Salem Terrace

What Salem Terrace does

Salem Terrace is a senior living community located at 1851 Harrogate Drive in Salem, Virginia, operating as a campus within the Friendship Retirement Community non-profit network. The community offers Assisted Living and Health & Memory Care services, with tailored support for daily activities, medication management, dining, social programming, and 24-hour team member availability. It serves seniors requiring varying levels of care — from those needing assistance with daily living activities to individuals with Alzheimer's, dementia, and other memory impairments — as well as families seeking short-term respite and recovery options through the Vacation & Recovery Stay Program.

The underlying service platform is a labor-intensive residential care operation rather than a technology product: care delivery is supported by clinical staffing, individualized care plans, on-site therapy services, and ancillary programs including chaplaincy, physicians clinic, and counseling. Distribution is direct-to-consumer via website inquiries, scheduled facility tours, walk-ins, and healthcare provider referrals for rehabilitation and respite services. Marketing channels include the corporate website (friendship.us), Facebook, YouTube, Constant Contact email newsletters, community events, and earned media.

Revenue is generated primarily through recurring monthly fees for assisted living and memory care residents, supplemented by private-pay respite care stays and Medicare/insurance-reimbursed ancillary therapy services. Pricing is not publicly disclosed but varies by level of care and room type. As a non-profit, Friendship reinvests surplus into community services and operates a charitable care mechanism (Financial Needs Assessment) for residents with limited financial means. Salem Terrace itself is one of four campuses in the Friendship network (alongside North Campus, Richfield Living, and Health & Rehab South), which collectively serve over 1,000 residents and patients in the Roanoke, Virginia region.

Name

Salem Terrace

Legal name

Friendship Retirement Community

Website

https://salemterrace.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Salem Terrace is a non-profit senior living community in Salem, Virginia, offering Assisted Living and Memory Care services. Operated by Friendship Retirement Community, it serves seniors needing daily living support and specialized memory care across the Roanoke Valley region.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADABAG

Large Campus / Multi-Building Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

SECONDARYHLADACAB

Memory Care Units within Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHSABAFAD

Respite Hospice Care (Short-Term Relief)

Home & Personal Services/Elder Care & In-Home Care Services/Hospice & Palliative In-Home Care

Keywords

• Assisted living services
• Memory care
• Senior living community
• Respite care
• Retirement living

Headquarters

HQ city

Winston Salem, North Carolina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Assisted Living Services: Monthly fees for assisted living residential care including housing, meals, personal care assistance, medication management, and social activities. Pricing varies by level of care needed and room type selected.
2. Memory Care Services: Specialized residential care for individuals with memory conditions including dementia and Alzheimer's disease, offering higher-acuity care at premium rates.
3. Respite Care (Vacation & Recovery Stay Program): Short-term temporary senior care stays available in assisted living residences, offered as a private pay option. For stays longer than 30 days, prevailing rates apply.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Salem Terrace is a senior living community offering first-class retirement living with Assisted Living and Health & Memory Care services. The community provides spacious living options, dining, social events, and tailored care support for adults needing assistance with daily activities, medication management, and specialized memory care. It also features on-site outpatient care, chaplaincy, and a Vacation & Recovery Stay Program for short-term respite stays.

Product overview

Friendship Retirement Community is a non-profit senior living organization offering a full continuum of care across four campuses. The product portfolio is organized around Salem Terrace (Assisted Living and Health & Memory Care) and includes multiple service modules: Independent Living, Home Care, Outpatient Services, Inpatient Rehab/Health & Rehab, Long-Term Care, Adult Medical Day Care (The Feinour Center), Chaplaincy Services, Physical/Occupational/Speech Therapy, Physician Clinic, and Counseling Services. The organization also operates the Friendship Foundation for charitable giving. The acquisition of Salem Terrace in 2022 and merger with Richfield Living in 2023 expanded the organization's reach to provide comprehensive senior living and healthcare services to the Roanoke, Virginia area.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living (Salem Terrace) Residential assisted living services at Salem Terrace providing assistance with daily activities such as bathing, dressing, medication management, and personal care while promoting independence and social engagement. The community offers spacious living options, first-class dining, and social events for older adults needing daily living support.
• Health & Memory Care (Salem Terrace) Specialized residential care for individuals with Alzheimer's disease, dementia, or other memory impairments, offering expert support and a secure environment at Salem Terrace. Services include cognitive support programs and higher-acuity care tailored to memory care needs.
• Vacation & Recovery Stay Program (Respite Care) Short-term temporary senior care stays in assisted living residences offering an affordably priced private pay option for caregiver respite, post-hospitalization recovery, and evaluation of permanent senior living options. For stays longer than 30 days, prevailing rates apply.
• Outpatient Care Services Overnight care and healing support, including rehabilitation services for residents and patients at Salem Terrace delivered through the Friendship health continuum.
• Chaplaincy Services Spiritual support services provided by on-site chaplain including pastoral visits, emotional and spiritual support during illness or loss, Bible studies, and Sunday worship services for residents and patients.

Quantifiable outcome

• 89% of employees rated Friendship as a 'good' or 'excellent' place to work (Align Employee Engagement Survey)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rescue Mission of RoanokeminorStrategic or Co-development Partner · 13 July 2023Volunteer collaboration engaging Friendship residents with the Rescue Mission's outreach activities. Residents participate in preparing meals for shelter guests, sorting donated items, and decorating lunch bags. Studies show senior volunteers have better emotional and physical health. Eleven residents participated in the first volunteer experience in June 2023. Sessions held every 4th Tuesday at the Rescue Mission facility.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Atria Senior Living: Major for-profit operator of assisted living and memory care communities in the U.S., serving seniors with a similar service model to Salem Terrace across independent living through memory care.
• Sunrise Senior Living: Established senior living provider with assisted living and memory care communities across the U.S. and internationally, with a luxury positioning comparable to Salem Terrace's 'first-class' branding.
• Five Star Senior Living: Operator of senior living communities including independent living, assisted living, and memory care, with a national footprint. Comparable to Friendship's multi-campus model and continuum of care approach.
• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, independent living, and skilled nursing across hundreds of communities nationwide. Comparable as a multi-service senior care provider, though far larger and for-profit.
• Life Care Services (LCS): Large third-party manager of senior living communities including CCRCs. Comparable to Friendship's management of multiple campuses and continuum-of-care services including independent living and skilled nursing.

Direct peers

• Erickson Senior Living: Large operator of continuing care retirement communities (CCRCs) primarily in the Mid-Atlantic and other U.S. regions. Highly comparable to Friendship's CCRC-like continuum-of-care model across independent living, assisted living, memory care, and skilled nursing.
• Benchmark Senior Living: Northeast and Mid-Atlantic U.S. operator of assisted living, memory care, and independent living communities. Comparable as a regional multi-community senior living provider serving similar middle-to-upper-income seniors.

Regional players

• Kissito Healthcare: Non-profit operator of skilled nursing, assisted living, and rehabilitation facilities across Virginia and the Southeast. Comparable to Friendship's non-profit model and continuum of care including skilled nursing.
• Commonwealth Senior Living: Virginia-based senior living operator with assisted living and memory care communities throughout the Commonwealth. Highly comparable as a direct regional competitor to Salem Terrace in the Virginia market.
• Augustine Healthcare: Virginia-based provider of home health, hospice, and senior care services. Comparable as a regional player offering home care and outpatient services similar to Friendship's Home Care and Outpatient offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@friendshipretirementcommun1540
• Facebookfacebook.com/friendshipretirement
• LinkedInlinkedin.com/company/salem-terrace

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salem Terrace