Sakura Hotel

What Sakura Hotel does

Sakura Hotel Co. LLC (有限会社サクラホテル) is a privately held Tokyo-based hospitality operator founded in 1989, with its first hotel opened in Jimbocho in 1994. The company operates five hotel and hostel properties across Tokyo in Ikebukuro, Asakusa, Nippori, Jimbocho, and Hatagaya, offering accommodation ranging from budget dormitory beds (¥2,800/night) to private Japanese tatami rooms (up to ¥20,000+/night). Each property features an integrated 24-hour Sakura Cafe, multilingual 24-hour reception, currency exchange, coin laundry, and shared kitchen facilities, and the company reports serving 60,000+ guests annually from 150+ nationalities.

The business model is direct-to-consumer, with reservations accepted through the official website, the Fastbooking distribution platform, phone, contact forms, and walk-ins, supported by a Best Rate Guarantee to incentivize direct booking. Revenue is generated from nightly room rentals, food and beverage (Sakura Cafe with 40-80+ international beers and Tohoku Bokujo farm-sourced ingredients), ancillary services (laundry, luggage storage, late check-out, currency exchange), group bookings for 10+ guests, and a cultural events program (cooking classes, language meetups, local tours). The company operates as part of a broader Sakura Group ecosystem that includes Sakura Tei (okonomiyaki restaurant), Design Festa (gallery and events), SAKURA HOUSE (rental apartments), Yomoda Soba, and Tohoku Bokujo farm, providing cross-vertical hospitality and cultural-exchange services.

Technology is limited to standard hotel property management and reservation systems integrated with Fastbooking, with SSL-secured web inquiry forms for reservation and recruitment. The company is led by Representative Director Masayuki Tsukumo, employs 60 staff, and reported FY 2019 turnover of ¥1,100,000,000 JPY. No public listing, external institutional investors, or parent company structure is disclosed, and Sakura Hotel is wholly owned by its founding entity within the Sakura Group.

Name

Sakura Hotel

Legal name

SAKURA HOTEL CO. LLC.

Website

https://sakura-hotel.co.jp

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sakura Hotel operates five hotel and hostel properties across Tokyo (Ikebukuro, Asakusa, Nippori, Jimbocho, Hatagaya), offering budget dormitories to Japanese tatami rooms alongside 24-hour Sakura Cafe, multilingual reception, and cultural exchange events serving 60,000+ international travelers annually from 150+ nationalities.

Ownership category

akta.pro rank

Product category

Budget Hotel and Hostel Accommodation

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Party & Social Hostels (THAGAGAC)

akta.pro secondary industry

Party & Social Hostels (THAMAIAE)

Keywords

• Budget hotel accommodation
• Hostel lodging services
• International hospitality services
• Cultural exchange tourism
• Multilingual hotel reception

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Lodging/Hospitality Services: Core revenue from hotel room rentals across 5 Tokyo locations. Offers various room types from dormitory beds (¥2,800) to private rooms (¥5,000-¥20,000+) and group accommodations. Revenue from nightly stays with different check-in/check-out policies per location.
2. Food & Beverage (Sakura Cafe): 24-hour cafe operations at each hotel location serving international cuisine, breakfast, and over 40-80 international beers. Sourcing pesticide-free vegetables from Tohoku Bokujo farm. Operates as both amenity for guests and standalone destination.
3. Events & Activities: Revenue from cultural exchange events, cooking classes (YOMODA-KAI), local tours (Yanaka tours, Nezu Shrine tours), and language meetups. Activities designed to foster community and enhance guest experience.
4. Ancillary Services: Currency exchange, laundry services, luggage storage and delivery, parking, and amenity sales (towels, toiletries, padlocks). Additional fees for late check-out, copy services, and specialized guest services.
5. Group Reservations: Specialized booking services for groups of 10+ guests with different cancellation policies and potentially advance deposit requirements. Includes dedicated group inquiry forms and customized service offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Sakura Hotel operates five hotel and hostel properties across Tokyo neighborhoods (Ikebukuro, Asakusa, Nippori, Jimbocho, Hatagaya), offering accommodation ranging from budget dormitory beds (¥2,800/night) to private Japanese tatami rooms (¥20,000+/night) and family/group configurations. Each property features an integrated 24-hour Sakura Cafe & Restaurant serving international cuisine and 60-80+ international beers, acting as a community hub for travelers from 150+ countries.

Product overview

Sakura Hotel operates a portfolio of five hotel and hostel properties across Tokyo (Ikebukuro, Nippori, Jimbocho, Hatagaya, and Asakusa), offering accommodation ranging from budget dormitories to Japanese-style tatami rooms and western-style private rooms. Each property features Sakura Cafe & Restaurant as an integrated amenity providing 24-hour international dining, creating a community hub where travelers from over 150 nationalities gather. Additional services include group stay packages, cultural exchange events, and an online recruitment system. The company positions itself as a community-oriented lodging brand emphasizing international cultural exchange rather than a traditional hotel chain.

Differentiator

Problem solved

Functional benefit

Brands

• SAKURA CAFE: 24-hour international cafe and restaurant located on the first floor of each Sakura Hotel property, featuring world cuisine and international beers
• Sakura Events

Products and services

• Sakura Hotel & Hostel Ikebukuro Hotel and hostel accommodation in the Ikebukuro area of Tokyo near Sunshine City and the anime district. Offers Single, Double, Superior Double, Twin with Bunk Beds, Japanese Room, and Bunk Bed Rooms for 4-8 persons. Includes 24-hour multilingual reception, private bathrooms in select rooms, shared kitchen facilities, coin laundry, currency exchange, and Sakura Cafe on premises. 2-3 minute walk from Ikebukuro Station West Exit C6.
• Sakura Hotel & Hostel Nippori Hotel and hostel accommodation in the Yanaka area near Nippori Station, walking distance from Yanaka Ginza Shopping Street and Ueno Park. Offers Japanese-style and Western-style rooms with futon beds on tatami or bunk beds. Features 24-hour cafe, shared kitchen, coin laundry, currency exchange, and wheelchair-accessible rooms. 7-minute walk from JR Nippori Station, 3-minute from Sendagi Station.
• Sakura Hotel & Hostel Jimbocho Hotel accommodation in the Kanda-Jimbocho area near the Imperial Palace offering Economy Single, Standard Single, Twin with Bunk Beds, Double, Female/Male Only Dormitory, Triple, and Family Rooms. Features 24-hour cafe, running station, free Wi-Fi, terrace seating, and rental showers. Located 2 minutes from Jimbocho Station Exit A1.
• Sakura Hotel & Hostel Hatagaya Hotel accommodation in Hatagaya near Shinjuku, two stops from Shinjuku on the Keio New Line. Offers Single, Double, Corner Double, Twin (2-3 persons), Twin (2-4 persons), Triple, and Annex Japanese Rooms with private kitchenettes. Features 24-hour cafe, coin laundry, prayer room, free luggage storage, and proximity to Shinjuku Gyoen and Yoyogi Park. 2-minute walk from Hatagaya Station South Exit.
• Sakura Hostel Asakusa Hostel accommodation in Asakusa's historic old-town neighborhood near Senso-ji Temple and Nakamise Street. Offers Twin Room, Mixed/Female/Male Dormitory, 4/6/8 Bed Group Rooms, and Economy Twin. Features shared kitchen, coin laundry, currency exchange, and 24-hour open cafe. 4-minute walk from Tsukuba Express Asakusa Station.
• Sakura Cafe & Restaurant 24-hour international cafe and restaurant located on the first floor of each Sakura Hotel location. Offers global cuisine, over 60-80 varieties of international beers, and pesticide-free vegetables from Tohoku Farm. Functions as the social hub where travelers from around the world gather, cook, and connect, open to both hotel guests and walk-in cafe visitors.
• Sakura Events Cultural exchange and social activities program including Japanese culture experiences, local area tours (Yanaka tours, Nezu Shrine tours), cooking events (YOMODA-KAI), language meetups (Spanish, etc.), and neighborhood walking tours. Enables guest-to-guest and guest-to-staff interactions within the Sakura Hotel experience.
• Group Stay Services Specialized accommodation and reservation services for groups of 10 or more guests. Includes group rooms with bunk beds for 4-8 persons, private floor rental options, distinct cancellation policies, and dedicated group inquiry support via the website's group reservation portal. Targeted at school trips, training camps, family reunions, and other organized group travel.

Quantifiable outcome

• 150+ nationalities welcomed at properties
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Toho International Academy (東方国際学院)minorStrategic or Co-development PartnerLanguage school partnership offering Japanese language education programs. Students can experience accommodation and cultural immersion while studying Japanese in Tokyo's international environment.
• Toyo University (東洋大学)minorStrategic or Co-development PartnerComprehensive university with 5 campuses (Hakusan, Akabane, Asaka, Kawagoe, Itabashi) offering humanities to sciences. Partnership supports student housing and cultural exchange activities.
• Sakura TeicoreOthersOkonomiyaki and Monjayaki specialty restaurant in Harajuku. Part of Sakura Group ecosystem. Actively recruits foreign staff for international customer service.
• Design Festa Gallery / Design FestacoreOthersArt event and gallery business organizing large-scale design festivals. Connects creative community with Sakura Hotel's international guest base.
• Sakura Cafe / Restaurant LocationscoreOthers24-hour international cafe operations at each hotel location. Features global cuisine, 40-80+ international beers, and cultural exchange events.
• Tohoku Bokujo (Tohoku Farm)coreTechnology or IntegrationFarm in Aomori Prefecture supplying pesticide-free vegetables and eggs for Sakura Cafe. Uses compost from thoroughbred horse and chicken breeding. Provides seasonal wild herbs and natural ingredients for cafe menu.
• SAKURA HOUSEminorOthersPrivate vacation rental and apartment accommodation service in Tokyo. Part of the broader Sakura Group hospitality ecosystem.
• Yomoda Soba / Studio YomodaminorOthersJapanese soba restaurant business. Culinary partnership providing traditional Japanese dining experiences for hotel guests.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• Airbnb: Airbnb is a major alternative accommodation marketplace competing for international Tokyo travelers in the budget and mid-tier segments. Not a direct peer but material indirect competition for Sakura Hotel's guest base, especially among younger international travelers.
• Booking Holdings: Booking Holdings (Booking.com, Priceline, Agoda) is the dominant OTA infrastructure provider used by Sakura Hotel for international distribution via Fastbooking. Not a direct competitor but a critical distribution partner and indirect competitor to direct booking.

Broad incumbents

• APA Hotel: APA Hotel is one of Japan's largest hotel chains with extensive presence in Tokyo. While it operates at a broader, more standardized business-leisure scale than Sakura Hotel, it competes for budget-conscious Tokyo travelers across multiple price points.
• Toyoko Inn: Toyoko Inn is Japan's largest budget business hotel chain with hundreds of properties nationwide. While it serves a more business-traveler segment than Sakura Hotel, it directly competes in the Tokyo budget accommodation market and offers an alternative for budget-conscious travelers.

Direct peers

• Wise Owl Hostels Tokyo: Wise Owl is a Tokyo hostel chain with multiple locations offering dorms and private rooms to international backpackers. Directly competes with Sakura Hotel for the same budget Tokyo traveler segment.
• Imano Tokyo Hostel: Imano is a Tokyo hostel brand offering dormitory and private rooms in central locations with a focus on international guests and shared social spaces. Directly comparable to Sakura Hotel's hostel-style properties and budget international traveler positioning.
• Khaosan Tokyo Hostel: Khaosan is a long-running Tokyo hostel brand with multiple locations in central areas (Asakusa, Origami, etc.) serving international backpackers and budget travelers. Operates a similar dormitory + private room hybrid model and competes directly for the same guest segments Sakura Hotel targets.
• Grids Tokyo Asakusabashi Hotel: Grids operates a chain of design-led hostels in Tokyo targeting international and domestic budget travelers with dorms and private rooms. Comparable product mix, customer base, and price points to Sakura Hotel's hybrid hostel+hotel offering.
• &AND Hostel: &AND Hostel is a Japanese hostel chain with multiple Tokyo properties serving international backpackers and budget guests. Comparable in scale, product mix, and core customer segment to Sakura Hotel.
• CITAN Hostel: CITAN Hostel is a Tokyo hostel operating in central neighborhoods with a hybrid dormitory/private room model and a focus on community events. Highly comparable to Sakura Hotel's social-facility-led positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sakura_hotel_jp
• YouTubeyoutube.com/channel/UCwH8g4IcT8l_8dYJZlXxVYA
• Facebookfacebook.com/Sakura-Hotel-Hostel-111492638856827
• LinkedInlinkedin.com/company/sakura-hotel
• Instagraminstagram.com/sakuracafeandhotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sakura Hotel