Sage & Jester

What Sage & Jester does

Sage & Jester is a London-based arts and media entertainment company operating under the legal entity Medea Creative Productions Ltd, founded in 2023 with approximately 27 employees. Its stated mission is to combat misinformation by combining critical thinking with humor and storytelling, delivered through live productions and events (including a production titled "Storehouse" featuring talent such as Stephen Fry) and supplemented by editorial and video content hosted on the "Read & Watch" section of its website. The company presents itself as a horizontal entertainment brand aimed at general public and arts/culture audiences seeking thoughtful, entertaining experiences rather than didactic or academic content on misinformation.

The business does not disclose a visible pricing structure, subscription tier, or ticketing model on its public site, and there is no published revenue, funding history, or ownership information. Its digital presence — sageandjester.com — functions as the primary marketing, audience-development, and content-distribution hub, with a mandatory mailing-list signup (capturing postcode and marketing consent) used to build a first-party audience database. Distribution to live audiences is implied to occur through venues and event partners, but no distribution agreements, sponsors, or commissioning partners are publicly named.

The go-to-market approach is content-led: produce live theatrical experiences, capture associated editorial and video content, grow an opted-in audience via newsletter, and open commercial pathways through dedicated "Work with us" and "Partnerships" pages. Pricing, revenue mechanics, partnership economics, and unit economics are not disclosed, leaving the commercial model substantially opaque from the outside.

Name

Sage & Jester

Legal name

Sage & Jester

Website

https://sageandjester.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sage & Jester is a London-based arts and media entertainment company that produces live events and editorial content to fight misinformation through storytelling, humor, and critical thinking, targeting general public audiences.

Ownership category

akta.pro rank

Product category

Live Arts & Media Entertainment

NAICS

Independent Artists, Writers, and Performers (711510), Independent Artists, Writers, and Performers (71151)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Public Lectures & Speaker Series (MPAGACAI)

akta.pro secondary industries

Debates & Panel Discussions (MPAGACAK), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live theatrical productions
• Arts entertainment
• Storytelling events
• Media literacy shows
• Live event productions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Marketing channels1 record

Core offering

Sage & Jester is an arts and media entertainment company that produces live theatrical events, shows, and multimedia storytelling experiences focused on fighting misinformation. Its productions blend critical thinking with comedy, curiosity, wisdom, and wit to make media-literacy themes accessible to general audiences. The company distributes these experiences through its website, past event catalog, and a Read & Watch content section, with audiences engaging via ticketed live productions and digital content.

Product overview

Sage & Jester is an arts and media entertainment company that creates experiences combining curiosity, wisdom, and wit to fight misinformation. The company produces live events, shows, and productions that wrap critical thinking in laughter and storytelling. Their offerings include past events, productions, and ongoing content experiences delivered through theatrical and media formats. The company operates primarily in the UK (London) and engages audiences through live performances and media content.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hay Festival: Hay Festival curates author talks, debates, and speaker series on global issues including misinformation and societal challenges. Its spoken-word, ideas-driven festival format - mixing intellectual content with engaging speakers - is a direct analog to Sage & Jester's core offering.
• Edinburgh Festival Fringe: Edinburgh Festival Fringe is the world's largest arts festival featuring comedy, spoken word, and theatrical performances addressing social and political themes. It is a primary destination and showcase for live-artistic producers like Sage & Jester.
• Battersea Arts Centre: Battersea Arts Centre (BAC) is a London arts venue known for programming innovative theatre, comedy, and live performance with social themes. Its curatorial model - critical, experimental live work - closely mirrors Sage & Jester's positioning.
• Intelligence Squared: Intelligence Squared produces Oxford-style live debates on high-profile social and political issues in the UK. Its format - intellectually serious ideas packaged as engaging public events - directly parallels Sage & Jester's mission of presenting critical thinking through entertaining live formats.
• The Stand Comedy Club: The Stand is a UK comedy-club chain presenting stand-up, panel shows, and spoken-word acts, including politically and socially engaged comedy. It is comparable as a venue/producer of live comedy that addresses social topics.
• Soho Theatre: Soho Theatre is a leading London venue and producer presenting comedy, spoken word, cabaret, and storytelling. It is a directly comparable producer of live, ideas-engaged performances targeting similar urban London audiences.

Others

• Full Fact: Full Fact is the UK's leading independent fact-checking organisation fighting misinformation through research and advocacy. It represents the substantive counter-misinformation counterpart that Sage & Jester is aligned with and may collaborate with as a content partner.
• NewsGuard: NewsGuard rates the credibility of news and information sources to counter misinformation. While a different channel (digital news credibility ratings rather than live performance), it is a thematic peer in the broader anti-misinformation ecosystem.
• Mosaic Science: Mosaic Science is a Wellcome-supported publication producing long-form, narrative-driven storytelling on science and society. While editorial rather than live performance, its approach of making complex societal issues accessible through storytelling is thematically aligned with Sage & Jester's mission.

Emerging players

• The School of Life: The School of Life is a London-based company producing events, talks, and media on ideas, culture, and self-improvement. Its approach to packaging intellectual content as accessible, entertaining programming makes it a thematic and operational peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sageandjester

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage & Jester