Name

SAIL 2025

Legal name

Stichting SAIL Amsterdam

Website

https://sail.nl

Company type

Private

Founded year

1977

Operating status

Operating

Ownership category

akta.pro rank

Product category

Maritime Events and Public Festivals

NAICS

Scenic and Sightseeing Transportation, Water (48721), Amusement and Theme Parks (713110)

SIC

Water Transportation (4400), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury Sailing Cruises (Windjammers & Tall Ships) (THAEADAB)

akta.pro secondary industries

Eco-Cruises & Small-Ship Nature Cruises (Expedition Cruising) (THAAAEAK), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF), Themed & Special-Interest Ocean Cruise Lines (THAEAAAG)

Keywords

• Maritime festival
• Tall ships event
• Nautical heritage celebration
• Public sailing event
• Maritime festival organization

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Visitor Attendance: Free public access to the main event with 2.5 million visitors. Revenue generated from merchandise, food and beverage, and ancillary services within the event grounds.
2. Hospitality and Business Arrangements: Corporate hospitality packages and business sailing trips on tall ships. One-third of business arrangements sold by October 2024. Premium experiences including SAIL On Stage concert tickets.
3. Corporate Sponsorship: Multi-tiered partnership program including Hosting Partners, Presenting Partners, Supporting Partners, Contributing Partners, Social Impact Partners, and Suppliers. RTL, Booking.com, Heineken, Sligro, Tommy Hilfiger, Verpact, Heren2, KPN as presenting partners.
4. Public Funding and Grants: Financial support from government entities including Gemeente Amsterdam, Port of Amsterdam, Provincie Noord-Holland, and Noordzeekanaalgemeenten for organizing the event.
5. SAIL Lottery: Lottery program offering prizes including trips on tall ships such as a 44-day ocean voyage on Bark Europa.
6. Merchandise Sales: Sale of official SAIL merchandise including shirts, hoodies and other branded items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SAIL 2025 is the 10th edition of SAIL Amsterdam, a quinquennial five-day maritime sailing festival held August 20-24, 2025 in Amsterdam, organized by Stichting SAIL Amsterdam. The core offering centers on the public event featuring 10,000+ ships including 40+ Tall Ships from 20+ countries, with free public access to the IJ harbor and surrounding quays. Ancillary paid offerings include SAIL On Stage concerts, hospitality ships for corporate sailing trips, merchandise, and the SAIL Lottery.

Product overview

SAIL Amsterdam is the largest freely accessible event in the Netherlands and one of the world's foremost quinquennial nautical events. The core offering is the SAIL Amsterdam sailing festival, which centers on international Tall Ships, naval vessels, sailing heritage ships, and thousands of additional vessels. The event runs for five days (21–25 August 2030; 20–24 August 2025) and is organized by Stichting SAIL Amsterdam. The product portfolio includes the core SAIL Amsterdam event itself; SAIL Academy (a talent development and internship program with ~3,700 students engaged); SAIL Horizons (a sustainability and innovation thematic program acting as a 'living lab' for water conservation, circular water use, hydrogen fueling, and waste reduction); SAIL Together (an inclusion and accessibility initiative with initiatives like the Sitdown Café and low-stimulus spaces); the SAIL App (mobile application for iOS/Android with program and map features); SAIL On Stage (a concert series with nightly performances); Waves of Light (a 750-second evening light and fireworks show around the A'DAM Toren); SAIL Summit (an exclusive leadership and innovation conference); Hospitality Ships/Zakelijke Vaartochten (corporate and private sailing cruise experiences aboard historic vessels); SAIL Kids Club with Optimist on Tour (free children's water sports activities); the SAIL Impact Report (annual publication documenting societal and environmental outcomes); and the SAIL Lottery (a fundraising prize draw). The event also features the SAIL-In Parade, SAIL-Out Parade, Crew Parade, Pieremachocheltocht, and the SAIL Loterij as key components.

Differentiator

Problem solved

Functional benefit

Brands

• SAIL Horizons: Thematic program focusing on sustainability, water, and circular economy initiatives at SAIL.
• SAIL Together
• SAIL Talent
• SAIL Academy
• #SAILHero
• SAIL On Stage

Products and services

• SAIL Amsterdam A quinquennial maritime sailing event held in Amsterdam featuring 10,000+ ships including 40+ Tall Ships from 20+ countries, with free public access to the IJ harbor and surrounding quays. The largest freely accessible event in the Netherlands and one of the world's largest nautical events.
• SAIL Academy

Quantifiable outcome

• 2.5 million visitors attracted to SAIL 2025
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core, major, flagship and minor.

• Gemeente Amsterdam (Municipality of Amsterdam)coreStrategic or Co-development Partner · 1 August 2025Host municipality providing essential support for the event. Contributes to funding and organizational resources. SAIL is deeply rooted in Amsterdam's maritime identity and 750th anniversary celebrations.
• Port of AmsterdamcoreStrategic or Co-development Partner · 1 August 2025Port authority supporting maritime operations. Provided venue for ships and naval activities. Initiated Water Wegenwacht service during SAIL for boat assistance.
• Provincie Noord-Holland (Province of North Holland)coreStrategic or Co-development Partner · 1 August 2025Provincial government partner supporting SAIL 2025. Participated in SAIL with a float in the parade celebrating the region.
• Oman SailmajorStrategic or Co-development Partner · 1 August 2025International maritime organization from Oman. Signed Memorandum of Understanding during SAIL 2025. Shabab Oman II participated with crew commanded by Issa Aljahwari.
• Tommy HilfigerflagshipGTM or Marketing Partner · 1 August 2025Presenting Partner for SAIL 2025. Fashion brand participating in event sponsorship.
• Heren2flagshipGTM or Marketing Partner · 1 August 2025Presenting Partner for SAIL 2025. Fashion/lifestyle brand partner.
• VattenfallmajorTechnology or Integration · 1 August 2025Sustainability partner enabling green energy use at SAIL. Helped minimize diesel generator use to a handful for backup only, compared to 90+ in 2015.
• Handicap NLminorStrategic or Co-development Partner · 1 August 2025Social Impact Partner providing stimulus-reduced spaces and promoting Hidden Disability Sunflower initiative for accessibility.
• SuperKrachtminorStrategic or Co-development Partner · 1 August 2025Social Impact Partner providing volunteers for inclusion activities during SAIL.
• GGD AmsterdamminorStrategic or Co-development Partner · 1 August 2025Health authority providing GGD Anker teams for support services during the event.
• ROC van AmsterdamminorStrategic or Co-development Partner · 1 August 2025Educational partner collaborating with SAIL Academy for student internships and talent development programs.
• Inholland HogeschoolminorStrategic or Co-development Partner · 1 August 2025Educational partner with SAIL Academy providing internship opportunities and student involvement.
• Optimist on TourminorStrategic or Co-development Partner · 1 August 2025Partner providing Kids Club activities with watersport experiences for approximately 3,000 children daily. Part of SAIL Together programming.
• Jimmy NelsonminorStrategic or Co-development Partner · 1 August 2025International photographer presenting Waves Around the World - a free accessible floating art installation up to 6 meters high during SAIL 2025.
• Waves Around the WorldminorStrategic or Co-development Partner · 1 August 2025Floating art installation by Jimmy Nelson symbolizing international connectivity. Free accessible artwork displayed during SAIL.
• RTLflagshipGTM or Marketing Partner · 1 December 2024Presenting Partner for SAIL 2025. Major media partner providing broadcasting and marketing support for the event.
• KPNflagshipGTM or Marketing Partner · 1 December 2024Presenting Partner with KPN Mooiste Contact Fonds bringing 6,000 guests from more than 15 different target groups to experience SAIL. Social Impact Partner focusing on connectivity and inclusion.
• Booking.comflagshipGTM or Marketing Partner · 1 October 2024Presenting Partner for SAIL 2025. Travel platform partner supporting event visibility and visitor promotion.
• SligroflagshipGTM or Marketing Partner · 1 October 2024Presenting Partner for SAIL 2025. Food service partner providing catering solutions.
• VerpactflagshipGTM or Marketing Partner · 1 October 2024Presenting Partner for SAIL 2025. Sustainability-focused organization supporting circular economy initiatives.
• DamenmajorTechnology or Integration · 1 September 2024Supporting Partner with DAMEN Innovatiepier showcasing hydrogen refueling innovation for ships. Ship repair company hosting innovation demonstrations.
• HeinekenflagshipGTM or Marketing Partner · 1 April 2024Presenting Partner for SAIL 2025. Beverage sponsor providing hospitality services during the event.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sail Bremerhaven / Windjammerparade: Quinquennial tall ships event in Bremerhaven, Germany, featuring international tall ships, naval vessels, and a free public festival format. Closest comparable peer as a recurring European tall ships gathering competing for the same international fleet.
• Fêtes Maritimes de Brest (Brest Maritime Festival): Major maritime festival held every four years in Brest, France, gathering traditional sailing vessels and tall ships with free quayside access. Comparable in scale, free-admission model, and international tall ship recruitment.
• Hanse Sail Rostock: Annual tall ships and maritime festival in Rostock, Germany, drawing international windjammers and naval vessels to the Baltic. Direct competitor for international tall ship bookings in Northern Europe.
• Tall Ships Races (Sail Training International): Annual series of tall ship races across European ports organized by Sail Training International. Recruits and routes the same international tall ship fleet and competes for vessel participation windows.
• Kieler Woche (Kiel Week): One of the world's largest sailing events held annually in Kiel, Germany, combining competitive sailing with public festival programming. Comparable in combining maritime sport/heritage spectacle with mass public attendance.
• Sail Lisbon / Tall Ships Race Lisbon: Portuguese tall ships event drawing international windjammer fleet to Lisbon. Comparable in free public quayside access, government backing, and tourism-economy positioning.
• The Tall Ships Festival (various UK ports): Rotating UK tall ships events in harbors like Hartlepool, Blyth, and Aberdeen under Sail Training International affiliation. Comparable in free admission tall ships format targeting regional audiences.
• OpSail (Operation Sail, US): US-based tall ships events historically held in New York Harbor and other ports, drawing international naval and tall ship fleets. Comparable in government/navy partnerships and diplomatic framing of maritime gatherings.

Regional players

• Fêtes Maritimes de Toulon: Mediterranean maritime heritage festival in Toulon, France, gathering classic sailing vessels. Comparable in showcasing traditional sailing ships, but operates in a different geography and competitive window.

Emerging players

• Cowes Week: Premier annual sailing regatta on the Isle of Wight, UK, combining competitive yacht racing with hospitality and public viewing. Adjacent rather than direct peer; focused on racing yachts rather than tall ships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sailamsterdam?lang=nl
• YouTubeyoutube.com/results?search_query=SAIL+Amsterdam
• Facebookfacebook.com/Sail.nl/?locale=nl_NL
• Instagraminstagram.com/sailamsterdam.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAIL 2025