Safety Advisors

What Safety Advisors does

Safety Advisors is a UK-based health and safety consultancy operating as a trading name of Gladstone Consulting Ltd, founded in 2007. The firm delivers B2B professional services spanning core Health & Safety training and consultancy, CDM (Construction Design and Management) advisory, Principal Designer services for construction projects, Construction Site Inspections, Fire Risk Management (assessments, fire safety training, fire warden training), and aviation safety services covering airport operations and ground handling. It serves construction firms, aviation operators, and organizations across general workplace sectors that require outsourced H&S expertise and compliance support.

The firm employs approximately 7 people and operates from a single UK location with no evidence of international offices or remote delivery infrastructure beyond online training content. Its go-to-market appears project- and engagement-based, with services delivered on client sites and through scheduled training courses. Pricing mechanics are not disclosed, but the mix of project work (CDM, Principal Designer), assessments (fire), and training delivery is consistent with day-rate and per-course fee structures typical of small UK consultancies.

Strategic posture is that of a long-tenured niche specialist rather than a scaling platform: 17+ years of operation, multiple verticals added incrementally, no disclosed funding rounds, acquisitions, partnerships, or major leadership changes. Digital presence (most recent blog activity in 2019) is dated relative to peer consultancies investing in content marketing, and there are no signals of proprietary technology or AI capability. The competitive position rests on consultant expertise and regulatory specialization (particularly CDM and aviation) rather than on technology, scale, or distribution advantages.

Name

Safety Advisors

Legal name

Gladstone Consulting Ltd

Website

https://safetyadvisors.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Safety Advisors is a UK-based health and safety consultancy (trading name of Gladstone Consulting Ltd, est. 2007, ~7 employees) delivering CDM advisory, Principal Designer services, fire risk management, and aviation safety training to construction, aviation, and workplace clients.

Ownership category

akta.pro rank

Product category

Health and Safety Consultancy

NAICS

Management, Scientific, and Technical Consulting Services (5416), Other Scientific and Technical Consulting Services (54169), Environmental Consulting Services (54162)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

akta.pro secondary industries

Security Consulting, Risk Assessment & Security Program Design (BPABAMAE), Enterprise Security Strategy & Program Advisory (BPAKADAA), Fire Safety, Life Safety & Code Compliance (EDALAEAI), Safety Compliance, Audits & Risk Assessments (Security Assessments, CPTED) (EDAEACAN)

Keywords

• Health safety consultancy
• Risk management services
• Fire risk assessments
• CDM consultancy services
• Aviation safety audits

Headquarters

HQ city

Derbyshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting services including health and safety advisory, risk assessments, fire management, construction health and safety (CDM, Principal Designer), and aviation safety services (de-icing audits, fuel audits). Revenue is generated through project-based consulting fees and ongoing advisory retainers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Safety Advisors is a UK-based health and safety consultancy providing advisory services across four main areas: general Health & Safety consultancy, Construction Services (including Principal Designer and CDM consultancy), Fire Management (fire risk assessments and fire safety planning), and Aviation Services (de-icing audits, fuel audits, and ground handling audits). The firm also delivers classroom and online training and ongoing risk management advisory retainers to organisations across multiple sectors.

Product overview

Safety Advisors offers a unified portfolio of health and safety consultancy services rather than a software platform. The core offering comprises advisory and consulting services across four main areas: general Health & Safety Consultancy, Construction Services (including Principal Designer, CDM Consultancy, and Construction Management), Fire Management Services, and Aviation Services (including de-icing audits, fuel audits, and ground handling). The company also provides complementary Training Services (both classroom and online formats), Risk Management consultancy, and monitoring/inspection services. These services are offered as standalone consultancy engagements rather than as a modular software platform with interconnected modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Safety Consultancy Services Core health and safety advisory services including risk assessments, monitoring, and compliance assistance for organisations across multiple sectors.
• Construction Health and Safety Services Comprehensive construction health and safety services covering Principal Designer role delivery, CDM consultancy, and construction-phase safety management to ensure regulatory compliance on construction projects.
• Fire Management Services Fire risk assessments, fire management planning, and fire safety consultancy services to prevent fires and manage fire risks in buildings and facilities.
• Aviation Safety Services Specialised aviation safety services including de-icing audits, fuel inspections, and ground handling safety assessments for airports and aviation operations.
• Training Services Health and safety training programmes offered in both classroom and e-learning formats, covering topics such as fire safety, manual handling, ground handling, and auditor training.
• Risk Management Services Risk management consultancy involving understanding, analysing, and addressing risks to help organisations achieve their objectives while minimising threats.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Arup: Global engineering and advisory consultancy with significant fire safety, construction safety, and risk consulting practices — overlaps with Safety Advisors on Principal Designer-equivalent advisory and fire risk assessment work for large built environment projects.
• AECOM: Global infrastructure consulting firm with established health, safety, and environmental advisory services — comparable in service categories (CDM, fire, construction safety) but competing primarily for larger enterprise and government contracts.
• SGS: Swiss-based global TIC company with HSE and aviation services — comparable in offering audit and inspection services across aviation, construction, and industrial safety verticals, but at global scale with broader capabilities.
• WSP: Global professional services firm with a substantial UK EHS, fire safety, and construction safety consulting practice — competes for the same enterprise mandates as Safety Advisors but with vastly greater resources.
• RPS Group: Established UK-listed environmental, health, safety, and risk consultancy serving large enterprise and public sector clients — overlaps directly with Safety Advisors' H&S, construction, and fire services but at significantly greater scale and breadth.
• Bureau Veritas: Global testing, inspection, and certification company with a substantial HSE compliance and advisory practice — competes for the same fire, construction, and aviation audit work Safety Advisors performs, though typically at larger contract scale.

Direct peers

• Astutis: UK health & safety training and consultancy firm offering classroom, e-learning, and accredited qualifications — directly comparable in the training-led H&S advisory niche Safety Advisors occupies.
• Lucion Group: UK-based environmental, health, safety, and risk consultancy offering advisory, compliance, and training services to similar mid-market and enterprise clients — the closest head-to-head competitor in terms of scale, geography, and service mix.

Emerging players

• Cundall: Independent UK-headquartered engineering consultancy with a building safety and fire engineering practice — competes in the construction H&S and fire risk assessment space, though typically for design-stage engagements rather than operational audits.

Others

• Element Materials Technology (BM TRADA): Global TIC provider with fire, construction product, and safety certification services — adjacent rather than directly competitive, but draws on the same client relationships and regulatory frameworks in fire safety and construction compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/safetyadvisors
• Facebookfacebook.com/Safety-Advisors-167261233413214
• LinkedInlinkedin.com/company/safety-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Advisors