Sagres Time

What Sagres Time does

Sagres Time Apartamentos is a 40-unit aparthotel located in the center of Sagres, in Portugal's Algarve region, opened in 2011 as the first project of a Spanish hotel group (grupo hotelero español) in that market. The property offers three apartment configurations — a Superior Couple unit (65 m², up to 2 guests), a Superior Family 1-bedroom unit (65 m², up to 4 guests), and a Superior 2-bedroom unit (83 m², up to 6 guests) — together with 57 underground parking spaces, per-apartment storage units, a saltwater heated pool, multilingual reception operating 365 days per year, and accessibility-adapted rooms. Its core product is short-stay apartment accommodation, complemented by ancillary paid services such as bicycle rental (€15), surf rental (€25), barbecue service (€10), electric-vehicle charging (€0.35/kWh), pet accommodation (€7/night per pet), extra beds, cleaning, and welcome packs. The property also operates a Gift Voucher program and recurring special-offer / last-minute rate tiers.

The business runs a direct-to-consumer go-to-market: bookings are powered through the Guestcentric booking engine on sagrestime.com, with the company explicitly promoting direct-book advantages (best-price guarantee, free cancellation up to 48 hours pre-arrival outside peak, free underground parking and storage, and early check-in / late check-out subject to availability). Marketing is concentrated on the official website, Facebook, Instagram, WhatsApp, and TripAdvisor, where the property has held the #1 ranking in Sagres and consistent Travellers' Choice awards from 2012 through 2024. Customer segments are diversified across families and groups (primary), couples, surf and water-sports enthusiasts, cyclists and mountain bikers, and pet owners — supported by tailored on-property facilities (surf and bike storage, rinse areas, route information) and partnerships such as the sponsorship of local cycling club Suraventura and a recommendation arrangement with WalkinSagres hiking tours.

Revenue is generated primarily through nightly and weekly apartment rates with seasonal pricing (peak June 15–September 15 plus Easter and New Year), with a mix of refundable and non-refundable rate plans. Additional revenue comes from the add-on services, gift vouchers, and special-offer promotions described above. The company is privately held, holds Portuguese tourism license RNET 2965, and operates with a small team of approximately five employees.

Name

Sagres Time

Legal name

Sagres Time Apartamentos

Website

https://sagrestime.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sagres Time Apartamentos operates a 40-unit aparthotel in Sagres, Portugal, offering self-catering apartment accommodations and ancillary services to families, couples, surfers, cyclists, and pet owners visiting the Algarve.

Ownership category

akta.pro rank

Product category

Aparthotel Vacation Rentals

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Serviced Apartments & Aparthotels (THAGAEAB)

akta.pro secondary industries

Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE), Serviced Extended-Stay Apartments & Aparthotels (THAMAFAC), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Mixed-use / residential-hotel serviced apartments (condo-hotel style) (THAMACAJ)

Keywords

• Vacation apartment rentals
• Aparthotel accommodations
• Family beach holidays
• Short-term apartment stays
• Surf tourism lodging

Headquarters

HQ city

Sagres

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Apartment Accommodations: Sagres Time operates as an aparthotel with 40 apartments available for short-term vacation rentals. Revenue is generated through nightly and weekly accommodation rates with seasonal pricing variations. The property offers three apartment types: Superior Couple apartments (65m2, up to 2 persons), Superior Family 1-Bedroom apartments (65m2, up to 4 persons), and Superior 2-Bedroom apartments (83m2, up to 6 persons). Additional revenue streams include optional services and amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sagres Time operates a 40-unit aparthotel in central Sagres, Portugal, offering fully-equipped short-term vacation apartment rentals ranging from 65 m² to 88 m² with one or two bedrooms. The property combines the space and kitchen facilities of apartments with hotel-style services including 365-day reception, underground parking, a saltwater heated pool, and sport-friendly amenities. Revenue is generated primarily through nightly and weekly apartment stays with seasonal pricing, supplemented by optional add-on services such as bicycle and surf rentals, barbecue service, pet accommodation, electric car charging, and gift vouchers.

Product overview

Sagres Time Apartamentos is an aparthotel offering 40 apartments across three room types: the Apartamento Superior Parejas (65m2, up to 2 guests, 1 bedroom), Apartamento Familiar Superior 1 Dormitorio (65m2, up to 4 guests), and Apartamento Superior 2 Dormitorios (83m2, up to 6 guests). The property operates as a unified hospitality service with GuestCentric-powered booking technology. Additional revenue services include bicycle rental, surf equipment rental, barbecue service, extra beds, pet accommodation, cleaning service, electric car charging, welcome packs (water, ice, wine), and gift vouchers. The aparthotel targets families, couples, and sports enthusiasts (surfers, cyclists) visiting Sagres, Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• Apartamento Superior Parejas (Superior Couple Apartment)

Quantifiable outcome

• TripAdvisor ranking as #1 property in Sagres, among top 10 in Algarve and Portugal
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Guestcentric GroupcoreTechnology or IntegrationGuestcentric Group provides the booking engine and hotel website technology powering Sagres Time's online reservation system. The partnership enables direct online bookings through the property's website. Guestcentric operates under the company's authority following a signed contract for service provision.
• WalkinSagresminorStrategic or Co-development PartnerWalkinSagres provides professional and family-oriented hiking and walking tour services in Sagres. Sagres Time recommends WalkinSagres to guests seeking to discover the natural areas and virgin corners of Sagres through guided hiking experiences.
• Suraventura Cycling ClubminorGTM or Marketing PartnerSagres Time is a proud sponsor of the Suraventura cycling club. Club members frequently book the hotel for multiple weekends exclusively for their cycling group activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tivoli Marina Vilamoura Algarve Resort: Large 5-star resort in the Algarve targeting families and beach tourists. Broader-scale incumbent competing for the same Algarve vacation demand pool though in the Vilamoura submarket rather than Sagres.
• Pestana Hotels & Resorts: Largest Portuguese hotel group, operating the Pousadas de Portugal brand and multiple Algarve properties. Provides scale, loyalty distribution, and operational benchmarks relevant to assess Sagres Time's relative competitiveness.
• NAU Hotels & Resorts: Portuguese hospitality group with multiple Algarve and Lisbon leisure properties. Competes for the same Portuguese family/leisure demand with broader portfolio and stronger brand recognition.
• Vila Galé Hotels: Portuguese hotel chain with multiple Algarve properties targeting families and leisure travelers. Comparable broad-market Portuguese lodging incumbent with scale and distribution advantages Sagres Time lacks.

Direct peers

• Adagio Aparthotels: International aparthotel chain combining apartment space with hotel services in leisure and urban locations. Directly comparable on service model (apartment + front desk + amenities) and target customer (families, leisure travelers).
• Martinhal Beach Resort & Spa: Luxury family resort in Sagres, Portugal. Most direct local competitor targeting families and beach travelers with apartment- and villa-style accommodations, overlapping head-to-head with Sagres Time's family and couple segments.
• Aparthotel Navigator: Aparthotel located in Sagres offering similar apartment-style short-stay accommodations with kitchenettes and family-friendly amenities. Closest direct aparthotel format competitor in the same micro-market.
• Pierre & Vacances: European aparthotel/residence operator offering apartment-style accommodations with hotel services across leisure destinations. Closest scaled aparthotel-format comparable for business-model benchmarking, though Iberia footprint is limited.
• Memmo Baleeira Hotel: 4-star hotel in Sagres targeting surf, beach, and family travelers. Directly comparable Sagres competitor with similar amenity focus (surf-friendly, central location) and overlapping guest demographic.
• Pousada do Infante - Sagres: Historic clifftop hotel operated by Pestana in Sagres. Competes for the same tourist segment with full-service hospitality, but in a more traditional/upper-upscale tier versus Sagres Time's apartment-style offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SagresTimeApartments
• Instagraminstagram.com/sagrestimeaptm
• LinkedInlinkedin.com/company/sagres-time

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sagres Time