E.Leclerc Saintes Les Coteaux

What E.Leclerc Saintes Les Coteaux does

E.Leclerc Saintes Les Coteaux is a small, privately-held French restaurant group operating four co-located dining concepts — Scorsese (brasserie), Saint Malo (crêperie), Lilo (quick-service salads/sandwiches kiosk), and Au Comptoir de Georges (cafeteria) — at a single address within the E.Leclerc Saintes Les Coteaux shopping center in Saintes, Nouvelle-Aquitaine. The operating entity is SAS Saint Georges Restauration (capital €35,000, RCS Saintes 384 699 708), with M. Cédric Boussely serving as legal representative. The group organizes and operates the "Les Coteaux Restaurants" loyalty program, a free-to-join scheme in which members earn 5 points per €10 spent across any of the four restaurants, redeem points for purchase vouchers (€1 at 50 points, €20 at 500 points), and receive a 15% birthday discount plus double points during evening happy hours after 6:30 PM.

The underlying technology is provided by third-party partner FidelPass (a Toulouse-based SAS, RCS Toulouse 513 654 699), which delivers the Smartcarte — a web-based digital loyalty card accessible via any browser or smartphone home screen, eliminating the need for a native mobile app — plus account management, a geolocated restaurant directory, and program administration, all hosted on OVH infrastructure. The program is registered with the CNIL under declaration number 1810691. Customer acquisition is direct-to-consumer via in-restaurant QR codes, the program website (fidelite.sainteslescoteaux.com), a Facebook page, and email communications; there is no app, no e-commerce, and no delivery channel.

The business model is straightforward restaurant food-and-beverage sales: loyalty membership is free and generates no direct revenue, so all monetization flows from on-premise dining spend by local Saintes-region consumers. The customer base is entirely local, the operating geography is single-site domestic France, and the entire operation has 17 employees. There is no disclosed revenue figure, no institutional investment, no app, and no documented AI/ML capability.

Name

E.Leclerc Saintes Les Coteaux

Legal name

Saint Georges Restauration

Website

https://sainteslescoteaux.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

E.Leclerc Saintes Les Coteaux is a privately-held French restaurant group operating four co-located dining concepts (brasserie, crêperie, kiosk, cafeteria) within the E.Leclerc Saintes shopping center in Saintes, France, unified by a free loyalty program serving local consumers.

Ownership category

akta.pro rank

Product category

Restaurant Loyalty Programs

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM)

Keywords

• Restaurant loyalty program
• Multi-restaurant dining
• Digital loyalty card
• Reward points system
• Hypermarket food court

Headquarters

HQ city

Saintes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: Core revenue from restaurant operations including table service, take-away, and catering across multiple restaurant concepts (brasserie, crêperie, cafeteria, sandwich shop). Revenue generated from customer dining expenditures tracked through loyalty program.
2. Loyalty Program Management Services: Saint Georges Restauration operates loyalty program; FidelPass provides technology platform and program management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SAS Saint Georges Restauration operates the "Les Coteaux Restaurants" loyalty program covering four restaurant concepts located within the E.Leclerc Saintes Les Coteaux shopping center in Saintes, France: Scorsese (Brasserie), Saint Malo (Crêperie), Lilo (Salades/Sandwichs), and Au Comptoir de Georges (Cafétéria). Members earn 5 loyalty points per 10 euros spent across all restaurants and redeem points for purchase vouchers (1€ at 50 points, 3€ at 100 points, 10€ at 300 points, 20€ at 500 points). The program is delivered through both a physical PVC loyalty card and a web-based "Smartcarte" digital card accessible from any browser, supplemented by a welcome bonus (10 points), a 15% birthday discount, and double points during daily Happy Hours starting at 6:30 PM.

Product overview

Les Coteaux Restaurants operates a multi-restaurant loyalty program centered around two core products: the physical Carte de fidélité (loyalty card) and the Smartcarte (digital card). The Smartcarte is a web-based digital loyalty card accessible via any browser without requiring a mobile app. The loyalty system includes promotional features such as a Welcome Offer (10 bonus points), Birthday Offer (15% discount plus surprise gift), and Happy Hours (double points from 6:30 PM). Four partner restaurants participate in the program: Scorsese (brasserie), Saint Malo (creperie), Lilo (quick-service salads and sandwiches), and Au Comptoir de Georges (cafeteria), all located within the E.Leclerc Saintes Les Coteaux shopping center. The program is managed by third-party provider FidelPass and hosted on OVH infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Carte de fidélité Les Coteaux Restaurants (Les Coteaux Restaurants Loyalty Card) Physical PVC loyalty card enabling customers across the Saintes region to accumulate points (5 points per €10 spent) at four participating restaurants in the E.Leclerc Saintes Les Coteaux shopping center. Points remain valid for 6 months from the most recent purchase and are redeemed for purchase vouchers (€1 at 50 points, €3 at 100 points, €10 at 300 points, €20 at 500 points). The program also delivers a 10-point welcome bonus upon email confirmation, a 15% birthday discount plus surprise gift valid 7 days around the member's birthday (for tables of 2+), and double points every evening during Happy Hours from 6:30 PM.
• Smartcarte (Digital Loyalty Card) Web-based digital loyalty card that replaces the physical PVC card and is accessible from any internet browser or installed to a smartphone home screen without requiring a mobile app download. Provides account status, points balance, point history, reward coupons, and a geolocated directory of participating restaurants with distance calculation and directions.
• Scorsese (Brasserie Restaurant) Brasserie restaurant located at 19 rue Champagne Saint Georges, 17100 Saintes (phone 05 46 74 86 76), offering varied formulas, ethnic dishes, pizzas, table service and take-away, with economical lunch options and festive evening/weekend dining. Accepts Les Coteaux loyalty points.
• Saint Malo (Crêperie Restaurant) Crêperie restaurant at 19 rue Champagne Saint Georges, 17100 Saintes (phone 05 46 74 86 77), offering traditional Breton galettes and crêpes made to order with quality products, accompanied by cider and ice cream, in a warm Breton-themed setting. Dinner service on Fridays and Saturdays from 6:30 PM. Accepts Les Coteaux loyalty points.
• Lilo (Salads & Sandwiches Kiosk) Quick-service kiosk at 19 rue Champagne Saint Georges, 17100 Saintes (phone 05 46 74 86 72), offering sandwiches, waffles, salads, and drinks for eat-in, at the bar, or take-away. Open Monday–Saturday 8:30 AM to 7:00 PM. Accepts Les Coteaux loyalty points.
• Au Comptoir de Georges (Self-Service Cafeteria) Self-service cafeteria within E.Leclerc Saintes Les Coteaux at 19 rue Champagne Saint Georges, 17100 Saintes (phone 05 46 74 61 48), featuring made-to-order meals with appetizers, main courses, and desserts prepared daily by the chef. Buffet-style dining. Accepts Les Coteaux loyalty points.

Quantifiable outcome

• 5 points earned per 10€ spent
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FidelPasscoreTechnology or IntegrationFidelPass is the technology partner and program manager for the Les Coteaux Restaurants loyalty program. They provide the loyalty platform infrastructure, smartcard technology, web-based account management system, and program administration services. SAS au capital de 320 000 euros, headquartered at 78 allées Jean Jaurès, BP 71028, 31000 Toulouse, RCS Toulouse 513 654 699.
• OVHminorOthersOVH provides web hosting services for storing and serving the loyalty program website and data.
• Saint Georges RestaurationcoreStrategic or Co-development PartnerSAS Saint Georges Restauration is the organizer and owner of the Les Coteaux Restaurants loyalty program and operates multiple restaurant concepts. Capital social: 35 000 euros, headquarters at 19 rue Champagne Saint Georges, 17100 Saintes, RCS Saintes 384 699 708. Legal representative: M. Cédric Boussely.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bistro Régent: French casual dining franchise chain with 100+ locations. Similar mid-market price positioning, regional French market presence, and family-friendly table service format directly comparable to Les Coteaux Restaurants.
• Flunch: French family casual dining chain with self-service buffet format directly comparable to the Au Comptoir de Georges cafeteria concept. Operates primarily in shopping centers and retail locations across France.
• Buffalo Grill: France's largest casual dining steakhouse chain with 200+ restaurants nationwide. Comparable as a French casual dining operator targeting similar family demographics with table service, value positioning, and similar regional French market footprint.
• Courtepaille: Major French casual dining grill chain with 200+ locations. Similar format to Les Coteaux with table service, take-away options, and family-friendly casual positioning concentrated in regional France.
• SSP Group: UK-listed food court and travel-retail foodservice operator. Comparable as multi-format restaurant operator in travel and retail non-downtown contexts, managing multiple brand concepts with similar customer profiles to E.Leclerc-centered restaurant complexes.
• Areas: Global food court and travel-retail foodservice operator. Comparable as a multi-format restaurant operator in retail and travel locations, managing multiple brand concepts under unified operations in non-downtown commercial settings.

Emerging players

• Paytronix: Restaurant loyalty and digital ordering platform serving restaurant chains. Comparable in providing loyalty technology infrastructure and program management to multi-concept restaurant operators similar to Les Coteaux Restaurants.
• Punchh: Restaurant loyalty platform serving multi-unit restaurant operators. Comparable as a restaurant loyalty technology provider serving the same customer base (multi-concept restaurant groups) as FidelPass does for Les Coteaux Restaurants.

Broad incumbents

• Elior Group: Major French food services and concession operator with significant presence in casual dining and contract foodservice. Comparable segment exposure to Les Coteaux but operates at much larger scale across multiple foodservice categories.
• Sodexo: Global food services and facilities management company with significant French cafeteria and contract foodservice operations. Comparable in cafeteria and contract foodservice models, though operating at a substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lescoteauxrestaurants
• LinkedInlinkedin.com/company/leclerc-sainteslescoteaux

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E.Leclerc Saintes Les Coteaux