitation. Available at Cedar House Branch.
• Skincare and Beauty Services Beauty services including Glow Facials, Anti-Aging Facials, and Acne Reduction Facials, offered alongside skincare product retail.
• Grooming Services Personal grooming services including waxing (under arm, bikini line, half leg, full leg, back/chest, chin, Brazilian, full body), manicure, and pedicure.
• Biologics and Vaccine Distribution B2B distribution of biologics including vaccines, immunoglobulins, neuromuscular blockers, and volume expanders to hospitals, clinics, and healthcare providers across Delta State. Regional distributor for Pfizer Specialties Prevanar 13 and GSK vaccines under the Neighbourhood Vaccine scheme.

Quantifiable outcome

• Vaccines available at affordable prices with guaranteed potency through temperature-controlled storage and distribution
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• GlaxoSmithKline (GSK)coreChannel Partner/ Reseller/ DistributorSafari Pharmacy is a distributor of GSK vaccines under the Neighbourhood Vaccine scheme, distributing vaccines for prevention of diseases such as cervical cancer, chickenpox, Hepatitis B, typhoid fever, meningitis, measles mumps and rubella, and hepatitis A.
• Pfizer SpecialtiescoreChannel Partner/ Reseller/ DistributorSafari Pharmacy is a regional distributor for Pfizer Specialties Prevanar 13, which is the PVC 13 Pneumococcal conjugate vaccine.
• Fortuna Healthcare (UK)minorChannel Partner/ Reseller/ DistributorFortuna Healthcare is one of the United Kingdom's leading distributors of healthcare lines to the independent pharmacy market supplying a wide range of products including orthopedic supports and daily living aids for the elderly and disabled. Safari Pharmacy distributes their products in Nigeria.
• Pureit Water Purifier by UnileverminorChannel Partner/ Reseller/ DistributorSafari Pharmacy is a distributor of Pureit Water Purifier systems, described as 'The World's Largest Seller of In-home Drinking Water Treatment Systems'.
• CleverMinds FoundationcoreStrategic or Co-development PartnerPartnership for the COUNT EVERY CHILD project providing birth certification to 250 children and ensuring vaccination for children in Iyara Community. Safari Pharmacy provided free vaccination services for children ages 1 month to 12 years.
• Nigerian Naval Base WarriminorStrategic or Co-development PartnerSafari Pharmacy conducted free Hepatitis B screening and vaccination program for military personnel and their families in partnership with the Naval Base medical team.
• FatHouse/FatHouse.EntminorGTM or Marketing PartnerSafari Pharmacy was a brand partner for the first ever Plus Size Fashion Show in Warri, providing health and safety compliance including COVID prevention and health talks in partnership with West End Hospital Warri.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MedPlus Nigeria: One of the largest retail pharmacy chains in Nigeria with multi-state branches. Most directly comparable on retail pharmacy footprint, prescription/OTC assortment, and private-sector retail pharmacy model in Nigeria.
• HealthPlus (mPharma Nigeria): Major Nigerian retail pharmacy chain, now part of mPharma. Comparable as a multi-branch Nigerian pharmacy retailer offering prescription, OTC, and wellness products with institutional backing.
• Lifemate Pharmacy: Nigerian retail pharmacy chain with multiple branches. Comparable on retail pharmacy model, multi-branch footprint, and broad consumer healthcare assortment.
• Nett Pharmacy: Nigerian multi-branch retail pharmacy chain offering prescription, OTC, and wellness products. Comparable on retail pharmacy model, multi-branch Nigerian operations, and consumer-facing brand.

Broad incumbents

• Pfizer Nigeria / Pfizer Specialties: Multinational pharmaceutical manufacturer; Safari is a regional distributor for Pfizer Specialties Prevanar 13. Comparable as a participant in Nigeria's vaccine supply chain, though at the manufacturer rather than retail/distribution tier.
• GSK Nigeria: Multinational pharmaceutical manufacturer and one of Safari's vaccine suppliers (GSK Neighbourhood Vaccine). Comparable as a healthcare/pharmaceutical player in Nigeria, though operates in manufacturing rather than retail.

Emerging players

• DrugStoc: Nigerian B2B pharmaceutical e-commerce and distribution platform serving hospitals and pharmacies. Comparable to Safari's B2B vaccine/biologics distribution business, though focused on tech-enabled ordering rather than physical retail.
• H-Medix: Nigerian health-tech startup offering pharmacy and healthcare services. Comparable as a younger Nigerian pharmacy/healthcare operator with overlapping consumer health and wellness offerings.
• mPharma: West African pharmacy and pharmaceutical distribution platform. Comparable as a West African pharmacy/distribution operator combining retail, supply chain, and vendor-managed inventory; more venture-funded and technology-enabled.

Regional players

• Alpha Pharmacy: Nigerian retail pharmacy chain concentrated in select regions. Comparable as a privately operated Nigerian pharmacy retailer with similar product breadth and prescription/OTC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safaripharmacy
• Instagraminstagram.com/safaripharmacy
• LinkedInlinkedin.com/company/safari-pharmacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safari Pharmacy