Saffron Centre

What Saffron Centre does

Saffron Centre is a registered Canadian charitable non-profit headquartered in Sherwood Park, Alberta, with a satellite office in St. Albert, that delivers sexual assault support services across the Edmonton metropolitan region. Its service portfolio comprises individual and group trauma-informed counselling, police and court advocacy for survivors navigating the criminal justice system, and prevention education programs including Consent in Sport, Cyberworld, and TRAILS. The organization also operates a Facility Support Dog, Yukon, as a differentiated element of its client experience.

The organization serves survivors of sexual violence, secondary audiences such as schools and sports organizations for education programming, and institutional partners including the RCMP under a Supported Reporting Protocol. It has been in operation for more than 25 years, completed a corporate rebrand in November 2023, and joined the Sexual Assault Information and Resource Centre (SAIRC) in 2023, formalizing its position within the province-wide service network.

Saffron Centre's business model is a non-profit, donation-and-grant-funded operating structure with no transactional pricing for direct services. Revenue is assembled from government grants, private foundations, individual donations, and corporate sponsorships, with an annual Consent Event fundraiser and an active capital campaign targeting $1.7 million for a new purpose-built facility. As of the most recent reporting, the capital campaign had reached approximately 56% of goal, the organization supported roughly 675 counselling clients with a team of about 19 staff, and Platinum-tier event sponsors included Park Derochie, Browns Social House, United Cycle, and Interpipeline.

Name

Saffron Centre

Legal name

Saffron Centre Ltd.

Website

https://saffroncentre.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Saffron Centre is a Sherwood Park, Alberta non-profit providing sexual assault counselling, police/court advocacy, and prevention education to survivors and community organizations across the Edmonton metropolitan region.

Ownership category

akta.pro rank

Product category

Sexual Assault Support Services

NAICS

Individual and Family Services (6241), Child and Youth Services (62411), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM), Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Sexual assault counselling
• Trauma-informed services
• Sexual violence prevention
• Court advocacy services
• Victim support programs

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual and Corporate Donations: Saffron Centre relies heavily on donations from individuals and organizations. The capital campaign 'Together We Build, Together We Heal' aims to raise $1.7 million for facility renovation, with individual giving, monthly giving, and major giving tiers available. Event sponsorships provide additional corporate donation opportunities.
2. Government and Foundation Funding: The organization receives funding from government bodies and community foundations including Strathcona County, Government of Alberta, Woman and Gender Equality Canada, and Edmonton Community Foundation.
3. Event Fundraising: Annual events including the Consent Event (fun run/walk) and Igniting Hope Gala generate significant fundraising revenue. The 2026 Consent Event raised $40,791; previous years raised over $20,000.
4. Sponsorship Revenue: Corporate sponsorship opportunities at various levels (Impact Partner, Program Partner, Event Sponsor) provide revenue and visibility for partners while supporting the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Saffron Centre is a non-profit sexual assault centre that provides trauma-informed counselling (individual, group, child/youth, and the TRAILS problematic sexual behaviours program), specialized police and court advocacy including satellite reporting, and prevention-focused education for schools, sports teams, parents, and community groups. All services are provided to survivors of sexual violence and the broader community in Strathcona County and the Greater Edmonton Area, at no direct cost to individual survivors.

Product overview

Saffron Centre is a non-profit charitable organization offering a suite of trauma-informed services for those impacted by sexual violence. Its core service portfolio consists of three interconnected pillars: (1) Counselling Services — including Adult Counselling, Group Counselling, Child and Youth Counselling, and the Problematic Sexual Behaviours Program (TRAILS); (2) Police and Court Support — specialized navigation and advocacy through reporting and criminal proceedings, including satellite and supported reporting; and (3) Sexual Violence Prevention Education — research-based programming for schools, families, sports teams, and organizations, including named programs such as Consent in Sport, Cyberworld, and Online Sexual Violence Education. The organization also runs community awareness events including the annual Consent Event fun run and the Igniting Hope Gala. All services are integrated around a shared mission of compassionate, specialized support and prevention, with the Centre currently expanding through a capital campaign to relocate to a purpose-designed facility.

Differentiator

Problem solved

Functional benefit

Brands

• Cyberworld: Adult-only training program for parents and professionals to learn about technology's impact on children and how to prevent and respond to incidents of online sexual violence.
• Consent in Sport
• Trails Program

Products and services

• Counselling Services Trauma-informed counselling for adults, youth, and children aged four and older who have experienced sexual violence, including individuals and their support persons. Delivered across individual, group, and specialized program formats at the Sherwood Park office and St. Albert satellite.
• Adult Counselling One-on-one trauma-informed counselling sessions for adults who have experienced sexual violence or who are support persons for those impacted.
• Group Counselling Group therapy sessions providing peer support and shared healing environments for survivors of sexual violence.
• Child and Youth Counselling Specialized counselling for individuals under 18 affected by sexual violence, including support for problematic sexual behaviours via the TRAILS program.
• Problematic Sexual Behaviours Program (TRAILS) Specialized therapeutic program addressing problematic sexual behaviours in children and youth.
• Police and Court Support Specialized navigation and advocacy for survivors of sexual violence through police reporting and the criminal court process, including supported reporting and satellite reporting at the Centre.
• Sexual Violence Prevention Education Research-based prevention education programming on healthy relationships, consent, harassment, online safety, and disclosure training, delivered to schools, youth groups, parents, community groups, sports teams, and organizations.
• Consent in Sport Consent education training for athletes aged 13 and older across all sport levels, addressing entitlement in sports culture, power and exploitation, types of sexual violence involving athletes, and consent and boundary education.
• Cyberworld Adult-only training program for parents and professionals on how technology impacts children and how to prevent and respond to incidents of online sexual violence.
• Online Sexual Violence Education Education and resources addressing online sexual violence, including internet safety, cyberbullying, online grooming, and sextortion prevention.
• Consent Event Annual 2/5km family fun run and walk fundraiser held at Broadmoor Lake Park to raise awareness about sexual violence prevention and to support Saffron's programs and services. The 2026 event raised $40,791.
• Igniting Hope Gala Annual gala event celebrating survivors and the community, featuring keynote speakers, dinner, and live entertainment, with funds supporting Saffron's relocation to a new purpose-built facility. Tickets $240 per person or $1,728 for a table of 8.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Sexual Assault Investigations Review Committee (SAIRC)coreStrategic or Co-development Partner · 1 January 2023Saffron Centre has been a contributing partner to SAIRC in Alberta since 2023. SAIRC is comprised of professionals working in sexual violence prevention and treatment to ensure police investigation standards for sexual offences are met and consistent.
• Strathcona CountycoreOthersStrathcona County is a primary funder of Saffron Centre and has proclaimed May as Sexual Violence Awareness Month. The County provides ongoing financial support and community recognition for the organization.
• Government of AlbertacoreOthersGovernment of Alberta provides funding support for Saffron Centre's programs and services addressing sexual violence in the province.
• Woman and Gender Equality CanadacoreOthersFederal government funder supporting gender equality initiatives including programs addressing sexual violence prevention and survivor support.
• Edmonton Community FoundationcoreOthersEdmonton Community Foundation provides funding support for community programs and services delivered by Saffron Centre.
• United WaycoreOthersUnited Way supports Saffron Centre's community programs through funding partnerships aimed at supporting those impacted by sexual violence.
• Strathcona County RCMPcoreStrategic or Co-development PartnerSaffron Centre has a Supported Reporting Protocol in place with Strathcona County RCMP, applying principles of the Supportive Reporting Program to minimize re-traumatization of survivors in the reporting process.
• Lions Foundation of Canada Dog GuidescoreOthersFacility Support Dog Yukon was trained and certified through the Lions Foundation of Canada Dog Guides to support survivors of sexual violence at Saffron Centre.
• Park DerochiemajorGTM or Marketing PartnerTitle sponsor for the Consent Event for two consecutive years. Park Derochie demonstrates corporate commitment to community safety and well-being through this sponsorship.
• Browns Social HousemajorGTM or Marketing PartnerPlatinum sponsor of the Consent Event, supporting Saffron Centre's annual fundraiser and awareness campaign.
• United CyclemajorGTM or Marketing PartnerPlatinum sponsor of the Consent Event, supporting sexual violence prevention efforts in the community.
• InterpipelinemajorGTM or Marketing PartnerPlatinum sponsor of the Consent Event, contributing to fundraising for frontline programs and services.
• Sherwood Park CrusadersminorStrategic or Co-development PartnerParticipated in the development of the Consent in Sport training program, providing feedback on athlete-focused consent education.
• Sherwood Park Kings Athletic ClubminorStrategic or Co-development PartnerParticipated in the development of the Consent in Sport training program, supporting the creation of sports-focused consent education.
• ALERT Internet Child Exploitation (ICE) UnitminorStrategic or Co-development PartnerPartners with Saffron on the Cyberworld program to prevent online sexual violence affecting children and youth.

Scale indicators10 records

Recent moves7 records

Regional players

• Ottawa Sexual Assault Support Centre: Ontario-based centre offering individual and group counselling, advocacy, and prevention education for survivors. Closely comparable service model, but focused on Ottawa rather than Alberta.
• WAVAW Rape Crisis Centre: Vancouver-based organization providing counselling, advocacy, and education for survivors of sexualized violence. Comparable service model and mission; geographically separated from Saffron's Alberta operations.
• Calgary Communities Against Sexual Abuse (CCASA): Calgary-based sexual violence service provider with counselling, crisis lines, police advocacy, and education programming. Comparable model to Saffron Centre, but serves southern Alberta rather than the Edmonton region.

Emerging players

• Zebra Child & Youth Advocacy Centre: Edmonton-based child and youth advocacy centre addressing abuse, including sexual violence, through forensic interviews, counselling, and family support. Partial overlap with Saffron's youth counselling and TRAILS program.
• Centre for Sexuality (Calgary): Calgary-based non-profit delivering sexual health and consent education, including programming for youth and schools. Comparable focus on prevention education, though broader than violence-specific.
• Child Advocacy Centre of Calgary: Calgary-based multidisciplinary centre serving children and youth affected by abuse, including sexual abuse. Comparable trauma-informed counselling and court support offerings, with a narrower youth focus.

Broad incumbents

• Kids Help Phone: National e-mental health service for young people in Canada, including support for those impacted by sexual violence. Broader scope and national reach make it an incumbent in adjacent youth-support space rather than a direct competitor.

Others

• Alberta Association of Sexual Assault Services (AASAS): Provincial umbrella body coordinating Alberta sexual assault centres, including Saffron Centre. Manage collective grant programs and training, providing sector infrastructure adjacent to Saffron's direct service work.
• ALERT (Alberta Law Enforcement Response Teams) Internet Child Exploitation Unit: Law enforcement partner agency collaborating with Saffron on the Cyberworld program. Adjacent rather than competitive: provides investigation infrastructure while Saffron delivers survivor-side education and support.

Direct peers

• Sexual Assault Centre of Edmonton (SACE): Edmonton-based sexual assault centre offering counselling, education, and police/court support. Overlaps directly with Saffron Centre's services in the Greater Edmonton Area, serving a similar survivor population.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SaffronCentre
• Facebookfacebook.com/saffroncentre
• Instagraminstagram.com/saffroncentre
• LinkedInlinkedin.com/company/saffron-centre-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saffron Centre