The Salvation Army Midland Division

What The Salvation Army Midland Division does

The Salvation Army Midland Division is a regional operating division of The Salvation Army, a non-profit religious charitable organization originally founded in 1865, serving the states of Missouri and Southern Illinois. As a service-delivery unit under The Salvation Army National Headquarters, the Midland Division provides humanitarian services to individuals and families experiencing poverty, homelessness, hunger, or crisis. Its core offerings include emergency shelter and meals, clothing assistance, disaster relief, youth programs (summer camps, after-school programs), and life skills training. The organization operates as a non-commercial entity: it does not sell products or services at fixed prices and is funded entirely through donations, charitable contributions, and thrift store revenue.

The division sustains operations through a diversified funding model combining monetary donations (one-time and recurring), thrift store retail revenue, planned giving and estate gifts, stock and bond donations, volunteer-driven fundraising, and corporate partnerships such as the Walmart Angel Tree Campaign. Distribution occurs through physical service centers and Thrift Stores across the territory, supplemented by digital infrastructure including an online giving platform (give.salvationarmyusa.org), a goods donation portal (satruck.org), and personal fundraising tools. The underlying technology stack is described as a standard CMS with location finder functionality; no proprietary platform, mobile application, or public API is disclosed. External accreditations include ECFA, GuideStar Platinum Seal of Transparency, and BBB Accredited Charity status, providing third-party validation of financial accountability and governance. Affiliated operating units include SATruck.org, the World Service Office, Emergency Disaster Services, and Kroc Centers, all wholly owned by the parent organization.

From an investment-analytics perspective, the Midland Division is not an investable entity in the conventional sense: it is a non-profit religious organization with no equity, no public ticker, no venture or private equity ownership, and no disclosed revenue. The applicable analytical frame is non-profit performance benchmarking — fundraising efficiency, donor retention, program coverage, and geographic reach — rather than revenue growth or equity returns.

Name

The Salvation Army Midland Division

Legal name

The Salvation Army

Website

https://salarmymidland.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

The Salvation Army Midland Division is a non-profit regional division of The Salvation Army providing shelter, meals, clothing assistance, disaster relief, and youth programs to individuals and families in need across Missouri and Southern Illinois, funded through donations, thrift retail, and fundraising.

Ownership category

akta.pro rank

Product category

Social and Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Community Housing Services (62422), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF)

akta.pro secondary industries

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC), Emergency Shelter, Camp Coordination & Camp Management (CCCM) (BPADADAB)

Keywords

• Social services
• Disaster relief
• Charitable donations
• Humanitarian aid
• Thrift retail

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels4 records

Marketing channels4 records

Core offering

The Salvation Army Midland Division is a regional nonprofit operating unit that provides humanitarian and social services to individuals and families in need across Missouri and Southern Illinois. Its core offerings include emergency meals and shelter, clothing assistance, disaster relief, youth programs (summer camps and after-school programs), and life-skills training. The organization sustains these programs through monetary donations, donated goods, planned giving, volunteer engagement, and a network of thrift stores that resell donated items to fund community programs.

Product overview

The Salvation Army Midland Division is a non-profit charitable organization serving Missouri and Southern Illinois that provides humanitarian services rather than a commercial product. The organization offers a suite of donation-related services including an online monetary donation platform (Donate Money), a goods donation portal (Donate Goods via satruck.org), and local Service Centers. Its retail operations include Thrift Stores selling donated items. Additional programs include the Angel Tree Campaign for holiday giving, a fundraising platform for individual campaign creation, Planned Giving options for estate planning, and Volunteer Services for community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Social Services (Meals, Shelter, Clothing Assistance) Emergency assistance program providing meals, shelter referrals, and clothing to individuals and families experiencing poverty, hunger, or homelessness in Missouri and Southern Illinois.
• Emergency Disaster Relief Disaster response and recovery services delivered through the Salvation Army Emergency Disaster Services network for communities affected by natural and man-made disasters.
• Summer Camps Residential and day camp programs for children and youth delivered through Salvation Army camps in the Midland Division territory.
• After-School Programs Structured after-school programming for youth providing supervision, enrichment, and educational support.
• Life Skills Programs Training programs teaching practical life skills to individuals and families to support self-sufficiency and stability.
• Angel Tree Campaign Holiday giving program that provides gifts to children and families in need during the Christmas season, operated in partnership with corporate sponsors such as Walmart.
• Thrift Stores Retail stores accepting donated goods (clothing, furniture, household items) and reselling them at reduced prices to fund charitable programs across Missouri and Southern Illinois.
• Donate Money Program Online donation program enabling supporters to give one-time or recurring monthly monetary contributions to support Midland Division programs.
• Donate Goods Program (SATruck.org) Online portal (satruck.org) for scheduling donations of clothing, furniture, and household items to local Salvation Army thrift stores and service centers.
• Fundraising Platform

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Red Cross: Large-scale humanitarian organization providing disaster relief, emergency shelter, and food assistance. Directly comparable service offerings and donor mindshare competition in emergency response categories.
• Feeding America: National hunger-relief network operating food banks and meal programs. Overlapping service portfolio in community food services and emergency food distribution to vulnerable populations.
• Catholic Charities USA: Faith-based social services network providing emergency assistance, shelter, food programs, and youth services. Comparable mission-aligned approach to serving vulnerable populations through regional operating structures.
• Convoy of Hope: Faith-based humanitarian organization providing disaster relief, food services, and community outreach. Similar evangelical mission and operational approach to faith-driven emergency relief deployment.
• Goodwill Industries International: Closest direct peer operating the same thrift-store-funded nonprofit model. Goodwill runs donated-goods retail stores whose proceeds fund job training and community programs, mirroring the Salvation Army's integrated thrift-and-services model.
• Samaritan's Purse: Evangelical Christian humanitarian organization providing disaster relief and emergency aid. Competes for the same faith-aligned donor base and operates comparable emergency disaster services programs.
• Habitat for Humanity International: Faith-affiliated nonprofit addressing housing and shelter needs through local affiliate structures. Comparable regional operating model and faith-rooted mission serving vulnerable populations.
• United Way Worldwide: Federated fundraising organization that pools donor contributions and funds local social service programs. Directly competes for workplace giving campaigns and corporate donor dollars across the same regional footprint.

Emerging players

• Mercy Corps: Humanitarian organization focused on emergency relief and community development with strong digital fundraising capabilities. Represents a more tech-forward peer competing for younger donors in the same disaster-relief category.

Broad incumbents

• Salvation Army National Headquarters: Parent organization overseeing all U.S. Salvation Army divisions. While the Midland Division is a regional unit of this entity, the national HQ sets strategy, branding, and major initiatives across the broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/salarmystl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Salvation Army Midland Division