Safe Automations Group
Safe Automations Group is an Al-Jubail, Saudi Arabia-based industrial automation and packaging systems integrator founded in 2014, serving petrochemical and manufacturing clients including SABIC affiliates SAFCO and SHARQ via 20+ OEM technology partnerships.
- Company typePrivate
- Founded2014
- HeadquartersAl-Jubail, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Safe Automations Group does
Safe Automations Group (legal entity: Safe Automations Company Limited) is an industrial automation and packaging solutions provider headquartered in Al-Jubail, Saudi Arabia. Founded in 2014, the company operates as a system integrator and equipment supplier, combining third-party OEM machinery with project design, integration, and after-sales service for industrial clients in the Kingdom. Its technology portfolio spans control systems (Omron), checkweighing and inspection (Wipotec, CEIA), primary and secondary packaging machinery (Novexx, Toyo Jidoki, STATEC BINDER, SIAT, Comek, ITALPACK, Bocedi), and heavy industrial equipment (FLSmidth, Kaufler). The company has filed at least one patent (Kerformer KF60 injector) and holds ISO 9001:2015, ISO 45001:2018, and ISO 14001:2015 certifications.
The firm serves a narrow but high-value customer base anchored in Saudi Arabia's petrochemical and manufacturing sectors, with disclosed reference clients including SAFCO (a petrochemical producer) and SHARQ (a manufacturing company), both of which are SABIC affiliates. Revenue is generated through project-based sales of integrated production and packaging lines, capital equipment resale, and related services (installation, commissioning, lifecycle support). The company is privately held, self-funded, and operates with approximately 28 employees, positioning it as a boutique specialist rather than a scaled platform. Distribution leverage is concentrated geographically in Al-Jubail, Saudi Arabia's primary petrochemical cluster, which provides proximity to anchor clients but also ties demand closely to the regional capex cycle of SABIC and its affiliated entities.
Safe Automations Group firmographics
Firmographics- Name
- Safe Automations Group
- Legal name
- Safe Automations Company Limited
- Website
- https://safeautomations.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Safe Automations Group is an Al-Jubail, Saudi Arabia-based industrial automation and packaging systems integrator founded in 2014, serving petrochemical and manufacturing clients including SABIC affiliates SAFCO and SHARQ via 20+ OEM technology partnerships.
- Ownership category
- akta.pro rank
Safe Automations Group industry classification
Industry- Product category
- Industrial Automation
- NAICS
- Packaging Machinery Manufacturing (333993), Food Product Machinery Manufacturing (333241), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- General Industrial Machinery & Equipment, Nec (3569), Misc Industrial & Commercial Machinery & Equipment (3590), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)
- akta.pro secondary industries
- End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH), Cartoning & Case Packing Systems (IMAHAOAB), Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)
Keywords
Where Safe Automations Group is headquartered
LocationHeadquarters
- HQ city
- Al-Jubail
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Safe Automations Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Industrial Equipment Sales: Sale of industrial automation equipment including conveyors, packaging machines, labeling systems, quality inspection equipment, and food processing machinery
- Service and Support: 24/7 service support with experts available for customer site mobilization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom industrial automation solutions - quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Safe Automations Group product offering
Product offeringCore offering
Safe Automations Group supplies and integrates industrial automation and end-of-line packaging solutions for manufacturers in Saudi Arabia, reselling and integrating equipment from international partners. The portfolio spans industrial automation (robots, smart cameras, sensors), conveyor systems, inline quality inspection (checkweighers, metal detectors), labeling machines, packing systems (bagging, FFS, stretch hood, palletizing), and food processing machines, with 24/7 service support and on-site mobilization.
Product overview
Safe Automations Group is an industrial automation and packaging solutions provider operating as a system integrator and equipment supplier. The company offers a comprehensive portfolio of complementary product categories: Industrial Automation (Omron robots, cameras, sensors, and control systems), Conveyor Systems (modular belt, roller, belt, screw, and specialized conveyors), Inline Quality Inspection (Wipotec checkweighers, CEIA metal detectors, and vision systems), Labelling Machines (Novexx and Worldpack applicators), Packing Systems (bagging machines, case packers, stretch hood systems, and shrink wrappers from brands like Certopal, Principac, ITALPACK, and Bocedi), and Food Processing Machines (formers, slicers, mixers, injectors, and cooking systems from Kaufler, BFR, and Blentech). These products work together as integrated end-of-line solutions for manufacturing and packaging operations, with the company sourcing equipment from partner manufacturers in Germany, Austria, Italy, USA, Japan, and Denmark.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Automation Comprehensive industrial automation solutions including Omron robots (LD mobile, collaborative, pick & place), smart cameras (MV-4000, MicroHAWK F420, V430 barcode reader), photoelectric sensors, and industrial panel PCs (NYE series) for manufacturing environments.
- Conveyor System Mechanical handling apparatus for automatically transporting loads and materials, including modular belt conveyors (for high temperature/chemical resistance), roller conveyors (gravity or motor driven), PU belt conveyors (for packaged and unpackaged goods), screw conveyors (for particles/powders), and food grade conveyors.
- Inline Quality Inspection Automated inline quality inspection systems including Wipotec HC-A-VA, HC-M, and EC-E dynamic checkweighers with IP65 protection, HC-M-MDi combination checkweigher/metal detector, and CEIA THS 21 metal detection systems for detecting magnetic, non-magnetic, and stainless steel contaminants.
- Labelling Machines Automated and semi-automated label applicators for products and packaging, including Novexx XPA 936 (pallet, 300 dpi), XPA 93X (print and apply), XTD Top & Down (top/bottom), XPU Pallet Labeler (24/7 logistics), and Worldpack front/back, wraparound, and top-side labeling machines.
- Packing Systems Industrial packaging solutions including bagging machines (Certopac for 5-80 kg pillow/gusset bags, Principac up to 2000 bags/hour), Form-Fill-Seal packaging (SYSTEM-T, ITALPACK up to 100 bags/min), stretch hood end-of-line packaging (Bocedi FB1000/FB2000/FB3000/FB4.0), palletizing (STATEC BINDER), wrapping/case erecting (SIAT), and rotary/inline packing for powders and granules (FLSmidth Ventomatic GIROMAT, LINEAMAT EVO).
- Food Processing Machines Machines for food processing operations including the patented Kaufler Kerformer KF60 brining injector (550 needles, integrated CIP), Kerslicer Linear KL 600/150 pendulum slicer, Mixer MS500 brine diffusion tumbler, GAMAX H500 meat injector, BFR flow control and mobile junction accumulators, Blentech mixer-cookers, and Toyo Jidoki TT9 CW rotary packaging machine (format change in under 10 minutes).
Companies that use Safe Automations Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Safe Automations Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Safe Automations Group partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- KauflercoreFood processing equipment manufacturer providing slicers, tumblers, and processing solutions. Products include Kerslicer Linear KL 600/150 pendulum slicer and Kerspreader KS650.
- GAMAXcoreGAMAX Injectors H500 equipment supplier for food processing applications
- BlentechcoreMixer-cooker solutions combining quick heating and efficient mixing for soups, sauces, meat, stuffing, vegetables, and ready-to-eat meals
- BFR SYSTEMScoreFlow control and mobile junction accumulator equipment for irregular product flow handling and packaging line integration
- Toyo JidokicoreRotary packaging machine manufacturer with over 50 years experience, TT9 CW model for preformed pouches with format change in under 10 minutes
- CERTOPAC (Cetropac)coreAutomatic bagging machines for open mouth bags, pillow bags and gusset bags with filling weight between 5kg-80kg
- PRINCIPACcoreHigh-performance bagging machines achieving up to 2000 bags per hour
- SYSTEM-T (FFS)coreForm-Fill-Seal packaging machines combining high quality PE tube packaging with high production capacity
- WIPOTECcoreCheckweigher manufacturer providing HC-A-VA, HC-M, EC-E series dynamic checkweighers with precision weighing technology
- STATEC BINDERcorePalletizing solutions including PRINCIPAL-P portal palletizers and PRINCIPAL-R robot palletizers
- SIATcoreWrapping machines and case erectors including PROWRAP, BEEWRAP+, HM 145 case erector, SR20 taping equipment
- ComekcoreLinear weighers, multihead weighers, vertical and horizontal packaging machines, volumetric dosers
- ITALPACKcorePowder packaging machines including PACK 25, PACK 50, PACK 100/3, PACK 100/M with capacity up to 100 bags per minute
- BocedicoreStretch hood machines including FB1000, FB2000, FB3000, FB4.0 for end-of-line packaging
- FLSmidth (Ventomatic)coreGIROMAT rotary packers for valve bag filling and LINEAMAT packers for powder and granular materials
- OmroncoreIndustrial robots including LD mobile robots, collaborative robots, pick & place robots; smart cameras (MV-4000, MicroHAWK series); photoelectric sensors; industrial panel PCs
- CEIAcoreMetal detection systems including THS 21, THS/G21 series for detection of magnetic and non-magnetic metals including stainless steel
- NOVEXX SolutionscorePrint and apply labeling systems including XPA 936, XPA 93X, XTD Top & Down, XPU pallet labeler
- World PackcoreLabeling machines including front/back labeling (up to 300 bottles/min), wraparound labeling, and top-side labeling machines
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Safe Automations Group competitors and assessment
Company assessmentBroad incumbents
- Tetra Pak: Swiss food processing and packaging major with a global integrated solutions business. Comparable to Safe Automations on food processing and packaging integration, though at vastly larger scale and with proprietary aseptic technology.
- Rockwell Automation: US industrial automation incumbent providing control systems, drives, sensors, and robotics integration. Comparable to Safe Automations through the industrial automation arm of its portfolio (Omron-adjacent), though operating at vastly larger scale and focused on controls rather than packaging machinery.
- GEA Group: German industrial machinery group focused on food processing, packaging, and dairy. Comparable to Safe Automations on the food-processing side of the portfolio and on integrated line delivery for industrial customers.
Direct peers
- Beumer Group: German family-owned integrator specializing in conveying, packaging, and palletizing systems for industrial and bulk-material customers. Comparable to Safe Automations in its end-of-line integration focus and specialty in bagging/palletizing.
- IMA Group: Italian packaging machinery manufacturer with deep food-processing and end-of-line expertise. Comparable to Safe Automations in the breadth of its packaging and processing portfolio and its focus on food industry customers.
- Krones AG: Global German packaging and bottling machinery specialist for beverage, food, and pharmaceutical markets. Comparable to Safe Automations in its full-line offering — filling, labeling, inspection, conveying, palletizing — though at materially larger scale.
- ProMach: US-based packaging machinery integrator that combines conveying, filling, labeling, inspection, and end-of-line equipment from multiple acquired brands. Closest comparable to Safe Automations in operating model as a multi-OEM integrator serving food, beverage, and industrial customers.
- Syntegon Technology (formerly Bosch Packaging Technology): German packaging machinery manufacturer and integrator serving food, pharma, and confectionery. Comparable to Safe Automations as a global packaging-systems provider with installation, service, and turnkey line capabilities in the same end markets.
- Sidel: French packaging solutions provider for beverage, food, and consumer goods. Comparable to Safe Automations through its integrated packaging line offerings — including blow molding, filling, labeling, and end-of-line — and strong footprint in the Middle East.
- Marchesini Group: Italian packaging machinery manufacturer and integrator serving pharmaceutical and cosmetics. Comparable to Safe Automations as a mid-sized integrated packaging equipment provider with a multi-product portfolio and international reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Safe Automations Group social profiles
Digital presenceSafe Automations Group compliance and trust
Trust signalCompliance3 records
Safe Automations Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safe Automations Group leadership team
Management profileNumber of profiles
Profiles1 record
Safe Automations Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safe Automations Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safe Automations Group
What does Safe Automations Group do?
Safe Automations Group supplies and integrates industrial automation and end-of-line packaging solutions for manufacturers in Saudi Arabia, reselling and integrating equipment from international partners. The portfolio spans industrial automation (robots, smart cameras, sensors), conveyor systems, inline quality inspection (checkweighers, metal detectors), labeling machines, packing systems (bagging, FFS, stretch hood, palletizing), and food processing machines, with 24/7 service support and on-site mobilization.
Is Safe Automations Group a public or private company?
Safe Automations Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Safe Automations Group founded?
Safe Automations Group was founded in 2014. It employs 11 to 50 people.
Where is Safe Automations Group based?
Safe Automations Group is headquartered in Al-Jubail, Saudi Arabia, in the Middle East region.
How does Safe Automations Group make money?
Two revenue lines are on record. Industrial Equipment Sales are the primary driver. The others are service and Support.
Who are Safe Automations Group's main competitors?
Broad incumbents on record are Tetra Pak, Rockwell Automation and GEA Group. Direct peers are Beumer Group, IMA Group, Krones AG, ProMach, Syntegon Technology (formerly Bosch Packaging Technology), Sidel and Marchesini Group.
Does Safe Automations Group have an API?
No public API is recorded for Safe Automations Group.
What industry is Safe Automations Group in?
Safe Automations Group's product category is Industrial Automation. Its primary akta.pro industry code is IMALAOAL, Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines), with a secondary code of IMAHAOAN, End-of-Line Integration & Packaging Line Systems. Its NAICS code is 333993 and its SIC code is 3569.