Sakhyam (Softron e-Retail Pvt. Ltd.)

What Sakhyam (Softron e-Retail Pvt. Ltd.) does

Sakhyam, operating under the legal entity Softron e-Retail Pvt. Ltd., is an India-based direct-to-consumer e-commerce company headquartered in Delhi that designs and sells children's products inspired by Sanatan Dharma (Hindu) culture and traditions. The 8-person company positions itself as the "World's First Kids Spiritual Brand" and serves parents of young children (the primary segment), along with schools and educational institutions, temples and spiritual organizations, corporates seeking bulk gifting, and NGOs focused on value-based learning. Products target children aged roughly 1+ years for use cases including birthday gifts, festival gifting (notably Janmashtami), school events, and devotional play.

The product portfolio spans five categories across approximately 88 in-stock SKUs: soft dolls (Krishna in Murlidhar, Manohar, and Makhanlal forms; Radha-Krishna pairs; Surabhi desi cows; Jagannath siblings; Govardhan; including handmade crochet variants with optional sound boxes and detachable dresses), books (bilingual Hindi-English board books, story books, coloring books, activity books covering Ramayana and Hanuman tales, and mandala art books), edu-fun items (puzzles, flash cards, scratch art, character masks), plantable stationery (pencils, notepads, pens designed to grow into plants after use), and decor items (sunboard cutouts, acrylic magnets, keychains). Retail prices range from Rs. 79 to Rs. 2,799 per item. The commerce stack is built on Shopify with integrated payment processing supporting UPI, debit/credit cards, net banking, wallets, and Cash on Delivery on select products. Handwoven crochet items are produced by external skilled artisans, suggesting a hybrid in-house design / outsourced production model.

Revenue is generated through three channels: direct e-commerce sales via the owned sakhyam.com storefront, marketplace sales through Amazon India, Flipkart, and FirstCry, and bulk/corporate gifting for festivals, schools, temples, NGOs, and corporate events. Pricing is unit-based with free shipping on orders above Rs. 1,499 and an optional Rs. 30 gift-wrap fee. Marketing is predominantly organic social — Instagram, Facebook, YouTube, Pinterest, and X — supplemented by blog content on Indian festivals and traditions, an email newsletter, and WhatsApp customer support. The company operates India-wide and appears to be founder-owned and bootstrapped, with no disclosed external funding rounds, parent company, institutional investors, or public listing.

Name

Sakhyam (Softron e-Retail Pvt. Ltd.)

Legal name

Softron e-Retail Pvt. Ltd.

Website

https://sakhyam.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sakhyam (Softron e-Retail Pvt. Ltd.) is an Indian e-commerce brand selling Sanatan Dharma-themed children's products—soft dolls, bilingual books, educational toys, and plantable stationery. It serves parents, schools, temples, and corporate clients across India through its Shopify site and major marketplaces.

Ownership category

akta.pro rank

Product category

Children's Cultural & Spiritual Products

NAICS

Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)

SIC

Dolls & Stuffed Toys (3942), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Dolls, Plush & Action Figures Retail (CRALAFAD)

akta.pro secondary industries

Traditional Toy Stores (CRALAFAA), Kids Crafts & Educational Craft Kits Retail (CRALACAG), Children’s Religious & Values-Based Publishing (MPAJAFAL)

Keywords

• Children's spiritual products
• Religious plush dolls
• Cultural children's books
• Plantable stationery
• Educational activity toys

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct consumer sales through owned e-commerce website (sakhyam.com) with prices ranging from Rs. 79 to Rs. 2,799 per product.
2. Marketplace Sales: Sales through third-party marketplaces including Amazon, Flipkart, and FirstCry for broader reach and distribution.
3. Bulk/Corporate Gifting: Bulk gifting solutions for schools, corporates, temples, NGOs, festivals and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sakhyam designs, manufactures, and sells children's products inspired by Indian culture and Sanatan Dharma, including handcrafted soft dolls of Hindu deities, bilingual story/colouring/activity books, educational puzzles and flash cards, plantable stationery, and home decor items. The portfolio is sold under multiple themed collections (Little Krishna, Surabhi Cow, Jagannath, My Hanuman, My God's World) for kids aged 1+ and their families.

Product overview

Sakhyam is the World's First Kids Spiritual Brand that creates a unified portfolio of children's products inspired by Indian culture and Sanatan Dharma. The core offering consists of Soft Dolls (featuring Krishna in various forms like Murlidhar, Makhanlal, Manohar, as well as Radha-Krishna pairs, Surabhi cows, Jagannath siblings, and Govardhan; includes crochet handmade variants with sound boxes and detachable dresses), Books (including board books, coloring books, story books, activity books, flash cards, and mandala art books covering Ramayana, Hanuman tales, and divine characters), Edu-Fun Products (puzzles, flash cards, scratch art, character masks), Stationery (plantable pencils and notepads), and Decor Items (sunboard cutouts, acrylic fridge magnets, keychains). Products are sold as individual items and in Combo Deals bundles. The brand is marketed as combining learning, creativity, devotion, and Indian cultural values for children and families.

Differentiator

Problem solved

Functional benefit

Brands

• Little Krishna Collection: Soft dolls and merchandise featuring Lord Krishna in various forms including Murlidhar, Makhanlal, and Manohar
• Surabhi Cow Collection
• Jagannath Ji Collection
• My Hanuman Story Book Collection
• My God's World Series
• Edu-Fun
• Surabhi Cow Collection

Products and services

• Soft Dolls Collection Plush and crochet soft dolls featuring Hindu deities including Krishna forms (Murlidhar, Makhanlal, Manohar), Radha-Krishna pairs, Surabhi cows, Jagannath siblings, and Govardhan, with variants offering sound boxes, zip pockets, and detachable dresses for children.
• Children's Books Collection Children's books including board books, colouring books, story books, activity books, mandala art books, and flash cards featuring Ramayana, Hanuman tales, and Hindu deities, available in Hindi and English bilingual format for early learners.
• Edu-Fun Products Educational and fun products including Magic Puzzle Cube, Divine Puzzle A-Z Vedic Characters, ABCD flash cards with divine characters, scratch art books, and character masks designed for skill development and cultural learning.
• Plantable Stationery Eco-friendly plantable stationery including Flute Plantable Pencils, Gopal Plantable Notepads, Hanuman Plantable Notepads, Jai Shri Ram Plantable Notepads, and plantable pens that can be planted after use to grow plants.
• Decor Items Home decor items including Jagannath Balabhadra Subhadra Sunboard Cutouts (self-adhesive wall stickers), Acrylic Fridge Magnets featuring divine characters, and Shri Radha PVC Keychain for spiritual home decoration.
• Combo Deals Bundled product combinations offering savings, including book combos (colouring + story books), mandala art level bundles, and activity book sets designed for gifting and value purchase.
• Bulk & Corporate Gifting Bulk gifting solutions tailored for schools, corporates, temples, NGOs, festivals, and corporate events, featuring customized assortments of soft dolls, books, and stationery for institutional buyers.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorMarketplace distribution partnership through Amazon India, expanding Sakhyam's reach to Amazon's vast customer base across India. Products are sold through Amazon's platform alongside the company's direct e-commerce website.
• FlipkartcoreChannel Partner/ Reseller/ DistributorMarketplace distribution partnership through Flipkart, providing additional channel for Indian customers to access Sakhyam's kids spiritual products.
• FirstCrycoreChannel Partner/ Reseller/ DistributorMarketplace distribution partnership through FirstCry, a specialized parenting and kids products e-commerce platform, targeting parents of young children directly.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Funskool India: Established Indian toy manufacturer and brand with puzzles, plush, and educational toys across price tiers; comparable to Sakhyam's Soft Dolls, Magic Puzzle Cube, and Edu-Fun product lines for Indian kids.
• Babyhug: FirstCry-owned private-label brand selling plush toys, educational products, and apparel for Indian kids, directly comparable to Sakhyam's plush dolls, soft toys, and edu-fun offerings at similar price points.
• Tulika Books: Independent Indian children's book publisher with multilingual titles across picture books and activity formats, comparable to Sakhyam's Hindi–English bilingual books and activity-book collections for Indian parents.
• Amar Chitra Katha (ACK Media): Publisher of Indian mythology and cultural comics, including Hanuman and Ramayana titles, directly comparable to Sakhyam's storytelling book products (My Hanuman, My God's World) and devotional-themed kids merchandise.
• Skillofun: Indian educational toys brand producing puzzles, brain teasers, and learning aids; comparable to Sakhyam's Edu-Fun collection (Magic Puzzle Cube, flash cards, scratch art) targeting skill development in young children.
• Karadi Tales: Indian children's publisher producing picture books and audio content rooted in Indian culture and language, comparable to Sakhyam's bilingual Ramayana/Hanuman story books and cultural positioning for parents.

Broad incumbents

• Hamleys India: India-operating toy retailer (under Reliance Retail) selling plush toys, games, and educational products at scale; comparable as a much larger specialty incumbent in the kids toys retail category where Sakhyam operates.
• ITC Classmate: Pan-India kids stationery brand with pens, notebooks, and school supplies; comparable to Sakhyam's plantable stationery category as a broad-incumbent competitor in Indian kids writing instruments.
• FirstCry: Largest Indian e-commerce marketplace for kids products; serves as both a sales channel for Sakhyam (where its products are listed) and a broader incumbent competitor across toys, books, and stationery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SakhyamWorld
• YouTubeyoutube.com/@Sakhyamworld
• Facebookfacebook.com/SakhyamWorld
• Instagraminstagram.com/sakhyam.world
• LinkedInlinkedin.com/company/sakhyamworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sakhyam (Softron e-Retail Pvt. Ltd.)