Safia Café & Bakery
- Company typePrivate
- Founded2001
- HeadquartersTashkent, Uzbekistan
- Headcount11–50
- GTM typeB2C
- OfferingServices
Safia Café & Bakery firmographics
Firmographics- Name
- Safia Café & Bakery
- Legal name
- Safia Café & Bakery
- Website
- https://safiabakery.uz
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Safia Café & Bakery industry classification
Industry- Product category
- Bakery and Confectionery
- NAICS
- Baked Goods Retailers (445291), Retail Bakeries (311811)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ), Online Bakery & Desserts Delivery (CRAHAIAK)
Keywords
Where Safia Café & Bakery is headquartered
LocationHeadquarters
- HQ city
- Tashkent
- HQ country
- Uzbekistan
- HQ region
- Asia
Offices1 record
Markets served
Safia Café & Bakery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail bakery and café sales: Direct sales of baked goods, cakes, pastries, coffee, and other food and beverage products through physical store locations across Uzbekistan.
- Mobile app ordering and delivery: Orders placed through the Safia mobile application for pickup or delivery, with integrated payment processing and loyalty rewards.
- Catering services: Catering services for events and corporate functions, offering customized sweet tables and confectionery arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual pastry and cake items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Safia Café & Bakery product offering
Product offeringCore offering
Safia Café & Bakery is a confectionery and café business that produces and sells fresh baked goods — including cakes, pies, eclairs, pastries, macarons, cheesecakes, artisan breads, and coffee — through multiple retail locations across Uzbekistan. It supplements retail sales with a proprietary mobile ordering application featuring a cashback loyalty program, a coffee subscription service, and event catering (sweet tables and corporate event packages).
Product overview
Safia Café & Bakery is a confectionery and bakery company based in Tashkent, Uzbekistan, operating under the name 'Safia Qandolat — Qandolat uyi' (Safia Confectionery — Confectionery House). The company offers a diverse portfolio of fresh bakery and confectionery products centered around cakes, pies, eclairs, pastries, macarons, cheesecakes, artisan breads, and coffee. The product lineup includes various cake types (round, rectangular, mini, quarter, and Napoleon), assorted pies with sweet and savory fillings, choux pastries (eclairs), French macarons, and specialty items like San Sebastian cheesecakes and proper nutrition (PP/gluten-free) products. The company also produces ice cream in multiple flavors and offers birthday candles as accessories. Beyond physical products, Safia provides a mobile application for ordering with integrated loyalty and cashback programs, and offers catering services for events. The company operates multiple retail locations across Tashkent and maintains partnerships with food delivery platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Cakes (Tortlar) A range of cakes including round, rectangular, mini, quarter, and Napoleon varieties with layered pastry and condensed-milk cream, sold to individual consumers for celebrations and gifting.
- Pies (Piroglar) Assorted pies in quarter, round, and portion formats featuring sweet and savory options such as cottage cheese with chia and dried apricots, apple, and cottage cheese with cranberry.
- Eclairs (Eklerlar) Choux pastry eclairs with fillings including Lotus-caramel, Chocolate-Nutella, Vanilla with Raspberry, and Raffaello coconut.
- Pastries (Pishiriqlar) Sweet pastries including layer pastries, cupcakes, gingerbread, and Russian-style small cakes (pirozhnoe).
- Macarons (Makaronslar) French-style macarons in assorted flavors, sold as individual confections for personal consumption or gifting.
- Cheesecakes (Chizkeyk) Cheesecake products including San Sebastian-style with a cottage-cheese-cream base and chocolate variations.
- Bread (Non / Austrian Bread) Artisan bread varieties including slow-fermented Tartin bread with flax seeds, Sport Active Navajo bread with grains, and Slavic Aroma bread with rye flour and malt.
- Coffee (Qahva / Kofe) Coffee beverages available in cafés and via delivery, with a subscription service offering daily affordable coffee for regular customers.
- Ice Cream (Trayf-muzqaymoqlar) Truffle-style ice cream line in flavors including Raffaello coconut, Pistachio-caramel, Yogurt-Amareno (dark cherry), and Chocolate-Hazelnut (Belgian chocolate).
- Proper Nutrition Products (PP mahsulotlar) Gluten-free and sugar-free pastry line including honey cakes, potato-style pastries, Napoleon, and San Sebastian cheesecake, aimed at health-conscious consumers.
- Catering Services (Keytering) Catering service providing sweet tables and confectionery arrangements for events and corporate functions, including customized dessert packages.
- Wolt x Safia Exclusive Exclusive confectionery product line available only through the Wolt food-delivery platform, extending Safia's reach to delivery-only customers.
Companies that use Safia Café & Bakery
Customer profileSegments2 records
Ideal customer profiles2 records
Safia Café & Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safia Café & Bakery partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Google PlaycoreSafia's mobile application is distributed through Google Play Store, enabling Android users to download and install the app for ordering, loyalty management, and delivery services.
- Apple App StorecoreSafia's mobile application is distributed through Apple App Store, enabling iOS users to download and install the app for ordering, loyalty management, and delivery services.
- WoltminorExclusive Wolt x Safia product line available on the Wolt delivery platform, expanding delivery reach with specialty items.
- SkillboxminorMarketing partnership offering 65% discount on Skillbox educational courses for Safia app users, cross-promoting both brands.
Scale indicators2 records
Recent moves6 records
Safia Café & Bakery competitors and assessment
Company assessmentBroad incumbents
- Paul: International French bakery-pâtisserie chain with a global footprint that has historically operated in CIS markets. Comparable to Safia in core product (artisan breads, viennoiserie, patisserie, café) and premium positioning, but with materially larger scale and broader geographic reach.
- BreadTalk: Asia-headquartered bakery chain with an international footprint and a café-bakery concept. Comparable to Safia in the bakery-plus-café model and SKU breadth (buns, pastries, cakes), though operating at much larger scale across Asia rather than Uzbekistan.
- Häagen-Dazs: Global premium ice cream and dessert brand. Comparable to Safia's premium ice cream and dessert offerings in product category and premium positioning, with substantially larger global brand recognition.
Emerging players
- Movenpick: Premium Swiss ice cream and dessert brand with a foodservice and retail presence. Comparable to Safia's branded ice cream product line (Raffaello, pistachio-caramel, yogurt-amarena, chocolate-hazelnut) and premium dessert positioning, with overlap in the dessert/ice-cream category.
Regional players
- Slastyana: Russian premium confectionery producer with a regional CIS footprint. Comparable to Safia in premium confectionery positioning and occasion-driven product range (cakes, pastries, gift assortments), though operating primarily in Russia rather than Uzbekistan.
- Korkunov: Russian premium chocolate and confectionery brand with a strong CIS footprint. Comparable to Safia in the premium confectionery positioning and gifting/occasion use case, though focused on chocolate rather than full bakery and operating primarily in Russia rather than Uzbekistan.
Direct peers
- Bonjour: Bakery and confectionery chain operating in Uzbekistan with a similar café-bakery concept. Directly comparable to Safia on geography (Uzbekistan), product categories (pastries, cakes, breads), and mid-market positioning.
- Volkonsky: Russian premium patisserie and café chain offering French-style cakes, eclairs, macarons, breads, and coffee under a premium positioning. Directly comparable to Safia in product mix (cakes, éclairs, macarons, café service) and premium-urban target customer, though operating primarily in Russia rather than Uzbekistan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Safia Café & Bakery social profiles
Digital presenceSafia Café & Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safia Café & Bakery leadership team
Management profileNumber of profiles
Safia Café & Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safia Café & Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safia Café & Bakery
What does Safia Café & Bakery do?
Safia Café & Bakery is a confectionery and café business that produces and sells fresh baked goods — including cakes, pies, eclairs, pastries, macarons, cheesecakes, artisan breads, and coffee — through multiple retail locations across Uzbekistan. It supplements retail sales with a proprietary mobile ordering application featuring a cashback loyalty program, a coffee subscription service, and event catering (sweet tables and corporate event packages).
Is Safia Café & Bakery a public or private company?
Safia Café & Bakery is a private company. It is classified as unknown and is currently operating.
When was Safia Café & Bakery founded?
Safia Café & Bakery was founded in 2001. It employs 11 to 50 people.
Where is Safia Café & Bakery based?
Safia Café & Bakery is headquartered in Tashkent, Uzbekistan, in the Asia region.
How does Safia Café & Bakery make money?
Three revenue lines are on record. Retail bakery and café sales are the primary driver. The others are mobile app ordering and delivery and catering services.
Who are Safia Café & Bakery's main competitors?
Broad incumbents on record are Paul, BreadTalk and Häagen-Dazs. Movenpick is listed as an emerging player. Regional players are Slastyana and Korkunov. Direct peers are Bonjour and Volkonsky.
Does Safia Café & Bakery have an API?
No public API is recorded for Safia Café & Bakery.
What industry is Safia Café & Bakery in?
Safia Café & Bakery's product category is Bakery and Confectionery. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of CRAHAKAJ, Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread). Its NAICS code is 445291 and its SIC code is 5812.