What Sale does

2day Microportals is a UK private company founded in 2004 that operates a network of community information microportals — local web portals serving individual UK towns and postcodes — of which sale.2day.uk (the "Sale" portal covering the M33 postcodes in Cheshire) is one instance. The platform provides aggregated local information across transport, events, accommodation, restaurants, shopping, schools, sports, faith, weather, and reference content, alongside live BBC regional and national news feeds and Google Translate integration for multilingual access. Each microportal is structured to give users three-click access to local and global information for both personal and working-life queries.

The core product is the 2day Microportals Platform, a web-based template that powers each locality-specific portal. It aggregates publicly available local data sources, editorial content, and curated business directories; it does not operate a native mobile app and exposes no public API. A self-service classified advertising module (2day Local Advertising) sits on top of the platform at /createadvert, allowing local businesses to purchase display or classified ads targeted by postcode (e.g., M33), region (Cheshire), or nationwide. Pricing is impression-tiered, ranging from £38 for 10,000 impressions up to £1,150 for 30M impressions (and POA above), with optional premium enhancements (logo +15%, priority placement +15%, double-sized +60%, monthly reports +5%), and an entry subscription price advertised at £0.72 per week (~£37.50 per year).

The business model is advertising-led, monetized at the long tail through SMB / local-business self-service sign-ups, supplemented by an implicit microportal-ownership franchise/white-label proposition ("Would you like to own this Microportal website?"). Operating geographies are UK-only (England, Cheshire, Sale explicitly cited; no global footprint claimed). The firm is privately held with no disclosed funding rounds, no parent company, no M&A activity, no named management team, and no patents, awards, or partnerships in the record. A firmographic headcount figure of 1,943 is supplied but appears inconsistent with the described operating model — a small private operator headquartered at a Devon farm address running self-service classified sites — and should be treated as a likely data quality issue rather than verified scale.

Name

Sale

Legal name

2day Microportals

Website

https://sale.2day.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

2day Microportals operates a UK network of community information microportals (sale.2day.uk being one). It provides local news, events, directories, and classified advertising for SMBs in towns such as Sale and across Cheshire, monetized via self-service impression-tiered display ads.

Ownership category

akta.pro rank

Product category

Community Information Portal / Local Advertising

akta.pro primary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

akta.pro secondary industries

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK), Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Local community portal
• Classified advertising
• Local business advertising
• Postcode targeted advertising
• Community information directory

Headquarters

HQ city

Tavistock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Classified/Display Advertising: The primary revenue stream comes from classified advertising sold to local businesses. Advertisers can purchase focused, cost-effective adverts targeting specific postcodes (M33), Cheshire, or UK-wide audiences. The platform offers tiered pricing based on impression volumes, ranging from up to 10,000 impressions (£38) up to 49,500,000+ impressions (£POA). Additional revenue comes from premium enhancements such as logo placement (+15%), priority page positioning (+15%), and double-sized adverts (+60%).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sale (2day Microportals) operates a self-service local advertising platform built on a network of UK community information microportals. Local businesses purchase focused, cost-effective adverts targeting specific postcodes (M33), Cheshire, or UK-wide audiences, with tiered impression-based pricing from £38 to £650+ and premium enhancements. The underlying microportal serves as a community information hub providing live local data (news, events, transport, weather, business directories) to local residents and visitors.

Product overview

The 2day Microportals platform is a community information portal infrastructure that powers location-specific microportals. The Sale community portal is one implementation of this platform, serving the Sale area (M33 postcodes) in Cheshire, UK. The platform provides aggregated local information across categories including news, events, accommodation, dining, shopping, schools, sports, and community services. An optional advertising module allows local businesses to purchase targeted advertisements with various enhancement options.

Differentiator

Problem solved

Functional benefit

Brands

• 2day Microportals: The platform brand for community information microportals serving various UK locations

Products and services

• 2day Microportals Platform The core technology platform that powers local community information portals across the UK, providing 3-click access to local and global information including transport, events, accommodation, shopping, sport, religion, weather, and reference sections. Each powered microportal includes live local data and Google Translate integration.
• Sale Community Portal (sale.2day.uk) A local community information portal for the Sale area (M33 postcodes, Cheshire, UK) serving local residents and visitors with news, events, reviews, accommodation, restaurants, shopping, schools, sports, and various community resources.
• 2day Local Advertising Targeted local advertising service allowing businesses to create focused, cost-effective adverts starting from £0.72 per week (£37.50 per year), with options for logo/image additions (+15%), priority positioning (+15%), double-sized adverts (+60%), and monthly reports (+5%). Postcode targeting ranges from M33 district to UK-wide coverage.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Nextdoor: Nextdoor is a hyperlocal community network that monetizes via local business advertising to neighborhood audiences — the same hyperlocal SMB advertising motion that 2day's microportals target.
• FreeIndex: FreeIndex is a UK-based local business directory and review platform monetizing via premium listings to local SMBs, comparable in category and SMB advertising model to 2day.
• Yell.com: Yell.com is the UK's leading local business directory and digital advertising platform, directly comparable to 2day Microportals' core offering of connecting local SMBs with postcode-level audiences for paid listings and ads.
• Yelp: Yelp operates a global local business review and advertising platform that monetizes SMBs via featured listings and advertising, the same core model as 2day's local portal classifieds.
• TouchLocal: TouchLocal is a UK local business directory offering free and paid listings to local SMBs across categories, closely comparable to 2day's local business directory and advertising product.
• Gumtree: Gumtree is a leading UK classifieds platform that sells ad placements and listings to local users and SMBs, directly comparable to 2day's classifieds and display advertising model.
• Thomson Local: Thomson Local is a UK local business directory offering paid listings to SMBs by category and location — the same vertical local advertising marketplace that 2day Microportals serves.

Broad incumbents

• TripAdvisor: TripAdvisor aggregates local attractions, restaurants, and accommodation with paid business listings — overlapping with 2day's local directory and accommodation/dining categories at much larger global scale.
• Checkatrade: Checkatrade is a UK directory of vetted local tradespeople monetizing via membership and advertising to local services businesses — a broader incumbent in the local SMB advertising space that 2day also serves.

Emerging players

• Mumsnet: Mumsnet is a UK community platform with local sections that monetizes via display and classified advertising, comparable in community-aggregated local information + advertising model to 2day Microportals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sale