Office de Tourisme du Pays de Salers
The Office de Tourisme du Pays de Salers is a French public-sector tourism office (EPIC) operating three visitor locations and a website, mobile app, and online booking platform to serve travelers and local tourism businesses in the Cantal region of Auvergne-Rhône-Alpes, France.
- Company typePrivate
- Founded-
- HeadquartersSalers, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Office de Tourisme du Pays de Salers does
The Office de Tourisme du Pays de Salers is a French public-sector tourism organization structured as an Industrial Public Establishment (EPIC), serving the Pays de Salers territory in the Cantal department of Auvergne-Rhône-Alpes, France. Founded in 2005, it operates three physical visitor offices in Salers (headquarters), Pleaux, and Tournemire, employing a team of four to five permanent staff under the presidency of Bruno Faure. The organization received an official Category 2 classification from the French Tourism Authority in 2020, recognizing quality standards for visitor services.
Its core digital product is the salers-tourisme.fr website, which combines informational content (accommodations, restaurants, heritage sites, gastronomy, nature, events) with transactional capabilities via an online booking system for accommodations and activities. The ecosystem is extended by a companion mobile application (Pays de Salers Tourisme) that supports offline trip planning, an interactive regional map, an event calendar, a B2B Espace Pro portal for tourism professionals, and a satisfaction-questionnaire system. No APIs, SDKs, or proprietary AI/ML capabilities are evidenced; technology is built on a standard website platform with online booking and mobile-app delivery.
The business model is that of a public-mandate tourism promotion office rather than a commercial entity. Funding is sourced from local taxation (taxe de séjour / visitor tax), municipal contributions, boutique sales, service fees, partnership contributions, and EU grants (FEDER for digital equipment modernization; FEADER for communication and tourism engineering projects). Visitor information services are free of charge; revenue is generated through ancillary boutique and booking activities. The office serves two customer segments: end-visitor travelers (primary) and local tourism businesses (secondary), with no disclosed enterprise or large-account concentration.
Office de Tourisme du Pays de Salers firmographics
Firmographics- Name
- Office de Tourisme du Pays de Salers
- Legal name
- Office de Tourisme du Pays de Salers
- Website
- https://salers-tourisme.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Office de Tourisme du Pays de Salers is a French public-sector tourism office (EPIC) operating three visitor locations and a website, mobile app, and online booking platform to serve travelers and local tourism businesses in the Cantal region of Auvergne-Rhône-Alpes, France.
- Ownership category
- akta.pro rank
Office de Tourisme du Pays de Salers industry classification
Industry- Product category
- Tourism Information Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Tours, Activities & Experiences Booking (HSACAKAF), Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
Keywords
Where Office de Tourisme du Pays de Salers is headquartered
LocationHeadquarters
- HQ city
- Salers
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Office de Tourisme du Pays de Salers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tourism promotion services: As an Industrial Public Establishment (EPIC), the office is funded through local taxation (taxe de séjour/visitor tax collection), municipal contributions, and generates revenue through boutique sales, service fees, and partnership contributions.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Office de Tourisme du Pays de Salers product offering
Product offeringCore offering
The Office de Tourisme du Pays de Salers operates as a public tourism information and booking organization for the Pays de Salers region in Cantal, France. It provides visitors with accommodation listings, activity reservations, restaurant directories, interactive maps, event calendars, and trip planning resources through three physical offices, a website platform, and a mobile application. The organization also supports local tourism professionals with classification services, partner registration, and hosting resources.
Product overview
Office de Tourisme du Pays de Salers operates a unified digital tourism ecosystem centered on its primary website platform, supplemented by a companion mobile application and multiple specialized service portals. The core offering combines informational content (accommodations, restaurants, activities, heritage sites, gastronomy) with transactional capabilities including real-time booking for accommodations and activities. Additional digital touchpoints include an interactive mapping system, event calendar, and a professional partner portal for local tourism businesses. The tourist office also maintains three physical reception locations in Salers, Pleaux, and Tournemire to serve visitors.
Differentiator
Problem solved
Functional benefit
Products and services
- Pays de Salers Tourism Website
- Pays de Salers Mobile Application
- Online Booking System
- Interactive Map of Pays de Salers
- Event Calendar (Agenda)
- Espace Pro (Professional Partner Portal)
- Satisfaction Questionnaires
Companies that use Office de Tourisme du Pays de Salers
Customer profileSegments3 records
Ideal customer profiles2 records
Office de Tourisme du Pays de Salers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Office de Tourisme du Pays de Salers partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Office de Tourisme du Pays de Salers competitors and assessment
Company assessmentDirect peers
- Viator (a Tripadvisor company): Global tours and activities marketplace. Directly comparable to the Salers office's activity booking function and a key competitor for capturing bookings on regional attractions and guided experiences.
- GetYourGuide: Global activity and experiences booking platform. Competes with the Salers office's activity booking offering and represents the alternative channel through which visitors may purchase experiences in the region rather than via the local DMO.
- Office de Tourisme du Cantal: Department-level DMO covering the same Cantal department as Office de Tourisme du Pays de Salers. Comparable in mandate (visitor information, accommodation booking, regional promotion) and operates the same EPIC public-tourism model.
- Office de Tourisme du Pays d'Aurillac: Neighboring DMO in the Cantal department with a similar small-team, public-EPIC structure, providing information, accommodation booking, and activity promotion for the Aurillac area.
- Office de Tourisme Intercommunal du Pays d'Aubagne: Intercommunal DMO in Provence with a comparable scope (visitor information, accommodation booking, activity reservations, event calendar) and a similar publicly-operated EPIC-style structure.
Broad incumbents
- Atout France: France's national tourism development agency. Sets national standards for tourist offices (including the Category 2 classification framework under which Salers was recognized) and provides strategic and branding support to regional and local DMOs.
- Tripadvisor: Major global travel content and booking platform. Overlaps with the Salers office's destination information and visitor-review functions and represents a dominant channel for travel discovery and decision-making.
- Comité Régional du Tourisme Auvergne-Rhône-Alpes: Regional tourism board for the broader Auvergne-Rhône-Alpes region. Operates at a larger scale than the Salers office but shares the same public-tourism mandate: destination promotion, visitor information, and event coordination across overlapping territories.
Regional players
- Visit Périgord: DMO for the Dordogne/Périgord region, a comparable French rural tourism territory with strong heritage and gastronomy positioning. Operates a similar mix of digital platform, booking tool, and physical offices.
- Maison du Tourisme du Pays de Guebwiller: Small-scale French regional tourism office operating in Alsace with a comparable service mix (visitor information, accommodation directory, event calendar, online booking). Useful reference for a similarly-sized rural DMO.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Office de Tourisme du Pays de Salers social profiles
Digital presenceOffice de Tourisme du Pays de Salers compliance and trust
Trust signalCompliance2 records
Office de Tourisme du Pays de Salers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Office de Tourisme du Pays de Salers leadership team
Management profileNumber of profiles
Profiles5 records
Office de Tourisme du Pays de Salers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Office de Tourisme du Pays de Salers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Office de Tourisme du Pays de Salers
What does Office de Tourisme du Pays de Salers do?
The Office de Tourisme du Pays de Salers operates as a public tourism information and booking organization for the Pays de Salers region in Cantal, France. It provides visitors with accommodation listings, activity reservations, restaurant directories, interactive maps, event calendars, and trip planning resources through three physical offices, a website platform, and a mobile application. The organization also supports local tourism professionals with classification services, partner registration, and hosting resources.
Is Office de Tourisme du Pays de Salers a public or private company?
Office de Tourisme du Pays de Salers is a private company. It is classified as state government owned and is currently operating.
When was Office de Tourisme du Pays de Salers founded?
Office de Tourisme du Pays de Salers was founded in -1. It employs 1 to 10 people.
Where is Office de Tourisme du Pays de Salers based?
Office de Tourisme du Pays de Salers is headquartered in Salers, France, in the Europe region.
How does Office de Tourisme du Pays de Salers make money?
One revenue line is on record: tourism promotion services.
Who are Office de Tourisme du Pays de Salers's main competitors?
Direct peers on record are Viator (a Tripadvisor company), GetYourGuide, Office de Tourisme du Cantal, Office de Tourisme du Pays d'Aurillac and Office de Tourisme Intercommunal du Pays d'Aubagne. Broad incumbents are Atout France, Tripadvisor and Comité Régional du Tourisme Auvergne-Rhône-Alpes. Regional players are Visit Périgord and Maison du Tourisme du Pays de Guebwiller.
Does Office de Tourisme du Pays de Salers have an API?
No public API is recorded for Office de Tourisme du Pays de Salers.
What industry is Office de Tourisme du Pays de Salers in?
Office de Tourisme du Pays de Salers's product category is Tourism Information Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of HSACAKAF, Tours, Activities & Experiences Booking. Its NAICS code is 561591 and its SIC code is 7900.