Saigon Cosmetics Corporation

What Saigon Cosmetics Corporation does

Saigon Cosmetics Corporation (SCC), legally Công Ty Cổ Phần Mỹ Phẩm Sài Gòn, is a Vietnamese privately-held Joint Stock Company founded in 1976 that manufactures and sells a diversified portfolio of personal care and fragrance products under approximately 15 sub-brands organized across five categories: premium perfume (Miss Saigon Heritage, Miss Saigon The Essence, Miss Saigon Elegance, Miss Vietnam, Notes of Mekong, Mirage, Garden of the Muse), mass-market fragrances (Cindy, Cindy Bloom, Fantasy, Dynik, Saigon), hair care (Fresh, Fresh Organic, Fresh TMDS), body care (Fresh, Kleen, Cindy Bloom, Fantasy), and home care (Pure Air, Spring). The company operates a CGMP-certified and ISO 9001:2015-certified manufacturing facility at the Cat Lai Industrial Zone in Ho Chi Minh City and has established co-development relationships with internationally recognized perfumers Honorine Blanc and Fabrice Pellegrin, plus Swiss fragrance house Givaudan for proprietary notes such as Nympheal.

SCC generates revenue through a multi-channel go-to-market model targeting Vietnamese mass-market and premium consumer segments, plus international tourists and export customers. Distribution channels include 20+ company-owned retail locations across Vietnam (Hoarient premium stores, SCC branded stores, partner placements at Sandals hotels and resorts in tourist destinations including Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Da Lat, Hoi An, and Bao Loc), nationwide supermarket chain distribution, e-commerce via shop.saigoncosmetics.com and hoarient.com, and event-driven international outreach through travel expos. The company maintains certifications including ISO 9001:2015, CGMP, WIPO, FDA, DNX, CLC, and the High Quality Vietnamese Goods (THQG) standard, and received the Ho Chi Minh City Green Enterprise title in 2023.

The company employs approximately 26 people, is privately held with no disclosed institutional investors or venture funding, and operates as a 50-year heritage Vietnamese brand whose products are positioned around Vietnamese cultural identity (áo dài imagery, regional Vietnamese inspirations such as the Mekong Delta, Hanoi, Hue, and Saigon). Revenue figures are not publicly disclosed; pricing is not detailed on the corporate website and the online storefront is indicated as under construction. Recent strategic activity has focused on premium perfume line extensions and international market outreach through travel expos.

Name

Saigon Cosmetics Corporation

Legal name

Công Ty Cổ Phần Mỹ Phẩm Sài Gòn (Saigon Cosmetics Joint Stock Company)

Website

https://saigoncosmetics.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Saigon Cosmetics Corporation (SCC) is a Vietnamese privately-held cosmetics manufacturer founded in 1976 that produces and sells premium perfumes, fragrances, hair, body, and home care products under 15+ sub-brands through 20+ own retail locations, supermarkets, and e-commerce channels in Vietnam.

Ownership category

akta.pro rank

Product category

Fragrances and Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Premium perfume manufacturing
• Fragrance products
• Personal care products
• Cosmetic manufacturing
• Vietnamese beauty products

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Premium Perfume Sales: SCC generates revenue through direct sales of premium perfumes including Miss Saigon Heritage, Miss Saigon The Essence, Miss Saigon Elegance, Miss Vietnam, Notes of Mekong, and Mirage brands. These are one-time purchase products sold through retail stores and online channels.
2. Fragrance Products: Sales of fragrance products under brands including Cindy, Cindy Bloom, Fantasy, Dynik, and Saigon. These mass-market fragrances are sold through various retail and distribution channels.
3. Hair Care Products: Revenue from hair care line including Fresh, Fresh Organic, and Fresh TMDS sub-brands featuring shampoos and conditioners formulated with organic fruit extracts.
4. Body Care Products: Body care product sales including scented bar soaps, whitening shower creams, perfumed shower gels, deodorant roll-ons, and hand sanitizers under Fresh, Cindy Bloom, Kleen, and Fantasy brands.
5. Home Care Products: Home care line including Pure Air refreshener sprays and scented wax products designed for air purification and mosquito repellent purposes.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Saigon Cosmetics Corporation (SCC) manufactures and sells a diversified portfolio of Vietnamese-inspired personal care and home products, including premium perfumes (Miss Saigon Heritage, Miss Saigon The Essence, Miss Saigon Elegance, Miss Vietnam, Notes of Mekong, Mirage, Garden of the Muse), mass-market fragrances (Cindy, Cindy Bloom, Fantasy, Dynik, Saigon), hair care (Fresh, Fresh Organic), body care (scented soaps, shower gels, hand sanitizers), and home care (air fresheners, scented wax). Products are sold through company-owned retail stores (Hoarient, SCC stores), supermarket chains nationwide, and the company's e-commerce platform.

Product overview

Saigon Cosmetics Corporation (SCC) is a Vietnamese cosmetics and fragrance manufacturer with a 50-year heritage, offering a diversified portfolio organized across premium perfumes, fragrances, body care, hair care, and home care categories. The premium perfume portfolio includes sub-brands Miss Saigon Elegance, Miss Vietnam, Miss Saigon The Essence, Notes of Mekong, Mirage, Miss Saigon Heritage, and Garden of the Muse—all featuring French perfume formulations and international-quality ingredients. The fragrance line under Cindy, Cindy Bloom, Fantasy, Dynik, and Saigon sub-brands covers perfumes, deodorants, soaps, and shower gels. Body care includes Fresh, Cindy Bloom, Kleen, and Fantasy products, while hair care features Fresh and Fresh Organic lines. Home care is served through Pure Air and Spring air freshening products. Products are distributed through Hoarient premium stores and SCC stores across Vietnam, as well as online via the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Hoarient: Premium retail store chain specializing in luxury perfumes and fragrances, with stores in Hanoi, Ho Chi Minh City, Hoi An, and Nha Trang.
• Miss Saigon Heritage
• Miss Saigon The Essence
• Miss Saigon Elegance
• Miss Vietnam
• Notes of Mekong
• Mirage
• Cindy
• Cindy Bloom
• Fantasy
• Dynik
• Fresh
• Fresh Organic
• Fresh TMDS
• Kleen
• PURE AIR
• SPRING
• SOULAIN
• Saigon
• Garden of the Muse

Products and services

• Miss Saigon Elegance Premium perfume sub-brand featuring Ruby, Sapphire, Jade, Amber, and Amethyst variants, inspired by Vietnamese feminine beauty with áo dài imagery, for consumers seeking luxury fragrances reflecting Vietnamese heritage.
• Miss Vietnam Premium fragrance collection representing the soul of Vietnam across three regions (Hanoi, Hue, Saigon) with regional scent profiles, targeting consumers seeking culturally-rooted premium perfumes.
• Miss Saigon The Essence Vietnamese perfume brand with redesigned áo dài-inspired packaging, featuring Oriental Pearl (gold), Aurora (blue), and The Lover (pink) variants, crafted with French perfume formulations by Honorine Blanc and Fabrice Pellegrin for premium perfume consumers.
• Notes of Mekong Premium fragrance collection inspired by the Mekong River region with six variants (The Twilight, The Myth, The Dark Forest, The Triangle, The Source, The Delta), featuring distinct scent profiles for men, women, and unisex.
• Mirage Premium perfume collection including Mirage Minimal 30ml, The Little Things, and Harmony With Nature variants, targeting premium perfume consumers.
• Miss Saigon Heritage Premium fragrance celebrating Vietnamese women's beauty, featuring Miracle, Alluring, and Gracious variants in 50ml bottles for consumers seeking heritage-inspired luxury perfumes.
• Garden of the Muse Premium fragrance collection featuring Garden in the Rain (lotus-based unisex) and Lily of the Valley variants, with notes developed by Givaudan, offering 6-8 hours lasting fragrance duration.
• Cindy Mass-market fragrance line with No. 5 and No. 3 Limited editions, Classic, Secret Allure, Blooming Blush, Golden Luxury, and Pinky Sweet variants targeting general consumers.
• Cindy Bloom Fragrance and body care line including perfumes, deodorant roll ons, perfumed soaps, and shower gels, targeted at young consumers seeking playful scent profiles.
• Fantasy Fragrance and body care line featuring Magic Sky, Sparkling Stars, Crystal Rain, Pinky Cloud, Rainbow Beat perfumes, and Sweet and Charming perfumed deodorant sprays for mass-market consumers.
• Dynik Nature-inspired fragrance collection with Swimming at Riverside, Bucolic Retreat, Breathing Mountain Air, Cocooning Under Snow, and Promenade at the Seaside variants.
• Saigon Fragrance Collection Fragrance collection featuring Saigon N1 and Saigon N2 variants representing the essence of Ho Chi Minh City, for consumers seeking locally-themed scents.
• Fresh Hair Care Hair care collection including Fresh shampoo (Grapefruit essential oil, Black Locust), Fresh Organic shampoo (Anti-dandruff, Volumizing), and Fresh TMDS shampoo and conditioner for comprehensive daily hair care.
• Fresh Body Care Body care line including scented bar soaps (Jasmine, Cỏ May), whitening shower creams (African Violet, Ylang Ylang, Rose), and related personal hygiene products for daily use.
• Kleen Hand care line including Kleen Hand Gel and Hand Sanitizer in Green Tea, Mango, Peach, and Lavender variants for personal hygiene.
• Pure Air Home air freshening products including refreshener sprays (Lavender, Cherry Blossom, Baby powder, Rose Garden, Citrus) and scented wax with mosquito-repellent properties.
• Spring Home air freshening refreshener sprays in Rose, Ylang Ylang, Powder, Baby Powder, and Lemon variants for residential use.
• Hoarient Retail Stores Premium retail store chain featuring Miss Saigon and premium SCC products, with locations in Hanoi, Ho Chi Minh City, Nha Trang, and Hoi An for in-store consumer purchases.

Quantifiable outcome

• 6-8 hours lasting fragrance duration for Garden of the Muse premium collection

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered major and core.

• Vietnam High Quality Goods FairmajorGTM or Marketing Partner · 27 April 2017SCC participates in the Vietnam High Quality Goods Fair organized by the Center for Business Research & Business Development (BSA) and Business Association of High Quality Vietnamese Goods. Event held at Phu Tho Sports Stadium, Ho Chi Minh City (April 27 - May 2, 2017) and Da Nang (June 6-11, 2017) to promote brands and connect with consumers.
• Honorine BlanccoreStrategic or Co-development PartnerRenowned French perfumer known as a master of Oriental fragrances, having created over 90 iconic scents for leading global brands. Collaborates with SCC to craft Miss Saigon The Essence premium perfume collection using French perfume formulations.
• Fabrice PellegrincoreStrategic or Co-development PartnerAward-winning perfumer named Perfumer of the Year 2017 by Cosmétique Mag. Creates signature fragrances for SCC's premium perfume collections including Miss Saigon The Essence.
• GivaudancoreTechnology or IntegrationSwiss fragrance house that developed Nympheal, a signature lily-of-the-valley note used in SCC's Garden of the Muse - Lily of the Valley premium fragrance. Givaudan is one of the world's leading fragrance and flavor companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Thorakao: Vietnamese herbal cosmetics brand with multi-decade heritage, distributing shampoo, soap, and skincare nationwide. Comparable to SCC as a domestic-Vietnamese heritage personal-care brand competing for the same mass-market consumers.

Emerging players

• Natura &Co: Latin American beauty group (Natura, Avon, The Body Shop) with growing Asia-Pacific presence. Comparable to SCC's strategy of expanding a heritage brand into international markets via cultural storytelling.

Broad incumbents

• Chanel: Iconic luxury fashion and fragrance house with globally distributed perfume portfolio (No. 5, Coco Mademoiselle). Comparable to SCC's premium positioning around iconic fragrances with cultural storytelling.
• L'Oréal: World's largest beauty company with broad portfolio across luxury (Lancôme, YSL), consumer (Garnier), and professional. Competes head-on in Vietnam across fragrance, hair care, and body care categories.
• Estée Lauder Companies: Global premium beauty conglomerate owning Estée Lauder, Tom Ford, Jo Malone, and other fragrance houses. Competes with SCC in the premium perfume segment via department store and travel retail channels in Vietnam.
• Unilever: Global consumer goods giant with mass-market personal care brands (Dove, Rexona, Lifebuoy) competing with SCC's body care, deodorant, and home care lines through supermarket distribution in Vietnam.
• LVMH (Perfumes & Cosmetics): Luxury group's perfume and cosmetics division includes Dior, Givenchy, and Guerlain. Directly competes with SCC's premium perfume lines in Vietnamese department stores and duty-free channels.

Direct peers

• Coty Inc. Global mass-prestige fragrance and beauty company owning brands like Calvin Klein, Hugo Boss, and CoverGirl. Directly comparable to SCC's model of mass-market fragrance portfolio (Cindy, Fantasy, Dynik) alongside premium positioning.
• Puig: Spanish family-owned fragrance and fashion house producing perfumes for Carolina Herrera, Jean Paul Gaultier, and own brands. Closely comparable as a multi-brand fragrance-led company with heritage positioning and premium/mass tiers.
• Inter Parfums, Inc. Fragrance creation and licensing company producing perfumes for designer brands. Comparable to SCC's premium perfume business model of partnering with world-renowned perfumers (Honorine Blanc, Fabrice Pellegrin) to create branded scents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@saigoncosmetics.official?si=2htQZ8T8xp2Z4mHa
• Facebookfacebook.com/scc.saigoncosmetics
• Instagraminstagram.com/scc_export?igsh=NTc4MTIwNjQ2YQ==
• LinkedInlinkedin.com/company/saigon-cosmetics-corporation

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saigon Cosmetics Corporation