SA Jewellery

Name

SA Jewellery

Legal name

Skorter Jewellery Studio T/A SA Jewellery

Website

https://sajewellery.co.za

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wholesale Jewellery

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Diamond Jewelry (CRAKAAAA), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Wholesale jewellery supply
• Gold jewellery wholesale
• Coloured diamond merchant
• Sterling silver jewellery
• Jewellery accessories wholesale

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Wholesale Jewellery Sales: B2B wholesale of gold and silver jewellery to verified jewellery retailers and manufacturers. Includes 18ct gold diamond jewellery, 9ct gold jewellery, 925 silver jewellery with precious stones and cubic zirconia, and coloured diamonds. New arrivals every 2-3 months.
2. Loose Gemstones and Diamonds: Sale of loose precious and semi-precious stones including coloured diamonds at merchant prices.
3. Jewellery Accessories: Sale of jewellery accessories including digital scales, ring sizers, ring size adjusters, and foldable jewellery folders to retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

SA Jewellery is a B2B wholesale jewellery supplier operating since 1993, supplying unique gold and silver jewellery, natural coloured diamonds, loose gemstones, and jewellery accessories exclusively to verified jewellery retailers and manufacturers in South Africa. The company explicitly does not sell to private individuals and operates from Johannesburg with five employees under the legal entity Skorter Jewellery Studio T/A SA Jewellery.

Product overview

SA Jewellery is a wholesale jewellery supplier established in 1993, offering a portfolio of gold and silver jewellery products. The core offerings include Natural Colored Diamonds, 18ct Gold Diamond Jewellery, 9ct Gold Jewellery, Silver Jewellery with Precious Stones, Silver Jewellery with Cubic Zirconia, and Loose Gemstones. These are complemented by accessory products including Jewellery Scales, Ring Sizers, Ring Size Adjusters, and Jewellery Folders. The company operates exclusively with verified jewellery retailers and manufacturers, providing competitive wholesale pricing with new designs arriving every 2-3 months.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Coloured Diamonds
• 18ct Gold Diamond Jewellery
• 9ct Gold Jewellery
• Silver Jewellery with Precious Stones
• Silver Jewellery with Cubic Zirconia
• Loose Gemstones
• Jewellery Scales
• Ring Sizers
• Ring Size Adjusters
• Jewellery Folders

Quantifiable outcome

• Profits increased 30% in just one quarter for one online jewellery shop after switching to SA Jewellery wholesale service.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jewellery Council of South Africa (JCSA)minorOthersSA Jewellery holds JCSA membership, demonstrating commitment to industry standards and professionalism in the South African jewellery wholesale industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Tiffany & Co. Tiffany & Co. is a global luxury jewellery brand. Comparable to SA Jewellery in the fine jewellery and precious metals category, but operates as a vertically integrated brand/retailer rather than a B2B wholesale supplier.
• Signet Jewelers: Signet Jewelers is the world's largest retailer of diamond jewellery, operating brands like Kay and Zales. Comparable to SA Jewellery in the downstream demand for jewellery wholesale supply, but Signet is a major retail buyer rather than a supplier peer.
• Swarovski: Swarovski is a global jewellery and crystal brand with B2B and B2C channels. Comparable to SA Jewellery in silver and crystal-based jewellery categories and B2B distribution, though Swarovski is a brand-driven manufacturer rather than a wholesale-only trade supplier.
• Pandora: Pandora is a global jewellery brand with a vertically integrated wholesale and retail model. Comparable to SA Jewellery in the broader fine/fashion jewellery wholesale space, but Pandora is a brand owner and large-scale retailer rather than a trade-only wholesaler.

Direct peers

• Gesswein: Gesswein is a wholesale supplier of jewellery-making tools, equipment, and supplies to professional jewellers. Comparable to SA Jewellery in its B2B wholesale channel and jeweller customer base, though more focused on tools and equipment than finished jewellery.
• Rio Grande: Rio Grande is a major wholesale supplier of jewellery findings, tools, precious metals, and gemstones serving retail jewellers and manufacturers. Comparable to SA Jewellery in its B2B wholesale model targeting trade customers, with similar product categories including loose stones and metal-based jewellery.
• Stuller: Stuller is a leading US-based wholesale jewellery supplier serving independent retailers and manufacturers with loose stones, findings, mountings, and finished jewellery. Directly comparable to SA Jewellery in B2B wholesale model, channel focus, and product breadth, though at significantly larger scale.

Others

• Gemological Institute of America (GIA): GIA is the world's foremost gemological laboratory and education body that certifies diamonds and coloured stones. Highly relevant to SA Jewellery since GIA certification is a core part of SA Jewellery's quality assurance; the company relies on GIA's institutional credibility as a downstream partner.
• Jewellery Council of South Africa (JCSA): JCSA is the South African industry body representing jewellery manufacturers, wholesalers, and retailers. SA Jewellery is a member; JCSA provides industry standards, advocacy, and accreditation that benefits peers in the same wholesale ecosystem.

Regional players

• Charles Greig: Charles Greig is a South African fine jewellery retailer and wholesaler. Regionally comparable to SA Jewellery in the South African market and gold/silver jewellery categories, though Charles Greig has a stronger retail-brand presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sajewellery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SA Jewellery