Yayasan Salam Malaysia

What Yayasan Salam Malaysia does

Yayasan Salam Malaysia (operating as SALAM Malaysia) is a non-profit foundation headquartered in Petaling Jaya, Selangor, that has delivered community development and volunteer programs since at least 2001. Its core activities center on education support, livelihood training, and welfare initiatives for vulnerable Malaysian populations — principally the Orang Asli community in Hulu Selangor, low-income families, and women — implemented through programs such as ENHANCE Fonterra, Back To School, Women Heroes, Sinar Ramadhan, and the Mama Langat Bakery Project. The organization also runs international humanitarian programs, including the Qurban SALAM livestock initiative in Cambodia (since 2006) and disaster relief in Sulawesi, Indonesia.

The business model is donation- and CSR-driven rather than commercial. Revenue flows from individual donations (channeled through a donation portal) and from Corporate CSR Partnerships structured through a five-step engagement workflow (consultation, program design, implementation, monitoring, evaluation). Named corporate partners include Petronas Gas Berhad and Fonterra. Distribution is direct and on-ground: programs are delivered in target communities through volunteer mobilization, corporate volunteering days, and community-center activities. There is no proprietary technology, paid product, or monetized intellectual property; the platform is essentially a charitable foundation with a volunteer operations layer, marketing website, and social media presence targeting individual donors, corporate CSR buyers, and skilled volunteers.

Name

Yayasan Salam Malaysia

Legal name

Yayasan Salam Malaysia

Website

https://salam.org.my

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Yayasan Salam Malaysia is a Petaling Jaya-based non-profit foundation running volunteer and community development programs for vulnerable Malaysian communities since 2001, funded through donations and corporate CSR partnerships including Fonterra and Petronas Gas Berhad.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Rural Livelihoods & Economic Empowerment (BPAGABAA)

akta.pro secondary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

Keywords

• Community development programs
• Volunteer mobilization services
• Corporate CSR partnerships
• Nonprofit foundation services
• Community outreach programs

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Individual donors contribute to support community programs. The organization operates a donation portal and engages supporters through volunteer and donation inquiries.
2. Corporate CSR Partnerships: Corporations partner with SALAM to implement CSR programs, providing funding and resources for community development initiatives. Programs are customized to align with corporate values and objectives.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Yayasan Salam Malaysia runs a portfolio of community development and volunteer programs targeting vulnerable Malaysian communities (Orang Asli, low-income families, women) and selected international humanitarian efforts. Core offerings include education support (Back to School), long-term community development (ENHANCE Fonterra since 2001), livelihood projects (Mama Langat Bakery), disaster relief (Sulawesi), and customized corporate CSR programs.

Product overview

Yayasan Salam Malaysia is a non-profit organization that offers a portfolio of community programs and volunteer initiatives rather than a commercial product platform. The organization's offerings include: ENHANCE Fonterra for Orang Asli community support; Back To School Program for educational support; Qurban SALAM for international aid; Mama Langat Bakery Project for livelihood development; Library transformation initiatives; and Community Support Programs including Women Heroes, Smiles of Syawal, and Sinar Ramadhan. The organization also manages Corporate Partnership Programs, Education & Skills Development, Health & Wellness Initiatives, and Environmental & Sustainability Projects as part of its CSR offerings. These programs work collaboratively with volunteers, corporate partners, and communities to create sustainable social impact.

Differentiator

Problem solved

Functional benefit

Products and services

• ENHANCE Fonterra Program Long-running volunteer initiative supporting the Orang Asli community in Hulu Selangor through education, livelihood support, and community development since 2001, in partnership with Fonterra.
• Back to School Program Annual program providing school essentials such as uniforms, bags, and stationery to students from low-income families to support their education.
• Qurban SALAM Program Ongoing program since 2006 supporting communities in need in Cambodia through livestock distribution and income generation, helping villagers increase their income by selling livestock products.
• Mama Langat Bakery Project Project supporting local entrepreneurs through bakery business training and support, empowering women and creating economic opportunities in rural communities, with Petronas Gas Berhad sponsorship.
• Let's Transform Library Serendah Gotong royong initiative to repair and improve the Mini Library at Ulu Melaka Orang Asli village, Serendah Selangor to promote literacy and learning.
• Women Heroes Program Three-part series implemented at community centers to empower women through skills training, confidence building, and networking opportunities, implemented across multiple locations including Penang.
• Sinar Ramadhan Serendah Program held during Ramadhan to celebrate the spiritual significance of the month with the Orang Asli community, providing food packages and organizing community gatherings to foster unity and compassion.
• Community Support Programs Various community support programs including Smiles of Syawal, Women Heroes, and Sinar Ramadhan initiatives to support vulnerable communities during special occasions and celebrations.
• Corporate CSR Partnership Programs Customized CSR programs designed in collaboration with corporate partners to address specific community needs through employee volunteering and community development.
• Education and Skills Development Programs Corporate-sponsored programs providing scholarships, vocational training, and skills development to students and youth from disadvantaged backgrounds.
• Health and Wellness Initiatives Corporate-supported health programs including medical camps, health awareness campaigns, and wellness initiatives for underserved communities.
• Environmental and Sustainability Projects Green initiatives including environmental conservation, sustainable agriculture, and climate action programs partnered with corporations committed to environmental responsibility.

Quantifiable outcome

• 18+ years of community development experience
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered major and minor.

• Petronas Gas BerhadmajorStrategic or Co-development PartnerPetronas Gas Berhad, a subsidiary of the national oil company, provides sponsorship for the Mama Langat Bakery Project supporting local entrepreneurs. This partnership enables economic opportunities and skills training for women and community members in rural areas.
• FonterramajorStrategic or Co-development PartnerFonterra partners with SALAM on the ENHANCE program supporting Orang Asli communities in Hulu Selangor since 2001. The partnership focuses on education, livelihood support, and community development for marginalized communities.
• Community PartnersminorStrategic or Co-development PartnerVarious community organizations and partners collaborate with SALAM in community development initiatives across Malaysia.
• NGO PartnersminorStrategic or Co-development PartnerPartnerships with other non-governmental organizations to amplify community impact and extend reach to more vulnerable populations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyFundAction: Malaysian community development NGO mobilizing volunteers and resources for grassroots impact programs. Comparable volunteer-led, donation-funded model serving underserved Malaysian communities.
• World Vision Malaysia: International NGO's Malaysia chapter running community development, child sponsorship, and disaster response programs targeting marginalized communities. Comparable focus on rural and indigenous community support with corporate partnership model.
• Malaysian Red Crescent Society: National humanitarian society providing emergency relief, disaster response, and community health programs. Comparable in serving vulnerable Malaysian populations through volunteer mobilization and donor-supported programs.
• MERCY Malaysia: Malaysian humanitarian NGO focused on disaster relief, medical relief, and community development, directly comparable to SALAM's disaster response (Sulawesi) and community development programs. Operates volunteer-driven model with corporate partnerships.
• Tzu Chi Malaysia: Buddhist humanitarian organization running volunteer-driven community programs including disaster relief, education support, and livelihood empowerment. Strong match for SALAM's volunteer-based community service model across Malaysia and the region.
• UNICEF Malaysia: UN agency focused on children's welfare, education, and community development in Malaysia. Overlapping programs in education support (Back to School analog) and rural community development.

Broad incumbents

• PETRONAS Foundation: Corporate foundation of Malaysia's national oil company, running large-scale community and education programs. Already a strategic partner of SALAM through Petronas Gas Berhad; operates at much larger scale as a broad CSR funder.
• Khazanah Foundation (Yayasan Khazanah): Sovereign wealth-linked foundation running large-scale education and community programs across Malaysia. Operates at significantly larger scale than SALAM with broader CSR focus and corporate-style program management.
• Yayasan Hasanah: Khazanah-linked foundation focused on community development, education, and environment programs across Malaysia. Larger-scale foundation with similar program mix to SALAM's community and education focus.
• CIMB Foundation: Banking-sector corporate foundation running community development and education programs across ASEAN. Comparable CSR partnership approach and education/empowerment program focus, but with significantly larger corporate parent backing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yayasan-salam-malaysia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yayasan Salam Malaysia