SAFE AIR
Safe Air Company is a privately held Kenyan airline founded in 2007 offering scheduled passenger, air freight, charter/VVIP, and humanitarian services across East Africa, the Middle East, and Asia, operating a Boeing, Fokker, and Airbus fleet from Nairobi with a Dubai sales office.
- Company typePrivate
- Founded2007
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SAFE AIR does
Safe Air Company is a privately held Kenyan full-service airline founded in 2007 by owners with more than 30 years of aviation experience, headquartered at Hangar 17A, Wilson Airport in Nairobi, with operations at Mitchell Cotts, Jomo Kenyatta International Airport and a commercial office in Dubai. The airline offers scheduled and non-scheduled passenger, air freight, charter, and humanitarian services, operating a mixed fleet of Boeing B727-200 (cargo and VIP configurations), Fokker F50 regional turboprop, and an Airbus A330 wide-body aircraft.
Safe Air's product set spans four revenue streams. Scheduled passenger flights are currently live only on the Nairobi-Mogadishu corridor (from $220 one-way), with planned launches to Mombasa, Jeddah, Juba, Djibouti, and Kinshasa. Cargo operations cover scheduled routes (Nairobi-Mogadishu, Nairobi-Juba, Nairobi-Jeddah) plus full-plane non-scheduled charters with capacity up to 20 tons, including dangerous goods authorized under KCAA Operations Specifications, and handling for livestock, medicine, perishables, valuables, and heavy machinery. Charter and VVIP services provide customized routes and premium accommodations for individuals, groups, and corporations. Humanitarian air transport, conducted in partnership with the United Nations and NGOs, covers relief goods delivery, aid worker movement, and air evacuation during crises.
Go-to-market is primarily direct: passengers book through the company's website (departure/arrival airport selection, date, passenger counts, booking verification), while charter, VVIP, and humanitarian contracts are sold through direct sales engagement and institutional partnerships. Pricing is unit-based for scheduled tickets and quote-based for charter, with the airline positioning itself on underserved and unserved routes where traffic rights, regulatory compliance, and 30+ years of founder experience constitute the primary competitive differentiators. No revenue, funding, headcount-trend, or M&A data is disclosed.
SAFE AIR firmographics
Firmographics- Name
- SAFE AIR
- Legal name
- Safe Air Company
- Website
- https://safeaircompany.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safe Air Company is a privately held Kenyan airline founded in 2007 offering scheduled passenger, air freight, charter/VVIP, and humanitarian services across East Africa, the Middle East, and Asia, operating a Boeing, Fokker, and Airbus fleet from Nairobi with a Dubai sales office.
- Ownership category
- akta.pro rank
SAFE AIR industry classification
Industry- Product category
- Air Transportation Services
- NAICS
- Nonscheduled Chartered Passenger Air Transportation (481211), Nonscheduled Chartered Freight Air Transportation (481212), Scheduled Air Transportation (48111), Nonscheduled Air Transportation (4812)
- SIC
- Air Transportation, Nonscheduled (4522), Air Transportation, Scheduled (4512), Air Courier Services (4513)
- akta.pro primary industry
- Group & ACMI Charter Airlines (Ad-hoc/Wet Lease) (TLAFABAC)
- akta.pro secondary industries
- Charter Air Freight Forwarding (Full/Part Charter, ACMI Brokerage) (TLACAAAC), Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB), Secure / High-Value (Valuables) Air Cargo Carriers (TLADAAAJ), Emergency, Evacuation & Repatriation Charter Operators (THABADAH)
Keywords
Where SAFE AIR is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices2 records
Markets served
SAFE AIR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Passenger Scheduled Flights: Revenue from scheduled passenger flights on domestic routes (Nairobi-Mombasa), regional routes (Nairobi-Mogadishu, Nairobi-Juba), and international routes (Nairobi-Jeddah). Tickets sold via website booking system.
- Air Freight Services: Cargo transportation services including scheduled cargo operations to Mogadishu, Juba, and Jeddah, as well as non-scheduled full-plane cargo charters. Aircraft capacity up to 20 tons for cargo including livestock, medicine, perishables, valuables, heavy machinery, and dangerous goods.
- Charter Services: Customised travel solutions for individuals, groups, corporations, and VIP clients with flexible routes, timetables, and tailored amenities. Includes VVIP charter services with premium accommodations.
- Humanitarian Services: Air transport for relief goods and aid workers during crises and natural disasters, air evacuation services, and transport to remote locations. Provided in partnership with UN and NGOs.
- Aerial Surveillance Services: Aerial survey services for agriculture, forestry, and infrastructure industries. Research services for detecting illegal activities and protecting wildlife.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scheduled Passenger Flights - Nairobi to Mogadishu |
| Unit Pricing | Pay-as-you-go | Scheduled Passenger Flights - Nairobi to Jeddah |
| Unit Pricing | Pay-as-you-go | Domestic Flights - Nairobi to Mombasa |
| Other | Multi-year contract | Charter and VVIP Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
SAFE AIR product offering
Product offeringCore offering
Safe Air Company is a full-service airline offering scheduled passenger flights, charter and VVIP charter services, scheduled and non-scheduled air cargo operations, humanitarian air transport, air evacuation, and aerial surveillance. It operates a diverse fleet including Boeing B727-200 (cargo and VIP), Fokker F50, and Airbus A330 aircraft to serve both consumer and enterprise customers across Africa, the Middle East, and Asia.
Product overview
Safe Air Company operates as a full-service airline offering passenger and cargo air services. The passenger division includes scheduled flights (Nairobi, Mombasa, Mogadishu, Jeddah), charter flights, and premium VVIP charter services. Cargo operations encompass scheduled routes (NBO-MGQ, NBO-JUB, NBO-JED), non-scheduled full-plane charters, cargo handling, and dangerous goods transport approved per KCAA specifications. The company also provides humanitarian services including air evacuation and relief transport in partnership with UN and NGOs, plus specialised aerial surveillance for industries such as agriculture and forestry. The fleet comprises Boeing B727-200 (cargo and VIP configurations), Fokker F50 regional turboprop, and Airbus A330 wide-body aircraft.
Differentiator
Problem solved
Functional benefit
Products and services
- Scheduled Passenger Flights Convenient and reliable scheduled air transport to domestic, regional, and international destinations including Nairobi, Mombasa, Mogadishu, and Jeddah, targeting individual passengers and travellers.
- Charter Flights Customised travel solutions for individuals, groups, and corporations with flexible routes, timetables, and tailored amenities.
- VVIP Charter Flights Individualised premium travel services offering access to remote destinations, flexible flight scheduling, and a luxury VVIP experience for high-profile clients on the Boeing B727-200 VIP aircraft accommodating up to 67 passengers.
- Scheduled Cargo Operations Scheduled cargo transport on fixed routes including Nairobi-Mogadishu, Nairobi-Juba, and Nairobi-Jeddah with cargo capacity up to 20 tons, serving freight shippers and businesses.
- Non-Scheduled Cargo Operations Full-plane cargo charter service where the entire aircraft capacity is sold to a particular individual or organisation for bespoke freight transport.
- Dangerous Goods Transport Approved dangerous goods transportation per KCAA Operations Specifications, handled by skilled and experienced personnel for shippers of hazardous materials.
- Air Evacuation Services Emergency air evacuation service coordinating with government agencies and organisations to evacuate individuals from danger zones to safe locations.
- Humanitarian Relief Transport Air transport for relief goods and aid workers during crises and natural disasters, provided in partnership with the United Nations and NGOs.
- Aerial Surveillance Services Aerial survey services for agriculture, forestry, and infrastructure industries, plus research services for detecting illegal activities and protecting wildlife, using specialised aircraft, sensors, and imaging systems.
Companies that use SAFE AIR
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
SAFE AIR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SAFE AIR partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- United NationscoreSafe Air partners with the United Nations to provide humanitarian air transport services. The partnership allows Safe Air to attain humanitarian objectives in a more effective manner, transporting relief goods and aid workers during crises and natural disasters to communities in remote regions.
- Non-Governmental Organisations (NGOs)coreSafe Air works closely with Non-Governmental Organisations to coordinate timely and efficient delivery of essential humanitarian supplies. The partnership enables air evacuation services and transport of aid personnel to difficult-to-reach areas.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SAFE AIR competitors and assessment
Company assessmentDirect peers
- Astral Aviation: Kenya-based cargo and charter airline operating across Africa with similar Boeing freighter fleet and UN/NGO humanitarian contracts. Direct comparable on cargo-only segment and East African geography.
- 748 Air Services: Kenya-based charter and scheduled operator based at Wilson Airport offering passenger, cargo, and aerial work services across East Africa. Same hub ecosystem and overlapping customer segments.
- Fly540: Kenyan-registered low-cost carrier operating scheduled regional routes across East Africa with overlapping passenger and cargo service offering.
- Safarilink Aviation: Kenya-based regional airline operating from Wilson Airport with scheduled and charter passenger services across Kenya and East Africa, including domestic Nairobi-Mombasa capacity.
- African Express Airways: Kenya-based airline operating scheduled passenger and cargo services across East Africa and the Middle East, including Mogadishu and Juba routes that overlap directly with Safe Air's network.
- DAC Aviation International: Africa-focused aviation services company providing charter, cargo, and aerial survey services across the continent, comparable on multi-mission fleet and humanitarian/government client base.
Broad incumbents
- Kenya Airways: Kenya's flag carrier operating scheduled passenger and cargo across Africa, Middle East, and Asia. Broader incumbent with overlapping Nairobi-Mogadishu and Nairobi-Jeddah routes and shared cargo segment.
- Ethiopian Airlines Cargo: Africa's largest cargo carrier with extensive intra-Africa and Middle East/Asia freighter network. Broader incumbent overlapping on cargo capacity to underserved African destinations.
Regional players
- Freedom Airline (Uganda): Uganda-based regional passenger and cargo carrier offering scheduled and charter services across East Africa, comparable on route structure and customer base.
- Jubba Airways: Somali-registered carrier operating scheduled passenger and cargo routes across the Horn of Africa and Middle East, directly competing on the Mogadishu-Nairobi corridor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SAFE AIR social profiles
Digital presenceSAFE AIR compliance and trust
Trust signalCompliance2 records
SAFE AIR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAFE AIR leadership team
Management profileNumber of profiles
SAFE AIR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAFE AIR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAFE AIR
What does SAFE AIR do?
Safe Air Company is a full-service airline offering scheduled passenger flights, charter and VVIP charter services, scheduled and non-scheduled air cargo operations, humanitarian air transport, air evacuation, and aerial surveillance. It operates a diverse fleet including Boeing B727-200 (cargo and VIP), Fokker F50, and Airbus A330 aircraft to serve both consumer and enterprise customers across Africa, the Middle East, and Asia.
Is SAFE AIR a public or private company?
SAFE AIR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SAFE AIR founded?
SAFE AIR was founded in 2007. It employs 11 to 50 people.
Where is SAFE AIR based?
SAFE AIR is headquartered in Nairobi, Kenya, in the Africa region.
How does SAFE AIR make money?
Five revenue lines are on record. Passenger Scheduled Flights are the primary driver. The others are air Freight Services, charter Services, humanitarian Services and aerial Surveillance Services.
Who are SAFE AIR's main competitors?
Direct peers on record are Astral Aviation, 748 Air Services, Fly540, Safarilink Aviation, African Express Airways and DAC Aviation International. Broad incumbents are Kenya Airways and Ethiopian Airlines Cargo. Regional players are Freedom Airline (Uganda) and Jubba Airways.
Does SAFE AIR have an API?
No public API is recorded for SAFE AIR.
What industry is SAFE AIR in?
SAFE AIR's product category is Air Transportation Services. Its primary akta.pro industry code is TLAFABAC, Group & ACMI Charter Airlines (Ad-hoc/Wet Lease), with a secondary code of TLACAAAC, Charter Air Freight Forwarding (Full/Part Charter, ACMI Brokerage). Its NAICS code is 481211 and its SIC code is 4522.