Safehouse - Australia

What Safehouse - Australia does

Safehouse Australia is a private hazardous area safety specialist headquartered in Perth, Western Australia, operating as part of the Elemera Group. The company designs, manufactures, rents, and services IECEx and ATEX-certified portable electrical equipment and pressurised habitat systems for industrial operators working in potentially explosive atmospheres. Its integrated product ecosystem spans pressurised habitats, dynamic air shelters, automatic shutdown systems (GENGUARD, GENGUARD TETRA), power distribution, lighting, air conditioning, and ventilation, complemented by a proprietary HVLS fan (NOVAFLOW-Ex) purpose-built for hazardous zones. Underlying technology relies on certified mechanical and electrical engineering, with domain-specific designs such as positive-pressure enclosures, brushless DC motors, and flame-retardant anti-static ducting.

The company serves enterprise customers across oil and gas (its primary vertical, including fixed platforms, FPSOs, FSOs, semi-submersibles, FLNGs, and onshore LNG facilities), mining, defence, petrochemical, hydrogen, and agriculture. Documented customers include major LNG facility operators in Darwin and Western Australia and the world's largest oil and gas producer. Safehouse monetises through three revenue streams: equipment sales (one-time), equipment rentals (recurring, maintained from a large inventory for rapid deployment during shutdowns and turnarounds), and professional services (hot work management, atmospheric management, confined space entry, non-Ex equipment encapsulation, and bespoke engineered solutions). Pricing is quote-based and project-specific with no public list pricing.

Safehouse operates a direct enterprise field sales motion with offices in Perth, Kewdale, Karratha, and Darwin (the latter a 10,000sqm facility), and a South East Asia partner network spanning Malaysia, Brunei, Thailand, Indonesia, and the Philippines. The company originated from a 2010 Australian founding, expanded into SEA from 2005 via a partner network, and completed a management buyout from Starn Group (UK) in August 2021 under Elemera Group ownership. Sister company Inlex provides Australia's only IECEx-certified Inspection & Maintenance facility, creating a vertically integrated offering across equipment lifecycle.

Name

Safehouse - Australia

Legal name

Safehouse

Website

https://safehouse.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Safehouse Australia designs, rents, and services IECEx/ATEX-certified portable electrical equipment and pressurised habitat systems for industrial operators working in explosive atmospheres, primarily serving oil and gas, mining, defence, petrochemical, hydrogen, and agriculture enterprises across Australia and Southeast Asia.

Ownership category

akta.pro rank

Product category

Hazardous Area Safety Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Switchgear and Switchboard Apparatus Manufacturing (335313), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electrical Industrial Apparatus (3620), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

akta.pro secondary industries

Chillers & Cooling Plant Equipment (IMAHAKAE), Dampers, Louvers & Ventilation Controls (IMADANAD), Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)

Keywords

• Hazardous area equipment
• IECEx certified equipment
• Explosion proof equipment
• Industrial safety solutions
• Pressurised habitat systems

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Direct sales of IECEx certified portable electrical equipment including lighting, power distribution, ventilation, air conditioning, and habitat systems.
2. Equipment Rentals: Rental of portable IECEx certified electrical equipment for temporary use during maintenance, inspection, shutdowns, and turnaround projects. The company maintains large inventory available for rapid deployment.
3. Professional Services: Services including hot work management, atmospheric management, confined space entry, non-Ex equipment encapsulation, and bespoke engineered solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Safehouse designs, supplies, and rents IECEx certified portable electrical equipment and pressurised habitat systems that enable safe hot work, maintenance, and confined space entry in explosive atmospheres. The company provides an integrated ecosystem of products including power distribution, lighting, air conditioning, ventilation, and automatic gas-detection shutdown systems, complemented by professional services such as hot work management, atmospheric management, and bespoke engineered solutions for oil and gas, mining, defence, petrochemical, hydrogen, and agriculture operators.

Product overview

Safehouse is a portfolio of hazardous area safety products and services, not a single unified software product. The core offering consists of two main systems: Pressurised Habitat Systems and Dynamic Air Shelters (DAS) that create controlled work environments in explosive atmospheres, complemented by the GENGUARD and GENGUARD TETRA automatic shutdown systems. The product range includes seven categories of IECEx-certified portable electrical equipment: power distribution (3-phase boards, splitter boxes, extension leads), lighting (tower/area, LED floodlights, tube lights, emergency lights, battery lights, extra low-voltage kits), air conditioning, and ventilation (NOVAFLOW-Ex HVLS fans, electric fans, pneumatic fans, tank/vessel fans, venturi cones, FRAS-FLOW ducting). Services include hot work management, equipment rentals, atmospheric management, confined space entry, non-Ex equipment encapsulation, bespoke engineering solutions, and EEHA management through sister company Inlex. All products are designed to work together as an integrated ecosystem for complete hazardous area safety.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 90% cost reduction in temporary equipment costs compared to non-certified equipment with hot work permits
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• InlexcoreStrategic or Co-development PartnerSister company within Elemera Group. Australia's only IECEx certified Inspection & Maintenance facility. Conducted installation of GenGuard equipment on customer sites. Collaborated on design and development of bespoke solutions including IECEx toilet block and DNV container projects.
• ESPRAT Sdn BhdminorChannel Partner/ Reseller/ DistributorEast Malaysia Office partner providing localised service and support in Sarawak region.
• Tendrill International Sdn BhdminorChannel Partner/ Reseller/ DistributorBrunei Office partner providing localised service and support in Brunei.
• Kiwi Resource ProtectionminorChannel Partner/ Reseller/ DistributorThailand Office partner providing localised service and support in Rayong region.
• PT Indosama PersadaminorChannel Partner/ Reseller/ DistributorIndonesia Office partner providing localised service and support in Jakarta.
• Frontken Philippines IncminorChannel Partner/ Reseller/ DistributorPhilippines Office partner providing localised service and support in Laguna region.
• DNVcoreImplementation/ SI/ Consulting PartnerIndependent accreditation body that accredits Safehouse's management systems to ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R. Stahl: German specialist in explosion protection and IECEx/ATEX-certified electrical equipment for hazardous areas. Directly comparable to Safehouse's IECEx-certified power distribution, lighting, and control product families serving oil & gas, chemical, and pharmaceutical customers.
• Pepperl+Fuchs: Global leader in hazardous area electrical equipment, intrinsic safety barriers, and explosion-proof enclosures. Highly comparable product overlap in IECEx-certified equipment for Zone 1/2 environments, particularly in oil & gas and chemical process industries where Safehouse operates.
• Hawke International: UK-based specialist (part of Hubbell) in cable glands, transit systems, and enclosures for hazardous areas. Comparable IECEx-certified component portfolio and similar oil & gas / petrochemical customer focus, though narrower product scope than Safehouse's full ecosystem.
• Marechal Electric: French specialist in industrial plugs, sockets, and power distribution for hazardous and heavy industrial environments. Comparable IECEx-certified electrical connectivity products and overlapping customer base in oil & gas, mining, and chemical facilities.
• Cortem Group: Italian manufacturer of explosion-proof and weatherproof electrical equipment for hazardous areas. Comparable IECEx-certified lighting, junction boxes, and enclosures serving oil & gas and industrial customers globally.
• Adalet: US-based manufacturer of explosion-proof and hazardous location enclosures, control stations, and lighting. Comparable IECEx/ATEX-certified product portfolio with overlapping focus on oil & gas, chemical, and mining customers requiring Zone 1/2 certified equipment.
• BARTEC: Specialist manufacturer of explosion-protected equipment including lighting, control devices, and HVAC components for hazardous areas. Comparable IECEx/ATEX-certified product portfolio and direct overlap in oil & gas, petrochemical, and pharmaceutical safety applications.

Regional players

• Aggreko: Global specialist in temporary power, temperature control, and oil-free air rentals for industrial and event customers. Comparable industrial equipment rental business model serving oil & gas and process industry customers, though broader and not specialized in IECEx-certified hazardous area equipment.

Broad incumbents

• Hubbell (Killark): US-based electrical products major with Killark division specializing in hazardous area enclosures, lighting, and wiring devices. Comparable certified equipment portfolio and broader industrial customer base than Safehouse but with similar Zone 1/2 product positioning.
• Eaton (Crouse-Hinds): Global electrical equipment major with Crouse-Hinds division producing IECEx/ATEX-certified hazardous area products including lighting, power distribution, and enclosures. Significantly larger but offers overlapping product families and competes for the same oil & gas and industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/safehouse-australia

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safehouse - Australia