Sage Mediation

What Sage Mediation does

Sage Mediation Pte Ltd is a Singapore-based boutique international mediation firm founded in August 2019 by Aloysius Goh, who previously served as the first full CEO of the Singapore International Mediation Centre. The firm provides professional mediation services for complex commercial disputes, cross-border matters, employment conflicts, family/estate disputes, and healthcare-related claims. Its core service is mediation case management led by the founder and supported by a global advisor network, with delivery taking place both online and on-site at the firm's purpose-built Alcove Mediation Space in Far East Square, Singapore. The firm is structured around three revenue streams: professional mediation services, Alcove room rentals (SGD 360–2,500 per half/full day), and the Sage Mediation Institute (SMILE) training and accreditation programmes.

The firm operates with approximately 18 employees and no external institutional funding, with growth financed organically by the founder. Its go-to-market combines sales-led referral acquisition (driven by relationships with major Singapore law firms such as Allen & Gledhill, Withers KhattarWong, and TSMP Law Corporation), event-driven thought leadership (the Aranda Series, SMILE seminars, Sage Lab webinars, participation in Singapore Mediation Week), and community-led engagement with universities (NUS, SMU) and industry bodies (SIMI). The firm has expanded internationally through MOUs with CIICA in Pakistan (2020) and Just and Fair Mediation Center in Turkey (2020), and into the employment vertical via an MOU with Singapore's NTUC labour union (2023). Sage's competitive positioning rests on the founder's nearly two decades of ADR experience, a distinctive physical mediation facility, and a credible training division that builds ecosystem and brand visibility in Singapore's dispute resolution market.

Name

Sage Mediation

Legal name

SAGE MEDIATION PTE LTD

Website

https://sagemediation.sg

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Sage Mediation is a Singapore-based boutique international mediation firm founded in 2019 by Aloysius Goh, providing professional mediation services for complex commercial, cross-border, employment, family, and healthcare disputes, alongside a purpose-built facility (Alcove) and a training institute (SMILE).

Ownership category

akta.pro rank

Product category

Alternative Dispute Resolution Services

NAICS

Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Mediation, Negotiation Support & Peace Processes (BPADAFAC)

Keywords

• International mediation services
• Commercial dispute resolution
• Cross-border mediation
• Mediator training programs
• Alternative dispute resolution

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Professional Mediation Services: Sage Mediation provides professional mediation case management and international mediator services for complex commercial, family, employment, and cross-border disputes. Revenue is generated through professional fees charged for mediator engagement.
2. Alcove Mediation Space Rental: The Alcove facility offers rooms for rent for mediations, workshops, and events. Rental rates are charged per half-day, full-day, or per 30-minute overtime block. Rates range from SGD 360 (Kindness room, half-day) to SGD 2,500 (Grace room, full day).
3. Training Workshops and Accreditation Programmes: Sage Mediation Institute (SMILE) delivers training workshops including Introduction to International Mediation (half-day), International Commercial Mediation Workshop (3-day), International Mediator Accreditation Workshop (4-stage assessment), and International Mediation Advocacy Certification Course. Revenue is generated through workshop registration fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Sage Mediation provides professional international mediation services for complex commercial, cross-border, employment, family, and partnership disputes, delivered by experienced mediators led by Founder and CEO Aloysius Goh. The company complements its mediation practice with the Alcove Mediation Space, a 2,000 sq ft purpose-designed physical mediation facility in Singapore, and the Sage Mediation Institute (SMILE), which offers training, accreditation, and certification programmes for mediators and advocates.

Product overview

Sage Mediation operates as a service-based mediation firm offering a portfolio of dispute resolution services centered around its core mediation practice led by Founder and CEO Aloysius Goh. The company provides professional international mediation services for complex commercial, employment, family, and cross-border disputes. Complementary to its mediation services, Sage operates Alcove Mediation Space—a 2,000 sq ft professionally managed physical facility in Singapore with multiple mediation rooms and video conferencing capabilities. The training and education division, Sage Mediation Institute (SMILE), offers professional certification programs including Introduction to International Mediation, International Commercial Mediation Workshop, International Mediator Accreditation Workshop, and International Mediation Advocacy Certification. The company also publishes case studies demonstrating their dispute resolution methodologies across sectors including medical negligence, corporate governance, employment, and family estates.

Differentiator

Problem solved

Functional benefit

Products and services

• Sage Mediation Services Professional international mediation services for resolving complex commercial disputes, employment conflicts, family disputes, and cross-border matters, led by Founder and CEO Aloysius Goh.
• Alcove Mediation Space A 2,000 sq ft professionally managed mediation space in Far East Square, Singapore, featuring multiple mediation rooms (Grace, Wisdom, Harmony, Kindness), private breakout rooms, and a coffee lounge. Equipped with ergonomic furniture, video conferencing, and high-speed internet for online and in-person mediations. Available for room rental by half-day, full-day, or 30-minute overtime blocks.
• Sage Mediation Institute (SMILE) Training Programmes Training and accreditation division of Sage Mediation, delivering professional mediation workshops and certification programmes including Introduction to International Mediation, International Commercial Mediation Workshop, International Mediator Accreditation Workshop, and International Mediation Advocacy Certification Course.
• Introduction to International Mediation Workshop Half-day introductory workshop for corporate executives and legal professionals covering problem-solving processes and mediator methods for achieving sustainable dispute resolution.
• International Commercial Mediation Workshop 3-day workshop equipping participants with skills to mediate complex international disputes, featuring case studies, simulations, and blending of facilitative, evaluative, and transformative approaches. Required for participants seeking accreditation through Sage under Singapore International Mediation Institute (SIMI).
• International Mediator Accreditation Workshop 4-stage workshop training mediators in advanced strategies and agile process-design, covering investor-state disputes and international dispute resolution law. Includes written and practical assessment for Level 1 Mediator accreditation with Singapore International Mediation Institute (SIMI).
• International Mediation Advocacy Certification Course Certification course equipping participants with skills for mediation advocacy roles, including negotiation techniques, client preparation for inter-cultural mediations, and working with mediators to achieve innovative solutions.

Quantifiable outcome

• USD 100 million cross-border commercial dispute resolved between European and Asian companies
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• SMU Negotiation ClubminorGTM or Marketing Partner · 11 August 2023Sage Mediation jointly organised the 'Mediation Advocacy: Evolving Legal Education and Practice' seminar with the SMU Negotiation Club, with panellists including Professor Leslie Chew SC, Mr Jason Chan SC, Associate Professor Dorcas Quek Anderson, and Mr Aloysius Goh.
• TSMP Law CorporationminorGTM or Marketing Partner · 12 June 2023Sage Mediation jointly organised the 'Advocacy Best Practices in Hybrid Dispute Resolution Processes' seminar with TSMP Law Corporation, featuring panellists Senior Judge Andrew Ang, Mr Thio Shen Yi SC, and Professor Joel Lee.
• National Trades Union Congress (NTUC) — largest labour union in SingaporecoreStrategic or Co-development Partner · 1 January 2023Sage Mediation signed an MOU with NTUC to deliver mediation services for their members. This partnership reflects Sage's expansion into the employment dispute sector and provides access to a large membership base for workplace mediation referrals.
• Just and Fair Mediation Center A.ŞminorStrategic or Co-development Partner · 16 October 2020Sage Mediation entered into a formal agreement with Just and Fair Mediation Center A.Ş, based in Turkey, to jointly promote international mediation and raise international mediation standards. The partnership was announced on 16 October 2020.
• Center for International Investment and Commercial Arbitration (CIICA)coreStrategic or Co-development Partner · 23 July 2020Sage Mediation entered into a Memorandum of Understanding (MOU) with CIICA, based in Pakistan, on 22 July 2020. Simultaneously, a Training Collaboration Agreement was signed to jointly promote international mediation and raise mediation standards in Pakistan. The agreement included plans for a Strategic Mediation Skills Workshop (SMSW) to exchange international mediation best practices. The collaboration was timed ahead of Pakistan's anticipated signing of the Singapore Convention on Mediation.
• NUS Collaborative Dispute Resolution ClubminorGTM or Marketing Partner · 28 May 2020Sage Mediation collaborated with the NUS Collaborative Dispute Resolution Club for Sage Lab sessions and other community events, supporting student engagement and education in dispute resolution.
• Singapore Management University (SMU) Mediation & Negotiation ClubminorGTM or Marketing Partner · 14 February 2020Sage Mediation collaborated with the SMU Mediation & Negotiation Club for Sage Lab sessions and other events, facilitating student engagement and community building around mediation.
• Singapore International Mediation Institute (SIMI)coreStrategic or Co-development Partner · 2 August 2019Sage Mediation was a Knowledge Partner of the International Mediation Singapore (IMSG) Competition organised by SIMI in August 2019. SIMI is an international standards body founded in 2014, promoting high ethical and professional standards in conflict management practice. Sage's International Commercial Mediation Workshop is required for participants seeking accreditation through Sage under SIMI.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Centre for Effective Dispute Resolution (CEDR): Leading UK-based ADR body offering mediation, training, and accreditation services. CEDR's mediator accreditation and training programmes compete with SMILE, and its international panel overlaps with Sage's target market for complex commercial mediations.
• Hong Kong International Arbitration Centre (HKIAC): Major regional ADR institution handling arbitration and mediation across Asia. HKIAC's mediation services and panel of international mediators compete for the same cross-border commercial matters Sage targets from Singapore.
• Singapore International Arbitration Centre (SIAC): Singapore's flagship international arbitration institution, increasingly offering mediation services. Operates from the same home market and competes for institutional dispute resolution mandates from cross-border clients.
• WIPO Arbitration and Mediation Center: World Intellectual Property Organization's ADR arm handling IP and commercial mediation. Competes for the upper end of cross-border commercial mediations, especially IP-adjacent disputes, and sets international standards relevant to Sage's international practice.
• JAMS International: The largest private ADR provider globally, with a broad panel of mediators handling commercial, employment, and international disputes. JAMS International competes for high-value cross-border matters that Sage targets, though at much greater scale and brand recognition.

Emerging players

• Asia-Pacific Centre for Arbitration & Mediation (APCAM): Regional ADR provider offering mediation and arbitration services across Asia-Pacific. Overlaps with Sage's international commercial mediation focus and serves similar clients seeking Asia-based neutrals.
• ADR Center: Italy-headquartered international ADR provider with growing Asia presence, offering mediation, arbitration, and training. Comparable cross-border commercial mediation focus, though smaller and less established in Asia than Singapore-based Sage.

Direct peers

• Maxwell Mediation: Singapore-based boutique mediation practice focused on commercial and family disputes. Competes for the same pool of corporate clients, in-house counsel, and law firm referrals in Singapore's ADR market.
• Singapore International Mediation Centre (SIMC): Singapore's national mediation institution offering international commercial mediation services. Direct peer operating in the same Singapore market with overlapping client base; Sage's founder previously served as SIMC's first CEO, evidencing close operational and competitive overlap.

Others

• International Mediation Institute (IMI): Global standards-setting and certification body for mediators. Comparable through its international accreditation focus that overlaps with SMILE's training-to-accreditation pathway, though IMI is a membership/certification body rather than a direct mediation service provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sagemediation.sg
• LinkedInlinkedin.com/company/sagemediation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Mediation