What Said & Done does

Said & Done is an Auckland-based marketing advisory firm founded in 2018 by Dave Hewitt, operating a fractional CMO model that delivers senior marketing leadership to ambitious New Zealand businesses without the cost of a full-time executive hire. The target customer base spans enterprise, mid-market, and SMB clients across both B2C and B2B sectors, with named engagements including Auckland Airport, BMW/MINI, Nespresso, Talleys, Goodman Fielder Foodservice, Todd Property, Mānawa Bay, Netball New Zealand, MND New Zealand, Mitchells Nutrition, Ponsonby Teeth, and INC Group, among 30+ cumulative logos. The firm's positioning centers on the founder's 20 years of senior client-side marketing experience at Nespresso, BMW, and MINI, combined with prior agency roles and work across international and local brands.

The offering is structured into three engagement models: (i) Marketing Advisory, a monthly retainer bundled with annual planning, quarterly resets, monthly scheduled calls, ad-hoc meetings, and Slack communication; (ii) Fixed-Time Contract, a set weekly-hours arrangement with full team immersion and access to internal communications platforms; and (iii) Special Projects, an ad hoc project basis covering marketing audits, strategy and planning sessions, brand strategy, agency pitch/supplier selection, and campaign planning and implementation. Marketing Advisory is labeled the most popular model. All services are human-delivered; the firm has no proprietary technology stack, no AI capabilities, no patents, no integrations, and no apps. Delivery is remote via Google Meet and Slack, enabling service to clients across New Zealand from a single Auckland base, supported by a LinkedIn company page and a website-driven discovery-call booking funnel.

The business model is professional services with a subscription-adjacent layer: recurring monthly retainers provide revenue base, supplemented by hours-based and project-based engagements. Pricing is quote-based and not publicly disclosed across any tier. The firm is privately held, founder-owned, has no institutional investors, no funding rounds, no subsidiaries, and no disclosed revenue. Headcount is stated at 6, although the business appears to be operated primarily by the founder. Geographic focus is New Zealand only, with no global footprint claimed.

Name

Said & Done

Legal name

Said & Done

Website

https://saidanddone.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Said & Done is an Auckland-based fractional CMO and marketing advisory firm founded in 2018 by Dave Hewitt. It delivers senior marketing leadership through monthly retainers, fixed-time contracts, and ad hoc projects to ambitious New Zealand businesses across B2B and B2C sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Marketing Advisory Retainer: Monthly retainer engagement providing ongoing strategic marketing leadership including annual planning, quarterly resets, monthly scheduled calls, and ad-hoc meetings and Slack communication.
2. Fixed-Time Contract: Set number of hours per week based on agreed scope of work. Includes full team immersion and engagement with access to internal communications platforms.
3. Special Projects: Ad hoc project-based engagements including marketing audits, strategy/planning sessions, brand strategy, agency pitch/supplier selection, and campaign planning and implementation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Said & Done is a fractional CMO and marketing advisory firm that provides senior marketing leadership to ambitious growing businesses in New Zealand. Its offering consists of three engagement models: a recurring monthly Marketing Advisory retainer with annual planning, quarterly resets, scheduled calls and Slack access; Fixed-Time Contracts providing a set number of hours per week with full team immersion; and Special Projects covering marketing audits, strategy/planning sessions, brand strategy, agency pitch/supplier selection, and campaign planning and implementation.

Product overview

Said & Done offers a fractional CMO and marketing advisory service as a single integrated consulting offering. The portfolio consists of three core engagement models: Marketing Advisory (monthly retainer with ongoing strategic support), Fixed-Time Contract (structured hours-based engagement with team immersion), and Special Projects (discrete deliverables including audits, strategy sessions, brand work, agency selection, and campaign execution). All services are delivered by experienced senior marketing professionals and are designed for ambitious growing businesses seeking senior-level marketing guidance without full-time hiring costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Advisory Monthly retainer engagement providing senior marketing leadership including an annual plan, quarterly reset, monthly scheduled calls, ad-hoc meetings, and Slack communication for ambitious growing businesses.
• Fixed-Time Contract Set number of hours per week based on an agreed scope of work, including full team immersion and engagement and access to internal communications platforms, for clients who need defined marketing support without a full retainer.
• Special Projects Ad hoc project-based services comprising Marketing Audit, Strategy/Planning Session, Brand Strategy, Agency Pitch/Supplier Selection, and Campaign Planning and Implementation, for clients with discrete marketing needs.

Quantifiable outcome

• Dramatically increased leads for Ponsonby Teeth while working within a lower budget than previous agency arrangements
• +2 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• WPP: Global marketing and advertising holding company whose agencies (including GroupM and Ogilvy) provide end-to-end marketing services. Comparable as the broader ecosystem of marketing services where Said & Done competes for the strategy and advisory layer.
• Accenture Song: Accenture's marketing and customer experience services arm, offering strategy, creative and technology-enabled marketing at enterprise scale. Comparable as a broad incumbent competing for senior marketing strategy and transformation mandates.
• Publicis Groupe: Global advertising and marketing services holding company with consulting, digital and creative agencies. Comparable as a broad incumbent offering strategic marketing services at scale, though via owned agency brands rather than as a standalone fractional practice.
• Omnicom Group: Holding company for global advertising, media and marketing services agencies. Comparable as a broad incumbent; represents the integrated agency model against which Said & Done's fractional advisory model competes for budget.
• Dentsu: Global advertising and marketing services group spanning creative, media and customer experience. Comparable as a broad incumbent in the marketing services space where Said & Done operates at the advisory/strategy layer.

Direct peers

• TrinityP3: Global marketing consultancy focused on marketing performance, agency selection and procurement advisory. Comparable on the agency pitch/supplier selection and marketing audit parts of Said & Done's Special Projects offering.
• Chief Outsiders: US-headquartered fractional CMO firm with a large bench of fractional executives serving mid-market and enterprise clients. Most directly comparable in business model (fractional senior marketing leadership on retainer), customer profile (ambitious growth-stage and mid-market companies), and delivery format (remote, advisory-led).
• The Marketing Practice: B2B marketing consultancy providing strategic marketing leadership and demand generation advisory to mid-market and enterprise tech clients. Comparable in offering senior marketing strategy and execution support on a consultancy/engagement basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saidandone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Said & Done