Sala Thai

What Sala Thai does

Short description:

Name

Sala Thai

Legal name

Green T Group IV, LLC

Website

https://salathaidc.com

Company type

Private

Operating status

Operating

Short description

Sala Thai is a private Thai restaurant chain operating three locations in the Washington DC metropolitan area (Bethesda, MD and Washington, DC), serving authentic Thai cuisine plus Japanese and Asian fusion dishes to individual diners, families, and corporate catering clients. The company sells through dine-in, takeout, delivery, catering, and gift cards.

Ownership category

akta.pro rank

Product category

Thai Restaurant

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFABAE

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Thai restaurant
• Catering services
• Online ordering
• Sushi and sashimi
• Asian fusion cuisine

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at restaurant locations for lunch and dinner service
2. Takeout and Delivery: Revenue from online and phone orders for pickup or delivery, including third-party delivery platforms
3. Catering Services: Catering for corporate events, private parties, weddings, and holiday gatherings with professional delivery throughout Washington DC, Bethesda MD, and surrounding areas including parts of Northern Virginia
4. Gift Cards: Restaurant gift cards sold in denominations from $10 to $100 with custom amounts from $5-$2000 available

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Sala Thai operates three full-service Thai restaurant locations in Bethesda, MD and Washington DC serving authentic Thai cuisine alongside Japanese dishes including sushi and sashimi. The business generates revenue from dine-in service, online ordering for takeout and delivery, professional catering for events of 20 to 200 guests, and gift card sales.

Product overview

Sala Thai operates as a Thai restaurant with three locations in Bethesda, MD and Washington DC, offering a unified dining experience centered on authentic Thai cuisine. The core product offering consists of restaurant dining services at three physical locations. Supporting this are online ordering and catering services, enabling takeout, delivery, and event catering. Additional revenue streams include gift cards and a loyalty rewards program. The restaurant also maintains a mobile application and website platform for customer engagement. The menu spans traditional Thai dishes including curries, noodles, fried rice, soups, appetizers, and vegetarian options.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining In-restaurant dining experience featuring authentic Thai cuisine plus Japanese sushi and sashimi in a warm, inviting atmosphere across three Bethesda and Washington DC locations.
• Online Ordering for Takeout and Delivery Website-based food ordering system enabling customers to browse the full Thai menu and place orders online for store pickup or delivery through the restaurant's own platform and mobile app.
• Catering Services Professional catering for corporate events, weddings, private parties, and holiday celebrations with customizable menus and delivery throughout Washington DC, Bethesda MD, and parts of Northern Virginia, serving groups from 20 to 200 guests.
• Gift Cards Digital and physical gift cards available in pre-set denominations of $10, $25, $50, $75, and $100, with custom amounts ranging from $5 to $2,000 (plus a $2.50 fee per card).
• Table Reservations Table reservation service allowing customers to book tables in advance at Bethesda and Park Kennedy locations via the Resy platform.
• Sala Thai Rewards Loyalty Program Customer loyalty program allowing users to earn points on online orders and redeem for free food items.
• Sala Thai Mobile App Mobile application for iOS and Android devices providing easy access to ordering, rewards, and exclusive deals.

Quantifiable outcome

• Delivers to 20+ neighborhoods and communities in Washington DC metropolitan area including Fort Dupont, Marshall Heights, Chevy Chase, Bethesda, and surrounding areas

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Owner.comcoreTechnology or IntegrationWebsite platform and online ordering system powered by Owner.com. Provides the technology infrastructure for the restaurant's website, online ordering, reservation management, and customer loyalty programs.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform enabling customers to order Sala Thai for delivery through the Uber Eats app.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beau Thai: Multi-location Thai restaurant group based in the Washington DC metro area, operating dine-in, takeout, and delivery. Most directly comparable competitor to Sala Thai on cuisine, geography, and service model.
• Padthai Noodle & Sushi: Bethesda-area restaurant combining Thai noodles with sushi, mirroring Sala Thai's Thai-plus-Japanese menu mix. Comparable on cuisine breadth, sub-market, and casual full-service positioning.
• Thai House: Regional Thai restaurant operator in the DC/Maryland suburbs offering dine-in and takeout. Comparable as a peer Thai concept competing for the same Bethesda-area diner.

Regional players

• Rakuya Asian Fusion: Bethesda-based pan-Asian restaurant covering sushi and Asian fusion dishes. Comparable on the Japanese/sushi side of Sala Thai's menu and on Bethesda market overlap.
• Kaz Sushi Bistro: DC-based Japanese/sushi restaurant with broader Asian small-plates menu. Comparable on the Japanese side of Sala Thai's offering and on DC-casual-dining positioning.

Broad incumbents

• Pei Wei Asian Kitchen: National Asian fast-casual chain offering pan-Asian fare including Thai-inspired dishes. Comparable on cuisine category and casual Asian service model, though at significantly larger scale.
• P.F. Chang's: Established national casual-dining chain specializing in Asian cuisine including Thai curries and noodle dishes. Comparable on full-service Asian casual dining positioning.
• CAVA: DC-headquartered fast-casual restaurant group scaled nationally, with strong digital ordering and loyalty stack. Comparable as a DC-originated multi-unit casual restaurant operator that scaled via tech-enabled ordering.
• Sweetgreen: DC-headquartered fast-casual chain with strong digital/loyalty infrastructure and DC metro density. Comparable on multi-unit DC-market density and tech-enabled direct ordering.

Emerging players

• Tatte Bakery & Cafe: Multi-unit, design-forward cafe/bakery operator in the DC/Boston metros with strong direct-ordering and loyalty infrastructure. Comparable as a multi-unit, tech-forward casual-food operator scaling in the DC metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sala Thai