The Salvation Army Northern New England Division

What The Salvation Army Northern New England Division does

The Salvation Army Northern New England Division is a regional division of the national 501(c)(3) religious nonprofit The Salvation Army National Corporation, headquartered in Portland, Maine. It operates as part of a federated territorial structure under The Salvation Army International (founded 1865 in London; US operations since 1880), delivering emergency social services — including food pantries, emergency and transitional shelters, financial assistance for utilities and rent, summer camps, life-skills training, and disaster relief — at no cost to beneficiaries. Donor funding is the primary revenue mechanism, complemented by goods donations and thrift-store resale through the satruck.org platform and a peer-to-peer fundraising site, plus holiday-season giving via the Angel Tree Campaign at Walmart locations. The division itself is small (9 disclosed employees) and functions largely as an administrative and program-delivery arm within the national corporation's broader footprint.

The business model is donation-philanthropy: monetary contributions, donated goods resold through physical thrift stores, and grassroots fundraising campaigns constitute the funding base. Service delivery is free-of-charge to recipients, with no pricing or billing structure. Distribution relies on a nationwide network of service centers, physical thrift stores, and digital platforms (satruck.org for goods pickup and give.salvationarmyusa.org for personal fundraising), supported by volunteer networks and a Walmart channel partnership for the Angel Tree holiday program. The organization is not a technology company and no proprietary technology or AI capability is disclosed; the value proposition rests on brand trust, last-mile physical distribution, and integrated donations-plus-program delivery. Sub-brands include Kroc Centers (community recreation hubs), SATruck (donation logistics), Emergency Disaster Services, and the Angel Tree Campaign, all wholly operated under the national corporation.

Name

The Salvation Army Northern New England Division

Legal name

The Salvation Army National Corporation

Website

https://salarmy.us

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salvation Army Northern New England Division is a regional nonprofit division headquartered in Portland, Maine that delivers free emergency social services — food pantries, shelters, financial assistance, summer camps, and disaster relief — to individuals, families, and youth in need across northern New England, funded by donations, thrift-store sales, and grassroots fundraising.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Monetary Donations: The organization receives one-time and recurring monetary donations from individual donors through its national website and local service centers.
2. Goods Donations: Collection and resale of donated clothing, furniture, and other goods through thrift stores and the satruck.org platform.
3. Fundraising Campaigns: Grassroots fundraising through individual campaign pages and the Angel Tree Campaign holiday giving program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Salvation Army Northern New England Division is a regional division of an international Christian charitable organization that delivers free humanitarian social services including emergency disaster relief, food pantries, homeless and transitional shelters, financial assistance for utilities and rent, summer camps, life skills and after-school programs, and thrift store retail of donated goods. Services are funded by monetary and goods donations from the public and operated by paid staff and a large volunteer network across local service centers.

Product overview

The Salvation Army is a social services organization offering a unified portfolio of humanitarian programs including emergency disaster relief, food assistance through food pantries, shelter services, financial assistance, summer camps for youth, life skills training, and after-school programs. The organization operates thrift stores and online donation platforms (saTruck.org) for goods donations, along with digital fundraising tools for supporters. The Angel Tree Campaign provides holiday assistance to families in need. Service center locations across the nation enable community members to access these programs.

Differentiator

Problem solved

Functional benefit

Brands

• Kroc Centers: Community and recreation centers providing educational, fitness, and social services programs.
• SATruck
• Angel Tree Campaign

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Walmart (Angel Tree Campaign)coreChannel Partner/ Reseller/ DistributorPartnership with Walmart stores to host the Angel Tree Campaign during the holiday season, allowing shoppers to purchase and donate gifts for children in need directly at Walmart locations.

Scale indicators1 record

Recent moves5 records

Expansion highlights8 records

Market position

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/the-salvation-army-northern-new-england-division

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Northern New England Division