What SAILOÉ does

SAILOÉ is a French nautical services company headquartered in Larmor-Plage, Brittany, that operates an integrated catamaran charter, sales, and cruising business across five global bases (Brittany, Corsica, Guadeloupe, Seychelles, and French Polynesia). The company was founded in 1995 as ACV Atlantique Concept Voile by Stéphane Bariou and was later formed in its current shape via the merger of four regional entities (ACV, Marine Cat Sey, Corsica Sailing, Sail Tahiti) in 2006. It functions as the exclusive Lagoon (Groupe Bénéteau) dealer for the Brittany and Corsica territories, with rights covering the full 14-model catalog from the Lagoon 38 entry-level to the Eighty 3 ultra-luxury motor yacht, supplemented by an in-house stock of approximately 19 expertised pre-owned Lagoon units.

The company's commercial activities span three core revenue streams. First, catamaran charter — bareboat (self-skippered), skippered (with a professional captain), and fully crewed organized cruises — is operated from a fleet of approximately 59-60 catamarans maintained by in-house technical teams at each base. Second, new Lagoon catamarans are sold directly via configuration consulting, order management, and delivery coordination, with sales prices ranging from €409,000 HT (Lagoon 38) to over €6.8M HT (Eighty 2). Third, recurring managed services include a Charter Management Program that integrates owner catamarans into the operational fleet for revenue sharing, plus an International Delivery convoyage service. A Sailoé Yachting sub-brand extends the offering into premium motor yachts (Eighty 2/3, OCEA 108).

The business model is sales-led and direct-to-consumer with no intermediary brokers or third-party distributors; all bookings, quotes, and sales are handled by in-house advisors via website, phone, email, and WhatsApp with a 24-hour response commitment. Customer-facing primary segments are individual sailors and families on charter, groups and private parties for crewed cruises, and prospective catamaran buyers evaluating new or pre-owned Lagoons — supported by trade-show presence (Paris, Cannes, Düsseldorf, La Grande-Motte) and a content-driven website. There is no proprietary software platform, app, API, or AI component; the value chain rests on human expertise, owned capital assets, and territorial rights.

Name

SAILOÉ

Legal name

ACV ATLANTIQUE CONCEPT VOILE

Website

https://sailoe.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

SAILOÉ is a French nautical services company operating an integrated Lagoon catamaran charter, sales, and crewed-cruise business across five global bases, with exclusive Lagoon dealership rights in Brittany and Corsica and a 60-vessel owned fleet.

Ownership category

akta.pro rank

Product category

Nautical Charter and Catamaran Sales

NAICS

Boat Dealers (441222), Coastal and Great Lakes Passenger Transportation (483114), Deep Sea Passenger Transportation (483112)

SIC

Water Transportation (4400)

akta.pro primary industry

Catamaran & Sailing Cat Cruise Operators (THAEADAD)

akta.pro secondary industries

Tourist & Sightseeing Cruise Operators (Day Cruises) (TLAFALAF), Cabin Charters & Shared Yacht Trips (THAEADAH), Luxury Sailing Cruises (Windjammers & Tall Ships) (THAEADAB)

Keywords

• Catamaran charter services
• Lagoon catamaran sales
• Bareboat and crewed charters
• Nautical tourism services
• Yacht brokerage

Headquarters

HQ city

Larmor-Plage

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Catamaran Charter: Revenue from bareboat charter (self-skippered), skippered charter (with professional captain), and fully crewed cruise options (skipper plus host/cook). Charter fees vary by destination, season, boat model, and formula type. Fleet of approximately 59 boats across 5 bases.
2. New Lagoon Catamaran Sales: Revenue from selling new Lagoon catamarans as exclusive dealer for Brittany and Corsica. Covers full catalog from Lagoon 38 to Eighty 3. Includes configuration consulting, order management, and delivery coordination.
3. Pre-owned Catamaran Sales: Revenue from selling expertised pre-owned Lagoon catamarans sourced from the company's own charter fleet. Each boat is inspected by technical team before sale. Stock of approximately 19 used boats available.
4. Organized Cruises: Fully arranged cruise packages including catamaran, skipper, host/cook, and full board. Tailored itineraries built with clients based on group, duration, and season preferences.
5. Fleet Management / Charter Management: For owners wishing to monetize their catamaran between personal use periods, boats can be integrated into SAILOÉ's operated fleet. Owners receive rental income while benefiting from on-site maintenance by SAILOÉ technicians.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SAILOÉ operates catamaran charter services (bareboat, skippered, and fully crewed organized cruises) across five global bases using a fleet of approximately 60+ Lagoon catamarans. The company also sells new Lagoon catamarans as exclusive dealer for Brittany and Corsica across 14 models from Lagoon 38 to Eighty 3, complemented by pre-owned Lagoon sales and a charter management program for owners. All operations are supported by in-house technical teams at each base.

Product overview

Sailoé operates as a catamaran charter and sales company with a fleet of approximately 60 vessels across five global bases (Brittany, Seychelles, Corsica, Caribbean, Polynesia). The core offering centers on three charter service tiers—bareboat (self-skippered), skippered, and fully crewed organized cruises—complemented by new and pre-owned Lagoon catamaran sales. As exclusive Lagoon dealer for Brittany and Corsica since 1995, the company offers the full catalog of 14 new models from Lagoon 38 to Eighty 3, plus a curated selection of approximately 19 expertised pre-owned units. A charter management program enables owners to offset ownership costs by integrating their catamaran into the operational fleet. The business model combines direct client relationships (no intermediary) with in-house technical teams across all bases, creating an integrated sales-service-support ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Bareboat Charter Self-skippered catamaran rental for experienced sailors with appropriate licenses, allowing clients to navigate independently across 5 global bases (Brittany, Seychelles, Corsica, Caribbean, Polynesia).
• Skippered Charter Catamaran charter with a professional French-speaking captain who handles navigation, provides itinerary advice, and shares technical sailing expertise. Available at all five bases.
• Organized Cruise Fully crewed cruise experience including skipper, hostess, full-board meals, and tailor-made itineraries for carefree sailing across all five destinations.
• New Lagoon Catamaran Sales Sale of new Lagoon catamarans as exclusive dealer for Brittany and Corsica, with configuration support, financing solutions, and delivery coordination across 14 models from Lagoon 38 to Eighty 3.
• Pre-owned Lagoon Catamaran Sales Sale of pre-owned Lagoon catamarans expertised by the in-house technical team, featuring documented maintenance history from the company's own charter fleet, with inspection reports and buyer support.
• Charter Management Program Owner program integrating purchased catamarans into SAILOÉ's fleet for managed rental, with revenue sharing, maintenance coverage, and retained personal navigation periods.
• International Delivery Worldwide catamaran delivery coordination service, managing transit from shipyard to destination including convoyage planning and team coordination.

Quantifiable outcome

• 30 years of operational experience with 10,000+ clients served
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Lagoon (CNBC - Groupe Bénéteau)coreOEM/ Whitelabel/ Licensing Partner · 1 January 1995Exclusive dealer partnership for Lagoon catamarans in Brittany and Corsica since 1995. SAILOÉ is the only official distributor authorized to deliver new Lagoon boats to these territories. The partnership includes access to the complete catalog (14 models from Lagoon 38 to Eighty 3), factory support, and priority allocation. SAILOÉ operates a fleet of predominantly Lagoon catamarans for charter and cruise operations, serving as a permanent sailing showroom for the brand.
• ACV Atlantique Concept VoilecoreOthersParent company and founding legal entity of SAILOÉ brand. Based at Port de Kernevel, Larmor-Plage since 1995. Created by Stéphane Bariou. Holds exclusive Lagoon distribution rights for Brittany and Corsica. The entity operates the charter fleet, technical workshops, and sales operations.
• Marine Cat SeyminorOthersFormer Seychelles division of SAILOÉ, established as a permanent fleet base at Eden Island, Mahé with French-speaking local team. Now fully integrated into SAILOÉ operations.
• Corsica SailingminorOthersFormer Corsica division of SAILOÉ, established as a base in Bonifacio specializing in Lavezzi Islands and Strait of Bonifacio itineraries. Now fully integrated into SAILOÉ operations.
• Sail TahitiminorOthersFormer Polynesia division of SAILOÉ, establishing the base in Papeete (Tahiti) for Society Islands departures. Now fully integrated into SAILOÉ operations.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sunsail: Sailing-focused charter company (sister brand to The Moorings) offering bareboat and skippered sailing vacations worldwide. Overlaps with SAILOÉ on charter-based sailing holidays and is part of the same broader incumbent group indirectly competing for the same end customer.
• Fountaine Pajot: Major French catamaran manufacturer (Lagoon's main competitor) producing sailing and power catamarans. Comparable to SAILOÉ as the alternative OEM in the same product category and a natural pivot if any Lagoon relationship disruption occurred.
• The Moorings: Established yacht charter company (part of Travelopia) offering bareboat, skippered, and crewed charters plus yacht ownership programs. Larger and broader portfolio than SAILOÉ but serves overlapping customer segments with similar charter-plus-ownership business model.
• Excess Catamarans: Sister brand to Lagoon within the Bénéteau Group, producing sportier sailing catamarans. Comparable to SAILOÉ as an OEM partner adjacent to Lagoon with overlapping customer base and dealer network overlap in the European sailing market.

Emerging players

• MedSailors: Smaller flotilla-style catamaran sailing holidays operator in the Mediterranean and Adriatic. Comparable to SAILOÉ on organized cruise experiences with skipper and host, but at a smaller scale and with a different group-format service.

Direct peers

• Dream Yacht Charter: One of the world's largest catamaran and monohull charter operators with bareboat, skippered, and crewed offerings across 40+ destinations. Closest direct competitor to SAILOÉ in terms of charter product, multi-base model, and post-charter purchase conversion paths.
• Catlante Catamaran: French catamaran charter operator specializing in Caribbean bareboat and crewed cruises with a sizable fleet. Comparable to SAILOÉ on customer base (French-speaking clients), product (catamaran charter), and key destination (Guadeloupe/Martinique).
• Navigare Yachting: Catamaran charter and ownership operator with fleet management programs across Mediterranean and Caribbean bases. Highly comparable to SAILOÉ's combination of bareboat charter, organized cruises, and new boat sales with management programs.

Regional players

• BVI Yacht Charters: Caribbean-based bareboat and crewed charter operator headquartered in Tortola with a fleet of catamarans and monohulls. Comparable to SAILOÉ on Caribbean charter product but serves a North American and British customer base rather than French-speaking European clients.

Others

• Lagoon (Bénéteau Group): OEM and parent brand of SAILOÉ's entire fleet and sales book. Shaped by the 30-year exclusive dealer partnership and is the supplier side of SAILOÉ's value chain, not a direct competitor but a critical ecosystem counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sailoe

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAILOÉ