صفوة المملكة للاغذية - Safwa Foods

What صفوة المملكة للاغذية - Safwa Foods does

Zamzam Company for Vegetable Oil and Food Manufacturers, doing business as Safwa Foods (صفوة المملكة للاغذية), is a privately held Jordanian food manufacturer headquartered in Marka, Amman, with over 50 years of operating history. The company produces a multi-category staple food portfolio spanning vegetable oils (sunflower, corn, soybean, palm olein, palm/ghee), legumes (lentils, chickpeas, beans, bulgur, freekeh), rice (Genoa medium grain, Basmati, Calrose), canned foods (foul medames, beans, hummus, peas, mushrooms, pineapple, sweet corn, tuna, sardines), and tomato products (ketchup, hot sauce, paste, puree), distributed under the Safwa, Rayhana, and Genoa sub-brands. It also distributes Checks sugar-free chewing gum manufactured in Spain. Safwa operates three factories covering vegetable oil filling, tin plate forming for metal packaging, and legumes/grains filling, with the tin plate facility providing vertical integration for its own packaging supply.

The company's go-to-market is sales-led and operates across three distinct channels. First, branded retail distribution reaches 100% of Jordanian governorates plus international export markets through wholesale and retail networks. Second, an institutional B2B channel supplies Jordanian government entities and international organizations (including UN agencies) through competitive bidding and tenders for bulk food commodities. Third, a private label / contract manufacturing service fills legumes and grains for other companies' branded products using the legumes facility. The company is owned and controlled by its founder, businessman Nabeel Mustafa Zamzam, with no disclosed external investors, subsidiaries, or funding rounds.

Revenue is not publicly disclosed. The entity is privately held with no public ticker, no disclosed headcount beyond a corporate staff figure of 17, and no pricing transparency on institutional or retail contracts. Strategic positioning emphasizes breadth across essential food categories, in-house packaging production, and depth of government/UN tender relationships as the basis for competitive durability rather than technology differentiation.

Name

صفوة المملكة للاغذية - Safwa Foods

Legal name

Zamzam Company for Vegetable Oil and Food Manufacturers

Website

https://safwa.jo

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Safwa Foods is a Jordanian food manufacturer, founded over 50 years ago, producing vegetable oils, legumes, rice, canned foods, and tomato products under the Safwa, Rayhana, and Genoa brands. It serves retail consumers across all Jordanian governorates, government entities, international organizations, and private label partners.

Ownership category

akta.pro rank

Product category

Packaged Foods Manufacturing

NAICS

Food Manufacturing (311), Fats and Oils Refining and Blending (311225), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Grain and Oilseed Milling (3112)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ)

akta.pro secondary industries

Couscous, Bulgur & Other Processed Grain Foods Manufacturing (AFAKABAJ), Pulses & Legumes Trading/Wholesale (AFAIAKAG), Plant-Based Prepared Meals & Convenience Foods Manufacturing (AFAKAGAL)

Keywords

• Vegetable oil manufacturing
• Packaged food production
• Legumes and grains processing
• Canned food products
• Private label manufacturing

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Products Manufacturing and Sales: Manufactures and sells vegetable oils, legumes, rice, canned foods, tomato paste, and gum products under own brands (Safwa, Rayhana, Genoa, Checks) to retail consumers and wholesale distributors
2. Private Label Manufacturing: Offers contract manufacturing services to other companies, filling their own branded products in the legumes and grains facility
3. Government and Institutional Supply: Participates in and wins government tenders and international organization bids for supplying basic food commodities

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Safwa Foods manufactures and distributes a portfolio of essential food commodities including vegetable oils (sunflower, corn, soybean, palm olein, ghee), legumes, rice, canned foods, tomato paste and sauces under its own brands (Safwa, Rayhana, Genoa) and the distributed Checks gum brand. The company operates three integrated factories in Amman covering vegetable oil filling, tin plate container production, and legumes/grains packaging, and also offers private label/contract manufacturing services to other food companies.

Product overview

Safwa Foods is a Jordan-based food manufacturing company with over 50 years of experience producing vegetable oils, legumes, rice, canned foods, tomato paste, and chewing gum. The company operates under the primary Safwa brand along with sub-brands Rayhana, Genoa, and Checks. Its product portfolio includes multiple vegetable oils (sunflower, corn, soybean, palm), various legumes (lentils, chickpeas, bulgur, freekeh), rice varieties, canned foods, tomato products, and imported sugar-free gum. The company also offers private label filling services for other brands. Safwa operates three manufacturing facilities: vegetable oil filling, tin plate container manufacturing, and legumes filling.

Differentiator

Problem solved

Functional benefit

Brands

• Safwa: Primary house brand covering vegetable oils, rice, canned food, tomato paste, and legumes.
• Rayhana (ريحانة)
• Ginwa (جنوا)
• Checks (علكة تشيكس)
• Genoa Rice

Products and services

• Safwa Vegetable Oils Range of cooking and food manufacturing oils including Sunflower Oil, Corn Oil, Soybean Oil, Palm Olein Oil, and Palm Oil (Ghee), available in multiple plastic and metal container sizes from 1.3L to 18L for retail consumers, food manufacturers, and institutional buyers.
• Safwa Legumes Packaged legumes and grains including Split Lentils, Green Lentils, Chickpeas, White Bean, Pop Corn, Fine Bulgur, Coarse Bulgur, Fine Freekeh, and Coarse Freekeh, sold in various pack sizes to retail and institutional customers.
• Safwa Rice Rice products including Genoa Medium Grain Rice, Safwa Rice Calrose European, and Basmati Rice, available in pack weights ranging from 800gm to 9Kg for retail and food service customers.
• Safwa Canned Food Canned food line including Foul Medames, White Bean, Chickpeas, Hummus with Tahini, Green Peas, Mushroom (Whole, Sliced, Faya), Pineapple Slices, Sweet Corn, Tuna, and Sardines, sold to retail consumers and institutional buyers.
• Safwa Tomato Paste and Sauces Tomato-based products including Safwa Hot Sauce (80gm), Rayhana Ketchup (800gm to 4.5kg), Safwa Ketchup (340gm), Ginwa Tomato Puree (1050gm), and Tomato Paste Safwa (1300gm).
• Checks Gum Sugar-free and gluten-free chewing gum made in Spain, distributed by Safwa in Jordan and regional markets, available in Sweet Mint, Strong Mint, Strawberry, Spearmint, Tutti Frutti, Citrus with Vitamins, and Ginger flavors.
• Private Label / Contract Manufacturing Contract manufacturing services offered to other food companies through the Legumes Filling Factory, filling and packaging their branded legume and grain products using Safwa's automated packaging lines.

Quantifiable outcome

• Products distributed to 100% of Jordanian provinces plus international export markets
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Checks Gum (Spain)minorChannel Partner/ Reseller/ DistributorDistribution partnership for Checks gum products - manufactured in Spain, distributed by Safwa in Jordan and regional markets. Products are Sugar Free and Gluten Free with various flavors including Sweet Mint, Strong Mint, Strawberry, Spearmint, Tutti Frutti, Citrus with Vitamins, and Ginger

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IFFCO Group: Kuwait-headquartered food group producing edible oils, ghee, and packaged foods across the MENA and Asia markets. Comparable to Safwa as a multi-category vegetable oil and food manufacturer with private label and B2B distribution.
• Halwani Bros. Co. Saudi Arabian food manufacturer specializing in canned foods, tomato paste, dates, and related staples. Directly comparable to Safwa in canned foods, tomato paste, and pulses categories serving government and consumer markets in the Middle East.

Broad incumbents

• Americana Group: Kuwait/UAE-based food company with large-scale manufacturing of meat, dairy, and consumer food products across the Middle East. Comparable as a major MENA food manufacturer with broad product portfolio and institutional reach.
• National Agricultural Development Company (NADEC): Saudi Arabian agri-food company producing dairy, juices, and food products with government-linked shareholder base. Comparable to Safwa as a MENA food manufacturer participating in government and institutional procurement channels.
• Almarai Company: Saudi Arabia's largest vertically integrated dairy and food company, with bakery, juices, and infant nutrition. Comparable to Safwa as a leading MENA food manufacturer with strong distribution and brand portfolio.
• Savola Group: Saudi Arabia-based food conglomerate and one of the largest edible oil producers in the MENA region, with branded and bulk oils, dairy, and retail. Comparable to Safwa as a regional manufacturer of vegetable oils with established brands and institutional distribution.

Regional players

• Saudi Dairy & Foodstuff Factory (SDAFCO): Saudi Arabia-based food manufacturer producing dairy, juices, and packaged foods. Comparable to Safwa as a regional food manufacturer with multi-category staples and established retail presence.
• Tanmiah Food Company: Saudi Arabian poultry and processed foods company with regional distribution. Comparable to Safwa as a regional food manufacturer serving MENA retail and food service with branded staples.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/safwafoodjo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about صفوة المملكة للاغذية - Safwa Foods