Safer Farms

What Safer Farms does

Safer Farms is a New Zealand non-profit organization (founded 2016, 7 employees, headquartered in Pahiatua) operating as the steward (kaitiaki) of the Farm Without Harm strategy — a collective primary sector initiative addressing on-farm injuries and fatalities across the country's food and fibre sector. The organization functions as an industry-wide safety movement rather than a traditional product company, curating and distributing farm safety resources, incident-based safety alerts, and training materials across four agricultural verticals: Dairy, Sheep & Beef, Horticulture, and Arable. Its core technology asset is an interactive Farm Safety Data Dashboard built on Power BI, which visualizes authoritative ACC workplace injury data filterable by sub-sector, region, injury type, and demographic dimensions.

The organization operates a membership-based go-to-market model with an undisclosed fee structure, complemented by the Safer Rides discount program that distributes codes for safety hardware including Crush Protection Devices (CPDs) and rollover protection systems. Distribution is multi-channel: a central website (farmwithoutharm.org.nz), email newsletter, organic social media, downloadable safety alert PDFs, and a Regional Champions network of farmer advocates. Core strategic and distribution partnerships include ACC (core data and co-presentation partner), Beef + Lamb New Zealand, DairyNZ, Dairy Women's Network, Farmstrong, Rural Support Trust, Tahi Ngātahi, Mental Health Foundation, and Nōku te Ao Like Minds, collectively reaching New Zealand's primary sector through established industry trust networks. Key quantified outcomes tracked include 16,169 total injuries in 2025, an average of 37 days off work per injury, and 19 quad bike-related fatalities recorded between 2021 and 2025.

Name

Safer Farms

Legal name

Farm Without Harm

Website

https://saferfarms.org.nz

Company type

Private

Operating status

Operating

Short description

Safer Farms is a New Zealand non-profit stewarding the Farm Without Harm strategy to reduce on-farm injuries across dairy, sheep and beef, horticulture, and arable sectors through ACC data insights and farmer-led safety resources.

Ownership category

akta.pro rank

Product category

Agricultural Safety Services

NAICS

Support Activities for Animal Production (115210), Support Activities for Animal Production (1152)

SIC

Agricultural Services (700)

akta.pro primary industry

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

akta.pro secondary industry

Compliance, Recordkeeping & Audit Management (Food Safety, Chemical Use, Labor) (AFAAAFAL)

Keywords

• Farm safety resources
• Agricultural safety training
• Rural workplace safety
• Farming injury prevention
• Agricultural hazard management

Headquarters

HQ city

New Zealand

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Safer Farms operates a membership model where farmers and farming operations join the movement to access resources, safety tools, and community support. Membership provides access to discounted safety technology (such as CPDs and rollover protection systems), safety alerts, and sector-specific resources.
2. Safer Rides Discount Program: The organization negotiates and distributes discount codes for lifesaving farm safety technology including CPDs (cabin protection devices) and other safety systems, potentially generating revenue through program sponsorships or partner contributions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Safer Farms operates the Farm Without Harm strategy for New Zealand's food and fibre sector, delivering a membership-based platform of farm safety resources, sector-specific guidance, incident-based safety alerts, and an interactive ACC-backed injury data dashboard. The organization provides discount programs on lifesaving farm safety technology (Crush Protection Devices and rollover protection systems), a Regional Champions network of farmer advocates, and curated training content for dairy, sheep & beef, horticulture, and arable operations.

Product overview

Safer Farms operates as a farm safety organization managing the Farm Without Harm strategy, a collective primary sector initiative. The organization's portfolio consists of educational content and resource platforms rather than a unified software product. Core offerings include the Resource Hub and Video Hub as centralized content libraries, Safety Alerts providing incident-based learnings from real farm accidents, and an interactive Farm Safety Data Dashboard displaying ACC injury statistics via Power BI. The portfolio also includes community-focused initiatives: Be a Farmer For Longer (injury prevention during high-risk activities), Safer Rides (discounts on safety technology like CPDs), and Regional Champions (local farm safety advocates). Sector-specific resources target Dairy, Sheep & Beef, Horticulture, and Arable operations, while topic-based resources address key hazards including farm vehicles, machinery, chemicals, animal handling, and worker safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Resource Hub Central repository of safety resources, guides, and materials organized by topic and agricultural sector, providing practical farm safety information for New Zealand farmers across dairy, sheep & beef, horticulture, and arable operations.
• Video Hub Library of video content demonstrating farm safety practices, incident learnings, and safety procedures across different farming operations.
• Safety Alerts Incident-based learnings and safety alerts derived from real-life farm accidents and near-misses, available as downloadable PDFs for staff training and workshop discussions.
• Farm Safety Data Dashboard Interactive dashboard powered by ACC workplace injury data providing farm safety statistics, injury trends, top causes, sector breakdowns, and demographic information for the New Zealand food and fibre sector.
• Be a Farmer For Longer Initiative focused on preventing injuries during high-risk farming activities such as calving, with resources to reduce risk of musculoskeletal injuries and support long-term farming careers.
• Safer Rides Program offering discounts on safety technology including Crush Protection Devices (CPDs) and other safety systems for farm vehicles to reduce rollover-related injuries and fatalities.
• Regional Champions Network of regional farm safety advocates promoting farm safety culture and best practices within local farming communities across New Zealand.
• Membership Program Community membership providing farmers access to resources, safety tools, discounted safety technology (CPDs and rollover protection systems), safety alerts, and sector-specific resources.

Quantifiable outcome

• Average 82 days off work per quad accident, nearly a full farming season
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• ACC (Accident Compensation Corporation)coreStrategic or Co-development PartnerACC is the core strategic partner of Safer Farms / Farm Without Harm. ACC co-presents the organization (copyright states '© 2026 Farm Without Harm. Presented by Safer Farms, in partnership with ACC') and provides the injury data underpinning the Farm Safety Data Dashboard. ACC is the statutory Crown entity responsible for New Zealand's accident compensation scheme, and its partnership provides data credibility, co-funding, and institutional legitimacy.
• Beef + Lamb New ZealandsupportingGTM or Marketing PartnerBeef + Lamb New Zealand is listed as a sector health and safety resource partner, providing links to compliance and health & safety resources for sheep and beef farmers. The partnership enables cross-distribution of safety content to Beef + Lamb New Zealand's farmer members.
• DairyNZsupportingGTM or Marketing PartnerDairyNZ is listed as a sector health and safety resource partner, providing links to dairy-specific resources for farmers. DairyNZ is the industry organization representing New Zealand dairy farmers, enabling distribution of Farm Without Harm content to dairy sector members.
• Dairy Women's NetworksupportingGTM or Marketing PartnerDairy Women's Network is listed as a sector health and safety resource partner, providing resources tailored to women in dairy farming. The partnership extends reach to an underserved demographic within the farming community.
• FarmstrongsupportingGTM or Marketing PartnerFarmstrong is a mental health and wellbeing organization for New Zealand farmers. Listed as a health and wellbeing resource partner, Farmstrong provides mental health resources that complement Safer Farms' physical safety focus, addressing the holistic wellbeing of farming communities.
• Rural Support TrustsupportingGTM or Marketing PartnerRural Support Trust is a farmer support organization providing help during adverse events and ongoing wellbeing support. Listed as a health and wellbeing partner, the trust complements Farm Without Harm's safety mission with broader rural support services.
• Tahi NgātahisupportingGTM or Marketing PartnerTahi Ngātahi is a training resource partner providing occupational safety training for the farming sector. Listed as a training resource partner, the platform extends Farm Without Harm's reach through structured safety training programs.
• Mental Health FoundationsupportingGTM or Marketing PartnerMental Health Foundation is listed as a health and wellbeing resource partner, providing mental health resources for farmers. The partnership addresses mental health and psychological safety alongside physical farm safety.
• Nōku te Ao Like MindssupportingGTM or Marketing PartnerNōku te Ao Like Minds is a mental health and social inclusion program listed as a wellbeing resource partner. The partnership extends cultural reach and provides mental health resources aligned with Māori and broader rural communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AgriSafe Network: US-based non-profit network improving the health and safety of agricultural workers through education, resources, and clinical services. Most directly comparable peer: similar non-profit mandate, farmer-facing safety resources, and member/network-driven model in agricultural safety.
• Canadian Agricultural Safety Association (CASA): Canada's national non-profit dedicated to agricultural safety, providing resources, training, and data on farm injuries. Comparable as a sector-wide farm safety steward with industry body backing, similar in structure to Safer Farms' ACC-backed coalition model.
• Farmsafe Australia: Australian non-profit coalition promoting farm safety awareness and practices across states and commodities. Directly comparable peer operating a similar coalition-based farm safety model targeting livestock and crop producers, with member organizations in adjacent agricultural economy.
• National Farm Medicine Center: US research and advocacy center focused on agricultural health and safety, including injury surveillance and farmer wellbeing. Comparable as a farm safety-focused organization generating data, resources, and educational content for the agricultural community.
• Farm Safety Foundation (Yellow Wellies): UK charity dedicated to reducing farm injuries and fatalities through education and campaigns targeting young farmers. Comparable as a non-profit farm safety advocacy organization with awareness campaigns, educational content, and a youth-focused engagement model.

Broad incumbents

• WorkSafe New Zealand: New Zealand's workplace health and safety regulator. Comparable as the broader incumbent governing workplace safety in NZ, including the regulatory framework Safer Farms helps farmers navigate; operates at national scale with statutory authority.
• Health and Safety Executive (HSE) - Agriculture: UK regulator's agriculture division providing farm safety guidance, standards, and inspection. Comparable as the broader workplace safety incumbent in an agricultural economy, similar regulatory role to WorkSafe NZ relative to Safer Farms.
• National Safety Council (NSC): US-based non-profit safety advocate addressing workplace and roadway safety across industries. Comparable as an established non-profit safety umbrella organization with broader scope than Safer Farms, providing benchmarking data and advocacy similar to ACC data aggregation.

Emerging players

• SafetyCulture: Workplace safety and operations platform offering inspection, training, and reporting tools used across multiple industries including agriculture. Comparable as a technology-enabled safety platform addressing similar workplace risk topics, though as a commercial SaaS rather than non-profit.

Others

• International Society for Agricultural Safety and Health (ISASH): International professional association for agricultural safety and health practitioners and researchers. Comparable as a non-profit sector convening organization in agricultural safety, sharing knowledge and best practices across member countries analogous to Safer Farms' coalition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safer Farms