Salesianer Miettex GmbH

What Salesianer Miettex GmbH does

Salesianer Miettex GmbH is an Austrian family-owned textile rental and laundry services group founded in 1916 in Vienna and now led in its third generation by managing shareholder Thomas Krautschneider alongside CEO Dr. Victor Ioane. The company provides a closed-loop rental model in which it supplies professional textiles, collects them on a regular cadence, launders them at its own facilities, and returns them to customers. Core product lines include occupational workwear, bed/table/terry linen for hospitality, healthcare textiles including sterile reusable operating room garments, industrial cleaning cloths and mop covers, cleanroom textiles and equipment for pharmaceutical and microelectronics customers, entrance and anti-fatigue mats, and the Bluecare washroom hygiene dispenser range. Specialized proprietary or differentiating elements include RFID tracking for cleanroom garment lifecycle management and a customer web portal plus mobile repair app for cleanroom services.

The business is structured around subscription-style recurring rental contracts with B2B enterprise customers, served through a dedicated direct field sales force organized by vertical (healthcare, hospitality, industrial, cleanroom). Pricing is quote-based rather than publicly disclosed. SALESIANER operates 32 production and service locations across 11 European countries (Austria, Germany, Switzerland, Croatia, Poland, Romania, Serbia, Slovakia, Slovenia, Czech Republic, Hungary) and employs approximately 3,000-3,700 people across more than 60 nationalities. The company is ranked 356th in Austria's trend Top 500 (improved from 367) and positions itself as market leader in Austria, Central, South, and Eastern Europe for textile management services. Certifications and sustainability commitments are extensive, including ISO 30415:2021 (D&I), OEKO-TEX, Fairtrade, UN Global Compact, Austrian Umweltzeichen, klimaaktiv partnership, and CSRD/ESRS-aligned reporting; an installed base of ~20,000 photovoltaic panels across locations produces approximately 4 million kWh of renewable electricity annually.

Name

Salesianer Miettex GmbH

Legal name

SALESIANER MIETTEX GmbH

Website

https://salesianer.at

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Salesianer Miettex GmbH is an Austrian family-owned textile rental and laundry services provider founded in 1916, offering subscription-based workwear, hospitality linen, healthcare, cleanroom, mat, and washroom hygiene solutions to B2B enterprise customers across 11 European countries via 32 production locations.

Ownership category

akta.pro rank

Product category

Industrial Laundry & Textile Rental

NAICS

Industrial Launderers (812332), Linen and Uniform Supply (81233)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Uniform & Linen Pickup/Delivery & Route Service (HSAJAMAD)

akta.pro secondary industries

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE), Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE), Foodservice & Restaurant Linen/Apron Laundry (HSAJAEAC)

Keywords

• Textile rental services
• Industrial laundry services
• Workwear rental
• Cleanroom textile supply
• Washroom hygiene solutions

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices25 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Mietwäsche (Rental Laundry Service): Core business providing rental laundry services for professional textiles including workwear, bed/bath/table linens, and specialized garments with regular collection, professional cleaning, and delivery back to customers
2. Berufsbekleidung (Workwear): Professional workwear rental and management for industrial and commercial businesses
3. Reinraumtextilien (Cleanroom Textiles): Specialized cleanroom garments, equipment, and supplies for pharmaceutical, semiconductor, automotive, and high-tech industries requiring sterile environments
4. Mattenservice (Mat Rental Service): Rental service for dirt-trapping mats, logo mats, anti-fatigue mats, and industrial mats with regular exchange and professional cleaning
5. Waschraumhygiene (Washroom Hygiene): Complete washroom hygiene solutions including dispensers, consumables, and maintenance services under Bluecare brand
6. Persönlicher Wäscheservice (Personal Laundry): Individual laundry service for residents in care homes and senior residences with collection, professional care, and return delivery

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SALESIANER operates an industrial textile rental and laundry business for B2B customers across healthcare, hospitality, industry, pharma/microelectronics, and public-sector segments. The company rents workwear, bed/table/terry linens, sterile healthcare textiles, cleanroom garments, industrial cleaning cloths and mops, entrance and anti-fatigue mats, and provides Bluecare washroom hygiene solutions and personal laundry for care-home residents. Service is delivered through a closed loop of rental, scheduled collection, professional industrial laundering, and delivery.

Product overview

Salesianer Miettex GmbH operates as a textile rental and laundry service provider offering a comprehensive portfolio of rental textiles organized into core product lines: Berufsbekleidung (occupational workwear), Bett-, Tisch- & Frotteewäsche (bed, table, and terry linen for hospitality), Produkte für das Gesundheitswesen (healthcare textiles including sterile OR garments), Persönlicher Wäscheservice (personal laundry for care home residents), Reinigungstücher & Wischmopps (industrial cleaning cloths and mops — sold under sub-brands SALI Basic, SALI Soft, SALI Star, SALI Micro, and SALI Care), Reinraumtextilien (cleanroom textiles and equipment), Mattenservice (entrance and anti-fatigue mats — Premiummatten, Heavy Duty Matten, Designmatten, Spezialmatten), and the Bluecare sub-brand (washroom hygiene dispensers and accessories including the Premium AirPro fragrance system). The company's offering is characterized by a circular service model where products are rented, regularly collected, professionally laundered, and returned to customers.

Differentiator

Problem solved

Functional benefit

Brands

• Bluecare: Product line for washroom hygiene including fabric hand towel dispensers, soap dispensers, paper towel dispensers, hand sanitizers, and air fresheners.
• HighCare

Products and services

• Berufsbekleidung (Occupational Workwear Rental)

Quantifiable outcome

• 4 million kWh/year renewable energy production from ~20,000 solar panels
• +2 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SaubermachercoreStrategic or Co-development Partner · 19 May 202612-month pilot project for collection, analysis, and recycling of old textiles from professional laundries. SALESIANER contributes textile expertise, usage cycles, and logistics knowledge while Saubermacher handles sorting, material analysis, and recycling pathway assessment. Goal is to create closed textile loops.
• Wiener Klima-Allianz (Vienna Climate Alliance)minorStrategic or Co-development Partner · 14 April 2026SALESIANER joined the Vienna Climate Alliance alongside 16 other established companies, signed at Vienna City Hall. Partnership supports climate protection and sustainable economic development under Vienna's Climate Law.
• ETSA (European Textile Services Association)coreStrategic or Co-development Partner · 15 March 2026SALESIANER is a member of ETSA, the European textile services association. The company participates in ETSA initiatives including the European recycling project for rental textiles and has won multiple ETSA Industry Awards (Employer of the Year and Diversity and Inclusion Champion in 2026).
• ETSA Recycling Initiative Partners (Alsco, Bardusch, CWS, MEWA, Lindström)coreStrategic or Co-development Partner · 15 March 2026European textile rental companies united for textile recycling initiative under ETSA. Used rental textiles are collected and processed into insulation mats in Poland. Project strengthens cooperation on recycling capacities and enables sustainable material recovery.
• Kreislaufwirtschaftsdelegation (Circular Economy Delegation)minorStrategic or Co-development Partner · 12 March 2026Alliance of approximately 60 Austrian companies and organizations promoting circular economy. SALESIANER contributes expertise in sustainable textile cycles. Delegation delivered action catalog for circular business models to Austrian Economic Chamber.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lindström Group: Finnish textile rental company providing workwear and cleanroom garment services across Europe; directly comparable subscription B2B model with similar focus on circular economy and sustainability messaging.
• Bardusch GmbH: German family-owned B2B textile service company providing workwear, cleanroom garments, and linen rental; comparable industrial laundry model and a partner with SALESIANER in the ETSA recycling initiative.
• CWS Workwear International: Major European B2B provider of workwear rental, washroom hygiene, and mat services operating across multiple European countries; broadly mirrors SALESIANER's multi-product rental model and customer segments (healthcare, hospitality, industrial).
• MEWA Textil-Service AG: German family-owned industrial textile rental company offering workwear, cleaning cloths, and mat services across Europe; directly comparable B2B textile-rental model with similar recurring service approach as SALESIANER's core offering.
• Alsco (Alsco Belgium/Europe): Global textile rental and uniform services company with European operations; directly competes in workwear rental and linen supply, and is a co-partner with SALESIANER in the ETSA textile recycling initiative.

Broad incumbents

• Elis SA: Public French multinational and one of Europe's largest textile and hygiene service providers; offers overlapping workwear, linen, and washroom hygiene services at much larger scale than SALESIANER, including through its acquisition of Berendsen.
• Initial (Rentokil Initial) Hygiene & Textile Services: European provider of washroom hygiene, floor mats, and workwear/textile services as part of Rentokil Initial; comparable portfolio in mat rental and washroom hygiene tied to facility services contracts.
• Berendsen (now part of Elis): European workwear and textile services group historically serving healthcare, hospitality, and industrial customers across multiple countries; now part of Elis, representing the broader incumbent competitive set SALESIANER faces across Europe.

Emerging players

• Cleanroomindustries / CWS Cleanroom: Specialized cleanroom garment rental division serving pharmaceutical, semiconductor, and high-tech manufacturers in Europe; overlapping with SALESIANER's Reinraumtextilien segment and relevant to the Oradea expansion strategy.

Others

• Christeyns (Sotrafa) Professional Laundry Solutions: European provider of industrial laundry equipment, detergents, and process solutions to textile service operators; comparable B2B laundry industry participant serving as a vendor/enabler rather than direct rental competitor to SALESIANER.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Miettextilservice/featured
• Facebookfacebook.com/Salesianer
• LinkedInlinkedin.com/company/salesianer-miettex-gmbh
• Instagraminstagram.com/salesianergruppe

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesianer Miettex GmbH