Safety Pool™

What Safety Pool™ does

Safety Pool™ is a non-profit initiative founded in 2021 and operated as a trademarked brand and assumed name of Deepen AI, Inc., a Delaware corporation. Co-founded with WMG, University of Warwick, it functions as the sister initiative of the World Economic Forum's Safe Drive Initiative. The initiative provides a cloud-based scenario database and technology platform for testing, validating, and certifying Automated Driving Systems (ADS) and Advanced Driver Assistance Systems (ADAS). The flagship Safety Pool™ Scenario Database launched with 100,000 curated driving scenarios sourced from expert knowledge, accident databases, and naturalistic driving data, organized via a two-level Scenario Description Language and ODD-based tagging aligned to BSI PAS 1883 and ASAM Open ODD standards. Supporting capabilities include a Test Tracks Aggregator connecting scenarios to real-world test facilities globally, distributed simulation execution (including platform-agnostic CARLA compatibility), and an upcoming ADS Certification module for building safety evidence arguments. Distribution is global across North America, Asia Pacific (notably China), and Europe.

The platform serves three primary segments: governments (tailor-made ADS policy frameworks, ODD-based certification frameworks, testing/validation advisory), industry (transparent ADS testing, benchmarking, scenario exchange, certification pathway), and research institutions (advancing scenario-based testing/validation methodologies and certification frameworks). Commercial revenue mechanics comprise two streams: a credit-based subscription access model to the Scenario Database, with a tokenized incentive scheme rewarding contributors with access proportional to contribution value, and professional services revenue from government advisory work. The customer acquisition motion combines community-led engagement (demo enrollment, WEF referral, partner channels) with enterprise field sales for government and large-industry accounts. Marketing relies on LinkedIn, Twitter (@SafetyPool4AV), the safetypool.ai website, partner referrals (WEF, NVIDIA, Motional, LeddarTech), and earned media. Named participants include NVIDIA, Motional, LeddarTech, Transport Canada, UK Department for Transport, Zenzic, UKRI, DENSO, Elektrobit, AVL, Atlatec, Caliber, AAA, and the City of Sacramento.

The entity operates with a small team (approximately 6 employees) and no disclosed funding rounds, revenue, or external investors. Strategic trajectory is defined by ongoing product surface expansion (ADS Certification, Distributed Simulation), ecosystem buildout across suppliers and test infrastructure, regulatory pursuit via WEF-driven country adoption, and geographic expansion led by the China collaboration.

Name

Safety Pool™

Legal name

Deepen AI, Inc.

Website

https://safetypool.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Safety Pool™ is a non-profit initiative, operated by Deepen AI, Inc. and co-founded with WMG, University of Warwick, providing the world's largest public scenario database (100,000+ scenarios) for testing, validating, and certifying Autonomous Driving Systems across governments, industry, and research institutions globally.

Ownership category

akta.pro rank

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Scenario Database Access (Credit-based): Credit-based access to the largest public store of scenarios for testing automated vehicles. Organizations receive access based on credits, with a tokenized incentive scheme for scenario contributions.
2. Certification & Advisory Services: Government-specific services including tailor-made ADS policy frameworks, ODD-based certification frameworks, and testing/validation advisory services at the industry interface.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Safety Pool provides a cloud-based Scenario Database containing 100,000+ curated driving scenarios for autonomous vehicle testing, training, and certification. The platform serves AV manufacturers, governments, and researchers with structured scenario data tagged by ODD (Operational Design Domain), accessible through a credit-based access model via the Scenario Database Portal. It operates as a sister initiative of the World Economic Forum Safe Drive Initiative, providing a community ecosystem with tokenized incentives for scenario contributors.

Product overview

Safety Pool™ is a unified platform for certifiable AV safety comprising the Scenario Database as its core product, backed by the Safety Pool Technology Platform. The Scenario Database provides curated driving scenarios for testing/validation/certification of ADS and ADAS, supported by features including Test Tracks Aggregator (for real-world track testing), Distributed Simulation (for environment generation and test execution), and ADS Certification tools (for building safety evidence arguments). Powered by Deepen AI and WMG, University of Warwick, the platform serves governments, industry, and research institutions worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Safety Pool™ Scenario Database: The global reference scenario database for ADS testing, validation, and certification. Contains curated driving scenarios for testing automated vehicles.

Products and services

• Safety Pool Scenario Database A cloud-based platform containing 100,000+ curated driving scenarios tagged by ODD (Operational Design Domain), used by autonomous vehicle manufacturers, governments, and researchers for AV training, validation, and certification testing. Accessible via the Scenario Database Portal (safetypooldb.ai) on a credit-based access model.

Quantifiable outcome

• 100,000+ scenarios available for download at launch
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• China (Government/Industry)coreStrategic or Co-development Partner · 9 September 2021China welcomes Safety Pool with a major collaboration launch in September 2021, expanding the initiative's reach in the Asian market.
• NVIDIAflagshipStrategic or Co-development Partner · 31 March 2021NVIDIA provides hundreds of companies developing on their DRIVE platform access to diverse scenarios and transparent safety standards through Safety Pool. NVIDIA's Manager of Regulatory Affairs is on the Steering Committee.
• LeddarTechcoreStrategic or Co-development Partner · 31 March 2021LeddarTech is committed to actively participating in the Safety Pool initiative, believing industry collaboration is critical to achieving autonomous driving safely.
• MotionalcoreStrategic or Co-development Partner · 31 March 2021Motional believes 'safety transcends competition' and participates in Safety Pool for industry collaboration and common standards development. CEO Karl Iagnemma is on the Steering Committee.
• Deepen AIcoreStrategic or Co-development PartnerCo-founder of the Safety Pool Initiative alongside WMG, University of Warwick. Deepen AI provides the technology platform and operational backbone for Safety Pool. Safety Pool is an assumed name of Deepen AI, Inc.
• WMG, University of WarwickcoreStrategic or Co-development PartnerCo-founder of the Safety Pool Initiative alongside Deepen AI. WMG provides academic research expertise, verification & validation capabilities, and scenario database infrastructure powered by their research in CAV V&V.
• World Economic ForumflagshipStrategic or Co-development PartnerSafety Pool is the sister initiative of the World Economic Forum Safe Drive Initiative. The WEF is actively promoting Safety Pool globally to countries for ADS certification framework adoption.
• Transport CanadacoreStrategic or Co-development PartnerTransport Canada is among the first government agencies working with Safety Pool to explore harmonized approaches to ADS research and regulatory development.
• Department for Transport (UK)coreOthersUK Department for Transport supports the Safety Pool Initiative, reflecting the UK government's interest in ADS safety standards.
• ZenziccoreStrategic or Co-development PartnerUK-based organization focused on connected and autonomous mobility, partnering with Safety Pool to advance AV testing standards.
• UKRIcoreOthersUK Research and Innovation supports the Safety Pool Initiative through funding and research partnerships.
• DENSOminorStrategic or Co-development PartnerAutomotive components supplier participating in the Safety Pool ecosystem for ADS testing and validation.
• Elektrobit (EB)minorStrategic or Co-development PartnerAutomotive software supplier participating in the Safety Pool ecosystem for scenario testing and validation.
• City of SacramentominorStrategic or Co-development PartnerMunicipal government partner providing test track infrastructure for Safety Pool scenario validation.
• AVLminorStrategic or Co-development PartnerAutomotive testing and simulation provider participating in Safety Pool ecosystem.
• AtlatecminorStrategic or Co-development PartnerMapping and localization technology provider in Safety Pool ecosystem.
• CaliberminorStrategic or Co-development PartnerSafety and simulation provider participating in Safety Pool ecosystem.
• AAA (American Automobile Association)minorStrategic or Co-development PartnerAutomotive association participating in Safety Pool for ADS safety research.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• rFpro: rFpro provides high-fidelity driving simulation software used by OEMs for ADAS/ADS testing and driver-in-the-loop validation. It is comparable to Safety Pool because both sell into automotive simulation/testing workflows and emphasize scenario realism for certification.
• Cognata: Cognata offers an AV simulation platform with synthetic environment generation, scenario-based testing, and traffic-model libraries used by ADAS/ADS developers. It directly competes with Safety Pool's scenario database and simulation-readiness value proposition for AV validation teams.
• Foretellix: Foretellix provides scenario-driven verification and validation tools for autonomous vehicles, using measurable coverage and ASAM-aligned scenario description. It is one of the most direct competitors to Safety Pool's scenario-database and certification-focused value proposition for AV developers.
• AVL: AVL provides automotive development, testing, and simulation tools, and is already a Safety Pool ecosystem partner. It is a peer because it competes in the same ADAS/ADS testing and certification tooling market and has overlapping customer relationships with Safety Pool's OEM and Tier-1 users.
• CARLA: CARLA is an open-source AV simulator already integrated with Safety Pool for scenario visualization and execution. It is a peer because it is widely used as the substrate for ADS scenario testing and is closely tied to Safety Pool's ecosystem, though it is community-funded rather than a commercial platform.
• Applied Intuition: Applied Intuition provides a commercial simulation and validation platform for autonomous driving and ADAS, with extensive scenario generation and testing capabilities. It is the closest commercial counterpart to Safety Pool's scenario-database-plus-certification positioning, competing for the same OEM and AV developer budgets.

Broad incumbents

• Siemens (Simcenter Prescan): Siemens' Simcenter Prescan is an established ADAS/ADS simulation and validation platform sold into global OEMs. It is comparable to Safety Pool because it competes in scenario-based AV testing, though it is part of a much broader Siemens simulation portfolio rather than a specialized AV-focused offering.
• dSPACE: dSPACE provides automotive simulation, validation, and prototyping hardware/software used for ADAS/ADS development. It is comparable to Safety Pool because it serves the same OEM and Tier-1 testing workflows with scenario-based validation, though as a broader embedded-systems incumbent rather than a dedicated scenario database.
• NVIDIA (DRIVE Sim): NVIDIA DRIVE Sim is a hardware-in-the-loop and simulation platform for autonomous driving, and NVIDIA is a flagship Safety Pool partner on the Steering Committee. It is a peer because it overlaps with Safety Pool's AV simulation and scenario execution capabilities, though it is part of NVIDIA's broader autonomous-driving stack rather than a pure scenario-database vendor.
• Hexagon (Autonomy & Positioning): Hexagon's autonomy division offers simulation, mapping, and positioning solutions for ADAS/ADS validation. It overlaps with Safety Pool's simulation and scenario testing footprint for automotive customers, while operating as part of a much larger measurement and positioning conglomerate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SafetyPool4AV
• LinkedInlinkedin.com/company/safetypool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Pool™