Sago House
Sago House is a bootstrapped, founder-owned craft cocktail bar in Singapore's Duxton Hill neighborhood, operating from 37 Duxton Hill and serving local nightlife patrons and event attendees with a weekly rotating cocktail menu, signature events (Festival of Speed, Zip Zap Talks), and branded merchandise.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
Sago House firmographics
Firmographics- Name
- Sago House
- Legal name
- Sago House
- Website
- https://sagohouse.sg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sago House is a bootstrapped, founder-owned craft cocktail bar in Singapore's Duxton Hill neighborhood, operating from 37 Duxton Hill and serving local nightlife patrons and event attendees with a weekly rotating cocktail menu, signature events (Festival of Speed, Zip Zap Talks), and branded merchandise.
- Ownership category
- akta.pro rank
Sago House industry classification
Industry- Product category
- Cocktail Bar & Nightlife Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industries
- Lounge Bars & Hotel Bars (THAFAEAI), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where Sago House is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Sago House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bar Sales (Food & Beverages): On-site consumption of cocktails, beers, and food at the Duxton Hill location. Primary revenue driver with weekly rotating cocktail menu of six drinks.
- Merchandise Sales: Branded apparel and accessories sold through Shopify store including snapbacks, bowling shirts, baseball shirts, postcards, and limited edition items.
- Event Tickets & Experiences: Ticketed events including Festival of Speed (F1 sim racing, pit stop packages) and Zip Zap Talks. Event packages include drinks, merchandise, and experiences.
- Festival Packages: Bundled festival offerings combining drinks at multiple venues with merchandise (caps). Example: Duxton Pit Stop x3 includes drinks at three locations plus limited-edition cap.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Festival of Speed event tickets with drink packages |
| Unit Pricing | Pay-as-you-go | Festival merchandise |
| Unit Pricing | Pay-as-you-go | General merchandise |
| Unit Pricing | Pay-as-you-go | Zip Zap Talks event ticket |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sago House product offering
Product offeringCore offering
Sago House operates a craft cocktail bar at 37 Duxton Hill in Singapore, offering a weekly rotating menu of six fresh cocktails built on classic styles with market-fresh produce and local influences. The bar is complemented by branded merchandise (snapbacks, shirts, postcards) sold via Shopify and recurring live events including the annual Sago Festival of Speed and Zip Zap Talks talk series.
Product overview
Sago House is a cocktail bar in Singapore operating since 2020, featuring a rotating cocktail menu that changes weekly with six fresh cocktails built on classic styles with market-fresh produce and local ideas. The business operates as a unified bar experience complemented by merchandise products (apparel and accessories including snapbacks, baseball shirts, and bowling shirts) and event programming (Sago Festival of Speed motorsport event and Zip Zap Talks live talk series). The company also offers event-specific merchandise and ticket packages for its festivals and experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Rotating Cocktail Menu A weekly changing menu of six craft cocktails served on-site at the Duxton Hill bar, targeting local Singapore patrons seeking creative, ever-changing drink experiences.
- The Day Ones Postcard Set Limited edition collection of 6 postcards featuring OG cocktails from Sago 1.0; each postcard redeems for 1 drink at the bar and can be mailed after redemption. Available daily from 6pm to 7:30pm.
- The S. Snapback by Sago Classic structured crown snapback hat in navy colorway with flat brim, adjustable snap closure, and a hidden underbrim signature detail.
- Sago All Black Don't Try Snapback Classic all-black snapback hat featuring Sago House's 'Don't Try' brand motto in a simple, no-nonsense design.
- Sago Camo Snapback Hot pink camouflage snapback hat with subtle Distort Monster detailing, designed for everyday wear, work, and nights out.
- Sago Backroom Baseball Shirt Thicker, refined baseball shirt with button-down front, Distort Monsters graphics, oversized loose fit design.
- Sago Night-Shift Bowling Shirt Lightweight unisex bowling-style shirt with relaxed fit, hidden button-down front, contrast piping, front patch pocket, and Sago Distort Monsters graphics; made in limited quantities.
- Sago Festival of Speed 2025 Free motorsport-themed community event held during Grand Prix Season Singapore 2025 at Duxton Hill, featuring classic cars, motorcycles, bicycles, F1 simulator racing, street food, cocktails, and activities for all ages.
- Start Your En'gin' Festival Ticket Package Festival of Speed ticket package including 2 drinks at Sago House and a Festival of Speed cap, valid for the October 4th event from 2pm to 6pm.
- F1 Racing Simulator Ticket Ticket for a Formula 1 simulator racing experience at the Festival of Speed, featuring full F1-style seating and steering wheel with race sims simulating the Singapore GP circuit.
- Duxton Pit Stop x3 Experience Pass Festival of Speed experience pass providing 3 drinks across three Duxton Hill venues (Sago House, Puffy Bois, Casper.SG) plus 1 limited-edition Festival of Speed Cap.
- Zip Zap Talks Fast-paced live talk event at Sago House where presenters share ideas, stories and curiosities over drinks; each presenter speaks for 10 minutes using 20 slides at 30 seconds each. Ticket includes entry and 1 complimentary cocktail.
- Sago Festival of Speed T-Shirt Festival of Speed branded t-shirt sold as event merchandise during the October 4, 2025 festival.
- Sago Festival of Speed Cap Limited edition Festival of Speed cap sold as standalone merchandise and included in event ticket packages.
Companies that use Sago House
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Sago House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sago House partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Puffy BoisminorOne of three Duxton Pit Stop venues during Sago Festival of Speed (Oct 4, 2025). Located at 15 Duxton Rd, Singapore 089481. Provides drinks as part of the Duxton Pit Stop x3 experience package.
- Casper.SGminorOne of three Duxton Pit Stop venues during Sago Festival of Speed (Oct 4, 2025). Located at 59 Duxton Rd, Singapore 089523. Provides drinks as part of the Duxton Pit Stop x3 experience package.
- STASH.SGminorBarber services provider at Sago Festival of Speed, offering hot shaves and fresh cuts. Partners with Sago House for event activities.
- Grand Prix Season SingaporecoreSago Festival of Speed is officially part of Grand Prix Season Singapore 2025, positioning the event within the larger GP ecosystem.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sago House competitors and assessment
Company assessmentDirect peers
- Operation Dagger: Independent Singapore cocktail bar known for creative, ingredient-forward drinks in a stripped-down setting; directly comparable to Sago House in aesthetic, ethos and craft-cocktail positioning.
- Jigger & Pony: Singapore craft cocktail bar with a regular Asia's 50 Best ranking; closely comparable to Sago House in being a community-anchored cocktail-led bar concept serving the same Singapore nightlife customer.
- Gibson Bar: Boutique Singapore cocktail bar focused on classic and contemporary drinks; directly comparable venue type to Sago House for the same neighbourhood cocktail patron.
- Atlas Bar: Iconic Parkroyal Collection Pickering cocktail bar in Singapore focused on world-class cocktails and a strong house identity; competes for the same craft cocktail guest segment as Sago House.
- Live Twice (Singapore): Singapore cocktail bar in the same Bukit Pasoh/Duxton orbit as Sago House; directly comparable as a neighbourhood cocktail-led venue serving similar nightlife-seeking clientele.
- The Old Man Singapore: Singapore outpost of the Hong Kong-based Hemingway-inspired bar concept; an independent craft cocktail venue competing for the same evening bar-going segment as Sago House.
- Native Bar: Singapore cocktail bar recognized on Asia's 50 Best lists with a focus on regional ingredients; closely comparable to Sago House's market-fresh, locally-inspired cocktail philosophy.
- Ah Sam Cold Drink Stall: Singapore craft cocktail bar in the same Duxton/Bukit Pasoh area as Sago House; comparable community-driven, design-forward cocktail venue targeting similar young professional clientele.
Broad incumbents
- Manhattan Bar: Hotel-anchored cocktail bar at the Regent Singapore, repeatedly ranked among Asia's 50 Best Bars; comparable destination cocktail experience within Singapore though with broader corporate backing.
- Employees Only (Singapore): Internationally recognised cocktail bar concept with a Singapore location; overlaps with Sago House on cocktail-led hospitality and evening social use cases, though with much larger brand footprint and capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sago House social profiles
Digital presenceSago House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sago House leadership team
Management profileNumber of profiles
Profiles3 records
Sago House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sago House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sago House
What does Sago House do?
Sago House operates a craft cocktail bar at 37 Duxton Hill in Singapore, offering a weekly rotating menu of six fresh cocktails built on classic styles with market-fresh produce and local influences. The bar is complemented by branded merchandise (snapbacks, shirts, postcards) sold via Shopify and recurring live events including the annual Sago Festival of Speed and Zip Zap Talks talk series.
Is Sago House a public or private company?
Sago House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sago House founded?
Sago House was founded in 2020. It employs 1 to 10 people.
Where is Sago House based?
Sago House is headquartered in Singapore, Singapore, in the Asia region.
How does Sago House make money?
Four revenue lines are on record. Bar Sales (Food & Beverages) is the primary driver. The others are merchandise Sales, event Tickets & Experiences and festival Packages.
Who are Sago House's main competitors?
Direct peers on record are Operation Dagger, Jigger & Pony, Gibson Bar, Atlas Bar, Live Twice (Singapore), The Old Man Singapore, Native Bar and Ah Sam Cold Drink Stall. Broad incumbents are Manhattan Bar and Employees Only (Singapore).
Does Sago House have an API?
No public API is recorded for Sago House.
What industry is Sago House in?
Sago House's product category is Cocktail Bar & Nightlife Hospitality. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 7224 and its SIC code is 5810.