Safety Harbor Resort & Spa

Name

Safety Harbor Resort & Spa

Legal name

Safety Harbor Resort & Spa

Website

https://safetyharborspa.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Resort and Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Thermal Springs, Hot Springs & Thalassotherapy Resorts (THAGAMAE)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Destination Spas & Spa Resorts (HSALAFAC), Resort Convention Hotels (THAGALAC), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury resort spa
• Natural mineral springs
• Wellness retreats
• Corporate meeting venues
• Wedding event venues

Headquarters

HQ city

Safety Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Guestroom Accommodations: Revenue from 172 spacious guestrooms and suites featuring various configurations (king, queen, suites) with waterfront views. Includes resort amenity fee of $30 per night.
2. Spa Services: Full-service spa offering massage therapy, facials, body treatments, Vichy shower treatments, nail care, hair salon, and beauty services. 50,000 sq ft spa and fitness center.
3. Dining: Fountain Grille restaurant, Santorini Lobby Lounge with jazz entertainment, room service, and Tampa Bay's Best Sunday Brunch ($55 adults).
4. Resort Memberships: Platinum, Gold, Silver membership tiers offering 20% discounts on spa, salon, dining, and guestrooms with monthly fees ranging from $228-$458 plus initiation fees.
5. Wellness Retreats: All-inclusive wellness programs including 6-night/7-day ($3,500-$5,900), 4-night/5-day stress relief ($2,400-$4,050), 3-night mini-retreat ($1,850-$3,050), and gentlemen's wellness retreats.
6. Events & Weddings: Wedding venues including Bayview Terrace waterfront, Tranquility Garden, Four Springs Ballroom. Meeting space for 10-1,000 attendees with 30,000 sq ft flexible meeting space.
7. Pool Membership: Pool-only membership for outdoor spring water-fed swimming pool and Tiki Bar access at $138-$178 monthly.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Safety Harbor Resort & Spa operates a historic waterfront resort combining 172 guestrooms and suites, Florida's only natural mineral springs spa (50,000 sq ft) using Espiritu Santo Springs water, full-service spa and salon, fitness and wellness programs including 78 weekly classes and multi-day wellness retreats, on-site dining venues, 30,000 sq ft of corporate meeting space, waterfront wedding venues, and tiered resort membership programs, all under one roof in Safety Harbor, Florida.

Product overview

Safety Harbor Resort & Spa is a historic waterfront resort and spa in Tampa Bay, Florida, operating Florida's only natural mineral springs spa established in 1925. The property offers a unified resort experience combining guest accommodations (standard rooms, deluxe rooms, poolside rooms, bay view rooms, and full suites), comprehensive spa and salon services (massage therapy, facial treatments, body treatments, Vichy shower treatments, nail/hair/beauty salons, teen spa, and signature experiences), fitness and wellness programs (78 weekly fitness classes, personal training, and award-winning aquatics), and dining (Fountain Grille, Sunday Brunch, Santorini Lobby Lounge, Tiki Bar). The resort also provides meeting and conference services, wedding venues, resort membership programs, and multiple stay packages including Wellness For Life Retreats. The 50,000 sq. ft. spa and fitness center utilizes the healing waters of Espiritu Santo Springs, discovered in 1539, with all treatments, pools, and whirlpools fed by these natural mineral springs.

Differentiator

Problem solved

Functional benefit

Brands

• Espiritu Springs: The signature spa brand for the natural mineral springs, featuring treatments utilizing waters from the Espiritu Santo Springs discovered in 1539.

Products and services

• Guest Accommodations 172 guestrooms and suites including standard, deluxe, poolside, bay view, and full suites with separate living areas, featuring complimentary wireless Internet, flat-screen televisions, signature bath amenities, pillowtop beds, and in-room mineral water from Espiritu Santo Springs. Most rooms overlook Tampa Bay.
• 50,000 sq. ft. Spa and Fitness Center Florida's only natural mineral springs spa established in 1925, featuring three swimming pools, whirlpools, steam rooms, saunas, separate cardio and weight rooms, and a full menu of spa treatments utilizing Espiritu Santo Springs water.
• Massage Therapy Services Full-service massage therapy including Swedish ($125-$175), Deep Tissue ($145-$190), Sports ($140-$185), Stone ($135-$180), Therapeutic ($155), Spa ($85), Prenatal ($130-$170), Aromatherapy ($130-$180), Couples Duos ($255-$355), Reflexology ($85), and scalp/foot add-ons ($75), performed by licensed professional therapists.
• Facial Treatments Professional facial treatments including Marine Flower Peptide Facial ($145), Ageless Vitamin C Facial ($150-$175), Skin Rescue Facial ($145), European Deep Cleansing Facial ($125), Gentleman's Facial ($135), and Spa Refresher ($85), with enhancement add-ons such as Arctic Berry Peel ($35), Eye Treatment ($30), and Lip Treatment ($30).
• Body Treatments Rejuvenating body treatments including therapeutic massage, herbal wrap, Coconut Mango Tropical Escape Wrap, Hungarian Herbal Mud Wrap, sea salt glow, and sugar glow for detoxification and skin renewal.
• Vichy Shower Treatments Therapeutic water-based treatments featuring Vichy shower massage, sugar glow with Vichy, sea salt glow with Vichy, and hydro massage experience combining Swedish massage with cascading Vichy shower.
• Nail Salon Services Expert nail care including spa manicure, deluxe manicure, spa pedicure, deluxe pedicure, powder dip, gel manicure/pedicure, and children's services; acrylic services not provided.
• Hair Salon Services Professional hair services including shampoo, cut, style, color, highlights, keratin treatment, updo, formal styling, and specialty treatments using Moroccan Oil products.
• Beauty Salon and Waxing Services Professional makeup application, makeup lessons, special occasion makeup, and comprehensive waxing services for brows, face, and body.
• Teen Spa Services Age-appropriate wellness services for guests ages 12-17 including teen spa massage, Swedish massage, refresher facial, skin rescue facial, makeup lessons, and special occasion packages for birthdays and proms.
• The Perfect Gentleman Services Men's grooming and wellness services including executive facial, deep tissue stone massage, hand and foot treatments, beard and neck trims, and curated gentlemen's packages.
• Signature Experiences Exclusive signature treatments including Espiritu Springs Mineral Bath utilizing Florida's only natural mineral springs, Wellness Through The Water combining mineral bath with body wrap, and Stone Crop Signature/Ultimate experiences featuring organic healing rituals.
• Spa Packages Curated spa package combinations including Perfect Day, All Day Escape, Day of Indulgence, Mother-Daughter Day, Gentleman's Time Out, Couple's Escape, and various half-day packages.
• Fitness and Wellness Programs Comprehensive fitness programs including 78 weekly fitness classes (yoga, Pilates, Tai Chi, Zumba, aqua yoga), personal training, fitness assessments, an award-winning aquatics program recognized by the US Water Fitness Association, steam rooms, saunas, and multiple pools.
• Personal Training Services Individualized personal training on land or in water, including Fitness Assessment ($65, 30-45 min), Nutrition Consultation ($100, 60 min), Personal Training ($100, 50 min), Personal Training for Two ($150), Pilates Reformer ($100), and Hands-On Guided Stretch ($125), with 10-session packages priced $450-$500.
• Wellness For Life Retreat (6 nights) Six-night comprehensive wellness retreat including guest accommodations, all meals, nutritional consultations, fitness assessments, personal training sessions, daily fitness classes, body treatments, herbal wraps, daily massages, and airport transportation. Priced at $3,500 single / $5,900 double occupancy.
• Wellness For Life Mini Retreat (3 nights) Three-night wellness retreat including guest accommodations, all meals, fitness and nutritional consultations, personal training, daily Swedish massages, herbal wraps, steam rooms, sauna, and airport transportation. Priced at $1,850 single / $3,050 double occupancy.
• Resort Membership Programs Tiered membership programs (Platinum, Gold, Silver, Pool Only) offering complimentary valet parking, 20% discounts on spa treatments, dining, and retail, plus exclusive member events and business networking opportunities. Platinum from $318/month individual; Gold from $268/month; Silver from $228/month; Pool Only $138/month individual, plus initiation fees.
• Meetings and Conferences Corporate meeting and conference services featuring 30,000 square feet of flexible meeting space, a 65-seat amphitheater, 172 guestrooms, complimentary Wi-Fi, team building programs, and professional conference services for groups from 10 to 1,000 attendees.
• Wedding Venues and Services Wedding event services including Bayview Terrace waterfront venue, Tranquility Garden with natural mineral springs fountain, and Four Springs Ballroom with elegant chandeliers, plus full wedding planning and catering services.
• Dining Services On-site dining including Fountain Grille restaurant, critically-acclaimed Sunday Brunch ($55/person adults, $35 children), Santorini Lobby Lounge with live jazz, Room Service, Parthenon Tiki Bar and Grill at the waterfront, and event catering for meetings and weddings.
• Getaway Package Resort package including a spacious guestroom with a $50 per night resort credit valid toward spa services and food and beverage.
• Harbor Splash Package Resort package including a spacious guestroom, breakfast and dinner, and unlimited beverages with access to the spa and fitness center.
• Tampa Bay Break Away Package Resort package including a spacious guestroom with choice of a 50-minute Swedish massage or 50-minute European facial, plus access to spa facilities and fitness center.
• Staycation Package Best-value staycation package including a spacious guest room, one spa service per person, two meals (breakfast/dinner) nightly, and beverages with access to the 50,000 sq. ft. spa and fitness center. Two-night minimum stay required.
• Spirit of the Springs Package Resort package including a spacious guestroom with choice of spa massage, spa refresher facial, herbal wrap, or aroma hydro therapy bath.
• AnyDay Funday Package Resort package including a spacious guestroom, 50-minute Swedish massage or European facial, spa lunch, and a glass of champagne at the waterfront Tiki Bar.
• Espiritu Springs Sub-Brand Spa Treatments The Espiritu Springs sub-brand distinguishes spa treatments utilizing the Espiritu Santo Natural Mineral Springs water source. Treatments under this banner tap Florida's only natural mineral springs for in-room drinking water, pools, whirlpools, and signature mineral bath experiences.

Quantifiable outcome

• Testimonial reports weight loss (10 lbs), reduced cholesterol medication, and resolved chronic pain (aching hips) after wellness retreat programs
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sandpearl Resort: A luxury beachfront resort in Clearwater Beach, Florida within the same Tampa Bay tourism market as Safety Harbor — competes for similar leisure and corporate travelers in the same geography but without the mineral springs spa differentiator.
• The Standard Spa, Miami Beach: A Florida-based wellness-focused boutique hotel with integrated spa, fitness, and healthy dining program in Miami Beach — overlaps on the Florida wellness hospitality niche and shares Safety Harbor's day-spa and weekend-stay guest segment.
• Opal Sands Resort: A waterfront full-service resort on Clearwater Beach in the broader Tampa Bay market — competes with Safety Harbor for leisure and corporate group business within the same regional tourism catchment.

Direct peers

• Golden Door: A long-established, all-inclusive destination wellness retreat in San Marcos, California offering spa, fitness, nutrition, and personal development programming — closely aligned with Safety Harbor's Wellness for Life retreat product in scale and philosophy.
• Cal-a-Vie Health Spa: A small luxury destination spa resort in Vista, California offering fitness, spa, nutrition, and wellness retreats in an integrated format — directly comparable in scale, programming, and target guest profile.
• Lake Austin Spa Resort: A boutique destination spa resort of similar size offering all-inclusive wellness retreats, spa services, fitness programming, and accommodations on Lake Austin, Texas — closely matches Safety Harbor's integrated wellness-resort operating model.
• The Oaks at Ojai: A small, independently owned destination spa resort in Ojai, California with a comparable integrated spa, fitness, nutrition, and all-inclusive retreat model — directly comparable in scale and operating concept, and notably referenced as the prior employer of the Safety Harbor Wellness Coordinator.

Broad incumbents

• Canyon Ranch: A pioneer and broad incumbent in the destination wellness resort category with multi-property resorts in Tucson, Lenox, and Las Vegas; larger scale and broader geographic reach, but overlapping wellness retreat, spa, and fitness programming with Safety Harbor.
• The Biltmore Hotel Coral Gables: A historic luxury Florida hotel in Coral Gables with extensive spa, golf, dining, and corporate meeting facilities — competes for Florida corporate retreat and wedding business and shares Safety Harbor's historic-luxury positioning.
• Miraval Arizona Resort & Spa: A leading destination wellness resort now owned by Hyatt, offering all-inclusive retreats, spa, fitness, and nutrition programming at a much larger scale — overlaps with Safety Harbor on the integrated wellness retreat and spa positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/safety-harbor-resort-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Harbor Resort & Spa