Safras & Mercado

What Safras & Mercado does

Safras & Mercado is a Brazilian agribusiness market intelligence firm founded in 1970 and operating as a subsidiary of Grupo CMA. The company monitors 14+ agricultural commodities — including soybeans, corn, wheat, cotton, coffee, sugar and ethanol, biodiesel, rice, beans, fertilizers, cattle, chicken, and pork — and serves agricultural producers, commodity trading companies, financial institutions, government entities, and sector professionals across Brazil, Argentina, Colombia, the United States, and Spain. It claims the largest physical price database and agricultural statistics archive in the international agribusiness sector, with 50+ years of continuous historical coverage.

The core product is the Plataforma Safras, a digital subscription platform delivered through two modular packages: Pacote Análises (editorial analyses including Agro Hoje daily reports, Visão Agro weekly deep-dives, Safras TV, and Safras Podcast) and Pacote Mercados (real-time price quotes, futures exchange data, physical/futures parities, freight and ship line-up, economic indicators, and expert Q&A for hedge operations). Supporting offerings include a Safras API Data Feed for programmatic data access, consulting services, technical research, the CMA Series 4 Agrícola certification, training courses, lectures, and the Safras Agro Tour international event series. Subscription pricing is structured by package, duration (3- or 12-month), and number of commodity modules selected, with annual subscriptions ranging from R$7,930 to R$34,370.

The business model is primarily subscription-based recurring revenue with a self-serve digital checkout, supplemented by professional services and training. Go-to-market relies on a heavy content-marketing engine: a daily news portal, real-time Safras News Agency, weekly email newsletter, WhatsApp and Telegram channels, Safras TV, Safras Podcast, and active social media distribution across Facebook, Instagram, LinkedIn, YouTube, and X. Enterprise sales and customer support are handled directly via WhatsApp, email, and phone. Payment is accepted via credit card, boleto, and PIX. The company operates with a lean staff of approximately 38 employees spread across its five-country subsidiary footprint.

Name

Safras & Mercado

Legal name

Grupo CMA

Website

https://safras.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Safras & Mercado is a Brazil-based agribusiness market intelligence firm, subsidiary of Grupo CMA, providing subscription-based data, analyses, and news across 14+ agricultural commodities for producers, traders, financial institutions, and government clients across Latin America, the US, and Spain.

Ownership category

akta.pro rank

Product category

Agricultural Market Intelligence

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural market intelligence
• Commodity price analysis
• Agribusiness consulting
• Futures market data
• Agricultural statistics

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription - Pacote Análises: Subscription access to exclusive Agro Hoje (short-term) and Visão Agro (medium-term) analyses, agricultural statistics, export/import data, Safras TV videos, Safras Podcast audio, course information and free access to Safras & Mercado lectures. Customers choose agricultural commodities (soybean, corn, cotton, wheat, coffee, sugar & ethanol, cattle, chicken, pork, fertilizers, rice, beans, and biodiesel) and subscription period (3 or 12 months).
2. Subscription - Pacote Mercados: Subscription access to physical price quotes and premiums/basis, futures exchange quotes, physical and futures market parities, currency and economic indicator quotes, freight and ship line-up, expert Q&A, hedge operation information, real-time news, exclusive analyses, agricultural statistics, export/import data, Safras TV, Safras Podcast, courses and free lectures. Customers select commodities and subscription duration.
3. Consulting Services: Professional consulting services for agricultural market intelligence and strategic advisory
4. Training and Courses: In-person and virtual training programs, lectures, and professional development courses for agricultural sector participants

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Safras & Mercado sells subscription-based agricultural market intelligence through the Plataforma Safras, covering 14 commodities (soybean, corn, wheat, cotton, coffee, sugar & ethanol, biodiesel, rice, beans, fertilizers, cattle, chicken, pork, and climate) with daily analyses (Agro Hoje), weekly analyses (Visão Agro), real-time price quotes, freight rates, export parities, and a proprietary agricultural statistics database. The firm also monetizes ancillary services including professional consulting, technical research studies, certified training programs (CMA Series 4 Agrícola), the Safras Agro Tour event, and a programmatic data feed (Safras API Data Feed).

Product overview

Safras & Mercado operates as a platform-plus-modules architecture offering agricultural market intelligence services. The core product is the Plataforma Safras, which is available in two primary subscription packages: Pacote Análises (providing exclusive daily and weekly market analyses, agricultural statistics, and multimedia content access) and Pacote Mercados (offering real-time price quotes, futures market data, economic indicators, freight information, and hedge operation support). Supporting services include Safras TV (video content), Safras Podcast (audio programming), Safras API Data Feed (programmatic data access), CMA Series 4 Agrícola certification, consulting services, research studies, training courses, and the Safras Agro Tour international event. The company monitors 15 commodity markets: soybean, corn, wheat, cotton, coffee, sugar & ethanol, biodiesel, rice, beans, fertilizers, cattle, chicken, pork, and climate.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma Safras
• Safras API Data Feed
• Consultoria (Consulting Services)
• Pesquisas e Estudos Técnicos (Research and Technical Studies)
• Palestras, Cursos e Treinamentos (Lectures, Courses and Training)
• CMA Series 4 Agrícola by Safras
• Safras Agro Tour

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• S&P Global Commodity Insights: Global leader in commodity intelligence, analytics, and benchmark price assessments across agricultural, energy, and metals markets. Competes with Safras for institutional and enterprise agribusiness customers.
• LSEG (Refinitiv): Provides agricultural and commodity data, news, and analytics through the Refinitiv Eikon/Workspace platform, serving global traders, producers, and financial institutions with comparable market intelligence offerings.
• StoneX: Global commodity brokerage and financial services firm that publishes extensive commodity research and market intelligence, including dedicated coverage of Brazilian and Latin American agricultural markets.
• Bloomberg: Provides real-time commodity data, news, and analytics via the Bloomberg Terminal — a primary tool for institutional commodity participants who overlap with Safras's enterprise customer base.
• Rabobank (Food & Agribusiness Research): Major agricultural lender that publishes widely-cited food and agribusiness research, often free for clients. Competes indirectly with Safras for analyst mindshare in agribusiness.

Direct peers

• AgResource: Independent agricultural research and advisory firm providing commodity market analysis, forecasts, and consulting for grains, oilseeds, and other agricultural products globally.
• CEPEA (ESALQ/USP): Academic research center that publishes widely-cited agricultural price indices and market analyses in Brazil. Competes directly with Safras in providing agribusiness market intelligence, particularly through institutional and free channels.
• Datagro: Brazilian agribusiness consulting firm providing market analysis, price intelligence, and conferences for sugar, ethanol, grains, and other commodities. The closest direct competitor to Safras & Mercado in the Brazilian agricultural intelligence market.
• HedgePoint Global: Brazilian-rooted commodity risk management and advisory firm offering market intelligence, hedging solutions, and analytics across agricultural markets — directly comparable to Safras's service portfolio.

Emerging players

• TF Agribusiness: Brazilian agribusiness consultancy offering market analysis and advisory services with a regional focus. Overlaps with Safras & Mercado in providing Brazilian-focused commodity intelligence, though at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/SafrasNews
• YouTubeyoutube.com/channel/UCH21BkYLMlUVHmCUH-Toh8A/featured
• Facebookfacebook.com/SAFRASmercado
• LinkedInlinkedin.com/company/safras-mercado
• Instagraminstagram.com/safrasmercado

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safras & Mercado