SafeOn Power Purifier
SafeOn Power Purifier, a brand of Punto Corporation Pvt. Ltd. (Jaipur, India, founded 2012), manufactures patented electrical-safety hardware (CLM and ICI technologies) that prevent electrocution and short-circuit fires, selling 5KW–50KW Lite and SVR devices to residential, commercial, and institutional customers in India.
- Company typePrivate
- Founded2012
- HeadquartersJaipur, India
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SafeOn Power Purifier does
SafeOn Power Purifier is the consumer-facing brand of Punto Corporation Pvt. Ltd., a Jaipur, Rajasthan-based private limited company founded in 2012 by D.R. Bothra together with co-founders Amit Pareek and Akshaykumar Navlakha. The company designs, manufactures, and installs electrical safety hardware devices that prevent human electrocution and short-circuit–induced fires. Its core IP comprises two patented methods — CLM (Current Leakage Management), which interrupts current flow when a person contacts a live wire while grounded, and ICI (Intra-Cycle Interruption), which cuts power within milliseconds of detecting a short circuit — covered by Government of India Patent No. 386617, granted in 2022 after a 2013 filing. The product portfolio is split into a Lite series (5KW–50KW, single and three phase) delivering shock, surge, overload, and short-circuit protection, and an SVR/AVR series adding servo or automated voltage regulation on top of the same core protections. Devices are rated for 180–280VAC operation, temperatures from -20°C to 80°C, and are stated to be compatible with inverters, UPS, solar systems, and generators.
The company sells primarily through a direct field-sales motion that begins with an onsite power audit and leads to a customized installation, supported by an India-wide dealer network with a public dealer locator, a branded e-commerce storefront, and an emerging franchise program. Pricing is quote-based and not publicly disclosed; each unit is a one-time hardware purchase bundled with installation and an after-sales service offering accessed through customer care and service centers. Target buyers span residential customers, commercial and institutional facilities (the primary segment), event and exhibition organizers, and housing society / real estate developers. As of the latest disclosures, the company has installed 2,500+ units across 8+ Indian states since beginning commercial sales in 2022. Operations are entirely India-based, the company is bootstrapped with no disclosed external funding, and headcount stands at six, comprising the three founders plus functional heads of marketing, power electricals, logical development, and the manufacturing plant located in Sanganer, Jaipur.
SafeOn Power Purifier firmographics
Firmographics- Name
- SafeOn Power Purifier
- Legal name
- PUNTO CORPORATION PVT. LTD.
- Website
- https://safeonpowerpurifier.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SafeOn Power Purifier, a brand of Punto Corporation Pvt. Ltd. (Jaipur, India, founded 2012), manufactures patented electrical-safety hardware (CLM and ICI technologies) that prevent electrocution and short-circuit fires, selling 5KW–50KW Lite and SVR devices to residential, commercial, and institutional customers in India.
- Ownership category
- akta.pro rank
SafeOn Power Purifier industry classification
Industry- Product category
- Electrical Safety Devices
- NAICS
- Switchgear and Switchboard Apparatus Manufacturing (335313)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Power Conditioners & Voltage Regulators (HDACAJAD)
- akta.pro secondary industry
- Power Protection & Power Conditioning (Surge Protectors, UPS for Consumer Devices) (CRACATAJ)
Keywords
Where SafeOn Power Purifier is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
SafeOn Power Purifier business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: One-time sale of SAFEON Power Purifier devices. Products available in various power ratings (5KW to 50KW) in both Single Phase and Three Phase configurations. Lite models provide shock and fire protection; SVR models add voltage stabilization.
- Installation Services: Professional installation services including power audit at customer premises, customized solution design, and on-site installation. Installation process takes approximately 30-45 working days from initial contact to completion.
- After-Sales Service: Warranty services and after-sales support including product registration, service requests, and complaint handling through customer care and service centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Lite Mode models (5KW-50KW) |
| One time/ perpetual license | Pay-as-you-go | SVR models with voltage stabilization (5KW-50KW) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels4 records
SafeOn Power Purifier product offering
Product offeringCore offering
SafeOn Power Purifier manufactures and sells physical electrical safety devices (Power Purifiers) that combine proprietary CLM (Current Leakage Management) and ICI (Intra-Cycle Interruption) technologies to prevent human electrocution and short-circuit-induced fires. The portfolio includes Lite series units (5KW to 50KW, single and three phase) for shock, surge, and overload protection, and SVR series units that add servo or automated voltage regulation, distributed across India via direct enterprise sales, dealers, franchisees, and own e-commerce.
Product overview
SAFEON Power Purifier is a comprehensive electrical safety product portfolio manufactured by Punto Corporation Pvt. Ltd., consisting of two main product series: Lite Mode and SVR Model. The Lite series offers 11 models ranging from 5KW to 50KW in both single and three-phase configurations, providing core shock protection, short-circuit prevention, surge protection, and overload protection using patented CLM (Current Leakage Management) and ICI (Intra-Cycle Interruption) technologies. The SVR series includes 8 models with voltage stabilization capabilities using SVR (Servo Voltage Regulator) or AVR (Automated Voltage Regulator) technologies, adding voltage fluctuation protection to the core safety features. Both series are compatible with inverters, UPS, and generators. The products target residential, commercial, and industrial segments across India with 2,500+ installations across 8+ states since 2022.
Differentiator
Problem solved
Functional benefit
Products and services
- SAFEON Power Purifier – Lite Series Physical electrical safety devices available in 11 model variants ranging from 5KW to 50KW in single-phase (5KW, 10KW, 15KW) and three-phase (5KW, 10KW, 15KW, 20KW, 25KW, 30KW, 40KW, 50KW) configurations. Uses patented CLM (Current Leakage Management) and ICI (Intra-Cycle Interruption) technologies to prevent electrocution when humans contact live wires while grounded, and to cut off power within milliseconds upon short-circuit detection to prevent fires. Provides shock protection, short-circuit prevention, surge and spike protection, and overload protection. Operates at 180–280VAC, 50Hz, with an operating temperature range of -20°C to 80°C. Compatible with inverters, UPS, solar systems, and generators. Targeted at residential, commercial, and industrial buyers across India.
- SAFEON Power Purifier – SVR Series Physical electrical safety and voltage stabilization devices available in 8 model variants ranging from 5KW to 50KW in single-phase and three-phase configurations (e.g., 05KW Single Phase SVR, 10KW Single Phase SVR, 10KW Three Phase SVR, 15KW Three Phase SVR with AVR, 25KW Three Phase SVR with AVR, 30KW Three Phase SVR, 40KW Three Phase SVR, 50KW Three Phase SVR). Combines all Lite Series features (CLM shock prevention, ICI short-circuit fire prevention, surge and overload protection) with SVR (Servo Voltage Regulator) or AVR (Automated Voltage Regulator) technology to stabilize voltage for connected loads and protect sensitive equipment from voltage fluctuation damage. Operates at 180–280VAC, 50Hz. Compatible with inverters, UPS, solar systems, and generators. Targeted at commercial, institutional, and industrial customers with sensitive equipment.
- Power Audit and Installation Services
Quantifiable outcome
- 2,500+ SAFEON units installed across 8+ states in India since 2022
- +3 more outcomes
Companies that use SafeOn Power Purifier
Customer profileSegments4 records
Ideal customer profiles3 records
SafeOn Power Purifier technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SafeOn Power Purifier partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
SafeOn Power Purifier competitors and assessment
Company assessmentBroad incumbents
- Eaton: Global power-management major with a strong surge-protection, UPS, and power-quality portfolio — overlaps with SafeOn's voltage-regulation and protection positioning at industrial and commercial scale.
- ABB India: Indian arm of ABB selling low- and medium-voltage switchgear, protection relays, and circuit breakers to industrial and utility customers — provides overlapping protection capabilities as part of a wide power-andautomation portfolio.
- Vertiv: Global provider of UPS, power conditioning, and critical-power infrastructure — overlaps with SafeOn's SVR/voltage-regulation capabilities in commercial and industrial settings.
- Legrand India: Indian subsidiary of Legrand offering wiring devices, MCBs, RCCBs, and surge-protection devices — directly comparable channel and product mix in residential and commercial electrical protection.
- Siemens India: Indian operations of Siemens covering low-voltage switchgear, protection devices, and smart-infrastructure electrical systems — competes in the same electrical-protection category with deeper institutional reach.
- Schneider Electric India: Global electrical major with an India portfolio covering circuit breakers, surge protection, RCCBs, and full switchgear systems — overlaps with SafeOn's protective functionality but as part of a much broader industrial and building-electrical catalogue.
Direct peers
- Havells India: Major Indian electrical-equipment brand selling voltage stabilizers, MCBs, RCCBs, surge protectors, and switchgear directly to residential and commercial customers through a deep dealer network — the closest direct analogue to SafeOn's consumer-side offering in the Indian market.
- Microtek: India-focused brand specializing in voltage stabilizers, UPS systems, and power-protection devices for residential and SMB customers — overlapping with SafeOn's SVR product line and shock-protection consumer positioning.
Emerging players
- Bonfiglioli: Power-quality and power-electronics provider active in India with solutions for voltage stabilization and industrial power conditioning — partially overlaps SafeOn's SVR/AVR functionality for industrial customers.
- Polycab India: Largest Indian cable manufacturer that has been expanding into switches, switchgear, and electrical safety products — increasingly comparable on channel and product mix to SafeOn's residential/commercial offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SafeOn Power Purifier social profiles
Digital presenceSafeOn Power Purifier compliance and trust
Trust signalCompliance13 records
SafeOn Power Purifier financial estimates
Financial estimateRevenue estimate
Valuation estimate
SafeOn Power Purifier leadership team
Management profileNumber of profiles
Profiles7 records
SafeOn Power Purifier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SafeOn Power Purifier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SafeOn Power Purifier
What does SafeOn Power Purifier do?
SafeOn Power Purifier manufactures and sells physical electrical safety devices (Power Purifiers) that combine proprietary CLM (Current Leakage Management) and ICI (Intra-Cycle Interruption) technologies to prevent human electrocution and short-circuit-induced fires. The portfolio includes Lite series units (5KW to 50KW, single and three phase) for shock, surge, and overload protection, and SVR series units that add servo or automated voltage regulation, distributed across India via direct enterprise sales, dealers, franchisees, and own e-commerce.
Is SafeOn Power Purifier a public or private company?
SafeOn Power Purifier is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SafeOn Power Purifier founded?
SafeOn Power Purifier was founded in 2012. It employs 1 to 10 people.
Where is SafeOn Power Purifier based?
SafeOn Power Purifier is headquartered in Jaipur, India, in the Asia region.
How does SafeOn Power Purifier make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are installation Services and after-Sales Service.
Who are SafeOn Power Purifier's main competitors?
Broad incumbents on record are Eaton, ABB India, Vertiv, Legrand India, Siemens India and Schneider Electric India. Direct peers are Havells India and Microtek. Emerging players are Bonfiglioli and Polycab India.
Does SafeOn Power Purifier have an API?
No public API is recorded for SafeOn Power Purifier.
What industry is SafeOn Power Purifier in?
SafeOn Power Purifier's product category is Electrical Safety Devices. Its primary akta.pro industry code is HDACAJAD, Power Conditioners & Voltage Regulators, with a secondary code of CRACATAJ, Power Protection & Power Conditioning (Surge Protectors, UPS for Consumer Devices). Its NAICS code is 335313 and its SIC code is 3600.